![\"Looking](\"https://no-cache.hubspot.com/cta/default/24325690/96b33a57-fa35-4f34-9b88-752f80cf4287.png\" "\\"Expand")
If you’re running a WordPress agency or freelance business, you’re probably wondering how your operation compares to others in the industry. The good news? The Admin Bar 2025 WordPress Professionals Survey just dropped with insights from over 1,200 professionals just like you.
\n\n\n\nLet’s dive into how you can leverage these survey results to expand your services, retain more clients, and potentially attract new ones.
\n\n\n\nThe 2025 WordPress Professionals Survey, with insights from over 1,200 experts, highlights key strategies for agency growth.
\n\n\n\nAgencies can stand out by expanding into underserved areas like accessibility (24.8% adoption) and conversion rate optimization (14.4%), where competition is low.
\n\n\n\nBuilding recurring revenue through monthly care plans, aligning your tech stack with popular tools like Bricks and GeneratePress, integrating AI for content, and formalizing client referral programs are crucial.
\n\n\n\nSince most agencies grow through networking (57%) and referrals (50%), prioritizing these methods can significantly enhance client acquisition and business sustainability.
\n\n\n\nThe 2025 survey reveals some interesting trends among WordPress professionals:
\n\n\n\nBut the real question is: how can you use this information to improve your business?
\n\n\n\nLooking at the services being offered by other WordPress agencies, some interesting gaps represent real opportunities:
\n\n\n\nHighly Saturated Services:
\n\n\n\nUnderserved Opportunities:
\n\n\n\nThis data suggests that expanding into less crowded service areas could help you differentiate your business while providing additional value to clients.
\n\n\n\n\n\n\n\n\n\u201cWordPress accessibility will become increasingly crucial so that all websites created using it are usable by everyone. This will require better integration with disability-friendly plug-ins as well as adherence to WCAG.\u201d
\ngeeksforgeeks.org
The survey shows that in-person networking (57%) and asking for referrals (50%) remain the top client acquisition methods. This is significant because:
\n\n\n\nThis stands in stark contrast to methods like paid advertising, which only 14% of WordPress professionals are using.
\n\n\n\n\n\n\n\nNow that you understand what the data is telling us, here’s how to put it into action:
\n\n\n\nTake inventory of what you’re currently offering clients and compare it against the survey data. Are you missing opportunities in underserved areas like accessibility or software development (only 12.3%)?
\n\n\n\nFor example, if you’re already handling website maintenance for clients, adding performance optimization is a natural extension that 63% of agencies aren’t offering.
\n\n\n\nThe survey shows a wide distribution of monthly recurring revenue (MRR), with 21.8% earning under $500 monthly and only 6.3% earning over $20,000 monthly.
\n\n\n\nTo move up this ladder:
\n\n\n\nThe builder landscape is fascinating with Bricks (24.4%) and Elementor (24.1%) leading the pack, followed by Divi (10.1%). The most telling item that is missing from the survey list? The Block Editor.
\n\n\n\nFun Fact: The survey\u2019s builder results are somewhat different than those results reported on w3techs.com.
\n\n\n\nIf you’re using a less popular builder, you might either:
\n\n\n\n\n\n\n\n\n\u201cWordPress is block-based. As WordPress continues to evolve, the Block Editor remains at the forefront of its development.\u201d
\nRocket.net – Are Agencies Using The Gutenberg Block Editor?
With 57.3% of WordPress professionals actively embracing AI and another 37.4% experimenting with it, artificial intelligence is transforming the industry.
\n\n\n\nStart by:
\n\n\n\nOnly 5.3% of professionals are avoiding AI completely\u2014don’t be in this increasingly isolated group.
\n\n\n\nSince asking for referrals is the second most common marketing activity, formalize this process by:
\n\n\n\nHot Tip: Rocket.net\u2019s Agency Partner Program is powered by an easy-to-use commission platform, providing agencies with an impressive 15% lifetime recurring monthly referral commission.\u00a0
\n\n\n\nThe WordPress ecosystem continues to evolve, and staying competitive means adapting your service offerings to meet changing client needs. Two important areas to expand into are accessibility and conversion rate optimization.
\n\n\n\nBy strategically expanding into underserved service areas, building recurring revenue streams, and embracing new technologies, you can position your agency for sustained growth.
\n\n\n\nRemember that 66.4% of WordPress professionals believe they’ll still be running their agency in five years\u2014with the right strategy based on this survey data, you can ensure your business is among them.
\n\n\n\nTip: Focus your client acquisition on networking and referrals; they outperform paid ads in cost and lead quality.
\n\n\n\nHave you identified any service areas you plan to add this year? Or have questions about implementing these strategies? We\u2019re here for your agency!
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online companies choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"New](\"https://no-cache.hubspot.com/cta/default/24325690/2bbd4250-c6ad-4bde-bf1c-5c308ae976f6.png\" "\\"Expand")
\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "Using the 2025 WordPress Survey to Grow Your Agency\n\n\n\nIf you’re running a WordPress agency or freelance business, you’re probably wondering how your operation compares to others in the industry. The good news? The Admin Bar 2025 WordPress Professionals Survey just dropped with insights from over 1,200 professionals just like you.\n\n\n\nLet’s dive into how you can leverage these survey results to expand your services, retain more clients, and potentially attract new ones.\n\n\n\nTL;DR I\u2019m Between Meetings\n\n\n\nThe 2025 WordPress Professionals Survey, with insights from over 1,200 experts, highlights key strategies for agency growth.\n\n\n\nAgencies can stand out by expanding into underserved areas like accessibility (24.8% adoption) and conversion rate optimization (14.4%), where competition is low.\n\n\n\nBuilding recurring revenue through monthly care plans, aligning your tech stack with popular tools like Bricks and GeneratePress, integrating AI for content, and formalizing client referral programs are crucial.\n\n\n\nSince most agencies grow through networking (57%) and referrals (50%), prioritizing these methods can significantly enhance client acquisition and business sustainability.\n\n\n\nWhat the WordPress Survey Data Tells Us\n\n\n\nThe 2025 survey reveals some interesting trends among WordPress professionals:\n\n\n\n\n 57% of agencies report they’re in growth mode (that’s good news!)\n\n\n\nThe average WordPress professional has been in business for 12 years\n\n\n\n Most agencies (77.1%) are running their business full-time\n\n\n\nThe median hourly rate sits at $95\n\n\n\n\nBut the real question is: how can you use this information to improve your business?\n\n\n\nService Expansion Opportunities You Might Be Missing\n\n\n\nLooking at the services being offered by other WordPress agencies, some interesting gaps represent real opportunities:\n\n\n\nHighly Saturated Services:\n\n\n\n\nWebsite Maintenance (93.1%)\n\n\n\nWebsite Design (90.6%)\n\n\n\nWebsite Development (86.5%)\n\n\n\nHosting (71.6%)\n\n\n\n\nUnderserved Opportunities:\n\n\n\n\nConversion Rate Optimization (14.4%)\n\n\n\nSocial Media Management (20%)\n\n\n\nWebsite Accessibility (24.8%)\n\n\n\nPerformance Optimization (37.1%)\n\n\n\nSustainable Website Design (not on the survey, but an important Web Design niche!)\n\n\n\n\nThis data suggests that expanding into less crowded service areas could help you differentiate your business while providing additional value to clients.\n\n\n\n\n\u201cWordPress accessibility will become increasingly crucial so that all websites created using it are usable by everyone. This will require better integration with disability-friendly plug-ins as well as adherence to WCAG.\u201d\ngeeksforgeeks.org\n\n\n\nWhere Are Your Clients Coming From?\n\n\n\nThe survey shows that in-person networking (57%) and asking for referrals (50%) remain the top client acquisition methods. This is significant because:\n\n\n\n\nThese methods have the lowest cost-per-acquisition.\n\n\n\nThey typically produce higher-quality leads than cold outreach.\n\n\n\nThey’re strategies that every agency, regardless of size, can implement immediately.\n\n\n\n\nThis stands in stark contrast to methods like paid advertising, which only 14% of WordPress professionals are using.\n\n\n\n\n\n\n\nTaking Action on the Survey Insights\n\n\n\nNow that you understand what the data is telling us, here’s how to put it into action:\n\n\n\n1. Audit Your Current Service Offerings\n\n\n\nTake inventory of what you’re currently offering clients and compare it against the survey data. Are you missing opportunities in underserved areas like accessibility or software development (only 12.3%)?\n\n\n\nFor example, if you’re already handling website maintenance for clients, adding performance optimization is a natural extension that 63% of agencies aren’t offering.\n\n\n\n2. Develop a Recurring Revenue Strategy\n\n\n\nThe survey shows a wide distribution of monthly recurring revenue (MRR), with 21.8% earning under $500 monthly and only 6.3% earning over $20,000 monthly.\n\n\n\nTo move up this ladder:\n\n\n\n\nPackage your services into monthly care plans. Don\u2019t forget to bundle!\n\n\n\nInclude services clients need but might not prioritize.\n\n\n\nPresent options at different price points to accommodate various client budgets.\n\n\n\n\n3. Evaluate Your Builder Stack\n\n\n\nThe builder landscape is fascinating with Bricks (24.4%) and Elementor (24.1%) leading the pack, followed by Divi (10.1%). The most telling item that is missing from the survey list? The Block Editor.\n\n\n\nFun Fact: The survey\u2019s builder results are somewhat different than those results reported on w3techs.com.\n\n\n\nIf you’re using a less popular builder, you might either:\n\n\n\n\nPosition yourself as a specialist in that niche.\n\n\n\nConsider expanding your toolkit to include more widely used options.\n\n\n\nFocus on the Gutenberg Block Editor and wait for the dust to settle.\n\n\n\n\n\n\u201cWordPress is block-based. As WordPress continues to evolve, the Block Editor remains at the forefront of its development.\u201d\nRocket.net – Are Agencies Using The Gutenberg Block Editor?\n\n\n\n4. Embrace AI Integration\n\n\n\nWith 57.3% of WordPress professionals actively embracing AI and another 37.4% experimenting with it, artificial intelligence is transforming the industry.\n\n\n\nStart by:\n\n\n\n\nUsing AI tools for the drudge work that is stealing your time: accounting, editing, video teasers etc.\n\n\n\nImplement AI in your project management.\n\n\n\nExploring AI-powered image creation for design work.\n\n\n\n\nOnly 5.3% of professionals are avoiding AI completely\u2014don’t be in this increasingly isolated group.\n\n\n\n5. Create a Structured Referral Program\n\n\n\nSince asking for referrals is the second most common marketing activity, formalize this process by:\n\n\n\n\nIdentifying your ideal referral timing (usually after a successful project completion).\n\n\n\nCreating incentives for clients who refer new business.\n\n\n\nFollowing up with past clients quarterly to stay top-of-mind.\n\n\n\n\nHot Tip: Rocket.net\u2019s Agency Partner Program is powered by an easy-to-use commission platform, providing agencies with an impressive 15% lifetime recurring monthly referral commission.\u00a0\n\n\n\nBottom Line\n\n\n\nThe WordPress ecosystem continues to evolve, and staying competitive means adapting your service offerings to meet changing client needs. Two important areas to expand into are accessibility and conversion rate optimization.\n\n\n\nBy strategically expanding into underserved service areas, building recurring revenue streams, and embracing new technologies, you can position your agency for sustained growth.\n\n\n\nRemember that 66.4% of WordPress professionals believe they’ll still be running their agency in five years\u2014with the right strategy based on this survey data, you can ensure your business is among them.\n\n\n\nTip: Focus your client acquisition on networking and referrals; they outperform paid ads in cost and lead quality.\n\n\n\nHave you identified any service areas you plan to add this year? Or have questions about implementing these strategies? We\u2019re here for your agency!\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online companies choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-05-07T13:21:05+00:00",
"date_modified": "2025-05-07T13:21:06+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/05/Expand-Agency-Services.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6999",
"url": "https://rocket.net/blog/how-do-you-differentiate-your-services-from-ai/",
"title": "How Do You Differentiate Your Services From AI?",
"content_html": "\nAI is transforming more than our website content. It is reshaping industries, task automation, and business operations.
\n\n\n\nIf you provide a service\u2014whether as a consultant, coach, designer, or developer\u2014you\u2019re probably wondering how to stand out when AI can do so much.
\n\n\n\nThe key lies in focusing on what AI lacks: creativity, critical thinking, and a genuine connection with your craft.
\n\n\n\nIf you want to differentiate yourself from AI, focus on what makes you human: expertise, emotional intelligence, creativity, ethics, and strategic thinking.
\n\n\n\nAI is great at processing data, but it lacks real-world experience, context, and intuition.
\n\n\n\nTo stand out, showcase case studies that highlight your problem-solving skills; share personal insights AI can\u2019t replicate.
\n\n\n\nStaying ahead of trends is crucial, too. AI relies on past data, while you can interpret this morning\u2019s developments and apply them in the afternoon.
\n\n\n\nSome ways to highlight your expertise include:
\n\n\n\nPro tip: Create an \u201cAI-Free\u201d portfolio that showcases your most innovative WordPress projects. Emphasize solutions that require human creativity and expertise.
\n\n\n\n\n\n\n\n\n\u201cContent chunking is your website\u2019s secret weapon for SEO in the age of AI. Long articles are great for subscriber content, but not for grab-and-go visibility. Instead of layers, breaking your content into focused, digestible chunks can help you rank in search results.\u201d
\nRocket.net – Why Content Chunking For Ranking AI Overviews Makes Sense
AI can analyze emotions, but it doesn\u2019t feel them. Your ability to understand clients\u2019 emotions and needs helps build trust, which is an irreplaceable asset.
\n\n\n\nUnlike AI, you can offer personalized communication, recognize unspoken concerns, and adapt based on your intuition.
\n\n\n\nOffer strategic guidance and consultation. Clients value professionals who can read between the lines.
\n\n\n\nYou provide a level of understanding AI simply cannot match. Help clients navigate the complexities around web development.
\n\n\n\nWhile AI can generate layouts, true user-centric design requires empathy and understanding. AI regurgitates existing knowledge; you create new ideas.
\n\n\n\nEmphasize human-centric UX:
\n\n\n\nAI follows patterns; people break them. Your ability to think outside the box and provide customized solutions gives you an edge.
\n\n\n\nUnlike AI, you can tailor services to each client\u2019s unique needs, apply creativity to solve non-linear problems, and offer hands-on collaboration.
\n\n\n\nWhile AI works with formulas, you bring fresh, adaptive thinking that makes a real difference.Key point: Position yourself as an AI-savvy professional who knows how to harness AI’s power while adding irreplaceable human insight.
\n\n\n\nUnlike AI, you can build lasting relationships with clients. Differentiate your services:
\n\n\n\nEmphasize Ethical and Responsible AI Integration
\n\n\n\nAI lacks a moral compass. As it becomes more prevalent, your judgment becomes even more crucial.
\n\n\n\nYou can help clients navigate ethical decisions, balance data with intuition, and provide long-term strategic foresight.
\n\n\n\nUnlike AI, which relies purely on logic, you bring value-driven decision-making that aligns with ethical considerations and the integrity of your business.
\n\n\n\nKey advantages of human-led strategy:
\n\n\n\nDevelop guidelines for responsible AI implementation in WordPress projects.
\n\n\n\nYou don\u2019t compete against Photoshop, right? Rather than competing against AI, use it to enhance efficiency while emphasizing your strengths.
\n\n\n\nAutomating repetitive tasks allows you to focus on strategy and higher-level thinking.
\n\n\n\nInstead of blindly relying on AI insights, interpret them with human expertise.
\n\n\n\nPositioning yourself as the expert who knows when to use and trust AI and when not to creates a clear value proposition.
\n\n\n\nSome smart ways to integrate AI include:
\n\n\n\nUsing AI to streamline work without losing the human touch.
\n\n\n\n\n\n\n\n\n\u201cWhile WordPress itself doesn\u2019t come with built-in AI features, it does offer something even better \u2014 a variety of plugins that can bring AI capabilities to your site. Developers are constantly creating new plugins and updating existing ones to incorporate AI features.\u201d
\nDuplicator.com
AI is a powerful tool, but it can\u2019t replace your ingenuity, connection, and adaptability.
\n\n\n\nThe best way to future-proof your services is to embrace AI where it makes sense\u2014but differentiate yourself by doing what AI can\u2019t do.
\n\n\n\nIdentify your unique strengths as a WordPress professional and start integrating AI tools strategically into your workflow.
\n\n\n\nRemember, the goal is to enhance, not replace, your human expertise.
\n\n\n\nWant to stay ahead in the AI era? Focus on creativity, strategy, and emotional intelligence to provide value AI can\u2019t replicate.
\n\n\n\nIf you’re ready to elevate your services, start implementing these strategies today!
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n![\"Get](\"https://no-cache.hubspot.com/cta/default/24325690/bb144053-f23d-43bf-ab00-3be0881f3db9.png\" "\\"How")
\n",
"content_text": "AI is transforming more than our website content. It is reshaping industries, task automation, and business operations.\n\n\n\nIf you provide a service\u2014whether as a consultant, coach, designer, or developer\u2014you\u2019re probably wondering how to stand out when AI can do so much.\n\n\n\nThe key lies in focusing on what AI lacks: creativity, critical thinking, and a genuine connection with your craft.\n\n\n\nIf you want to differentiate yourself from AI, focus on what makes you human: expertise, emotional intelligence, creativity, ethics, and strategic thinking. \n\n\n\nHighlight Your Unique Expertise\n\n\n\nAI is great at processing data, but it lacks real-world experience, context, and intuition.\n\n\n\nTo stand out, showcase case studies that highlight your problem-solving skills; share personal insights AI can\u2019t replicate.\n\n\n\nStaying ahead of trends is crucial, too. AI relies on past data, while you can interpret this morning\u2019s developments and apply them in the afternoon.\n\n\n\nSome ways to highlight your expertise include:\n\n\n\n\nShowcase case studies that prove your problem-solving skills.\n\n\n\nShare personal insights that AI-generated content lacks.\n\n\n\nInterpret trends with insights on emerging web design and development trends.\n\n\n\nAdd human context to data, making it actionable and strategic.\n\n\n\n\nPro tip: Create an \u201cAI-Free\u201d portfolio that showcases your most innovative WordPress projects. Emphasize solutions that require human creativity and expertise. \n\n\n\n\n\u201cContent chunking is your website\u2019s secret weapon for SEO in the age of AI. Long articles are great for subscriber content, but not for grab-and-go visibility. Instead of layers, breaking your content into focused, digestible chunks can help you rank in search results.\u201d\nRocket.net – Why Content Chunking For Ranking AI Overviews Makes Sense\n\n\n\nLeverage Your Emotional Intelligence\n\n\n\nAI can analyze emotions, but it doesn\u2019t feel them. Your ability to understand clients\u2019 emotions and needs helps build trust, which is an irreplaceable asset.\n\n\n\nUnlike AI, you can offer personalized communication, recognize unspoken concerns, and adapt based on your intuition.\n\n\n\nOffer strategic guidance and consultation. Clients value professionals who can read between the lines.\n\n\n\nYou provide a level of understanding AI simply cannot match. Help clients navigate the complexities around web development. \n\n\n\nEmphasize Human-Centric Design and UX\n\n\n\nWhile AI can generate layouts, true user-centric design requires empathy and understanding. AI regurgitates existing knowledge; you create new ideas.\n\n\n\nEmphasize human-centric UX:\n\n\n\n\nPublish original insights that offer fresh perspectives.\n\n\n\nSpeak at industry events to showcase your team\u2019s expertise.\n\n\n\nEngage in discussions requiring critical thinking beyond the \u201cAI-generated.\u201d\n\n\n\nShare behind-the-scenes stories about your work process and decision-making.\n\n\n\n\nOffer Your Clients Bespoke, Creative Solutions\n\n\n\nAI follows patterns; people break them. Your ability to think outside the box and provide customized solutions gives you an edge.\n\n\n\nUnlike AI, you can tailor services to each client\u2019s unique needs, apply creativity to solve non-linear problems, and offer hands-on collaboration.\n\n\n\nWhile AI works with formulas, you bring fresh, adaptive thinking that makes a real difference.Key point: Position yourself as an AI-savvy professional who knows how to harness AI’s power while adding irreplaceable human insight.\n\n\n\nProvide Ongoing Support and Relationship Building\n\n\n\nUnlike AI, you can build lasting relationships with clients. Differentiate your services:\n\n\n\n\nOffer personalized support and quick problem resolution.\n\n\n\nProvide strategic advice as client needs evolve.\n\n\n\nBuild trust through consistent communication and reliability. \n\n\n\n\nEmphasize Ethical and Responsible AI Integration\n\n\n\nAI lacks a moral compass. As it becomes more prevalent, your judgment becomes even more crucial.\n\n\n\nYou can help clients navigate ethical decisions, balance data with intuition, and provide long-term strategic foresight.\n\n\n\nUnlike AI, which relies purely on logic, you bring value-driven decision-making that aligns with ethical considerations and the integrity of your business.\n\n\n\nKey advantages of human-led strategy:\n\n\n\n\nAdvise on data privacy concerns related to AI-powered tools.\n\n\n\nEnsure transparency in AI usage on client websites.\n\n\n\n\nDevelop guidelines for responsible AI implementation in WordPress projects.\n\n\n\nUse AI as a Tool, not a Replacement for Your Skills\n\n\n\nYou don\u2019t compete against Photoshop, right? Rather than competing against AI, use it to enhance efficiency while emphasizing your strengths.\n\n\n\nAutomating repetitive tasks allows you to focus on strategy and higher-level thinking.\n\n\n\nInstead of blindly relying on AI insights, interpret them with human expertise.\n\n\n\nPositioning yourself as the expert who knows when to use and trust AI and when not to creates a clear value proposition.\n\n\n\nSome smart ways to integrate AI include:\n\n\n\n\nAutomating repetitive tasks so you can focus on strategy and customer service.\n\n\n\nInterpreting AI insights with human expertise and real-world application.\n\n\n\nPositioning yourself as the AI-savvy professional who understands its limits.\n\n\n\n\nUsing AI to streamline work without losing the human touch.\n\n\n\n\n\u201cWhile WordPress itself doesn\u2019t come with built-in AI features, it does offer something even better \u2014 a variety of plugins that can bring AI capabilities to your site. Developers are constantly creating new plugins and updating existing ones to incorporate AI features.\u201d\nDuplicator.com\n\n\n\nWrapping Up\n\n\n\nAI is a powerful tool, but it can\u2019t replace your ingenuity, connection, and adaptability.\n\n\n\nThe best way to future-proof your services is to embrace AI where it makes sense\u2014but differentiate yourself by doing what AI can\u2019t do.\n\n\n\nIdentify your unique strengths as a WordPress professional and start integrating AI tools strategically into your workflow.\n\n\n\nRemember, the goal is to enhance, not replace, your human expertise.\n\n\n\nWant to stay ahead in the AI era? Focus on creativity, strategy, and emotional intelligence to provide value AI can\u2019t replicate.\n\n\n\nIf you’re ready to elevate your services, start implementing these strategies today!\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-05-02T13:26:28+00:00",
"date_modified": "2025-05-02T13:26:29+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/05/How-To-Differentiate-From-AI.png",
"tags": [
"Digital Marketing"
]
},
{
"id": "https://rocket.net/?p=6993",
"url": "https://rocket.net/blog/how-to-use-site-health-to-troubleshoot-plugin-conflicts/",
"title": "How To Use Site Health To Troubleshoot Plugin Conflicts",
"content_html": "\nPlugin conflicts can turn your once-smooth WordPress site into a glitchy mess. Maybe your contact form stops working. Maybe your homepage layout gets wonky. Or worse\u2014your site goes down completely.
\n\n\n\nDon\u2019t panic. WordPress has a built-in tool designed to help you diagnose and fix these issues: Site Health.
\n\n\n\nThink of Site Health as your website\u2019s check engine light. It scans your WordPress setup and alerts you to potential problems, including performance issues, security risks, and\u2014yes\u2014plugin conflicts. Using Site Health effectively can save you hours of troubleshooting and prevent unnecessary downtime.
\n\n\n\nYou don\u2019t need to be a developer to use WordPress Site Health. The tool provides clear, actionable insights to help you fix conflicts fast. (And most plugin companies will want a copy of it when you email them for support.)
\n\n\n\nWordPress introduced Site Health to give users a built-in troubleshooting dashboard. It works by analyzing your site\u2019s configuration and providing alerts for issues that might affect performance, security, or compatibility.
\n\n\n\nThink of it as your personal website diagnostic tool. Just like you check your phone\u2019s battery health, you should check Site Health regularly to keep your WordPress site running smoothly.
\n\n\n\nYou\u2019ll find Site Health in Tools > Site Health in your WordPress dashboard.
\n\n\n\nThe tool provides two key sections:
\n\n\n\nSite Health isn\u2019t just for emergencies. It\u2019s a proactive tool that can prevent problems before they escalate.
\n\n\n\nCheck Site Health when:
\n\n\n\nPlugin conflicts happen when two or more plugins interfere with each other \u2014 or with your theme or WordPress core. Here\u2019s how to pinpoint the problem:
\n\n\n\nGo to Tools > Site Health and look at the Status tab. If there\u2019s a critical issue related to plugins, it will be listed here.
\n\n\n\nCommon warnings related to plugins:
\n\n\n\nSwitch to the Info tab. This section provides a detailed overview of your WordPress setup, including:
\n\n\n\nIf you see an issue flagged under plugins, take note of any recommendations WordPress provides.
\n\n\n\nThe fastest way to find a conflicting plugin is to disable them systematically.
\n\n\n\nIf a plugin conflict locks you out of your admin panel, WordPress Recovery Mode can help.
\n\n\n\nIf you don\u2019t have the recovery email, you can disable all plugins via FTP by renaming the /wp-content/plugins/ folder.
\n\n\n\n\n\n\n\n\n\u201cSince there are numerous free and premium plugins, you\u2019re confident in WordPress\u2019 lifetime extensibility. However, installing too many may lead to compatibility issues which may potentially impact your site\u2019s performance.\u201d
\nRocket.net – How Many WordPress Plugins is Too Much?
Most plugin conflicts are avoidable. Here\u2019s how to keep your site running smoothly:
\n\n\n\nKeep Plugins Updated (But Test First!)
\n\n\n\nOutdated plugins are a major source of conflicts. Always update plugins, but test them in a staging environment before deploying on your live site. Rocket has one!
\n\n\n\nAvoid Too Many Plugins
\n\n\n\nMore plugins mean more chances for conflicts. If a plugin isn\u2019t essential, deactivate and delete it. Rocket\u2019s security suite means you need fewer plugins!
\n\n\n\nUse Well-Supported Plugins
\n\n\n\nStick to plugins with regular updates, good reviews, and active support communities. Check the Last updated date before installing. No nulled plugins! Rocket cleans your site before you transfer it to us!
\n\n\n\nBackup Before Major Changes
\n\n\n\nBefore updating WordPress, your theme, or plugins, create a backup. If something breaks, you can restore your site quickly. Rocket\u2019s panel has backups for every pricing level.
\n\n\n\nMonitor Site Health Regularly
\n\n\n\nGet into the habit of checking Site Health monthly. Catching small issues early prevents bigger problems later. You\u2019ll feel more empowered!
\n\n\n\nA Word About Automatic Updates
\n\n\n\nScheduled updates may help maintain your website’s freshness, but they might also create unforeseen compatibility issues. You can turn them on and off.
\n\n\n\nConsider updating your WordPress components\u2014plugins, themes, and the main software\u2014by hand instead of automatically to prevent sudden technical problems from occurring. Even better, let your managed hosting take care of that for you!
\n\n\n\nWordPress Site Health is your best friend when troubleshooting plugin conflicts. It highlights problems, provides diagnostics, and helps you fix issues\u2014no developer needed.
\n\n\n\nBy using Site Health proactively, you can keep your website running smoothly, avoid downtime, and ensure that new plugin updates don\u2019t break your site.
\n\n\n\nSo, before you panic over a broken plugin, check Site Health first. It just might save you hours of frustration.
\n\n\n\nNeed a faster, more secure WordPress site? Speed matters. A well-optimized website performs better and ranks higher. Consider managed WordPress hosting for top-tier performance, security, and hassle-free updates. Never miss a WordPress update again. Rocket.net will automatically keep your WordPress core, plugins, and themes up to date.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "Plugin conflicts can turn your once-smooth WordPress site into a glitchy mess. Maybe your contact form stops working. Maybe your homepage layout gets wonky. Or worse\u2014your site goes down completely.\n\n\n\nDon\u2019t panic. WordPress has a built-in tool designed to help you diagnose and fix these issues: Site Health.\n\n\n\nThink of Site Health as your website\u2019s check engine light. It scans your WordPress setup and alerts you to potential problems, including performance issues, security risks, and\u2014yes\u2014plugin conflicts. Using Site Health effectively can save you hours of troubleshooting and prevent unnecessary downtime.\n\n\n\nUsing Site Health for Plugin Conflicts\n\n\n\n\nCheck the Site Health Status for critical issues.\n\n\n\nUse Site Health Info to gather diagnostic details.\n\n\n\nDisable plugins methodically to find the culprit.\n\n\n\nTest in Safe Mode or Recovery Mode if your site is down.\n\n\n\nKeep WordPress, themes, and plugins up to date.\n\n\n\n\nYou don\u2019t need to be a developer to use WordPress Site Health. The tool provides clear, actionable insights to help you fix conflicts fast. (And most plugin companies will want a copy of it when you email them for support.)\n\n\n\nWhat Is WordPress Site Health?\n\n\n\nWordPress introduced Site Health to give users a built-in troubleshooting dashboard. It works by analyzing your site\u2019s configuration and providing alerts for issues that might affect performance, security, or compatibility.\n\n\n\nThink of it as your personal website diagnostic tool. Just like you check your phone\u2019s battery health, you should check Site Health regularly to keep your WordPress site running smoothly.\n\n\n\nYou\u2019ll find Site Health in Tools > Site Health in your WordPress dashboard.\n\n\n\nThe tool provides two key sections:\n\n\n\n\nSite Health Status: Summarizes issues that need attention.\n\n\n\nSite Health Info: Detailed technical data about your WordPress environment.\n\n\n\n\nWhen Should You Check Site Health?\n\n\n\nSite Health isn\u2019t just for emergencies. It\u2019s a proactive tool that can prevent problems before they escalate.\n\n\n\nCheck Site Health when:\n\n\n\n\nYour site is acting strange (e.g., pages load slowly, features break, or you see error messages).\n\n\n\nYou install or update a plugin and something stops working.\n\n\n\nYou experience login issues or admin panel errors.\n\n\n\nYou suspect performance or security problems.\n\n\n\n\nHow to Identify Plugin Conflicts with Site Health\n\n\n\nPlugin conflicts happen when two or more plugins interfere with each other \u2014 or with your theme or WordPress core. Here\u2019s how to pinpoint the problem:\n\n\n\nStep 1: Check the Site Health Status\n\n\n\nGo to Tools > Site Health and look at the Status tab. If there\u2019s a critical issue related to plugins, it will be listed here.\n\n\n\nCommon warnings related to plugins:\n\n\n\n\nA plugin is slowing down your site.\n\n\n\nA plugin is throwing errors.\n\n\n\nThere\u2019s a compatibility issue with WordPress.\n\n\n\n\nStep 2: Use Site Health Info to Find Clues\n\n\n\nSwitch to the Info tab. This section provides a detailed overview of your WordPress setup, including:\n\n\n\n\nActive and inactive plugins.\n\n\n\nWordPress version and server settings.\n\n\n\nTheme and plugin conflicts.\n\n\n\n\nIf you see an issue flagged under plugins, take note of any recommendations WordPress provides.\n\n\n\nStep 3: Disable Plugins One by One\n\n\n\nThe fastest way to find a conflicting plugin is to disable them systematically.\n\n\n\n\nGo to Plugins > Installed Plugins.\n\n\n\nDeactivate all plugins at once.\n\n\n\nReactivate them one by one, checking your site after each activation.\n\n\n\nWhen the issue reappears, the last activated plugin is likely the culprit.\n\n\n\n\nStep 4: Use Recovery Mode If Your Site Is Down\n\n\n\nIf a plugin conflict locks you out of your admin panel, WordPress Recovery Mode can help.\n\n\n\n\nCheck your email for a WordPress Recovery Mode link.\n\n\n\nClick the link to log in and disable the faulty plugin.\n\n\n\nOnce you regain access, follow the steps above to troubleshoot.\n\n\n\n\nIf you don\u2019t have the recovery email, you can disable all plugins via FTP by renaming the /wp-content/plugins/ folder.\n\n\n\n\n\u201cSince there are numerous free and premium plugins, you\u2019re confident in WordPress\u2019 lifetime extensibility. However, installing too many may lead to compatibility issues which may potentially impact your site\u2019s performance.\u201d\nRocket.net – How Many WordPress Plugins is Too Much?\n\n\n\nPreventing Plugin Conflicts in the Future\n\n\n\nMost plugin conflicts are avoidable. Here\u2019s how to keep your site running smoothly:\n\n\n\nKeep Plugins Updated (But Test First!)\n\n\n\nOutdated plugins are a major source of conflicts. Always update plugins, but test them in a staging environment before deploying on your live site. Rocket has one!\n\n\n\nAvoid Too Many Plugins\n\n\n\nMore plugins mean more chances for conflicts. If a plugin isn\u2019t essential, deactivate and delete it. Rocket\u2019s security suite means you need fewer plugins!\n\n\n\nUse Well-Supported Plugins\n\n\n\nStick to plugins with regular updates, good reviews, and active support communities. Check the Last updated date before installing. No nulled plugins! Rocket cleans your site before you transfer it to us!\n\n\n\nBackup Before Major Changes\n\n\n\nBefore updating WordPress, your theme, or plugins, create a backup. If something breaks, you can restore your site quickly. Rocket\u2019s panel has backups for every pricing level.\n\n\n\nMonitor Site Health Regularly\n\n\n\nGet into the habit of checking Site Health monthly. Catching small issues early prevents bigger problems later. You\u2019ll feel more empowered!\n\n\n\nA Word About Automatic Updates\n\n\n\nScheduled updates may help maintain your website’s freshness, but they might also create unforeseen compatibility issues. You can turn them on and off.\n\n\n\nConsider updating your WordPress components\u2014plugins, themes, and the main software\u2014by hand instead of automatically to prevent sudden technical problems from occurring. Even better, let your managed hosting take care of that for you!\n\n\n\nWrapping Up: Your Site, Your Responsibility\n\n\n\nWordPress Site Health is your best friend when troubleshooting plugin conflicts. It highlights problems, provides diagnostics, and helps you fix issues\u2014no developer needed.\n\n\n\nBy using Site Health proactively, you can keep your website running smoothly, avoid downtime, and ensure that new plugin updates don\u2019t break your site.\n\n\n\nSo, before you panic over a broken plugin, check Site Health first. It just might save you hours of frustration.\n\n\n\nNeed a faster, more secure WordPress site? Speed matters. A well-optimized website performs better and ranks higher. Consider managed WordPress hosting for top-tier performance, security, and hassle-free updates. Never miss a WordPress update again. Rocket.net will automatically keep your WordPress core, plugins, and themes up to date.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-04-25T13:19:57+00:00",
"date_modified": "2025-04-25T13:19:58+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/04/WordPress-Site-Health.png",
"tags": [
"WordPress Tips and Tricks"
]
},
{
"id": "https://rocket.net/?p=6978",
"url": "https://rocket.net/blog/introducing-shopshield-the-ultimate-tool-for-woocommerce-performance/",
"title": "Introducing: ShopShield, The Ultimate Tool For WooCommerce Performance",
"content_html": "\nSince 2020, we\u2019ve been delivering WooCommerce on our platform, supporting businesses ranging from small SMBs to global powerhouse e-commerce companies like Bird Buddy. The most common issue we\u2019ve seen is when a flash sale occurs, effectively creating a massive frenzy of traffic at once.
\n\n\n\nIn many cases, this traffic can flood an origin. Even if autoscaling is in place, it takes time for that scaling to take place, resulting in a bad visitor experience.
\n\n\n\nOver the past few months, we\u2019ve had some customers run mega sales, and we\u2019ve enabled Cloudflare\u2019s Waiting Room for them. This great product has limitations at scale for a company like Rocket.net, hosting nearly 100,000 sites.
\n\n\n\nFresh ideas to effectively handle traffic bursts on WooCommerce sites have traditionally been addressed at the origin by throwing more hardware at the problem. However, this comes with a hefty cost and subpar visitor experience. At Rocket.net, we do things differently, so we leveraged modern technology and took the initiative to engineer an intelligent solution for all our customers.
\n\n\n\nToday, after successfully impacting over five million visitors with this new tool, I\u2019m happy to announce the release of ShopShield, which may be one of our most innovative features to date.
\n\n\n\n![\"ShopShield](\"https://rocket.net/wp-content/uploads/2025/04/ShopShield-Network.png\" "\\"Introducing:")
ShopShield is a service we built on top of Cloudflare Enterprise Workers to help optimize traffic bursts to the origin. Regardless of how many servers or fancy autoscaling buzzwords get thrown your way, WordPress/WooCommerce spikes can be hard to handle.
From the time it takes autoscaling to scale up to the dependency on MySQL, sudden traffic bursts (effectively a human DDoS) can cause significant issues. While we still see a 90%+ cache hit ratio on many WooCommerce sites, many requests cannot be cached.
\n\n\n\nIt\u2019s also not uncommon for us to see traffic bursts coming from newsletter blasts, which may contain custom query strings for tracking or server-side tracking that has to run, resulting in a cache miss.
\n\n\n\nTo solve this, we created a service that lives on the edge to intelligently manage traffic as it gets sent to the WordPress site. Think of it like Black Friday years ago, when people still went to stores. They would all try to cram into the front door simultaneously, causing fights and a lousy buyer experience.
\n\n\n\nWith ShopShield, we help break this crowd into chunks at the front door by slowing it down slightly, resulting in a delightful visitor experience. Since humans all read, type, and interact at different speeds, controlling the initial click is the key to solving this issue. Once a visitor is through ShopShield, there is no artificial delay in future requests during their session.
\n\n\n\nShopShield can be enabled on any WooCommerce site on Rocket.net within seconds or scheduled to activate at a specific time for coordinated future sales.
\n\n\n\nWhen ShopShield is enabled on a WooCommerce site, visitors will see a brief and customizable loading screen, which intelligently adds an artificial delay to the initial routing and requires no interaction from the visitor:
\n\n\n\n![\"ShopShield](\"https://rocket.net/wp-content/uploads/2025/04/ShopShield-Loader.png\" "\\"Introducing:")
Once ShopShield has cleared the visitor, they will not see this again for their session. This time period is critical as it helps spread the burst out, ultimately enabling a smooth browsing experience for everyone.
Note: ShopShield will never execute on a known bot like Google, Bing, etc., so it will never negatively impact SEO.
\n\n\n\nNo problem! ShopShield is fully compatible with non-WooCommerce sites if you expect heavy dynamic traffic from sending a newsletter or running an ad campaign.
\n\n\n\nHaving ShopShield enabled ensures that your visitors will have a positive experience during maximum activity from your marketing and advertising efforts.
\n\n\n\nHere is a real-world example where a customer of ours was running a sale for GPUs on their WooCommerce site:
\n\n\n\n![\"ShopShield](\"https://rocket.net/wp-content/uploads/2025/04/ShopShield-Graph.png\" "\\"Introducing:")
You can see where the server CPU load was consistent, and then massive traffic was received. When we enabled ShopShield, the server started receiving these requests in an orderly fashion and successfully delivered them to the visitors, resulting in lower CPU resource consumption.
The world has been so focused on core web vitals and TTFB that companies are taking aggressive steps to please bots. What we realized at Rocket.net is that there are some times when > 100ms TTFB is acceptable, especially if it results in more sales. We still see 8-10 second TTFB today at some competitors, and that’s not even with high volume!
\n\n\n\nThis does not mean that our servers are subpar and can\u2019t handle traffic volume, nor does this mean Rocket.net is slow. It simply means that Rocket.net is thinking outside the box to create the best possible experience for the visitor, not the robots.
\n\n\n\nThis is a very similar experience when using a Roku device. Sometimes, when I load Netflix on my Roku, I see a brief loading screen, and I\u2019m right into the Netflix app. Roku wasn\u2019t installing an update or doing anything special besides the device’s work to launch the app. Rather than seeing no action on click, I\u2019m shown a very brief loader to let me know it\u2019s doing work, which is much appreciated and sensible.
\n\n\n\nAs we continue developing ShopShield, we will have various new features (some I can\u2019t quite disclose yet)… but what kind of launch would this be if we didn\u2019t mention AI? In all seriousness, one upcoming feature I\u2019m super excited about is the ability for customers to opt into traffic management powered by AI.
\n\n\n\nOur AI traffic management will be capable of detecting fluctuations in traffic patterns way ahead of a CPU spike, as seen below:
\n\n\n\n![\"ShopShield](\"https://rocket.net/wp-content/uploads/2025/04/ShopShield-Predict.png\" "\\"Introducing:")
In this scenario, ShopShield would automatically activate and level out traffic before it could hit the CPU ceiling, providing the ultimate experience for website visitors and our customers.
That is just one of many things we have planned for this incredible new feature, so stay tuned\u20142025 will continue to be a big one!
\n\n\n\nShopShield has already delivered a great experience to over five million visitors on our platform and is immediately available to all Rocket.net customers who want to participate in our open beta through our team and will be available in the Rocket.net API and Portal within the next few weeks.
\n\n\n\nNot a Rocket.net customer yet? That’s no problem. Simply fill out this form, and we can schedule a demo!
\n\n\n\n\n",
"content_text": "Since 2020, we\u2019ve been delivering WooCommerce on our platform, supporting businesses ranging from small SMBs to global powerhouse e-commerce companies like Bird Buddy. The most common issue we\u2019ve seen is when a flash sale occurs, effectively creating a massive frenzy of traffic at once. \n\n\n\nIn many cases, this traffic can flood an origin. Even if autoscaling is in place, it takes time for that scaling to take place, resulting in a bad visitor experience.\n\n\n\nOver the past few months, we\u2019ve had some customers run mega sales, and we\u2019ve enabled Cloudflare\u2019s Waiting Room for them. This great product has limitations at scale for a company like Rocket.net, hosting nearly 100,000 sites. \n\n\n\nFresh ideas to effectively handle traffic bursts on WooCommerce sites have traditionally been addressed at the origin by throwing more hardware at the problem. However, this comes with a hefty cost and subpar visitor experience. At Rocket.net, we do things differently, so we leveraged modern technology and took the initiative to engineer an intelligent solution for all our customers.\n\n\n\nToday, after successfully impacting over five million visitors with this new tool, I\u2019m happy to announce the release of ShopShield, which may be one of our most innovative features to date.\n\n\n\n\n\n\n\n\n\n\n\nShopShield is a service we built on top of Cloudflare Enterprise Workers to help optimize traffic bursts to the origin. Regardless of how many servers or fancy autoscaling buzzwords get thrown your way, WordPress/WooCommerce spikes can be hard to handle.\n\n\n\nFrom the time it takes autoscaling to scale up to the dependency on MySQL, sudden traffic bursts (effectively a human DDoS) can cause significant issues. While we still see a 90%+ cache hit ratio on many WooCommerce sites, many requests cannot be cached.\n\n\n\nIt\u2019s also not uncommon for us to see traffic bursts coming from newsletter blasts, which may contain custom query strings for tracking or server-side tracking that has to run, resulting in a cache miss. \n\n\n\nTo solve this, we created a service that lives on the edge to intelligently manage traffic as it gets sent to the WordPress site. Think of it like Black Friday years ago, when people still went to stores. They would all try to cram into the front door simultaneously, causing fights and a lousy buyer experience.\n\n\n\nWith ShopShield, we help break this crowd into chunks at the front door by slowing it down slightly, resulting in a delightful visitor experience. Since humans all read, type, and interact at different speeds, controlling the initial click is the key to solving this issue. Once a visitor is through ShopShield, there is no artificial delay in future requests during their session.\n\n\n\nHow it works\n\n\n\nShopShield can be enabled on any WooCommerce site on Rocket.net within seconds or scheduled to activate at a specific time for coordinated future sales.\n\n\n\nWhen ShopShield is enabled on a WooCommerce site, visitors will see a brief and customizable loading screen, which intelligently adds an artificial delay to the initial routing and requires no interaction from the visitor:\n\n\n\n\n\n\n\n\n\n\n\nOnce ShopShield has cleared the visitor, they will not see this again for their session. This time period is critical as it helps spread the burst out, ultimately enabling a smooth browsing experience for everyone.\n\n\n\nNote: ShopShield will never execute on a known bot like Google, Bing, etc., so it will never negatively impact SEO.\n\n\n\nNot using WooCommerce.. What about regular websites?\n\n\n\nNo problem! ShopShield is fully compatible with non-WooCommerce sites if you expect heavy dynamic traffic from sending a newsletter or running an ad campaign. \n\n\n\nHaving ShopShield enabled ensures that your visitors will have a positive experience during maximum activity from your marketing and advertising efforts.\n\n\n\nExample\n\n\n\nHere is a real-world example where a customer of ours was running a sale for GPUs on their WooCommerce site:\n\n\n\n\n\n\n\nYou can see where the server CPU load was consistent, and then massive traffic was received. When we enabled ShopShield, the server started receiving these requests in an orderly fashion and successfully delivered them to the visitors, resulting in lower CPU resource consumption.\n\n\n\nThe world has been so focused on core web vitals and TTFB that companies are taking aggressive steps to please bots. What we realized at Rocket.net is that there are some times when > 100ms TTFB is acceptable, especially if it results in more sales. We still see 8-10 second TTFB today at some competitors, and that’s not even with high volume!\n\n\n\nThis does not mean that our servers are subpar and can\u2019t handle traffic volume, nor does this mean Rocket.net is slow. It simply means that Rocket.net is thinking outside the box to create the best possible experience for the visitor, not the robots.\n\n\n\nThis is a very similar experience when using a Roku device. Sometimes, when I load Netflix on my Roku, I see a brief loading screen, and I\u2019m right into the Netflix app. Roku wasn\u2019t installing an update or doing anything special besides the device’s work to launch the app. Rather than seeing no action on click, I\u2019m shown a very brief loader to let me know it\u2019s doing work, which is much appreciated and sensible. \n\n\n\nFuture Efforts\n\n\n\nAs we continue developing ShopShield, we will have various new features (some I can\u2019t quite disclose yet)… but what kind of launch would this be if we didn\u2019t mention AI? In all seriousness, one upcoming feature I\u2019m super excited about is the ability for customers to opt into traffic management powered by AI. \n\n\n\nOur AI traffic management will be capable of detecting fluctuations in traffic patterns way ahead of a CPU spike, as seen below:\n\n\n\n\n\n\n\n\n\n\n\nIn this scenario, ShopShield would automatically activate and level out traffic before it could hit the CPU ceiling, providing the ultimate experience for website visitors and our customers.\n\n\n\nThat is just one of many things we have planned for this incredible new feature, so stay tuned\u20142025 will continue to be a big one!\n\n\n\nHow to use ShopShield\n\n\n\nShopShield has already delivered a great experience to over five million visitors on our platform and is immediately available to all Rocket.net customers who want to participate in our open beta through our team and will be available in the Rocket.net API and Portal within the next few weeks.\n\n\n\nNot a Rocket.net customer yet? That’s no problem. Simply fill out this form, and we can schedule a demo!",
"date_published": "2025-04-16T12:12:49+00:00",
"date_modified": "2025-04-16T12:12:50+00:00",
"authors": [
{
"name": "Ben Gabler",
"url": "https://rocket.net/author/ben-gabler-rocket/",
"avatar": "https://secure.gravatar.com/avatar/20a5631c229cd6cc54daabf0ace5d9f2?s=512&d=mm&r=g"
}
],
"author": {
"name": "Ben Gabler",
"url": "https://rocket.net/author/ben-gabler-rocket/",
"avatar": "https://secure.gravatar.com/avatar/20a5631c229cd6cc54daabf0ace5d9f2?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/04/shopshield.png",
"tags": [
"Announcements"
]
},
{
"id": "https://rocket.net/?p=6968",
"url": "https://rocket.net/blog/11-step-tutorial-simple-wordpress-website-seo-audit-guide/",
"title": "11-Step Tutorial: Simple WordPress Website SEO Audit Guide",
"content_html": "\nWordPress is one of the most popular CMS, but even the best websites need regular checkups to ensure they\u2019re running smoothly.
\n\n\n\nIf you\u2019ve been wondering how to perform an audit for your WordPress site without drowning in technical jargon, you\u2019re in the right place.
\n\n\n\nIn this 11-step guide, we\u2019ll break it down SEO auditing so you can identify issues, fix them, and set your site up for success in 2025.
\n\n\n\nWhy 11 and not 10? Apollo 11 was the first rocket to land people on the moon. 11: it\u2019s a rocket thing!
\n\n\n\nImagine your website is your car. If you\u2019ve got a clunker, imagine your website is a Ferrari. You wouldn\u2019t drive for years without checking the engine or changing the oil, right?
\n\n\n\nJust like that Ferrari, your WordPress site needs periodic audits to ensure it\u2019s running smoothly. A well-maintained site is faster, more secure, and better optimized for search engines.
\n\n\n\nIf your website doesn\u2019t work, you can\u2019t make any sales. A well-maintained website doesn\u2019t break down. A well-maintained website is better.
\n\n\n\nThe most successful SEO strategies aren’t about chasing algorithms. They’re about building a strong technical foundation and creating content that serves your audience’s needs.
\n\n\n\nBefore diving into the nitty-gritty, let\u2019s gather some essential tools. Many are free and beginner-friendly. Here are some of our faves:
\n\n\n\nGoogle Search Console and Microsoft Webmaster Tools: These are your go-to tools for understanding how search engines view your site. They highlight indexing issues, performance metrics, and more. Both tools are free. Google only has 85% of the market in the US, so use both of them.
\n\n\n\nWordPress Plugins: Plugins like Yoast and Rank Math are invaluable for spotting SEO and performance issues. WP-Optimize can help you with core web vitals. Antispam Bee helps keep the paparazzi away from that Ferrari you\u2019re driving.
\n\n\n\nScreaming Frog SEO Spider: This is a powerful tool for crawling your website and uncovering technical issues from missing H1s to misplaced canonical tags. The free version does a lot!
\n\n\n\nPageSpeed Insights: Google\u2019s free tool to analyze your site\u2019s speed and suggest optimizations.
\n\n\n\nSemrush: Both paid and free versions are perfect for keyword research, site audits, and competitive analysis. The free version allows you one project so it\u2019s a good place to start.
\n\n\n\nWhile paid tools can offer deeper insights, the fundamental health of your website can be assessed using free tools. Start there.
\n\n\n\nNo one likes being stuck in the slow lane. A slow website can frustrate visitors and hurt your search rankings. Use tools like PageSpeed Insights to assess your loading times. Focus on three things to start:
\n\n\n\nSpeed matters. A delay of even a few seconds can significantly impact user experience and conversions.
\n\n\n\n\n\n\n\n\n\u201cRocket.net handles the speed of the server. Caching plugins handle the experience, and how the browser is instructed to handle loading as your page is rendered.\u201d
\nRocket.net – Rocket Still Recommends Caching Plugins \u2013 Though It\u2019s Really About Optimization
Google\u2019s Core Web Vitals are about more than speed. They focus on the user experience. Once your page has loaded, make sure people stay for a while.
\n\n\n\n\n\n\n\n\n\u201cCore Web Vitals are about more than just fast-loading websites \u2013 they are about websites that deliver. It all comes down to UX \u2014 having your websites load quickly so people can do what they need to.\u201d
\nRocket.net – Significance Of TTFB \u2013 The Most Important Metric That Nobody Thinks Of For Core Web Vitals
Website security isn\u2019t an option \u2014 it\u2019s essential. Think of security as locking your car’s doors and taking the keys before leaving it in the parking lot. Here\u2019s what to check:
\n\n\n\nUpdate Everything: Regularly. Keep your WordPress version, themes, and plugins up to date. Out-of-date software is a security risk.
\n\n\n\nInstall a Security Plugin: Use plugins to scan for vulnerabilities and block threats. Ensure your hosting provider prioritizes security, too.
\n\n\n\nUse Strong Passwords: Ensure all users have secure, unique passwords that are regularly changed. Enable HTTPS: If you haven\u2019t (really?) already, install an SSL certificate to encrypt data.
\n\n\n\n\n\n\n\n\n\u201cChoose a website host who prioritizes security and protects your clients out of the box without any special configurations needed.\u201d
\nRocket.net – How To Ensure Security With Your Agency\u2019s WordPress Hosting
A well-organized website is easier for people to use. A well-structured website is at the heart of good SEO. It\u2019s a win-win. Start with these basics:
\n\n\n\nPermalink Settings: Ensure your URLs are clean and descriptive (e.g., “/blog/seo-tips” instead of “/?p=123”).
\n\n\n\nSitemaps: Use plugins like Yoast or Rank Math to generate an XML sitemap and submit it to Google Search Console and Bing Webmaster Tools. Indexing changes daily. Don\u2019t submit and forget. Check-in once a week to see if pages need to be manually submitted.
\n\n\n\nBreadcrumbs: Enable breadcrumbs for better navigation and SEO benefits.
\n\n\n\nOrphans in the Storm: Are all your pages (except for Landing Pages) connected to another page?
\n\n\n\nWith most users browsing on mobile devices, ensuring your site is mobile-friendly is non-negotiable. It\u2019s 2025. The \u201cmobile moment\u201d happened a decade ago.
\n\n\n\n\n\n\n\n\n\u201cWeb accessibility means ensuring everyone can access and use your website. It\u2019s a legal requirement in many places. The ADA requires many websites to be accessible. An accessible website benefits everyone.\u201d
\nRocket.net – Comprehensive Accessibility for WordPress Agencies
While plugins and themes add functionality, they can also slow down your site or introduce vulnerabilities. Review:
\n\n\n\n\n\n\n\n\n\u201cWordPress is a platform for various websites, including niche blogs, online shops, portfolios, and lifestyle magazines. Each theme is tailored to cater to specific markets, and your selected theme should enhance your website\u2019s content \u2013 not compete with it.\u201d
\nRocket.net – Top 5 Considerations For Picking The Best WordPress Theme
Broken links frustrate users and harm your SEO. Use tools like Broken Link Checker or Screaming Frog to identify where you\u2019re bleeding traffic.
\n\n\n\nInternal Links: Fix or redirect broken links within your site. Internal links are SEO gold.
\n\n\n\nExternal Links: Replace or update outdated links to other websites.
\n\n\n\n\n\n\n\n\n\u201cA quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible, as of October 2023.\u201d
\nPew Research
Data is your best friend when auditing a website. Use tools like Google Analytics or Matomo to understand who visits your website and what they do.
\n\n\n\nContent is the heart of your website. But is it working for you? Here\u2019s how to find out:
\n\n\n\nContent isn\u2019t just about keywords. It\u2019s about creating value for your audience.
\n\n\n\n\n\n\n\n\n\u201cGoogle is prioritising high-quality, original content over low-quality, unoriginal content. Websites that produce informative, in-depth, and trustworthy content are being rewarded, while those relying on thin, keyword-stuffed, or AI-generated content are being penalised.\u201d
\nRocket.net – What the Google March 2024 Core Update Taught Everyone
Your keywords guide search engines to understand your content. They are kind of a big deal for your SEO, but they\u2019re not the A&O of SEO. Don\u2019t panic. Here\u2019s how to incorporate keywords into your audit:
\n\n\n\nThe best keywords aren’t always the most obvious ones. Think about how your customers actually talk about their problems.
\n\n\n\nNow that your website is ready, check to see if search engines can see it. For that, your sitemaps can help. Step 11 is the longest, because, well, visibility is kind of a big deal, right?
\n\n\n\nCreate both XML and HTML sitemaps. The XML sitemap is like a blueprint for search engines, while the HTML sitemap helps human visitors find their way around. Make sure to:
\n\n\n\nThink of robots.txt as instructions for search engine visitors. It tells them which rooms (pages) they can enter and which ones are off-limits. Place it in your root directory and keep it simple:
\n\n\n\nJust because you published a page doesn’t mean it’s in Google’s or Bing\u2019s index. Check your coverage and look for:
\n\n\n\nDon’t panic if you see indexing issues — they’re normal. Focus on fixing the most important pages first and work your way down the list.
\n\n\n\nConducting an audit might seem daunting but breaking it into manageable steps makes it straightforward. Spend ten minutes daily, and you\u2019ve done a weekly hour-long audit before you know it.
\n\n\n\nBy addressing speed, security, structure, content, and usability, you\u2019ll create a WordPress site that\u2019s both user-friendly and search-engine ready. Now, that\u2019s what we call SEO Auditing.
\n\n\n\nAn SEO audit isn\u2019t a one-time task. Regular checkups are key to maintaining a healthy, high-performing website.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "WordPress is one of the most popular CMS, but even the best websites need regular checkups to ensure they\u2019re running smoothly.\n\n\n\nIf you\u2019ve been wondering how to perform an audit for your WordPress site without drowning in technical jargon, you\u2019re in the right place.\n\n\n\nIn this 11-step guide, we\u2019ll break it down SEO auditing so you can identify issues, fix them, and set your site up for success in 2025.\n\n\n\nWhy 11 and not 10? Apollo 11 was the first rocket to land people on the moon. 11: it\u2019s a rocket thing!\n\n\n\nThink of Your Website as Your Car \u2014 It Needs Regular Maintenance\n\n\n\nImagine your website is your car. If you\u2019ve got a clunker, imagine your website is a Ferrari. You wouldn\u2019t drive for years without checking the engine or changing the oil, right?\n\n\n\nJust like that Ferrari, your WordPress site needs periodic audits to ensure it\u2019s running smoothly. A well-maintained site is faster, more secure, and better optimized for search engines. \n\n\n\nIf your website doesn\u2019t work, you can\u2019t make any sales. A well-maintained website doesn\u2019t break down. A well-maintained website is better.\n\n\n\nThe most successful SEO strategies aren’t about chasing algorithms. They’re about building a strong technical foundation and creating content that serves your audience’s needs.\n\n\n\nTools You\u2019ll Need for Your WordPress Site Audit\n\n\n\nBefore diving into the nitty-gritty, let\u2019s gather some essential tools. Many are free and beginner-friendly. Here are some of our faves:\n\n\n\nGoogle Search Console and Microsoft Webmaster Tools: These are your go-to tools for understanding how search engines view your site. They highlight indexing issues, performance metrics, and more. Both tools are free. Google only has 85% of the market in the US, so use both of them.\n\n\n\nWordPress Plugins: Plugins like Yoast and Rank Math are invaluable for spotting SEO and performance issues. WP-Optimize can help you with core web vitals. Antispam Bee helps keep the paparazzi away from that Ferrari you\u2019re driving.\n\n\n\nScreaming Frog SEO Spider: This is a powerful tool for crawling your website and uncovering technical issues from missing H1s to misplaced canonical tags. The free version does a lot!\n\n\n\nPageSpeed Insights: Google\u2019s free tool to analyze your site\u2019s speed and suggest optimizations.\n\n\n\nSemrush: Both paid and free versions are perfect for keyword research, site audits, and competitive analysis. The free version allows you one project so it\u2019s a good place to start.\n\n\n\nWhile paid tools can offer deeper insights, the fundamental health of your website can be assessed using free tools. Start there.\n\n\n\nStep 1: Check Your Website\u2019s Speed\n\n\n\nNo one likes being stuck in the slow lane. A slow website can frustrate visitors and hurt your search rankings. Use tools like PageSpeed Insights to assess your loading times. Focus on three things to start:\n\n\n\n\nEnabling Caching: Plugins can speed up your site by caching pages. We include WP-Rocket for free!\n\n\n\nMinimizing Code: Compress and clean up your CSS, JavaScript, and HTML.\n\n\n\n\nSpeed matters. A delay of even a few seconds can significantly impact user experience and conversions.\n\n\n\n\n\u201cRocket.net handles the speed of the server. Caching plugins handle the experience, and how the browser is instructed to handle loading as your page is rendered.\u201d\nRocket.net – Rocket Still Recommends Caching Plugins \u2013 Though It\u2019s Really About Optimization\n\n\n\nStep 2: Test Your Website\u2019s Core Web Vitals\n\n\n\nGoogle\u2019s Core Web Vitals are about more than speed. They focus on the user experience. Once your page has loaded, make sure people stay for a while.\n\n\n\n\n\u201cCore Web Vitals are about more than just fast-loading websites \u2013 they are about websites that deliver. It all comes down to UX \u2014 having your websites load quickly so people can do what they need to.\u201d\nRocket.net – Significance Of TTFB \u2013 The Most Important Metric That Nobody Thinks Of For Core Web Vitals\n\n\n\nStep 3: Secure Your WordPress Site\n\n\n\nWebsite security isn\u2019t an option \u2014 it\u2019s essential. Think of security as locking your car’s doors and taking the keys before leaving it in the parking lot. Here\u2019s what to check:\n\n\n\nUpdate Everything: Regularly. Keep your WordPress version, themes, and plugins up to date. Out-of-date software is a security risk.\n\n\n\nInstall a Security Plugin: Use plugins to scan for vulnerabilities and block threats. Ensure your hosting provider prioritizes security, too.\n\n\n\nUse Strong Passwords: Ensure all users have secure, unique passwords that are regularly changed. Enable HTTPS: If you haven\u2019t (really?) already, install an SSL certificate to encrypt data.\n\n\n\n\n\u201cChoose a website host who prioritizes security and protects your clients out of the box without any special configurations needed.\u201d\nRocket.net – How To Ensure Security With Your Agency\u2019s WordPress Hosting\n\n\n\nStep 4: Review Your Website\u2019s Structure\n\n\n\nA well-organized website is easier for people to use. A well-structured website is at the heart of good SEO. It\u2019s a win-win. Start with these basics:\n\n\n\nPermalink Settings: Ensure your URLs are clean and descriptive (e.g., “/blog/seo-tips” instead of “/?p=123”).\n\n\n\nSitemaps: Use plugins like Yoast or Rank Math to generate an XML sitemap and submit it to Google Search Console and Bing Webmaster Tools. Indexing changes daily. Don\u2019t submit and forget. Check-in once a week to see if pages need to be manually submitted.\n\n\n\nBreadcrumbs: Enable breadcrumbs for better navigation and SEO benefits.\n\n\n\nOrphans in the Storm: Are all your pages (except for Landing Pages) connected to another page?\n\n\n\nStep 5: Evaluate (Mobile) Usability\n\n\n\nWith most users browsing on mobile devices, ensuring your site is mobile-friendly is non-negotiable. It\u2019s 2025. The \u201cmobile moment\u201d happened a decade ago.\n\n\n\n\nResponsive Design: Your site should look good and function properly on all screens.\n\n\n\nTap Targets: Buttons and links should be easy to click with a finger.\n\n\n\nReadability: Ensure fonts are large enough, content is spaced well, and contrast is user-friendly.\n\n\n\nOverall Accessibility and Sustainability: How does your site measure up?\n\n\n\n\n\n\u201cWeb accessibility means ensuring everyone can access and use your website. It\u2019s a legal requirement in many places. The ADA requires many websites to be accessible. An accessible website benefits everyone.\u201d\nRocket.net – Comprehensive Accessibility for WordPress Agencies\n\n\n\nStep 6: Audit Your Plugins and Themes\n\n\n\nWhile plugins and themes add functionality, they can also slow down your site or introduce vulnerabilities. Review:\n\n\n\n\nInactive Plugins: Delete plugins you\u2019re not using.\n\n\n\nQuality Over Quantity: Avoid bloating your site with unnecessary plugins.\n\n\n\nTheme Updates: Use a reliable, well-supported theme and keep it updated.\n\n\n\nPage Builders: Are you using a page builder where blocks would do the same job? Why?\n\n\n\n\n\n\u201cWordPress is a platform for various websites, including niche blogs, online shops, portfolios, and lifestyle magazines. Each theme is tailored to cater to specific markets, and your selected theme should enhance your website\u2019s content \u2013 not compete with it.\u201d\nRocket.net – Top 5 Considerations For Picking The Best WordPress Theme\n\n\n\nStep 7: Check for Broken Links\n\n\n\nBroken links frustrate users and harm your SEO. Use tools like Broken Link Checker or Screaming Frog to identify where you\u2019re bleeding traffic.\n\n\n\nInternal Links: Fix or redirect broken links within your site. Internal links are SEO gold.\n\n\n\nExternal Links: Replace or update outdated links to other websites.\n\n\n\n\n\u201cA quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible, as of October 2023.\u201d\nPew Research\n\n\n\nStep 8: Monitor Analytics\n\n\n\nData is your best friend when auditing a website. Use tools like Google Analytics or Matomo to understand who visits your website and what they do.\n\n\n\n\nTraffic Sources: Where are your visitors coming from?\n\n\n\nBehavior: Which pages are they visiting and how long do they stay?\n\n\n\nConversions: Are users taking desired actions, like filling out a form or making a purchase?\n\n\n\n\nStep 9: Assess Your Content\n\n\n\nContent is the heart of your website. But is it working for you? Here\u2019s how to find out:\n\n\n\n\nCheck for Duplicate Content: Tools like Screaming Frog can identify duplicates that might confuse search engines. That said, duplicate content is better than no content.\n\n\n\nReview Metadata: Ensure each page has a unique title tag and meta description that includes relevant keywords. Hot tip: Bing still uses the meta keywords tag. You should, too.\n\n\n\nUpdate Old Posts: Refresh outdated content to keep it relevant.\n\n\n\n\nContent isn\u2019t just about keywords. It\u2019s about creating value for your audience.\n\n\n\n\n\u201cGoogle is prioritising high-quality, original content over low-quality, unoriginal content. Websites that produce informative, in-depth, and trustworthy content are being rewarded, while those relying on thin, keyword-stuffed, or AI-generated content are being penalised.\u201d\nRocket.net – What the Google March 2024 Core Update Taught Everyone\n\n\n\nStep 10: Optimise Your Website for Keywords\n\n\n\nYour keywords guide search engines to understand your content. They are kind of a big deal for your SEO, but they\u2019re not the A&O of SEO. Don\u2019t panic. Here\u2019s how to incorporate keywords into your audit:\n\n\n\n\nKeyword Placement: Use keywords naturally in titles, headers, and content.\n\n\n\nFocus on Intent: Prioritise terms that align with what your audience is searching for.\n\n\n\nTrack Performance: Monitor keyword rankings to see what\u2019s working and where you can improve.\n\n\n\n\nThe best keywords aren’t always the most obvious ones. Think about how your customers actually talk about their problems.\n\n\n\nStep 11: Checking Your Site’s Visibility\n\n\n\nNow that your website is ready, check to see if search engines can see it. For that, your sitemaps can help. Step 11 is the longest, because, well, visibility is kind of a big deal, right?\n\n\n\nCreate both XML and HTML sitemaps. The XML sitemap is like a blueprint for search engines, while the HTML sitemap helps human visitors find their way around. Make sure to:\n\n\n\n\nSubmit your XML sitemap to Google Search Console and Bing.\n\n\n\nKeep your sitemaps updated as your site grows.\n\n\n\nInclude all important pages but exclude unnecessary ones.\n\n\n\n\nThe robots.txt File: Your Digital Welcome Mat\n\n\n\nThink of robots.txt as instructions for search engine visitors. It tells them which rooms (pages) they can enter and which ones are off-limits. Place it in your root directory and keep it simple:\n\n\n\n\nBlock access to private areas.\n\n\n\nGuide crawlers to your important content.\n\n\n\nPoint to your sitemap location.\n\n\n\n\nFinding those Pesky Indexing Issues\n\n\n\nJust because you published a page doesn’t mean it’s in Google’s or Bing\u2019s index. Check your coverage and look for:\n\n\n\n\nPages marked as “not indexed”\n\n\n\nRedirect chains that need cleaning up\n\n\n\nDuplicate content issues\n\n\n\nMobile usability problems\n\n\n\n\nDon’t panic if you see indexing issues — they’re normal. Focus on fixing the most important pages first and work your way down the list.\n\n\n\nWrapping Up Your WordPress Website Audit\n\n\n\nConducting an audit might seem daunting but breaking it into manageable steps makes it straightforward. Spend ten minutes daily, and you\u2019ve done a weekly hour-long audit before you know it.\n\n\n\nBy addressing speed, security, structure, content, and usability, you\u2019ll create a WordPress site that\u2019s both user-friendly and search-engine ready. Now, that\u2019s what we call SEO Auditing.\n\n\n\nAn SEO audit isn\u2019t a one-time task. Regular checkups are key to maintaining a healthy, high-performing website.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-04-09T13:54:43+00:00",
"date_modified": "2025-04-09T13:54:44+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/04/WordPress-Website-SEO-Audit.png",
"tags": [
"SEO"
]
},
{
"id": "https://rocket.net/?p=6961",
"url": "https://rocket.net/blog/inc-names-rocket-net-to-its-2025-list-of-the-fastest-growing-private-companies-in-the-southeast/",
"title": "Inc. Names Rocket.net to Its 2025 List of the Fastest-Growing Private Companies in the Southeast",
"content_html": "\nCompanies on the Inc. Regionals: Southeast list had a median growth rate of 114 percent.
\n\n\n\nWest Palm Beach, FL, April 2, 2025 \u2013 Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today revealed that Rocket.net is No. 9 on its fifth annual Inc. Regionals: Southeast list, the most prestigious ranking of the fastest-growing private companies in the Southeast, which includes South Carolina, Kentucky, Tennessee, Georgia, Arkansas, Alabama, Mississippi, Louisiana, Florida, and Puerto Rico. An extension of the national Inc. 5000 list, the Regionals offer a unique look at the most successful companies within the Southeast economy\u2019s most dynamic segment\u2013its independent small businesses.
\n\n\n\n\u201cIt\u2019s truly an honor to make the Inc Fastest-Growing Private Companies list, and it has been a long-time goal of mine. Rocket.net achieved an astonishing 1000%+ growth rate from 2021 to 2023, placing us in the top 10 fastest-growing companies in the Southeast region. I\u2019d like to thank our amazing customers who continue to trust us with their business and our team for going above and beyond every day to make this growth possible.\u201d
\n\n\n\nThe companies on this list show a remarkable rate of growth across all industries in the Southeast. Between 2021 and 2023, these 192 private companies had a median growth rate of 114 percent; by 2023, they\u2019d also added 11,493 jobs and $8.1 billion to the region\u2019s economy.
\n\n\n\nComplete results of the Inc. Regionals: Southeast, including company profiles, can be found at https://www.inc.com/regionals/southeast starting April 1. You\u2019ll also find an interactive database that can be sorted by industry, metro area, and other criteria.
\n\n\n\n\u201cThe honorees on this year\u2019s Inc. Regionals list are true trailblazers driving economic growth in their respective regions, industries, and beyond. This list celebrates their achievements and tells the stories of remarkable companies that are fueling growth and adding jobs in local economies throughout the country,\u201d said Bonny Ghosh, editorial director at Inc.
\n\n\n\nAbout Rocket.net
\n\n\n\nLaunched in 2020, Rocket.net empowers SMBs, enterprises, and agencies of all sizes to accelerate, protect, and deploy WordPress websites worldwide. Serving over 30 billion requests and 1 PB of traffic a month, Rocket.net\u2019s SaaS platform enables customers to deliver their WordPress website securely within 50ms of website visitors. Rocket.net\u2019s unique and easy approach to hosting WordPress is backed by 24/7/365 support with a 98% customer satisfaction rate. Learn more at Rocket.net.
\n\n\n\nMore about Inc. and the Inc. Regionals
\n\n\n\nMethodology
\n\n\n\nThe 2025 Inc. Regionals are ranked according to percentage revenue growth over two years. To qualify, companies must have been founded and generating revenue by March 31, 2021. They had to be U.S.-based, privately held, for-profit, and independent\u2014not subsidiaries or divisions of other companies\u2014as of December 31, 2023. (Since then, a number of companies on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2023 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.
\n\n\n\nAbout Inc.
\n\n\n\nInc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.
\n", "content_text": "Companies on the Inc. Regionals: Southeast list had a median growth rate of 114 percent.\n\n\n\nWest Palm Beach, FL, April 2, 2025 \u2013 Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today revealed that Rocket.net is No. 9 on its fifth annual Inc. Regionals: Southeast list, the most prestigious ranking of the fastest-growing private companies in the Southeast, which includes South Carolina, Kentucky, Tennessee, Georgia, Arkansas, Alabama, Mississippi, Louisiana, Florida, and Puerto Rico. An extension of the national Inc. 5000 list, the Regionals offer a unique look at the most successful companies within the Southeast economy\u2019s most dynamic segment\u2013its independent small businesses.\n\n\n\n\u201cIt\u2019s truly an honor to make the Inc Fastest-Growing Private Companies list, and it has been a long-time goal of mine. Rocket.net achieved an astonishing 1000%+ growth rate from 2021 to 2023, placing us in the top 10 fastest-growing companies in the Southeast region. I\u2019d like to thank our amazing customers who continue to trust us with their business and our team for going above and beyond every day to make this growth possible.\u201d\n\n\n\nThe companies on this list show a remarkable rate of growth across all industries in the Southeast. Between 2021 and 2023, these 192 private companies had a median growth rate of 114 percent; by 2023, they\u2019d also added 11,493 jobs and $8.1 billion to the region\u2019s economy.\n\n\n\nComplete results of the Inc. Regionals: Southeast, including company profiles, can be found at https://www.inc.com/regionals/southeast starting April 1. You\u2019ll also find an interactive database that can be sorted by industry, metro area, and other criteria.\n\n\n\n\u201cThe honorees on this year\u2019s Inc. Regionals list are true trailblazers driving economic growth in their respective regions, industries, and beyond. This list celebrates their achievements and tells the stories of remarkable companies that are fueling growth and adding jobs in local economies throughout the country,\u201d said Bonny Ghosh, editorial director at Inc.\n\n\n\nAbout Rocket.net\n\n\n\nLaunched in 2020, Rocket.net empowers SMBs, enterprises, and agencies of all sizes to accelerate, protect, and deploy WordPress websites worldwide. Serving over 30 billion requests and 1 PB of traffic a month, Rocket.net\u2019s SaaS platform enables customers to deliver their WordPress website securely within 50ms of website visitors. Rocket.net\u2019s unique and easy approach to hosting WordPress is backed by 24/7/365 support with a 98% customer satisfaction rate. Learn more at Rocket.net.\n\n\n\nMore about Inc. and the Inc. Regionals\n\n\n\nMethodology\n\n\n\nThe 2025 Inc. Regionals are ranked according to percentage revenue growth over two years. To qualify, companies must have been founded and generating revenue by March 31, 2021. They had to be U.S.-based, privately held, for-profit, and independent\u2014not subsidiaries or divisions of other companies\u2014as of December 31, 2023. (Since then, a number of companies on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2023 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons. \n\n\n\nAbout Inc.\n\n\n\nInc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.", "date_published": "2025-04-02T12:22:53+00:00", "date_modified": "2025-04-02T12:22:54+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2025/04/Inc-Regionals.png", "tags": [ "Announcements", "Company Journey" ] }, { "id": "https://rocket.net/?p=6953", "url": "https://rocket.net/blog/top-7-wordpress-theme-development-trends-in-2025/", "title": "Top 7 WordPress Theme Development Trends in 2025", "content_html": "\nReady to take your WordPress website to the next level? Don\u2019t neglect your themes. They may be \u201cbehind the scenes,\u201d but where would your sites be without a great design?
\n\n\n\nWordPress is constantly evolving, and 2025 is shaping up to be a game-changing year. Staying ahead of the curve means understanding the latest trends and incorporating them into your workflow \u2013 that means your custom themes too.
\n\n\n\nCustom WordPress themes are evolving. AI-powered design, block-based, full-site editing, and headless architectures all deliver unique branding and top-tier performance.
\n\n\n\nKey trends include:
\n\n\n\nMaster these, and you\u2019ll be ahead of the pack.
\n\n\n\nWith 30,000 themes available, you wouldn\u2019t expect WordPress websites to be generic-looking. Many WordPress websites use a page builder like Beaver Builder, WPBakery, or Oxygen.
\n\n\n\nUnlike generic templates that depend on external platforms, a custom WordPress theme gives your client’s website a unique identity. A custom theme gives you more than control over your site’s design, functionality, and user experience.
\n\n\n\nA well-crafted custom theme can significantly improve your website’s performance and security. It’s an investment that pays off for you, and an USP clients are willing to pay extra for.
\n\n\n\nCustom WordPress themes offer unique branding and targeted functionality, but weigh the trade-offs: Free themes are basic, premium themes offer more features, and custom development provides complete control. Whatever path you choose, avoid “nulled” themes due to security risks.
\n\n\n\nSo, what are the game changers in the WordPress theme development scene this year? Here are 7 trends that will take your website from “meh” to “\u2019mayzing!”
\n\n\n\nIn the last year, AI has become a daily reality in all aspects of online marketing; WordPress theme development is no exception.
\n\n\n\nAI-powered tools are now helping to generate text, images, videos, and even entire website layouts.
\n\n\n\nThe Takeaway: AI is streamlining the design process. You can now create professional-looking sites faster and more efficiently.
\n\n\n\nGone are the days of rigid theme structures. Block themes, powered by the Gutenberg editor, are revolutionizing how agencies design websites.
\n\n\n\nFSE lets you design every part of your website by simply dragging and dropping blocks where you want them.
\n\n\n\nThe Takeaway: Block themes and FSE offer unparalleled flexibility and user-friendliness. Website design is becoming accessible to everyone.
Do you need a WordPress page builder? No. You can create a functional WordPress site using FSE (block) themes or standard themes without a page builder. Many agencies prefer FSE, finding it simpler than page builders. If you want a page builder, that’s different.
Are you seeking ultimate performance and flexibility, on top of your lightning-fast managed WordPress hosting? Headless WordPress may be the answer.
\n\n\n\nThe headless approach separates the frontend (what users see) from the back end (where you manage content). Frameworks like React or Vue.js for the user interface allow you to do this.
\n\n\n\nThe Takeaway: Headless WordPress is ideal for complex projects that demand top-notch performance and a highly customized user experience.
\n\n\n\nIt\u2019s 2025 people! The mobile moment happened almost 15 years ago. It\u2019s a mobile-dominated world, and a responsive website is no longer optional; it’s essential.
\n\n\n\nMobile-first design ensures that your website looks and functions flawlessly on all devices, providing a seamless experience for every user. Think \u201cdevice agnostic.\u201d
\n\n\n\nThe Takeaway: Prioritize mobile-first design to reach your audience wherever they are and boost your search engine rankings.
\n\n\n\nWebsite speed is a critical factor in user experience and search engine rankings. Optimize your WordPress themes by using lightweight code, optimizing images, and leveraging caching mechanisms.
\n\n\n\nThe Takeaway: A fast-loading website keeps users engaged and improves your search engine visibility.
\n\n\n\nSecurity is a top priority in WordPress theme development \u2013 and for us. Implement robust security measures to protect your website from potential threats.
\n\n\n\nSecurity-First means regular updates, off-site backups, secure coding practices, and integration with security plugins.
\n\n\n\nThe Takeaway: Don’t let security be an afterthought. Protect your website and your users by implementing security measures from the get-go.
\n\n\n\nOur secure hosting for WordPress takes website protection to the highest level with enterprise-level security solutions to keep your website safe and always online.
\n\n\n\nWe\u2019re big on WooCommerce hosting \u2013 an online shop gives you an edge over your competitors in so many ways. But if you’re running an online store with WooCommerce, your theme needs to be more than just pretty\u2014it needs to be a closer!
\n\n\n\nHere are some tips on how to kick your WooCommerce theme up a notch:
\n\n\n\nThe Takeaway: A well-designed WooCommerce theme can significantly boost your online sales and improve the overall shopping experience for your customers.
\n\n\n\nWant a WooCommerce store that truly reflects your brand? Customize it to match your customers’ preferences for a unique shopping experience. We\u2019ve got three ways you can transform your online shop.
\n\n\n\nCustom WordPress theme development is an ongoing journey. To stay ahead of the curve, keep learning and experimenting.
\n\n\n\nHere are our top three tips:
\n\n\n\nRocket ahead of the curve! Here are three topics we just know will be important before Christmas!
\n\n\n\nThe world of WordPress theme development is exciting and dynamic. By embracing these trends and continuously honing your skills, you can create killer WordPress themes that drive results.
\n\n\n\nGo forth and build something amazing!
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n\n\n",
"content_text": "Ready to take your WordPress website to the next level? Don\u2019t neglect your themes. They may be \u201cbehind the scenes,\u201d but where would your sites be without a great design?\n\n\n\nWordPress is constantly evolving, and 2025 is shaping up to be a game-changing year. Staying ahead of the curve means understanding the latest trends and incorporating them into your workflow \u2013 that means your custom themes too.\n\n\n\nTL;DR Too Busy Developing\n\n\n\nCustom WordPress themes are evolving. AI-powered design, block-based, full-site editing, and headless architectures all deliver unique branding and top-tier performance.\n\n\n\nKey trends include:\n\n\n\n\nlightweight code\n\n\n\nenhanced security\n\n\n\nseamless integrations\n\n\n\ndevice-accessibility\n\n\n\n\nMaster these, and you\u2019ll be ahead of the pack.\n\n\n\nWhy Focus on Custom Themes?\n\n\n\nWith 30,000 themes available, you wouldn\u2019t expect WordPress websites to be generic-looking. Many WordPress websites use a page builder like Beaver Builder, WPBakery, or Oxygen. \n\n\n\nUnlike generic templates that depend on external platforms, a custom WordPress theme gives your client’s website a unique identity. A custom theme gives you more than control over your site’s design, functionality, and user experience. \n\n\n\nA well-crafted custom theme can significantly improve your website’s performance and security. It’s an investment that pays off for you, and an USP clients are willing to pay extra for.\n\n\n\nCustom WordPress themes offer unique branding and targeted functionality, but weigh the trade-offs: Free themes are basic, premium themes offer more features, and custom development provides complete control. Whatever path you choose, avoid “nulled” themes due to security risks.\n\n\n\nHot WordPress Theme Trends in 2025\n\n\n\nSo, what are the game changers in the WordPress theme development scene this year? Here are 7 trends that will take your website from “meh” to “\u2019mayzing!”\n\n\n\n1. AI-Powered Design: The Future is Now\n\n\n\nIn the last year, AI has become a daily reality in all aspects of online marketing; WordPress theme development is no exception. \n\n\n\nAI-powered tools are now helping to generate text, images, videos, and even entire website layouts.\n\n\n\n\nAI-Driven Content: Need help with a first draft? Let AI write it for you! Free tools like Claude.ai and ChatGPT generate different headlines for your product pages based on keywords, intent, and target audience.\n\n\n\nSmart Layout Suggestions: AI can analyze your content and suggest optimal layouts for maximum impact. Some platforms now offer AI-driven layout suggestions based on content type and desired user engagement. The popular UX/UI tool Figma offers an AI plugin so you can convert your designs directly into your WordPress theme using the Figma to WordPress plugin.\n\n\n\nCode Generation: Seriously, let AI write some of the bootstrap code! Code generation tools like GitHub Copilot and CodeWP help developers speed up their workflow. Try generating boilerplate code or sections of a theme. Just don\u2019t forget to check the syntax before pushing it to production!\n\n\n\n\nThe Takeaway: AI is streamlining the design process. You can now create professional-looking sites faster and more efficiently.\n\n\n\n2. Block Themes and Full Site Editing (FSE): Unleash Your Inner Designer\n\n\n\nGone are the days of rigid theme structures. Block themes, powered by the Gutenberg editor, are revolutionizing how agencies design websites. \n\n\n\nFSE lets you design every part of your website by simply dragging and dropping blocks where you want them.\n\n\n\n\nDrag-and-Drop Simplicity: No coding required! Out-of-the-box WordPress Themes like Twenty Twenty-Five are built entirely with blocks. You can customize an entire site without writing a single line of code.\n\n\n\nTotal Control: Customize every element of your site. You can create custom headers, footers, and page templates directly within the Block Editor.\n\n\n\nFaster Workflow: Build stunning pages in minutes. Block themes streamline the design process. It’s easier to create professional-looking websites quickly.\n\n\n\n\nThe Takeaway: Block themes and FSE offer unparalleled flexibility and user-friendliness. Website design is becoming accessible to everyone.Do you need a WordPress page builder? No. You can create a functional WordPress site using FSE (block) themes or standard themes without a page builder. Many agencies prefer FSE, finding it simpler than page builders. If you want a page builder, that’s different.\n\n\n\n3. Headless WordPress: Speed and Flexibility Unleashed\n\n\n\nAre you seeking ultimate performance and flexibility, on top of your lightning-fast managed WordPress hosting? Headless WordPress may be the answer. \n\n\n\nThe headless approach separates the frontend (what users see) from the back end (where you manage content). Frameworks like React or Vue.js for the user interface allow you to do this.\n\n\n\n\nRocket Fast Performance: Say goodbye to slow loading times! Frameworks like Next.js and Gatsby let you achieve significantly faster loading times compared with traditional themes.\n\n\n\nCustom User Experiences: You can design a completely custom user experience without being limited by the constraints of a traditional WordPress theme.\n\n\n\nSeamless Integrations: Connect your website with other platforms and services. Headless WordPress makes your website easier to integrate with other applications and services, such as eCommerce platforms or marketing automation tools.\n\n\n\n\nThe Takeaway: Headless WordPress is ideal for complex projects that demand top-notch performance and a highly customized user experience.\n\n\n\n4. Device Agnostic Design: Reach Your Audience Everywhere\n\n\n\nIt\u2019s 2025 people! The mobile moment happened almost 15 years ago. It\u2019s a mobile-dominated world, and a responsive website is no longer optional; it’s essential.\n\n\n\nMobile-first design ensures that your website looks and functions flawlessly on all devices, providing a seamless experience for every user. Think \u201cdevice agnostic.\u201d\n\n\n\n\nAdaptable Layouts: Your website automatically adjusts to fit any screen size. Themes are now designed with flexible grids and media queries to ensure optimal viewing on all devices.\n\n\n\nOptimized Performance: Mobile users enjoy fast loading times and smooth navigation. Boost mobile speed through built-in image compression and delayed content loading techniques.\n\n\n\nImproved SEO: Google loves mobile-friendly websites! (We think. Does anyone know what Google wants anymore?) Mobile-first indexing means that Google primarily uses the mobile version of your website for indexing and ranking. \n\n\n\nAdded Leverage: Mobile also means voice search, local search, and mobile commerce. Alexa isn\u2019t going to push out your website if it only works on a 3000-pixel-wide desktop monitor; save that site for the Super Bowl ads.\n\n\n\n\nThe Takeaway: Prioritize mobile-first design to reach your audience wherever they are and boost your search engine rankings.\n\n\n\n5. Performance Optimization: Speed Wins!\n\n\n\nWebsite speed is a critical factor in user experience and search engine rankings. Optimize your WordPress themes by using lightweight code, optimizing images, and leveraging caching mechanisms.\n\n\n\n\nMinimalist Code: Keep your code clean and efficient. Themes like GeneratePress are known for their lightweight code and optimized performance.\n\n\n\nImage Optimization: Compress images without sacrificing quality. Use tools like Smush or Imagify to optimize images automatically as you upload them to your website.\n\n\n\nCaching: Store frequently accessed data for faster loading times. Implement caching plugins to improve website speed or go whole hog and check out Rocket\u2019s Full-Page caching. Cache it or lose it. It\u2019s that simple.\n\n\n\n\nThe Takeaway: A fast-loading website keeps users engaged and improves your search engine visibility.\n\n\n\n6. Enhanced Security: Protect Your Investment\n\n\n\nSecurity is a top priority in WordPress theme development \u2013 and for us. Implement robust security measures to protect your website from potential threats. \n\n\n\nSecurity-First means regular updates, off-site backups, secure coding practices, and integration with security plugins.\n\n\n\n\nRegular Updates: Keep your themes and plugins up to date. Update them regularly to patch security vulnerabilities and ensure compatibility with the latest version of WordPress.\n\n\n\nSecure Coding: Follow security best practices to prevent vulnerabilities. Use parameterized queries to prevent SQL injection attacks and escape user input to prevent cross-site scripting (XSS) attacks.\n\n\n\nSecurity Plugins: Add an extra layer of protection with trusted security plugins. Use plugins like Sucuri Security or Wordfence to protect your website from malware and other security threats. We like both!\n\n\n\n\nThe Takeaway: Don’t let security be an afterthought. Protect your website and your users by implementing security measures from the get-go.\n\n\n\nOur secure hosting for WordPress takes website protection to the highest level with enterprise-level security solutions to keep your website safe and always online.\n\n\n\n7. WooCommerce Integration: Level Up Your Online Store\n\n\n\nWe\u2019re big on WooCommerce hosting \u2013 an online shop gives you an edge over your competitors in so many ways. But if you’re running an online store with WooCommerce, your theme needs to be more than just pretty\u2014it needs to be a closer! \n\n\n\nHere are some tips on how to kick your WooCommerce theme up a notch:\n\n\n\n\nSeamless Integration: Ensure your theme is fully compatible with WooCommerce and utilizes its features effectively. Use WooCommerce-specific templates to customize the appearance of your product pages, cart, and checkout.\n\n\n\nCustom Product Pages: Design engaging product pages. Showcase your products. Use custom fields to add extra information like size, color, and materials.\n\n\n\nOptimized Checkout Flow: Streamline the checkout process to minimize cart abandonment and maximize conversions. Use a one-page checkout plugin or customize the checkout page to remove distractions and make it easier for customers to complete their purchase.\n\n\n\nMobile-Friendly Shopping: Ensure a smooth and intuitive shopping experience on all devices. Use a responsive theme that adapts to different screen sizes and devices.\n\n\n\nSocial Commerce: A growing chunk of what we buy online is via social media channels. When was the last time you used social media on your desktop? Right.\n\n\n\n\nThe Takeaway: A well-designed WooCommerce theme can significantly boost your online sales and improve the overall shopping experience for your customers.\n\n\n\nWant a WooCommerce store that truly reflects your brand? Customize it to match your customers’ preferences for a unique shopping experience. We\u2019ve got three ways you can transform your online shop.\n\n\n\nLevel Up Your Skills\n\n\n\nCustom WordPress theme development is an ongoing journey. To stay ahead of the curve, keep learning and experimenting. \n\n\n\nHere are our top three tips:\n\n\n\n\nMaster Block Themes: Become proficient in block theme development and the Gutenberg editor.\n\n\n\nEmbrace AI: Explore the possibilities of AI-powered design tools.\n\n\n\nAlways Watching: Follow industry blogs and newsletters to stay informed about the latest trends.\n\n\n\n\nWant to Get Your Theme Ready for 2026?\n\n\n\nRocket ahead of the curve! Here are three topics we just know will be important before Christmas!\n\n\n\n\nSustainability: Green hosting and eco-friendly design practices are gaining traction as users and developers prioritize low-carbon footprints.\n\n\n\nAccessibility (a11y): Compliance with WCAG standards is becoming a must, driven by legal and ethical demands for inclusive design.\n\n\n\nWeb3 Integration: Though niche, some themes might experiment with blockchain features (e.g., NFT marketplaces or crypto payments) as Web3 matures.\n\n\n\n\nThe Future is Bright!\n\n\n\nThe world of WordPress theme development is exciting and dynamic. By embracing these trends and continuously honing your skills, you can create killer WordPress themes that drive results. \n\n\n\nGo forth and build something amazing!\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-03-27T13:33:02+00:00",
"date_modified": "2025-03-27T13:33:03+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/03/WordPress-Theme-Development.png",
"tags": [
"WordPress Tips and Tricks"
]
},
{
"id": "https://rocket.net/?p=6935",
"url": "https://rocket.net/blog/why-woocommerce-is-still-better-than-shopify/",
"title": "Why WooCommerce is Still Better Than Shopify",
"content_html": "\nNo surprise, but we\u2019re big on WooCommerce! The WooCommerce plugin for WordPress is customizable, easily sells your stuff, and it rocks SEO. And, while it\u2019s no big secret that we\u2019re big on WordPress too, we haven\u2019t talked much about other eCommerce platforms. So, let\u2019s correct that.
\n\n\n\nWe started the year comparing WordPress with Wix, but we\u2019ve never talked about WooCommerce\u2019s main competitor Shopify. Until today! But before we ring the bell, if you\u2019re looking to start a shop, we think both WooCommerce and Shopify are great options; they just take quite different approaches to online selling — but we prefer Woo!
\n\n\n\nIf there ever was a Grandaddy \u201cit depends,\u201d this is it — which is the best shop system. However, choosing between WooCommerce and Shopify isn\u2019t a big mystery; it depends entirely on your specific needs and technical expertise.
\n\n\n\nEssentially, the main trade-off between the two systems is between basic convenience (Shopify) and ultimate control (WooCommerce).
\n\n\n\nShopify is generally better for beginners who want to launch quickly, while WooCommerce is better for those who need more flexibility and are comfortable with some technical aspects. It\u2019s also a question of priorities: are you mostly looking for a complete website platform and CMS (WordPress) or primarily a shop platform (Shopify)?
\n\n\n\nWhatever you decide, choosing the right backend for your website or online store is crucial. While both WooCommerce and Shopify are popular choices, WooCommerce offers a lot of advantages that make it a better option for most online shop owners; topping that list is popularity.
\n\n\n\nWooCommerce together with Woo Themes controls 54% of the eCommerce marketplace. Squarespace follows Woo with 14%. Shopify only has 11% of the market, followed by Wix Stores with 5%. (source: Statista)
\n\n\n\nWooCommerce, like WordPress, is open-source, which gives it a significant edge over Shopify when it comes to flexibility. With WooCommerce, you have complete control over your online store’s design, functionality, and user experience.
\n\n\n\nWith more than 3,000 WooCommerce themes, and 1,500 WooCommerce plugins available, you can create a unique and tailored shopping experience for your customers.
\n\n\n\n\n\n\n\n\n\u201cWe\u2019ve got 3 more ways you can customize your WooCommerce store and deliver a unique shopping experience that will keep your customers coming back.\u201d
\nRocket.net – Top 3 WooCommerce Customizations For a Memorable Shopping Experience
Money is always a deciding factor. Getting the most for your buck. While Shopify’s pricing structure may seem straightforward, WooCommerce can be significantly more cost-effective in the long run.
\n\n\n\n\n\n\n\n\n\u201cWooCommerce itself doesn’t charge any fees for transactions, unlike Shopify. The fees charged are those of the payment gateways you choose to integrate into your store only.\u201d
\nWooCommerce
If you\u2019re already using WordPress, then adding a plugin or three to build a shop has definite benefits. WooCommerce’s integration with WordPress, the world’s most popular content management system (68% market share and counting), makes your life a lot easier.
\n\n\n\n\n\n\n\n\n\u201cWooCommerce SEO isn\u2019t a magic setting that you flip on after uploading all of your products. Optimization is in the details. We\u2019ve got 5 SEO tips for your WooCommerce shop!\u201d
\nRocket.net – 5 Tips to Optimize Your WooCommerce Store for SEO
Finally, with WooCommerce, you have full ownership of your website and data. You can even migrate your entire WooCommerce shop from one host to another. Try that with Shopify or Wix!
\n\n\n\nPlatform independence: You can easily move your store to a different hosting provider — like a managed WooCommerce host \u2013 if needed, unlike Shopify’s hosted solution.
\n\n\n\nChoosing between WooCommerce and Shopify for your online store? Know your needs and your resources. Both names are leading shop platforms, but they cater to different needs and skill levels. It\u2019s really about understanding what you prioritize: simplicity or control.
\n\n\n\nShopify is a hosted, all-in-one solution designed for ease of use. It handles the technical complexities, like hosting and security with some tradeoffs.
\n\n\n\nWooCommerce, on the other hand, is the shop you build yourself. As a WordPress plugin, it offers immense flexibility and customization.
\n\n\n\nThere’s no universal “better.” It depends on your comfort level and priorities.
\n\n\n\nShopify lets you start selling quickly with a basic storefront, while WooCommerce allows you to craft a truly unique eCommerce experience \u2013 if you’re willing to put in the work.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "No surprise, but we\u2019re big on WooCommerce! The WooCommerce plugin for WordPress is customizable, easily sells your stuff, and it rocks SEO. And, while it\u2019s no big secret that we\u2019re big on WordPress too, we haven\u2019t talked much about other eCommerce platforms. So, let\u2019s correct that.\n\n\n\nWe started the year comparing WordPress with Wix, but we\u2019ve never talked about WooCommerce\u2019s main competitor Shopify. Until today! But before we ring the bell, if you\u2019re looking to start a shop, we think both WooCommerce and Shopify are great options; they just take quite different approaches to online selling — but we prefer Woo!\n\n\n\nKey Takeaways\n\n\n\nIf there ever was a Grandaddy \u201cit depends,\u201d this is it — which is the best shop system. However, choosing between WooCommerce and Shopify isn\u2019t a big mystery; it depends entirely on your specific needs and technical expertise. \n\n\n\nEssentially, the main trade-off between the two systems is between basic convenience (Shopify) and ultimate control (WooCommerce). \n\n\n\nShopify is generally better for beginners who want to launch quickly, while WooCommerce is better for those who need more flexibility and are comfortable with some technical aspects. It\u2019s also a question of priorities: are you mostly looking for a complete website platform and CMS (WordPress) or primarily a shop platform (Shopify)?\n\n\n\nWhy WooCommerce is Still Better Than Shopify\n\n\n\nWhatever you decide, choosing the right backend for your website or online store is crucial. While both WooCommerce and Shopify are popular choices, WooCommerce offers a lot of advantages that make it a better option for most online shop owners; topping that list is popularity.\n\n\n\nWooCommerce together with Woo Themes controls 54% of the eCommerce marketplace. Squarespace follows Woo with 14%. Shopify only has 11% of the market, followed by Wix Stores with 5%. (source: Statista)\n\n\n\nWooCommerce\u2019s Flexibility and Customization\n\n\n\nWooCommerce, like WordPress, is open-source, which gives it a significant edge over Shopify when it comes to flexibility. With WooCommerce, you have complete control over your online store’s design, functionality, and user experience. \n\n\n\nWith more than 3,000 WooCommerce themes, and 1,500 WooCommerce plugins available, you can create a unique and tailored shopping experience for your customers.\n\n\n\n\nAccess to source code: Unlike Shopify’s closed system, WooCommerce provides full access to the source code, enabling you to modify every aspect of your store.\n\n\n\nExtensive plugin ecosystem: With a library of plugins available, WooCommerce offers endless possibilities for extending your store’s functionality.\n\n\n\n\n\n\u201cWe\u2019ve got 3 more ways you can customize your WooCommerce store and deliver a unique shopping experience that will keep your customers coming back.\u201d\nRocket.net – Top 3 WooCommerce Customizations For a Memorable Shopping Experience\n\n\n\nCost-Effectiveness\n\n\n\nMoney is always a deciding factor. Getting the most for your buck. While Shopify’s pricing structure may seem straightforward, WooCommerce can be significantly more cost-effective in the long run.\n\n\n\n\nNo mandatory monthly fees: WooCommerce is a free plugin, and you only pay for the hosting and any premium extensions you choose to use.\n\n\n\nScalability without price hikes: As your business grows, you won’t be forced into higher-priced plans like with Shopify.\n\n\n\n\n\n\u201cWooCommerce itself doesn’t charge any fees for transactions, unlike Shopify. The fees charged are those of the payment gateways you choose to integrate into your store only.\u201d\nWooCommerce\n\n\n\nBuilt on WordPress\n\n\n\nIf you\u2019re already using WordPress, then adding a plugin or three to build a shop has definite benefits. WooCommerce’s integration with WordPress, the world’s most popular content management system (68% market share and counting), makes your life a lot easier.\n\n\n\n\nSEO advantages: WordPress is designed with SEO in mind, helping drive free, organic, traffic to your online store.\n\n\n\nEase of content management: The intuitive controls make it simple to add and update content, upload media, and publish blog posts.\n\n\n\n\n\n\u201cWooCommerce SEO isn\u2019t a magic setting that you flip on after uploading all of your products. Optimization is in the details. We\u2019ve got 5 SEO tips for your WooCommerce shop!\u201d\nRocket.net – 5 Tips to Optimize Your WooCommerce Store for SEO\n\n\n\nOwnership and Control\n\n\n\nFinally, with WooCommerce, you have full ownership of your website and data. You can even migrate your entire WooCommerce shop from one host to another. Try that with Shopify or Wix!\n\n\n\n\nData control: You’re not locked into a proprietary system, giving you more control over your customer data and business operations.\n\n\n\n\nPlatform independence: You can easily move your store to a different hosting provider — like a managed WooCommerce host \u2013 if needed, unlike Shopify’s hosted solution.\n\n\n\nWooCommerce vs. Shopify: Is There a Clear Winner?\n\n\n\nChoosing between WooCommerce and Shopify for your online store? Know your needs and your resources. Both names are leading shop platforms, but they cater to different needs and skill levels. It\u2019s really about understanding what you prioritize: simplicity or control. \n\n\n\nBenefit Shopify: The All-In-One Solution\n\n\n\nShopify is a hosted, all-in-one solution designed for ease of use. It handles the technical complexities, like hosting and security with some tradeoffs.\n\n\n\n\nShopify excels at getting you up and running fast. Perfect if you need a store online ASAP and don’t want to worry about hosting.\n\n\n\nLimited Control: Shopify operates within its own ecosystem. You\u2019re relying on the tools and options they provide, and extensive code-level customization isn’t always possible.\n\n\n\n\nBenefit WooCommerce: The Open-Source Powerhouse\n\n\n\nWooCommerce, on the other hand, is the shop you build yourself. As a WordPress plugin, it offers immense flexibility and customization.\n\n\n\n\nMaximum Flexibility: If you crave control over every aspect of your store \u2013 design, functionality, integrations \u2013 WooCommerce is your playground.\n\n\n\nSome Technical Expertise Required: But here\u2019s the catch: Despite being very simple for even newbies, WooCommerce demands more technical know-how. You’re responsible for hosting and keeping things updated.\n\n\n\n\nWooCommerce or Shopify: Which One Wins?\n\n\n\nThere’s no universal “better.” It depends on your comfort level and priorities.\n\n\n\n\nChoose Shopify if: You value simplicity and an all-in-one approach. You don’t mind trading some control for ease of use, or the monthly fees.\n\n\n\nChoose WooCommerce if: You need maximum customization, flexibility, and control, and you’re already using WordPress or interested in starting.\n\n\n\n\nShopify lets you start selling quickly with a basic storefront, while WooCommerce allows you to craft a truly unique eCommerce experience \u2013 if you’re willing to put in the work.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-03-20T13:51:38+00:00",
"date_modified": "2025-03-20T14:05:14+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/03/WooCommerce-Shopify.png",
"tags": [
"WordPress Hosting"
]
},
{
"id": "https://rocket.net/?p=6928",
"url": "https://rocket.net/blog/what-could-1-day-ppc-ads-do-for-your-agency/",
"title": "What Could $1/Day PPC Ads Do For Your Agency?",
"content_html": "\nDoes the thought of running PPC ads on a dollar-a-day budget seem ridiculous? Probably but hold on. It\u2019s just a dollar a day. You paid more for that latte, and how many new clients is that bringing you?
\n\n\n\nA micro-budget PPC campaign, strategically executed, can deliver some real wins. We\u2019ve seen it. Our partners have seen it. Our clients have seen it. Anyway, it\u2019s just a dollar. What\u2019s the worst that can happen?
\n\n\n\nA dollar a day is about smart experimentation, not massive scale. Use it to learn, refine, and prove the power of your PPC ads on a smaller scale.
\n\n\n\nSure, a dollar a day seems like tossing coins out the window. Except it isn\u2019t. How do you compete with businesses dropping thousands?
\n\n\n\nThe secret is you aren’t trying to dominate the search results. This is about focused testing and smart experimentation with minimal risk. We’re not trying to scale to Mars; we’re trying to get a feel for the land.
\n\n\n\nA dollar a day is about testing keywords, ad copy, impressions, and more. And yes, you can even get clicks, leads, and a customer. We\u2019ve done it, we\u2019ve seen it, and it\u2019s happened more than once.
\n\n\n\nHot Tip: a dollar a day really works for small business local ads. That\u2019s the tip.
\n\n\n\nReminder: Do you want to get conversions? Then stop sending people to your homepage and design a landing page that’s going to actually convert with a much better ROI!
\n\n\n\nPut a dollar a day into the bank for a year and you have a few hundred bucks. Like everything else, it takes time. But those days add up. Here\u2019s what you can do with $365 over a year.
\n\n\n\nLocal Domination (Micro-Scale): Think hyper-local. Target potential clients within a tiny radius of your agency’s physical location. A buck a day can be enough to appear for highly relevant searches like “marketing agency near me” or “[Your City] SEO expert.”
\n\n\n\nSWOT Tactics: Competitor Keyword Recon: Monitor your competitors’ keywords. Identify terms they\u2019re bidding on, even if you only get a few impressions. Get insights without the big spend. Ride their ad spend.
\n\n\n\nIdeal Client Blueprint: Audience Refinement: Use specific demographic and interest targeting to hone in on your ideal client profile. Gather valuable data about what resonates with them.
\n\n\n\nGentle Nudge: Low-Cost Retargeting: Retargeting campaigns, even on a shoestring budget, can keep your agency top-of-mind for website visitors who bounced. It’s a second chance to make a first impression. Won\u2019t they be impressed by your dollar-a-day idea?
\n\n\n\nProving Grounds: Demonstrating PPC Value: A $1/day test can double as proof of concept for potential clients. Show real metrics (impressions, clicks, costs) to convince them of PPC’s power. It’s a month-long mini-case study that only costs thirty bucks!
\n\n\n\n\n\n\n\nThe key to micro-budget PPC is nano-focused targeting on top of your compelling ad copy. You need to be laser-sharp. A dollar doesn\u2019t stretch far. You can’t afford to be broad.
\n\n\n\nLanding Page Perfection: Create a dedicated landing page that perfectly aligns with your ad copy and offer (free consultation, downloadable guide). Don\u2019t forget the thank you page either.
\n\n\n\n\n\n\n\n\n\u201cNiche landing pages are personalized maps and tools, specifically designed to help each client \u2014 and your agency \u2014 reach their unique digital destinations.\u201c
\nRocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency
This strategy isn’t about an overnight lead explosion; it’s about smart growth:
\n\n\n\nData Mining: Use the campaign to learn about your audience, test keywords, and refine your targeting. Track Click-Through Rates (CTR), demographics, and keyword performance. If you see a 5% CTR on an ad for “SEO audits” vs. 1% for “social media management,” you’ve got a signal!
\n\n\n\nSubtle Buzz: Brand Awareness: Even a handful of daily impressions can subtly build recognition in your local market.
\n\n\n\nLead Generation (On a Diet): Pair your ads with a killer landing page. Even with a 10% conversion rate on 30 clicks, you get three potential clients a month.
\n\n\n\n\u201cGot WooCommerce? Put Google Shopping to work for you. Sync your WooCommerce product feed or launch a Google Ads campaign with the plugin.\u201d Google for WooCommerce
\n\n\n\nYou offer web design services. Run a Google Ads campaign with a $1/day budget, targeting “affordable web design [your city]” at $0.80 CPC.
\n\n\n\nYou get 1-2 clicks daily, driving 40 visitors to a landing page over a month. With a 6% conversion rate, that’s 2-4 inquiries for $30 \u2013 potentially $10-$15 per lead.
\n\n\n\nIf just one converts into a $1,000 project, your ROAS is 33x! A small win, but it\u2019s a thousand bucks.
\n\n\n\nA $1/day PPC campaign isn’t a replacement for a solid marketing strategy – it\u2019s another blade in your Swiss army knife.
\n\n\n\nA dollar a day can be a valuable tool for generating insights, boosting local visibility, and testing the waters without emptying your wallet. So, before you dismiss the idea, consider the potential power of the humble dollar.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n\n", "content_text": "Does the thought of running PPC ads on a dollar-a-day budget seem ridiculous? Probably but hold on. It\u2019s just a dollar a day. You paid more for that latte, and how many new clients is that bringing you?\n\n\n\nA micro-budget PPC campaign, strategically executed, can deliver some real wins. We\u2019ve seen it. Our partners have seen it. Our clients have seen it. Anyway, it\u2019s just a dollar. What\u2019s the worst that can happen?\n\n\n\n$1/Day PPC for Agencies: Worth It?\n\n\n\n\nYes, but don’t expect miracles.\n\n\n\nTarget ultra-local clients or niche keywords.\n\n\n\nUse compelling ad copy and a killer landing page.\n\n\n\nThink of planting seeds for future growth with micro-level marketing.\n\n\n\nIt’s about low-risk data gathering to refine your strategy and demonstrate PPC value to clients, not instant riches.\n\n\n\n\nA dollar a day is about smart experimentation, not massive scale. Use it to learn, refine, and prove the power of your PPC ads on a smaller scale.\n\n\n\nWhy $1/Day PPC Sounds Impossible (But Actually Isn’t)\n\n\n\nSure, a dollar a day seems like tossing coins out the window. Except it isn\u2019t. How do you compete with businesses dropping thousands?\n\n\n\nThe secret is you aren’t trying to dominate the search results. This is about focused testing and smart experimentation with minimal risk. We’re not trying to scale to Mars; we’re trying to get a feel for the land.\n\n\n\nA dollar a day is about testing keywords, ad copy, impressions, and more. And yes, you can even get clicks, leads, and a customer. We\u2019ve done it, we\u2019ve seen it, and it\u2019s happened more than once.\n\n\n\nHot Tip: a dollar a day really works for small business local ads. That\u2019s the tip.\n\n\n\nReminder: Do you want to get conversions? Then stop sending people to your homepage and design a landing page that’s going to actually convert with a much better ROI!\n\n\n\nWhat Can You Actually Achieve with Pocket Change?\n\n\n\nPut a dollar a day into the bank for a year and you have a few hundred bucks. Like everything else, it takes time. But those days add up. Here\u2019s what you can do with $365 over a year.\n\n\n\nLocal Domination (Micro-Scale): Think hyper-local. Target potential clients within a tiny radius of your agency’s physical location. A buck a day can be enough to appear for highly relevant searches like “marketing agency near me” or “[Your City] SEO expert.”\n\n\n\nSWOT Tactics: Competitor Keyword Recon: Monitor your competitors’ keywords. Identify terms they\u2019re bidding on, even if you only get a few impressions. Get insights without the big spend. Ride their ad spend.\n\n\n\nIdeal Client Blueprint: Audience Refinement: Use specific demographic and interest targeting to hone in on your ideal client profile. Gather valuable data about what resonates with them.\n\n\n\nGentle Nudge: Low-Cost Retargeting: Retargeting campaigns, even on a shoestring budget, can keep your agency top-of-mind for website visitors who bounced. It’s a second chance to make a first impression. Won\u2019t they be impressed by your dollar-a-day idea?\n\n\n\nProving Grounds: Demonstrating PPC Value: A $1/day test can double as proof of concept for potential clients. Show real metrics (impressions, clicks, costs) to convince them of PPC’s power. It’s a month-long mini-case study that only costs thirty bucks!\n\n\n\n\n\n\n\nThe Strategy: Niche Down, Focus Up, Get Specific\n\n\n\nThe key to micro-budget PPC is nano-focused targeting on top of your compelling ad copy. You need to be laser-sharp. A dollar doesn\u2019t stretch far. You can’t afford to be broad.\n\n\n\n\nUseful Keywords: Long-tail keywords are your secret weapon. Think “small business social media management [Your City]” instead of “social media marketing.”\n\n\n\nGeographic Lockdown: Narrow your radius \u2013 target clients within a few miles of your agency. Don\u2019t forget the commuters.\n\n\n\nAd Copy That Converts: Every word must grab attention and be laser-relevant to your target audience. Test different calls to action.\n\n\n\n\nLanding Page Perfection: Create a dedicated landing page that perfectly aligns with your ad copy and offer (free consultation, downloadable guide). Don\u2019t forget the thank you page either.\n\n\n\n\n\u201cNiche landing pages are personalized maps and tools, specifically designed to help each client \u2014 and your agency \u2014 reach their unique digital destinations.\u201c\nRocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency\n\n\n\nTurning Pocket Change into Tangible Benefits\n\n\n\nThis strategy isn’t about an overnight lead explosion; it’s about smart growth:\n\n\n\nData Mining: Use the campaign to learn about your audience, test keywords, and refine your targeting. Track Click-Through Rates (CTR), demographics, and keyword performance. If you see a 5% CTR on an ad for “SEO audits” vs. 1% for “social media management,” you’ve got a signal!\n\n\n\nSubtle Buzz: Brand Awareness: Even a handful of daily impressions can subtly build recognition in your local market.\n\n\n\nLead Generation (On a Diet): Pair your ads with a killer landing page. Even with a 10% conversion rate on 30 clicks, you get three potential clients a month.\n\n\n\n\u201cGot WooCommerce? Put Google Shopping to work for you. Sync your WooCommerce product feed or launch a Google Ads campaign with the plugin.\u201d Google for WooCommerce\n\n\n\nJust Four $1 a Day PPC Examples\n\n\n\nWeb Design on a Shoestring\n\n\n\nYou offer web design services. Run a Google Ads campaign with a $1/day budget, targeting “affordable web design [your city]” at $0.80 CPC.\n\n\n\nYou get 1-2 clicks daily, driving 40 visitors to a landing page over a month. With a 6% conversion rate, that’s 2-4 inquiries for $30 \u2013 potentially $10-$15 per lead.\n\n\n\nIf just one converts into a $1,000 project, your ROAS is 33x! A small win, but it\u2019s a thousand bucks.\n\n\n\nBrand Awareness with Display Ads (CPC < $0.10)\n\n\n\n\nGoal: Build awareness with low-cost clicks.\n\n\n\nStrategy: Run display ads on niche blogs or forums where CPCs are low.\n\n\n\n\nUltra-Niche Keywords in Search Ads (CPC $0.50 – $1.00)\n\n\n\n\nGoal: Drive high-quality traffic with specific long-tail keywords.\n\n\n\nStrategy: Target low-competition keywords.\n\n\n\n\nRetargeting Website Visitors (CPC $0.20 – $0.50)\n\n\n\n\nGoal: Re-engage users who visited your website but didn\u2019t sign up.\n\n\n\nStrategy: Set up a remarketing campaign in Google Ads.\n\n\n\n\nRealistic Expectations (Don’t Get Carried Away)\n\n\n\n\nScale is Limited: A dollar a day won’t transform your agency overnight.\n\n\n\nPatience is Key: Results will trickle in slowly. Think long-term learning.\n\n\n\nOptimization is EVERYTHING: Tight targeting and compelling ads are essential.\n\n\n\nCPCs Can Vary: In competitive niches, you may not get a click a day.\n\n\n\n\nThe Bottom Line\n\n\n\nA $1/day PPC campaign isn’t a replacement for a solid marketing strategy – it\u2019s another blade in your Swiss army knife.\n\n\n\nA dollar a day can be a valuable tool for generating insights, boosting local visibility, and testing the waters without emptying your wallet. So, before you dismiss the idea, consider the potential power of the humble dollar.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n ", "date_published": "2025-03-13T13:28:27+00:00", "date_modified": "2025-03-13T13:28:28+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2025/03/PPC-ads-agency.png", "tags": [ "Agencies" ] }, { "id": "https://rocket.net/?p=6922", "url": "https://rocket.net/blog/top-5-best-wordpress-seo-plugins/", "title": "Top 5 Best WordPress SEO Plugins", "content_html": "\n
Let’s be honest — picking the right SEO plugin for WordPress can feel like trying to choose between identical twins. They all promise to boost your rankings, optimize your content, and make Google fall in love with your site. But which ones deliver? We’ve spent hours testing and comparing the top contenders so you don’t have to.
\n\n\n\nWhile there are dozens of SEO plugins available, choosing the right one comes down to your specific needs, technical comfort level, and budget. Don\u2019t forget: SEO is about useful, firsthand content \u2013 not a plugin. If John Wick were an SEO plugin, he\u2019d still need you to deliver great content!
\n\n\n\nJust a reminder not to exhaust yourself with AI tweaks, expensive plugins, or blackhat voodoo. The bedrock of great SEO hasn\u2019t changed: get yourself in front of people who don\u2019t know your name.
\n\n\n\nSearch engines, at their core, are answering machines. You ask a question, and they answer. Even AI is really just answering questions. Answering machines aim to connect people with the most relevant, useful content that solves their problems.
\n\n\n\nWhile technical optimization of your website matters, and a good plugin can help, nothing beats high-quality, well-structured content.
\n\n\n\nThe real heart of SEO is how to create the best answer to a question. No plugin can replace great content.
\n\n\n\n\n\n\n\n\n\u201cStop trying to outsmart search algorithms. Focus on creating content that serves your audience\u2019s needs.\u201d
\nRocket.net – How to Rediscover SEO and Recover Organic Website Traffic
After testing a dozen different SEO plugins, these five stood out for their reliability, feature sets, and actual impact on search rankings. But before we dive deep, let’s address the elephant in the room — yes, Rank Math tops our list in 2025, but the competition is closer than ever.
\n\n\n\nIf Yoast is the preferred choice on the market, we feel RankMath is the most comprehensive solution for most websites. Their free version offers features that others lock behind premium paywalls. We even use it here at Rocket.net because of its reliability and robust feature set.
\n\n\n\nIf RankMath retired, Yoast would be King. There\u2019s a reason Yoast is active on over 13 million WordPress sites. While some argue it’s gotten bloated, our testing shows it’s still a good solution for most websites. Plus, it updates every few weeks, ensuring it may stay ahead of Google\u2019s algorithm changes.
\n\n\n\nDon’t let its age fool you \u2013 All-in-One SEO has kept pace with modern SEO requirements while maintaining its reputation for reliability.
\n\n\n\nFor those who prioritize site speed and clean code, SEOPress offers a compelling alternative to the bigger names.
\n\n\n\nWhile it might not have the name recognition of Yoast or RankMath, The SEO Framework delivers enterprise-level features without the bloat.
\n\n\n\nChoosing the right SEO plugin isn’t about picking the one with the most features – it’s about finding the right fit for your specific needs.
\n\n\n\nYou’re looking for more features in the free version and don’t mind a slightly steeper learning curve for access to advanced capabilities.
\n\n\n\nYou want a proven solution with excellent documentation and support. It’s particularly good for content-focused sites and beginners who appreciate clear guidance.
\n\n\n\nYou need strong eCommerce integration or are migrating from another platform. It’s also excellent for social media optimization.
\n\n\n\nSite performance is a top priority, or you need white-label solutions for client sites.
\n\n\n\nYou want a lightweight, focused solution that doesn’t compromise on features.
\n\n\n\nWhile all these plugins can help improve your WordPress site’s SEO, the “best” choice depends entirely on your specific needs and technical comfort level. Our recommendation? Start with Yoast SEO if you’re new to SEO or jump straight to Rank Math if you want more advanced features without the premium price tag.
\n\n\n\nWordPress provides basic SEO features like custom permalinks, meta descriptions, and alt text, so a plugin isn\u2019t strictly necessary. However, if you\u2019re looking to enhance your site\u2019s optimization and maximize its potential, an SEO plugin can make a big difference.
\n\n\n\nSetting up your website content and your SEO plugin is just the first step. We offer managed WordPress hosting that’s optimized for SEO performance right out of the box. Our servers are configured to deliver lightning-fast page loads — a critical factor in search rankings. Speed matters!
\n\n\n\nLaunching a new website isn\u2019t easy. Getting the word out about your new website? We\u2019ve got 8 effective SEO strategies for new websites to help. Check them out!
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "Let’s be honest — picking the right SEO plugin for WordPress can feel like trying to choose between identical twins. They all promise to boost your rankings, optimize your content, and make Google fall in love with your site. But which ones deliver? We’ve spent hours testing and comparing the top contenders so you don’t have to.\n\n\n\nTL;DR Key Takeaways\n\n\n\nWhile there are dozens of SEO plugins available, choosing the right one comes down to your specific needs, technical comfort level, and budget. Don\u2019t forget: SEO is about useful, firsthand content \u2013 not a plugin. If John Wick were an SEO plugin, he\u2019d still need you to deliver great content!\n\n\n\nChoose Rank Math if:\n\n\n\n\nYou want more features in the free version.\n\n\n\nNeed integrated schema markup options.\n\n\n\nWant a more technical, faster-performing plugin.\n\n\n\n\nChoose Yoast SEO if:\n\n\n\n\nYou want a popular solution with the most comprehensive features.\n\n\n\nNeed both basic and advanced SEO tools.\n\n\n\nPrefer an intuitive interface with clear recommendations.\n\n\n\n\nChoose All-in-One SEO if:\n\n\n\n\nYou’re migrating from another platform.\n\n\n\nNeed strong WooCommerce integration.\n\n\n\nWant comprehensive social media optimization.\n\n\n\n\nChoose SEOPress if:\n\n\n\n\nYou prefer a lightweight, fast-loading option.\n\n\n\nNeed white-label capabilities.\n\n\n\nWant EU-based support.\n\n\n\n\nChoose The SEO Framework if:\n\n\n\n\nYou prioritize site speed.\n\n\n\nWant an uncluttered, focused interface.\n\n\n\nNeed enterprise-level features.\n\n\n\n\nSEO 101: Take the Content, Leave the Plugins\n\n\n\nJust a reminder not to exhaust yourself with AI tweaks, expensive plugins, or blackhat voodoo. The bedrock of great SEO hasn\u2019t changed: get yourself in front of people who don\u2019t know your name.\n\n\n\nSearch engines, at their core, are answering machines. You ask a question, and they answer. Even AI is really just answering questions. Answering machines aim to connect people with the most relevant, useful content that solves their problems.\n\n\n\nWhile technical optimization of your website matters, and a good plugin can help, nothing beats high-quality, well-structured content. \n\n\n\nThe real heart of SEO is how to create the best answer to a question. No plugin can replace great content.\n\n\n\n\n\u201cStop trying to outsmart search algorithms. Focus on creating content that serves your audience\u2019s needs.\u201d\nRocket.net – How to Rediscover SEO and Recover Organic Website Traffic\n\n\n\nWhy These 5 WordPress SEO Plugins Made Our List\n\n\n\nAfter testing a dozen different SEO plugins, these five stood out for their reliability, feature sets, and actual impact on search rankings. But before we dive deep, let’s address the elephant in the room — yes, Rank Math tops our list in 2025, but the competition is closer than ever.\n\n\n\nRankMath: The King of WordPress SEO\n\n\n\nIf Yoast is the preferred choice on the market, we feel RankMath is the most comprehensive solution for most websites. Their free version offers features that others lock behind premium paywalls. We even use it here at Rocket.net because of its reliability and robust feature set.\n\n\n\nKey Features:\n\n\n\n\n40-factor SEO analysis for in-depth site optimization\n\n\n\nGoogle Search Console integration for real-time data\n\n\n\nBuilt-in 404 monitoring and redirection\n\n\n\nAdvanced schema options in the free version\n\n\n\nGreat dashboard with .htaccess and robots.txt at your fingertips\n\n\n\n\nYoast SEO: The King\u2019s Champion\n\n\n\nIf RankMath retired, Yoast would be King. There\u2019s a reason Yoast is active on over 13 million WordPress sites. While some argue it’s gotten bloated, our testing shows it’s still a good solution for most websites. Plus, it updates every few weeks, ensuring it may stay ahead of Google\u2019s algorithm changes.\n\n\n\nKey Features:\n\n\n\n\nReal-time content analysis with actionable recommendations\n\n\n\nAdvanced schema markup options\n\n\n\nFull control over site breadcrumbs and XML sitemaps\n\n\n\nRobust meta title and description templates\n\n\n\nPerfect entry-level choice!\n\n\n\n\nAll-in-One SEO: The Versatile Veteran\n\n\n\nDon’t let its age fool you \u2013 All-in-One SEO has kept pace with modern SEO requirements while maintaining its reputation for reliability.\n\n\n\nKey Features:\n\n\n\n\nExcellent WooCommerce integration for eCommerce sites\n\n\n\nStrong social media optimization tools\n\n\n\nEasy migration from other SEO plugins\n\n\n\nAdvanced robots.txt editor\n\n\n\n\nSEOPress: The Performance Champion\n\n\n\nFor those who prioritize site speed and clean code, SEOPress offers a compelling alternative to the bigger names.\n\n\n\nKey Features:\n\n\n\n\nMinimal impact on site performance\n\n\n\nRGPD compliance for privacy-focused users\n\n\n\n75+ developer hooks for full customization\n\n\n\nVideo and Google News XML sitemaps built-in\n\n\n\n\nThe SEO Framework: The Hidden Gem\n\n\n\nWhile it might not have the name recognition of Yoast or RankMath, The SEO Framework delivers enterprise-level features without the bloat.\n\n\n\nKey Features:\n\n\n\n\nFastest-loading SEO plugin in our tests\n\n\n\nAI-powered content optimization for better rankings\n\n\n\nAdvanced security features\n\n\n\nLocal SEO capabilities for brick-and-mortar businesses\n\n\n\nOriginated from WPMUDEV, ensuring top-tier development\n\n\n\n\nMaking Your Choice: Which WordPress SEO Plugin Is Right for You?\n\n\n\nChoosing the right SEO plugin isn’t about picking the one with the most features – it’s about finding the right fit for your specific needs.\n\n\n\nGo with RankMath if:\n\n\n\nYou’re looking for more features in the free version and don’t mind a slightly steeper learning curve for access to advanced capabilities.\n\n\n\nConsider Yoast SEO if:\n\n\n\nYou want a proven solution with excellent documentation and support. It’s particularly good for content-focused sites and beginners who appreciate clear guidance.\n\n\n\nChoose All-in-One SEO when:\n\n\n\nYou need strong eCommerce integration or are migrating from another platform. It’s also excellent for social media optimization.\n\n\n\nPick SEOPress if:\n\n\n\nSite performance is a top priority, or you need white-label solutions for client sites.\n\n\n\nSelect The SEO Framework if:\n\n\n\nYou want a lightweight, focused solution that doesn’t compromise on features.\n\n\n\nThe Bottom Line\n\n\n\nWhile all these plugins can help improve your WordPress site’s SEO, the “best” choice depends entirely on your specific needs and technical comfort level. Our recommendation? Start with Yoast SEO if you’re new to SEO or jump straight to Rank Math if you want more advanced features without the premium price tag.\n\n\n\nWordPress provides basic SEO features like custom permalinks, meta descriptions, and alt text, so a plugin isn\u2019t strictly necessary. However, if you\u2019re looking to enhance your site\u2019s optimization and maximize its potential, an SEO plugin can make a big difference.\n\n\n\nNeed More Help With WordPress SEO?\n\n\n\nSetting up your website content and your SEO plugin is just the first step. We offer managed WordPress hosting that’s optimized for SEO performance right out of the box. Our servers are configured to deliver lightning-fast page loads — a critical factor in search rankings. Speed matters!\n\n\n\nLaunching a new website isn\u2019t easy. Getting the word out about your new website? We\u2019ve got 8 effective SEO strategies for new websites to help. Check them out!\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-03-05T14:19:19+00:00",
"date_modified": "2025-03-05T14:19:20+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/03/Best-WordPress-SEO-Plugins.png",
"tags": [
"WordPress Plugins"
]
}
]
}