In many cases, this traffic can flood an origin. Even if autoscaling is in place, it takes time for that scaling to take place, resulting in a bad visitor experience.

Over the past few months, we’ve had some customers run mega sales, and we’ve enabled Cloudflare’s Waiting Room for them. This great product has limitations at scale for a company like Rocket.net, hosting nearly 100,000 sites. 

Fresh ideas to effectively handle traffic bursts on WooCommerce sites have traditionally been addressed at the origin by throwing more hardware at the problem. However, this comes with a hefty cost and subpar visitor experience. At Rocket.net, we do things differently, so we leveraged modern technology and took the initiative to engineer an intelligent solution for all our customers.

Today, after successfully impacting over five million visitors with this new tool, I’m happy to announce the release of ShopShield, which may be one of our most innovative features to date.

ShopShield is a service we built on top of Cloudflare Enterprise Workers to help optimize traffic bursts to the origin. Regardless of how many servers or fancy autoscaling buzzwords get thrown your way, WordPress/WooCommerce spikes can be hard to handle.

From the time it takes autoscaling to scale up to the dependency on MySQL, sudden traffic bursts (effectively a human DDoS) can cause significant issues. While we still see a 90%+ cache hit ratio on many WooCommerce sites, many requests cannot be cached.

It’s also not uncommon for us to see traffic bursts coming from newsletter blasts, which may contain custom query strings for tracking or server-side tracking that has to run, resulting in a cache miss. 

To solve this, we created a service that lives on the edge to intelligently manage traffic as it gets sent to the WordPress site. Think of it like Black Friday years ago, when people still went to stores. They would all try to cram into the front door simultaneously, causing fights and a lousy buyer experience.

With ShopShield, we help break this crowd into chunks at the front door by slowing it down slightly, resulting in a delightful visitor experience. Since humans all read, type, and interact at different speeds, controlling the initial click is the key to solving this issue. Once a visitor is through ShopShield, there is no artificial delay in future requests during their session.

How it works

ShopShield can be enabled on any WooCommerce site on Rocket.net within seconds or scheduled to activate at a specific time for coordinated future sales.

When ShopShield is enabled on a WooCommerce site, visitors will see a brief and customizable loading screen, which intelligently adds an artificial delay to the initial routing and requires no interaction from the visitor:

Once ShopShield has cleared the visitor, they will not see this again for their session. This time period is critical as it helps spread the burst out, ultimately enabling a smooth browsing experience for everyone.

Note: ShopShield will never execute on a known bot like Google, Bing, etc., so it will never negatively impact SEO.

Not using WooCommerce.. What about regular websites?

No problem! ShopShield is fully compatible with non-WooCommerce sites if you expect heavy dynamic traffic from sending a newsletter or running an ad campaign. 

Having ShopShield enabled ensures that your visitors will have a positive experience during maximum activity from your marketing and advertising efforts.

Example

Here is a real-world example where a customer of ours was running a sale for GPUs on their WooCommerce site:

You can see where the server CPU load was consistent, and then massive traffic was received. When we enabled ShopShield, the server started receiving these requests in an orderly fashion and successfully delivered them to the visitors, resulting in lower CPU resource consumption.

The world has been so focused on core web vitals and TTFB that companies are taking aggressive steps to please bots. What we realized at Rocket.net is that there are some times when > 100ms TTFB is acceptable, especially if it results in more sales. We still see 8-10 second TTFB today at some competitors, and that’s not even with high volume!

This does not mean that our servers are subpar and can’t handle traffic volume, nor does this mean Rocket.net is slow. It simply means that Rocket.net is thinking outside the box to create the best possible experience for the visitor, not the robots.

This is a very similar experience when using a Roku device. Sometimes, when I load Netflix on my Roku, I see a brief loading screen, and I’m right into the Netflix app. Roku wasn’t installing an update or doing anything special besides the device’s work to launch the app. Rather than seeing no action on click, I’m shown a very brief loader to let me know it’s doing work, which is much appreciated and sensible. 

Future Efforts

As we continue developing ShopShield, we will have various new features (some I can’t quite disclose yet)… but what kind of launch would this be if we didn’t mention AI? In all seriousness, one upcoming feature I’m super excited about is the ability for customers to opt into traffic management powered by AI. 

Our AI traffic management will be capable of detecting fluctuations in traffic patterns way ahead of a CPU spike, as seen below:

In this scenario, ShopShield would automatically activate and level out traffic before it could hit the CPU ceiling, providing the ultimate experience for website visitors and our customers.

That is just one of many things we have planned for this incredible new feature, so stay tuned—2025 will continue to be a big one!

How to use ShopShield

ShopShield has already delivered a great experience to over five million visitors on our platform and is immediately available to all Rocket.net customers who want to participate in our open beta through our team and will be available in the Rocket.net API and Portal within the next few weeks.

Not a Rocket.net customer yet? That’s no problem. Simply fill out this form, and we can schedule a demo!

West Palm Beach, FL, April 2, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today revealed that Rocket.net is No. 9 on its fifth annual Inc. Regionals: Southeast list, the most prestigious ranking of the fastest-growing private companies in the Southeast, which includes South Carolina, Kentucky, Tennessee, Georgia, Arkansas, Alabama, Mississippi, Louisiana, Florida, and Puerto Rico. An extension of the national Inc. 5000 list, the Regionals offer a unique look at the most successful companies within the Southeast economy’s most dynamic segment–its independent small businesses.

“It’s truly an honor to make the Inc Fastest-Growing Private Companies list, and it has been a long-time goal of mine. Rocket.net achieved an astonishing 1000%+ growth rate from 2021 to 2023, placing us in the top 10 fastest-growing companies in the Southeast region. I’d like to thank our amazing customers who continue to trust us with their business and our team for going above and beyond every day to make this growth possible.”

The companies on this list show a remarkable rate of growth across all industries in the Southeast. Between 2021 and 2023, these 192 private companies had a median growth rate of 114 percent; by 2023, they’d also added 11,493 jobs and $8.1 billion to the region’s economy.

Complete results of the Inc. Regionals: Southeast, including company profiles, can be found at https://www.inc.com/regionals/southeast starting April 1. You’ll also find an interactive database that can be sorted by industry, metro area, and other criteria.

“The honorees on this year’s Inc. Regionals list are true trailblazers driving economic growth in their respective regions, industries, and beyond. This list celebrates their achievements and tells the stories of remarkable companies that are fueling growth and adding jobs in local economies throughout the country,” said Bonny Ghosh, editorial director at Inc.

About Rocket.net

Launched in 2020, Rocket.net empowers SMBs, enterprises, and agencies of all sizes to accelerate, protect, and deploy WordPress websites worldwide. Serving over 30 billion requests and 1 PB of traffic a month, Rocket.net’s SaaS platform enables customers to deliver their WordPress website securely within 50ms of website visitors. Rocket.net’s unique and easy approach to hosting WordPress is backed by 24/7/365 support with a 98% customer satisfaction rate. Learn more at Rocket.net.

More about Inc. and the Inc. Regionals

Methodology

The 2025 Inc. Regionals are ranked according to percentage revenue growth over two years. To qualify, companies must have been founded and generating revenue by March 31, 2021. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2023. (Since then, a number of companies on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2023 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.   

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

West Palm Beach, FL. November 19, 2024

Today, Rocket.net, one of the World’s fastest growing Managed WordPress Hosting Platforms, announced its partnership with WP Rocket, the most popular performance plugin for improving website speed with WordPress.

“We’ve been using WP Rocket on our Rocket.net website since the day we launched,” said Ben Gabler, CEO and Founder of Rocket.net. “We’ve been working towards this partnership for four years because we know how critical visitor experience is for our customers, and we want them to have the very best.“

In 2020, Rocket.net launched with an edge-first approach leveraging Cloudflare Enterprise and a robust private cloud hosting platform, ultimately delivering WordPress websites faster than any other provider with a sub-100ms global TTFB. 

With WP Rocket now in the mix for Rocket.net customers, WordPress websites will receive industry-leading delivery of their assets while leveraging the most powerful and robust performance optimization plugin to provide the ultimate visitor experience while maximizing conversion rates.

“At WP Rocket, we’re always pushing the boundaries of website performance. We continuously refine our optimization methods to meet the latest performance standards, ensuring our users enjoy the best possible experience,” said Agathe Medvedieff, VP of Marketing for WP Rocket. “We’ve also made it super easy for Rocket.net to offer our plugin to their customers automatically, without any hassle of license fees or registration. It’s all about making things simpler and more powerful for everyone involved!”

Rocket.net’s platform, paired with the WP Rocket plugin, enables the following capabilities for every WordPress website in the world:

• Instant Delivery – All WordPress websites deliver with a global sub-100ms TTFB thanks to Cloudflare Enterprise, which is always on and pre-configured.
• Dual Page Caching – With Rocket.net’s full page caching on the edge and WP Rocket’s page cache at the origin, cache misses are accelerated up to 10x by avoiding PHP.
• Automatic Lazy Rendering – WP Rocket makes the browser render only the elements visible to users at that moment, resulting in quicker response time, faster interactions, and a better Interaction to Next Paint score.
• Critical Image Optimization – In addition to leveraging Cloudflare Enterprise Polish on Rocket.net, WP Rocket offers the Optimize Critical Images feature that automatically detects, prioritizes, and auto-optimizes the Largest Contentful Paint and the images above the fold by auto-excluding them from LazyLoad — making the website faster right away.
• File Optimization – With WP Rocket in the mix, you can minify your CSS and JS files, reduce unused CSS files, and defer JavaScript to maximize browser load times. You can also delay the execution of JavaScript until user interaction to reduce the initial load time, directly impacting the Largest Contentful Paint and the Interaction to Next Paint grades.
• Database Optimization – WP Rocket also has built-in database optimization features to keep your backend clean and fast. With just two clicks, you can clean out comments, posts, and transients, optimize your database tables, or schedule automatic cleanups.

“At Rocket.net, we’re always focused on providing our customers with the best possible solution that we can, which sometimes includes partnering with the best solutions on the market,” said Gabler. “I’m confident that with this partnership, our customers will receive the best of both worlds on our platform and ultimately drive the best possible visitor experience online.”

WP Rocket is immediately available to all existing and new customers on Rocket.net’s Starter, Pro, and Enterprise plans.

Log in to your Rocket.net account, navigate to the Plugins tab, and click Install Plugin under the WP Rocket featured plugin section!

We will continue to roll WP Rocket out shortly to all Rocket.net plans as we continue to work closely with WP Rocket on our new partnership. 

For more information, please contact hello@rocket.net. 

About Rocket.net

Rocket.net, based in West Palm Beach, Florida, is a SaaS Platform designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net has provided an all-in-one solution built on top of Cloudflare Enterprise. It provides each WordPress website with an enterprise-level experience with prioritized traffic routing and caching in every Cloudflare location. At Rocket.net, Cloudflare Enterprise (traditionally hard to configure and out of reach for website owners and agencies alike) requires zero configuration or advanced knowledge, making it possible for website owners to focus on what matters most to their success.

About WP Media the Company Behind WP Rocket 

Founded in 2014 in the beautiful Lyon, France, WP Media is the company behind WP Rocket, Imagify and RocketCDN.

We are a distributed team of +40 teammates living around the world. We believe in making the web easier, better, and faster by creating technically solid solutions with beautiful, attentive UI.

We also believe in giving back. Rooted deeply in the WordPress community, we contribute to WordPress core, as well as sponsor, co-organize, and speak at WordCamps and WordPress events around the world.

For more information, please visit our WP Rocket Partnership page

Dave has not only been in the hosting industry for over twenty years, but he was a critical part of building and scaling the world’s largest control panel – cPanel. On top of that, he played a crucial role at Cloudflare in the early days where he helped build features for the world’s largest network… also something we use today at Rocket.net.

Over the course of my career, I’ve learned a great deal about software engineering and architecture from Dave and truth be told… it’s a very big reason why Rocket.net is built the way it is today.

In the beginning, Rocket.net stood out with our SaaS approach to WordPress. We were one of the only companies at the time that actually had an API! With Dave’s vast experience in building API’s and systems at scale, I’m excited to take the Rocket.net platform to the next level.

Read more about Dave joining Rocket.net from our Press Release below:

Rocket.net Appoints Dave Koston, of cPanel and Cloudflare, Chief Technology Officer.

Experienced Startup CTO and Engineering Lead. Delivered products used by millions of businesses. 

West Palm Beach, FL. July 19, 2023

Rocket.net, Managed WordPress Hosting Platform, announces the hiring of Dave Koston as its Chief Technology Officer, where he’ll oversee all things Engineering and Infrastructure. 

Koston brings over twenty years of experience in enterprise technology to the growing platform. Former VP of Operations and employee number 3 at cPanel, Koston helped grow the business to 75 employees and high double digit MM revenue while also helping cPanel become the leading web hosting control panel software in the world. 

Koston also worked at Cloudflare where he led the TLS team, which was responsible for managing SSL Certificates for millions of customers including enterprise customers in banking and other fields. He also led a team at Cloudflare to build the API that powers Cloudflare’s joint venture with Baidu, Yunjiasu (su.baidu.com​).

More recently, Koston was an Area Architect at Coalition, a cyber security startup valued at over $5 billion, where he helped build products to secure and protect businesses across hundreds of different industries.

Dave Koston on his new position, “Joining Rocket.net is one of the most exciting choices I’ve made in my career. Ben and the team have created amazing value for their customers by focusing on pushing the boundaries of content delivery and security through development of new technologies, and most importantly, by being relentlessly passionate about their clients’ success. I can’t wait to help Rocket.net continue to create new innovations and deliver delightful experiences for consumers.”

“Hiring Dave was something I’ve been banking on since the beginning of Rocket.net.” said Ben Gabler, CEO at Rocket.net. “I’ve successfully worked with Dave on various projects over the last twenty years and his experience across the hosting, edge, security and overall SaaS space is invaluable for the future of the Rocket.net platform.”

With Dave leading up engineering, Rocket.net will be heavily investing in new product development, including its all-new Intelligent Edge Platform that leverages AI to balance traffic across multiple CDN platforms around the globe.

About Rocket.net

Rocket.net, based in West Palm Beach, Florida, is a SaaS Platform initially designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net has provided an all-in-one solution built on top of the world’s most Intelligent Edge CDN and WAF, providing each WordPress website with an enterprise-level delivery and security experience in 665+ points of presence around the globe. At Rocket.net, edge services such as CDN and WAF (traditionally hard to configure and out of reach for website owners and agencies alike) require zero configuration or advanced knowledge making it possible for website owners to focus on what really matters most: growth.

Our Intelligent Edge is the world’s first and only global edge platform powered by AI to enable real-time traffic management for maximum uptime and performance.

• Automated Failover: By leveraging multiple edge networks, Rocket.net can automatically failover to another CDN within seconds to resume delivery in the event of an outage.
• Automated Security: While monitoring our network 24/7/365, our AI will proactively block attackers platform wide.
• Delivery QA: Rocket.net’s AI constantly monitors all of our edge vendors globally to ensure maximum performance for our platform.
• Enhanced Visitor Reach: With over 665 points of presence on various providers, Rocket.net can get content within milliseconds of everyone in the world. 
• Enterprise SSL: Powered by Sectigo, every site receives a premium SSL certificate fully managed by Rocket.net ensuring maximum device/browser compatibility.
• Enterprise DNS: Every request is routed through our Enterprise DNS platform, ensuring maximum TTFB performance.

Note: Intelligent Edge will only be rolled out to Rocket’s Enterprise Hosting customers and high volume websites that are interested in testing it out for our BETA phase.

For a full copy of today’s press release, please see below:

Rocket.net Announces New AI Powered Intelligent Edge Network.

Always-on vendor agnostic edge platform enabling real-time traffic management for maximum performance and uptime.

West Palm Beach, FL. May 30, 2023

Today Rocket.net, one of the World’s most innovative Managed WordPress Hosting Platforms, announced the release of the Rocket.net Intelligent Edge, a revolutionary smart edge network made up of the world’s most performant edge providers.

“Since launching Rocket.net three years ago, we have led the way with our edge-first approach on our platform.” said Ben Gabler, CEO at Rocket.net. “Up until today, we were working with a single vendor for our edge delivery. This represented a single point of failure for our entire platform. With our new AI powered Intelligent Edge, our delivery network is not only made up of several vendors, but we’re able to intelligently route traffic between multiple CDN’s in real time. Ultimately, this provides our customers with redundant performance based delivery in over 665 PoP’s around the world.”

In 2020, Rocket.net launched their edge-first platform solving real-world problems for WordPress website performance and security unlike any other solution in the market. Over the years, Rocket.net was able to do this by simply leveraging CDN and WAF at the edge without any proprietary vendor technology, resulting in a fast and secure digital experience for websites of all sizes.

With AI being more powerful than ever, Rocket.net is taking things a step further by launching their AI powered Intelligent Edge. The Rocket.net Intelligent Edge not only integrates with the most performant and reliable CDN’s in the world, but it’s able to balance and deliver content intelligently and programmatically across all networks.

Leveraging their proprietary integrations, Rocket.net is able to constantly monitor their edge providers and train their AI to make the smartest possible decisions about how they route traffic to website visitors, ensuring website visitors are not only receiving the fastest possible experience, but also reducing global edge delivery outages from hours to seconds with a future goal to eliminate them entirely.

Rocket.net Intelligent Edge enables the following capabilities, providing endless opportunities for the platform’s growth:

• Automated Failover: By leveraging multiple edge networks, Rocket.net can automatically failover to another CDN within seconds to resume delivery in the event of an outage.
• Automated Security: While monitoring our network 24/7/365, our AI will proactively block attackers platform wide.
• Delivery QA: Rocket.net’s AI constantly monitors all of our edge vendors globally to ensure maximum performance for our platform.
• Enhanced Visitor Reach: With over 665 points of presence on various providers, Rocket.net can get content within milliseconds of everyone in the world. 
• Enterprise SSL: Powered by Sectigo, every site receives a premium SSL certificate fully managed by Rocket.net ensuring maximum device/browser compatibility.
• Enterprise DNS: Every request is routed through our Enterprise DNS platform, ensuring maximum TTFB performance.

“At Rocket.net, we’re always looking for ways to improve our business with the same goal in mind every time: customer success.” said Gabler. “We live in a day and age where the impact of downtime to business operations is simply not acceptable. Since its inception, Rocket.net has been hyperfocused on creating innovative solutions to solve business challenges within the WordPress community. Our Intelligent Edge is the next step in eliminating potential business interruption scenarios for our customers, and is just one of many new industry leading features coming this year.“

About Rocket.net
Rocket.net, based in West Palm Beach, Florida, is a SaaS Platform initially designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net has provided an all-in-one solution built on top of the world’s most Intelligent Edge CDN and WAF, providing each WordPress website with an enterprise-level delivery and security experience in 665+ points of presence around the globe. At Rocket.net, edge services such as CDN and WAF (traditionally hard to configure and out of reach for website owners and agencies alike) require zero configuration or advanced knowledge making it possible for website owners to focus on what really matters most: growth.

Rocket.net Launches WHMCS Module for Reselling Managed WordPress on Private Cloud.

Turnkey solution enabling hosting companies and agencies to resell Managed WordPress Hosting with a few clicks.

West Palm Beach, FL. February 23, 2023

Today Rocket.net, one of the World’s most innovative Managed WordPress Hosting Platforms, announced the release of an all-new WHMCS module enabling WHMCS users to effortlessly resell Managed WordPress Hosting on the Rocket.net Private Cloud.

“Since the very beginning of Rocket.net, we’ve had a lot of interest when it comes to reselling our product. Today, we have some of the largest companies in the hosting industry already reselling directly through our white-label API and portal.” Said Ben Gabler, CEO at Rocket.net. “With our modern framework, we were able to extend this opportunity to WHMCS users by simply installing a module, enabling them to resell the fastest and most secure WordPress hosting on the planet, all with no development work.”

In 2021, Rocket.net announced their Reseller Hosting offering that came with a free WooCommerce plugin enabling Agencies to provide their customers with the Rocket.net experience, all white-labeled and customized to their brand. 

After launching the WooCommerce plugin and working with agencies, Rocket.net realized there was a huge opportunity to enable a more end-to-end solution for agencies by enabling them to use WHMCS. From extremely flexible billing supporting dozens of payment gateways, to custom quotes and customer communications through a full featured helpdesk, WHMCS is a must have for agencies.

“We have been working tirelessly to find leading edge solutions for Managed WordPress Hosting for our customers, that streamlines features, management, and value. Working with Rocket.net and their release of their WHMCS module, this was the exact solution we’ve been looking for.” said Justin Losh, CTO at Castra Labs. “With the Rocket.net WHMCS module, we can now easily package, consolidate, and provide a fully functional control panel, along with integrated billing, support, and automation, taking both our Managed WordPress offering and White Glove WordPress Solutions to the next level.”

Rocket.net’s WHMCS module enables the following capabilities within WHMCS, providing hosting companies and agencies with a fully functional turnkey solution:

• Easy Installation – WHMCS users simply download the module, activate it, and configure their packages. Once that’s complete, they’re ready to start selling Managed WordPress Hosting.
  
• Full Control Panel – The same control panel used directly on Rocket.net is embedded directly inside of the WHMCS Client area and is fully customizable, no code required.
  
• Fully Automated – From accepting an order, to suspending/terminating service, everything is fully automated from WHMCS to the Rocket.net API.
  
• Private Cloud – Instantly offer Managed WordPress Hosting on every location or even just specific locations on the Rocket.net Private Cloud. 
  
• Bring your own servers – By leveraging WHMCS and the Private Cloud, hosting companies and/or agencies can bring their own hardware, all while still leveraging the Rocket.net Cloudflare Enterprise edge and origin configuration.

“At Rocket.net, we’re extremely customer-centric and always looking for ways to positively impact our customers with innovative solutions” Said Gabler. “This is the only turnkey solution in the market that enables hosting companies and agencies to effortlessly provide Managed WordPress Hosting products, ultimately allowing them to compete with all of the major managed WordPress hosting providers, resulting in higher ARPU and customer LTV.”

Rocket.net’s WHMCS module is immediately available for all Agency and Reseller customers. There is no additional cost for the WHMCS module and takes just a few minutes to get configured.

For more information, please contact hello@rocket.net. 

About Rocket.net

Rocket.net, based in West Palm Beach, Florida, is a SaaS Platform designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net provides an all-in-one solution built on top of Cloudflare Enterprise, providing each WordPress website with an enterprise-level experience with prioritized traffic routing and caching in every Cloudflare location. At Rocket.net, Cloudflare Enterprise (traditionally hard to configure and out of reach for website owners and agencies alike) requires zero configuration or advanced knowledge making it possible for website owners to focus on what really matters most to their success.

As you may or may not know, Rocket.net does not leverage any public cloud providers, instead we leverage bare metal providers all over the World; ultimately allowing us to manage every bit of CPU, RAM, and Disk on our servers.

In the beginning, we launched with very powerful servers, but we were leveraging SSD’s. While SSD’s perform well, we quickly realized NVMe was the way to go. While we’ve been using NVMe in production, we still have quite a few legacy servers running on SSD’s.

As we started thinking through how to properly upgrade these servers, we tried a few different things like cloning our RAID setup onto NVMe, migrating sites, etc. Then it hit me: why don’t we just throw a shim virtualization layer on our bare metal? Not only does that make our platform extremely portable, but it comes with a great deal of significant benefits. 

Today, I’m happy to officially announce the Rocket.net Private Cloud. Comprised of many vendors around the globe such as Performive, PhoenixNAP, OVH, and ServersAustralia, we have a true vendor agnostic Private Cloud, globally.

Having our own Private Cloud allows Rocket.net to stay far ahead of the competition with incredible features such as Live Migration. Live Migration allows us to instantly migrate an entire host node to a brand new underlying hardware with zero down-time or customer involvement!

Along with hardware refreshes, we also benefit from proactive monitoring to prevent failures. While hardware reliability has come a long way, nothing is perfect. If we detect a hardware failure of any kind, we can simply live migrate to a brand new node, once again benefiting our customers with zero down-time or involvement.

How is that possible? At Rocket.net, the hosting server’s IP simply does not matter. Many believe Cloudflare Enterprise to just be a CDN, but the reality is it’s much more than that for us: It’s the gateway to our entire platform.

With one simple update on Cloudflare, we can immediately swing traffic for customer websites anywhere in the world. Even if you’re logged in, updating a post, we can seamlessly move a site or entire server from one continent to another without causing any interruption.

I’m thrilled for what this new approach enables for our company and am beyond excited for what’s to come in 2023 and beyond for our platform.

For a full copy of today’s press release, please see below:

Rocket.net Announces Revolutionary Edge First Private Cloud for WordPress

Highly available, durable, vendor agnostic platform built for ultimate scale and portability.

West Palm Beach, FL. February 9, 2023

Today Rocket.net, one of the World’s most innovative Managed WordPress Hosting Platforms, announced the release of the Rocket.net Private Cloud, a revolutionary platform that is built to power WordPress websites of all sizes.

“Since the launch of cloud-based computing, the World has been under the impression that ‘the cloud’ is the simplest answer for their problem. The reality is that for Rocket.net’s highly performant Managed WordPress Platform, every millisecond and byte matters.” Said Ben Gabler, CEO at Rocket.net. “While Public Cloud is an amazing evolution from on-prem bare metal, there are many scenarios where problems such as noisy neighbors, high costs, and vendor lock-in come into play, as well as problems that are just out of your control as a service provider. Our new Rocket.net Private Cloud solves these problems.”

In 2020, Rocket.net launched the World’s fastest and most secure WordPress SaaS platform, leveraging Cloudflare Enterprise to provide an unparalleled experience. For Rocket.net, Cloudflare is far more than just a CDN for WordPress. It’s the gateway to the entire platform, enabling Rocket.net to innovate in ways that have never been seen in the hosting industry.

Combining the world’s most advanced and performant edge network with fully self-managed bare metal, Rocket.net has been able to create a breakthrough platform resulting in arguably the fastest growth any WordPress platform has ever seen.

Today, Rocket.net is taking their product a step further by unveiling the next evolution of their platform: the Rocket.net Private Cloud. The Rocket.net Private Cloud leverages industry leading virtualization on each WordPress hosting node, making their platform even more powerful and resilient at the origin while continuing to deliver industry-leading speeds through Cloudflare’s Enterprise edge.

By running their own vendor agnostic nodes behind Cloudflare Enterprise, Rocket.net simplifies and protects the customer experience by managing the entire stack powering WordPress. Not only can the Rocket.net Private Cloud be deployed at any data center in the world, Rocket.net can seamlessly transfer all production traffic without requiring any DNS changes, and most importantly, with no downtime.

During the initial testing of their Private Cloud platform in late 2022, Rocket.net helped one of the largest petroleum companies in the US to weather the traffic of a massive promotion. As the advertising gained traction and traffic continued to scale, the server needed more resources to cope. With the all-new Rocket.net Private Cloud, they were able to instantly scale up from 32 to 96 CPU cores with zero downtime, allowing the promotion to be a huge success on all fronts.

“I’ve been hosting WordPress since 2007 at every host under the sun and when I found Rocket.net, I can honestly say it’s not only the fastest and most secure platform I’ve ever used, but what I love the most is their never ending innovation.” said Scott Ellis, CEO and Founder of pixelterra. “When our fortune 500 clients need immediate scale, we are able to get the resources we need within seconds, all with no downtime. Rocket.net’s Private Cloud truly is game changing for us and our customers.”

Rocket.net Private Cloud enables the following capabilities, providing the ultimate experience for WordPress:

• Global Traffic Management: By leveraging Cloudflare’s Enterprise Edge, the Rocket.net Private Cloud can shift production traffic anywhere in the world from the edge with zero downtime.
• Immediate Disaster Recovery: With daily off-site backups living within the Rocket.net Private Cloud, Rocket.net can deploy a new instance from backup in seconds. Nodes are back online in a totally different data center than the failing node.
• Auto Balancing: The Rocket.net Private Cloud auto balances each host node to ensure they’re always healthy. Production WordPress sites can be live migrated from node to node or datacenter to datacenter without any customer involvement or downtime.
• Zero Performance Loss: Unlike public cloud, Rocket.net only hosts one instance per machine, allocating the full resources to the instance just as if it were running on bare metal while retaining the flexibility and resilience of the cloud.
• Vendor Agnostic: By adding a virtualization layer on bare metal, Rocket.net can move entire host nodes from data center to data center with zero downtime, even on dissimilar CPU’s.
• Instant Scale: Enterprise customers can now upgrade their resources within minutes. Going from Tier to Tier is now done with just a click of a button.
• Bring Your Own Hardware: The Rocket.net Private Cloud is purposefully designed to be vendor agnostic. Rocket.net Hosting Partners have the option of providing their own hardware and have it fully integrated into the Rocket.net Private Cloud infrastructure.
• Public API: Rocket.net’s API-first SaaS approach allows customers and partners to manage deployments, features, and WordPress all through the same public API that powers the Rocket.net UI and platform.
• White Label: Rocket.net offers a fully white-labled solution enabling partners to easily resell the industry leading WordPress product, strengthening their brand without exposing Rocket.net to their customers.

“We’ve spent over twenty years to get where we’re at with our bundled solution and I’m beyond excited for this next evolution of the platform”. said Gabler. “At the end of the day, we make sure everything we do bubbles up to customer success and our Private Cloud is going to enable some pretty amazing things for our customers”.

Rocket.net’s core functionality in their Private Cloud is immediately available on all new WordPress deployments in all US and EU locations on all plans at no additional cost and is available to all partners in their custom locations. Existing sites and locations will be migrated to the new Private Cloud infrastructure over time.

Inquires can be sent to hello@rocket.net.

About Rocket.net
Rocket.net, based in West Palm Beach, Florida, is a SaaS Platform designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net provides an all-in-one solution built on top of Cloudflare Enterprise, providing each WordPress website with an enterprise-level experience with prioritized traffic routing and caching in every Cloudflare location. At Rocket.net, Cloudflare Enterprise (traditionally hard to configure and out of reach for website owners and agencies alike) requires zero configuration or advanced knowledge making it possible for website owners to focus on what really matters most: growth.

Endless email threads that get lost in translation? Gone. Google Docs, video calls and handwritten notes? Gone. The traditional communication methods that you’ve suffered through are gone forever! Your clients will now have the ability to leave interactive post-it-like requests directly on their websites- a game changer for everyone!

A New Way To Collaborate With Your Clients – Agency Management For The Digital Age

Building a website is purely visual, your collaboration efforts should be too.

A few weeks ago, we started talking to Vito Peleg and the Atarim team. We explored ways to work together that made sense and added value for both of our customers. It didn’t take long to realize that it was an immediate match made in heaven! By combining Rocket.net and Atarim we’ve created a fully-integrated solution for digital agencies that provides the best hosting solution on the market today.

That’s right, it really was just a few weeks ago! With our public API and Portal SDK, Rocket.net can be completely embedded anywhere in the world! With a little backend work and a few lines of HTML/JS, the amazing Atarim team was able to complete this integration in just two weeks!

How Rocket.net and Atarim Makes It Easy To Manage Your Clients’ Websites

Rocket.net has been Agency-centric since its inception. With powerful features like WordPress Activity Logging and Access Logs, the Rocket Control Panel keeps getting that much more powerful.

With Atarim and the Rocket.net Dashboard, you have a full solution for your Digital Agency. Manage your client and team collaboration, create staging environments with one click and manage the hosting of your websites- all from a single platform.

Getting Started with Rocket.net and Atarim

Inside your Rocket.net Dashboard, simply click one button to start collaborating with your clients whether creating a new site or activating it on a per site basis:

Rocket.net users can also auto install the Atarim collaboration plugin at the time of creating a site within Rocket.net so it’s automatically added to their Atarim dashboard:

From the Atarim side, Rocket.net customers can connect their Rocket.net account in just a few minutes by following the integration guide.

Once your account is connected you can manage your entire experience from the Atarim Dashboard.

Access the Rocket.net Dashboard from directly within Atarim:

Create new sites directly inside of Atarim:

Gather Content • Approve Designs • Provide Support

Create an easy workflow for you and your team, taking all of your client’s requests from start to finish, inside one single platform dedicated to agencies.

Collaborate Visually, on a… Visual Project

Save countless hours and double productivity with a proven visual point & click system. Bring an end to the constant misunderstanding and back & forth with clients.

Clarity For Your Team, While Empowering Clients

Requests are organized for you in your dashboard, allowing your team to easily work together to provide clients with the experience they deserve all in one central platform.

Centralized Communications Throughout Your Agency

Create an easy workflow for you and your team, managing all of your client requests from start to finish, inside one single platform designed for agencies. With Atarim, you can finally turn client communication from a time sink for your team into the part of your process that gives your agency an edge – making it possible for client work to become more profitable.

When I saw that Rocket’s homepage claims to be “The World’s Fastest WordPress Hosting”, I was a bit skeptical. The more we spoke I understood the underlying solution that drives this claim and I decided to put my money (the company’s money) where their mouth is.

Moving our site from what was also stated as the fastest managed hosting over to Rocket.net, we found out what great hosting is all about.

The team helped with the migration and made it very simple for us to make the transition, which we haven’t done since the company started. And the result is just incredible. An immediate massive lift to page speeds to make every page load instantly. It feel like the page loads even before you click.

Vito Peleg – Founder of Atarim

“Since day one, we’ve been on a mission to accelerate and protect WordPress websites of all sizes.” said Ben Gabler, CEO at Rocket.net. “Today, we’re taking a huge step forward with our new Enterprise tier, which is already powering some of the largest WooCommerce sites on the web today.”

In 2020, Rocket.net was first to market with a unique edge-first approach to Managed WordPress Hosting. Rocket.net leverages Cloudflare Enterprise, ultimately solving the need for scaling static content while keeping complexity and costs low.

By leveraging Cloudflare Enterprise with Argo Smart Routing and NVMe storage on servers, Rocket.net already improves WooCommerce and dynamic performance by over 30% at a large scale, serving over 4 billion pages per month. 

Today, Rocket.net is launching the new Enterprise WordPress Hosting to push performance boundaries even further for WooCommerce and dynamic sites. Powered by dedicated resources scaling up to 128 cores in a private cloud, Rocket.net is able to guarantee resources without the fear of noisy neighbors in public clouds.

Beyond the hardware, Rocket has partnered with Relay and Object Cache Pro to provide the ultimate server caching and processing layer for dynamic WordPress sites. By layering these technologies into the stack, customers can handle millions of requests per second without ever having to look at a config file.

“Relay Cache combined with Object Cache Pro is unlike anything I’ve seen in my twenty years of hosting experience.” said Gabler, “We’ve been working very closely with the Relay and Object Cache Pro teams and the performance we’ve been able to achieve has been nothing short of amazing.”

“When we saw Rocket.net emerge, we knew we just had to work together.” said Till Krüss, Founder of Object Cache Pro and Relay. “Rocket.net has done an amazing job at innovating and pushing the boundaries of WordPress Hosting and we’re excited to have Relay and Object Cache Pro be a part of their stack.”

Rocket.net Enterprise plans come with the following features, allowing high-volume sites to focus on revenue and not uptime:

• Cloudflare Enterprise: Full page caching, Argo Smart Routing, and Enterprise Security for much needed PCI compliance.
• Dedicated Resources: Each and every plan comes with dedicated resources just for your site.
• High Performance Storage: All Enterprise hardware comes with modern NVMe storage with a RAID configuration. 
• Relay: Every site is powered by Relay, the next-generation caching layer for PHP.
• Object Cache Pro: An enterprise class Redis object cache backend for WordPress that talks directly to Relay.
• Real-time Backups: Fully managed real-time backups ensuring your data is always protected and available.
• VIP Support: Every Enterprise Tier includes an optional private Slack channel and top priority in Live Chat and Helpdesk.

“At Rocket.net we’re always thinking about the customer and how we can improve their day to day interactions with WordPress.” said Gabler. “As we continue to grow, we have some amazing things in store to enhance performance even further with the edge.”

Rocket’s Enterprise Managed WordPress Hosting is available today and is priced based on resources, starting at just $649 a month. See full pricing details on our Enterprise Hosting options page.

About Rocket.net

Rocket.net, based in West Palm Beach, Florida, is a Managed WordPress Hosting provider designed for websites of all sizes. Since its launch in early 2020, Rocket.net provides an all-in-one solution built on top of Cloudflare Enterprise, providing each WordPress website with an enterprise-level experience, including prioritized traffic routing and caching in every Cloudflare location. This service, traditionally hard to configure and out of reach for website owners and agencies alike, requires zero configuration or advanced knowledge, making it possible for website owners to focus on what really matters most: content.

About Object Cache Pro

Object Cache Pro is a truly reliable, highly-optimized and easy-to-debug object cache for WordPress, built from the ground up for raw performance. Its underlying architecture makes it future-proof as well as easy to extend and customize.

For more information on Object Cache Pro, see https://objectcache.pro

About Relay

Relay is a next-generation caching layer for PHP that drastically speeds up Redis caching operations by up to two orders of magnitude. The effect is similar to that of combining the strengths of APCu and PhpRedis and magnifying them several times over.

For more information on Relay, see https://relaycache.com

What can WordPress Activity Logging do for me?

We’re really excited about this feature as it provides a point in time changelog for your WordPress installation. Everything from plugin management to user logins is all stored securely on the Rocket.net platform… all without bloating your critical WordPress database!

How can the WordPress Activity Logging feature help you? Imagine this real-world scenario: You’ve been working on your site for days and and finally achieved the perfect PageSpeed score. Then one day you notice a dip in the score. Oh No! What changed?!

It used to be a guessing game to see what was changed on your site. But now, with WordPress Activity Logging, it’s as simple as logging in to your Rocket.net Control Panel and checking the logs. What does the log show?

Oh that’s right, I updated my WP-Rocket plugin recently and it looks like it was the same day as the score changes. I better roll that back and test the new update on staging so it doesn’t impact SEO/Performance.

Enhanced WordPress Security

Another great use case for the activity logs is it provides granular insight to failed login attempts that happen across the entire platform. This will ultimately allow us to provide an even safer environment for you and your website visitors. It’s a detailed WordPress audit log available anytime when you need it.

As Rocket.net continues to grow, we will use this very granular and specific data to create unique rulesets across the entire platform, protecting your WordPress site(s) to the max.

How to enable WordPress Activity Logging

Much like the rest of Rocket.net, enabling the WordPress Activity Logging feature is very simple with no configuration required.

Simply log in to your account at https://control.rocket.net, click Manage on the site you’d like to enable it on, navigate to the new Logs section and click the Enable button.

You’re all set! From the time you enable it, WordPress activity will be securely logged via the Rocket.net API and will be available immediately in your control panel. No more confusion when trying to find where the WordPress activity log location is on your website if you are searching for it.

Making the data available in your control panel, avoiding runaway database growth and eliminating plugin bloat: This is why we can make the bold claim that this is the best WordPress activity log plugin available.

Stay tuned for more great changes coming soon!