![\"Looking](\"https://no-cache.hubspot.com/cta/default/24325690/96b33a57-fa35-4f34-9b88-752f80cf4287.png\" "\\"Expand")
If you’re running a WordPress agency or freelance business, you’re probably wondering how your operation compares to others in the industry. The good news? The Admin Bar 2025 WordPress Professionals Survey just dropped with insights from over 1,200 professionals just like you.
\n\n\n\nLet’s dive into how you can leverage these survey results to expand your services, retain more clients, and potentially attract new ones.
\n\n\n\nThe 2025 WordPress Professionals Survey, with insights from over 1,200 experts, highlights key strategies for agency growth.
\n\n\n\nAgencies can stand out by expanding into underserved areas like accessibility (24.8% adoption) and conversion rate optimization (14.4%), where competition is low.
\n\n\n\nBuilding recurring revenue through monthly care plans, aligning your tech stack with popular tools like Bricks and GeneratePress, integrating AI for content, and formalizing client referral programs are crucial.
\n\n\n\nSince most agencies grow through networking (57%) and referrals (50%), prioritizing these methods can significantly enhance client acquisition and business sustainability.
\n\n\n\nThe 2025 survey reveals some interesting trends among WordPress professionals:
\n\n\n\nBut the real question is: how can you use this information to improve your business?
\n\n\n\nLooking at the services being offered by other WordPress agencies, some interesting gaps represent real opportunities:
\n\n\n\nHighly Saturated Services:
\n\n\n\nUnderserved Opportunities:
\n\n\n\nThis data suggests that expanding into less crowded service areas could help you differentiate your business while providing additional value to clients.
\n\n\n\n\n\n\n\n\n\u201cWordPress accessibility will become increasingly crucial so that all websites created using it are usable by everyone. This will require better integration with disability-friendly plug-ins as well as adherence to WCAG.\u201d
\ngeeksforgeeks.org
The survey shows that in-person networking (57%) and asking for referrals (50%) remain the top client acquisition methods. This is significant because:
\n\n\n\nThis stands in stark contrast to methods like paid advertising, which only 14% of WordPress professionals are using.
\n\n\n\n\n\n\n\nNow that you understand what the data is telling us, here’s how to put it into action:
\n\n\n\nTake inventory of what you’re currently offering clients and compare it against the survey data. Are you missing opportunities in underserved areas like accessibility or software development (only 12.3%)?
\n\n\n\nFor example, if you’re already handling website maintenance for clients, adding performance optimization is a natural extension that 63% of agencies aren’t offering.
\n\n\n\nThe survey shows a wide distribution of monthly recurring revenue (MRR), with 21.8% earning under $500 monthly and only 6.3% earning over $20,000 monthly.
\n\n\n\nTo move up this ladder:
\n\n\n\nThe builder landscape is fascinating with Bricks (24.4%) and Elementor (24.1%) leading the pack, followed by Divi (10.1%). The most telling item that is missing from the survey list? The Block Editor.
\n\n\n\nFun Fact: The survey\u2019s builder results are somewhat different than those results reported on w3techs.com.
\n\n\n\nIf you’re using a less popular builder, you might either:
\n\n\n\n\n\n\n\n\n\u201cWordPress is block-based. As WordPress continues to evolve, the Block Editor remains at the forefront of its development.\u201d
\nRocket.net – Are Agencies Using The Gutenberg Block Editor?
With 57.3% of WordPress professionals actively embracing AI and another 37.4% experimenting with it, artificial intelligence is transforming the industry.
\n\n\n\nStart by:
\n\n\n\nOnly 5.3% of professionals are avoiding AI completely\u2014don’t be in this increasingly isolated group.
\n\n\n\nSince asking for referrals is the second most common marketing activity, formalize this process by:
\n\n\n\nHot Tip: Rocket.net\u2019s Agency Partner Program is powered by an easy-to-use commission platform, providing agencies with an impressive 15% lifetime recurring monthly referral commission.\u00a0
\n\n\n\nThe WordPress ecosystem continues to evolve, and staying competitive means adapting your service offerings to meet changing client needs. Two important areas to expand into are accessibility and conversion rate optimization.
\n\n\n\nBy strategically expanding into underserved service areas, building recurring revenue streams, and embracing new technologies, you can position your agency for sustained growth.
\n\n\n\nRemember that 66.4% of WordPress professionals believe they’ll still be running their agency in five years\u2014with the right strategy based on this survey data, you can ensure your business is among them.
\n\n\n\nTip: Focus your client acquisition on networking and referrals; they outperform paid ads in cost and lead quality.
\n\n\n\nHave you identified any service areas you plan to add this year? Or have questions about implementing these strategies? We\u2019re here for your agency!
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online companies choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t![\"New](\"https://no-cache.hubspot.com/cta/default/24325690/2bbd4250-c6ad-4bde-bf1c-5c308ae976f6.png\" "\\"Expand")
\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "Using the 2025 WordPress Survey to Grow Your Agency\n\n\n\nIf you’re running a WordPress agency or freelance business, you’re probably wondering how your operation compares to others in the industry. The good news? The Admin Bar 2025 WordPress Professionals Survey just dropped with insights from over 1,200 professionals just like you.\n\n\n\nLet’s dive into how you can leverage these survey results to expand your services, retain more clients, and potentially attract new ones.\n\n\n\nTL;DR I\u2019m Between Meetings\n\n\n\nThe 2025 WordPress Professionals Survey, with insights from over 1,200 experts, highlights key strategies for agency growth.\n\n\n\nAgencies can stand out by expanding into underserved areas like accessibility (24.8% adoption) and conversion rate optimization (14.4%), where competition is low.\n\n\n\nBuilding recurring revenue through monthly care plans, aligning your tech stack with popular tools like Bricks and GeneratePress, integrating AI for content, and formalizing client referral programs are crucial.\n\n\n\nSince most agencies grow through networking (57%) and referrals (50%), prioritizing these methods can significantly enhance client acquisition and business sustainability.\n\n\n\nWhat the WordPress Survey Data Tells Us\n\n\n\nThe 2025 survey reveals some interesting trends among WordPress professionals:\n\n\n\n\n 57% of agencies report they’re in growth mode (that’s good news!)\n\n\n\nThe average WordPress professional has been in business for 12 years\n\n\n\n Most agencies (77.1%) are running their business full-time\n\n\n\nThe median hourly rate sits at $95\n\n\n\n\nBut the real question is: how can you use this information to improve your business?\n\n\n\nService Expansion Opportunities You Might Be Missing\n\n\n\nLooking at the services being offered by other WordPress agencies, some interesting gaps represent real opportunities:\n\n\n\nHighly Saturated Services:\n\n\n\n\nWebsite Maintenance (93.1%)\n\n\n\nWebsite Design (90.6%)\n\n\n\nWebsite Development (86.5%)\n\n\n\nHosting (71.6%)\n\n\n\n\nUnderserved Opportunities:\n\n\n\n\nConversion Rate Optimization (14.4%)\n\n\n\nSocial Media Management (20%)\n\n\n\nWebsite Accessibility (24.8%)\n\n\n\nPerformance Optimization (37.1%)\n\n\n\nSustainable Website Design (not on the survey, but an important Web Design niche!)\n\n\n\n\nThis data suggests that expanding into less crowded service areas could help you differentiate your business while providing additional value to clients.\n\n\n\n\n\u201cWordPress accessibility will become increasingly crucial so that all websites created using it are usable by everyone. This will require better integration with disability-friendly plug-ins as well as adherence to WCAG.\u201d\ngeeksforgeeks.org\n\n\n\nWhere Are Your Clients Coming From?\n\n\n\nThe survey shows that in-person networking (57%) and asking for referrals (50%) remain the top client acquisition methods. This is significant because:\n\n\n\n\nThese methods have the lowest cost-per-acquisition.\n\n\n\nThey typically produce higher-quality leads than cold outreach.\n\n\n\nThey’re strategies that every agency, regardless of size, can implement immediately.\n\n\n\n\nThis stands in stark contrast to methods like paid advertising, which only 14% of WordPress professionals are using.\n\n\n\n\n\n\n\nTaking Action on the Survey Insights\n\n\n\nNow that you understand what the data is telling us, here’s how to put it into action:\n\n\n\n1. Audit Your Current Service Offerings\n\n\n\nTake inventory of what you’re currently offering clients and compare it against the survey data. Are you missing opportunities in underserved areas like accessibility or software development (only 12.3%)?\n\n\n\nFor example, if you’re already handling website maintenance for clients, adding performance optimization is a natural extension that 63% of agencies aren’t offering.\n\n\n\n2. Develop a Recurring Revenue Strategy\n\n\n\nThe survey shows a wide distribution of monthly recurring revenue (MRR), with 21.8% earning under $500 monthly and only 6.3% earning over $20,000 monthly.\n\n\n\nTo move up this ladder:\n\n\n\n\nPackage your services into monthly care plans. Don\u2019t forget to bundle!\n\n\n\nInclude services clients need but might not prioritize.\n\n\n\nPresent options at different price points to accommodate various client budgets.\n\n\n\n\n3. Evaluate Your Builder Stack\n\n\n\nThe builder landscape is fascinating with Bricks (24.4%) and Elementor (24.1%) leading the pack, followed by Divi (10.1%). The most telling item that is missing from the survey list? The Block Editor.\n\n\n\nFun Fact: The survey\u2019s builder results are somewhat different than those results reported on w3techs.com.\n\n\n\nIf you’re using a less popular builder, you might either:\n\n\n\n\nPosition yourself as a specialist in that niche.\n\n\n\nConsider expanding your toolkit to include more widely used options.\n\n\n\nFocus on the Gutenberg Block Editor and wait for the dust to settle.\n\n\n\n\n\n\u201cWordPress is block-based. As WordPress continues to evolve, the Block Editor remains at the forefront of its development.\u201d\nRocket.net – Are Agencies Using The Gutenberg Block Editor?\n\n\n\n4. Embrace AI Integration\n\n\n\nWith 57.3% of WordPress professionals actively embracing AI and another 37.4% experimenting with it, artificial intelligence is transforming the industry.\n\n\n\nStart by:\n\n\n\n\nUsing AI tools for the drudge work that is stealing your time: accounting, editing, video teasers etc.\n\n\n\nImplement AI in your project management.\n\n\n\nExploring AI-powered image creation for design work.\n\n\n\n\nOnly 5.3% of professionals are avoiding AI completely\u2014don’t be in this increasingly isolated group.\n\n\n\n5. Create a Structured Referral Program\n\n\n\nSince asking for referrals is the second most common marketing activity, formalize this process by:\n\n\n\n\nIdentifying your ideal referral timing (usually after a successful project completion).\n\n\n\nCreating incentives for clients who refer new business.\n\n\n\nFollowing up with past clients quarterly to stay top-of-mind.\n\n\n\n\nHot Tip: Rocket.net\u2019s Agency Partner Program is powered by an easy-to-use commission platform, providing agencies with an impressive 15% lifetime recurring monthly referral commission.\u00a0\n\n\n\nBottom Line\n\n\n\nThe WordPress ecosystem continues to evolve, and staying competitive means adapting your service offerings to meet changing client needs. Two important areas to expand into are accessibility and conversion rate optimization.\n\n\n\nBy strategically expanding into underserved service areas, building recurring revenue streams, and embracing new technologies, you can position your agency for sustained growth.\n\n\n\nRemember that 66.4% of WordPress professionals believe they’ll still be running their agency in five years\u2014with the right strategy based on this survey data, you can ensure your business is among them.\n\n\n\nTip: Focus your client acquisition on networking and referrals; they outperform paid ads in cost and lead quality.\n\n\n\nHave you identified any service areas you plan to add this year? Or have questions about implementing these strategies? We\u2019re here for your agency!\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online companies choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-05-07T13:21:05+00:00",
"date_modified": "2025-05-07T13:21:06+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/05/Expand-Agency-Services.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6928",
"url": "https://rocket.net/blog/what-could-1-day-ppc-ads-do-for-your-agency/",
"title": "What Could $1/Day PPC Ads Do For Your Agency?",
"content_html": "\nDoes the thought of running PPC ads on a dollar-a-day budget seem ridiculous? Probably but hold on. It\u2019s just a dollar a day. You paid more for that latte, and how many new clients is that bringing you?
\n\n\n\nA micro-budget PPC campaign, strategically executed, can deliver some real wins. We\u2019ve seen it. Our partners have seen it. Our clients have seen it. Anyway, it\u2019s just a dollar. What\u2019s the worst that can happen?
\n\n\n\nA dollar a day is about smart experimentation, not massive scale. Use it to learn, refine, and prove the power of your PPC ads on a smaller scale.
\n\n\n\nSure, a dollar a day seems like tossing coins out the window. Except it isn\u2019t. How do you compete with businesses dropping thousands?
\n\n\n\nThe secret is you aren’t trying to dominate the search results. This is about focused testing and smart experimentation with minimal risk. We’re not trying to scale to Mars; we’re trying to get a feel for the land.
\n\n\n\nA dollar a day is about testing keywords, ad copy, impressions, and more. And yes, you can even get clicks, leads, and a customer. We\u2019ve done it, we\u2019ve seen it, and it\u2019s happened more than once.
\n\n\n\nHot Tip: a dollar a day really works for small business local ads. That\u2019s the tip.
\n\n\n\nReminder: Do you want to get conversions? Then stop sending people to your homepage and design a landing page that’s going to actually convert with a much better ROI!
\n\n\n\nPut a dollar a day into the bank for a year and you have a few hundred bucks. Like everything else, it takes time. But those days add up. Here\u2019s what you can do with $365 over a year.
\n\n\n\nLocal Domination (Micro-Scale): Think hyper-local. Target potential clients within a tiny radius of your agency’s physical location. A buck a day can be enough to appear for highly relevant searches like “marketing agency near me” or “[Your City] SEO expert.”
\n\n\n\nSWOT Tactics: Competitor Keyword Recon: Monitor your competitors’ keywords. Identify terms they\u2019re bidding on, even if you only get a few impressions. Get insights without the big spend. Ride their ad spend.
\n\n\n\nIdeal Client Blueprint: Audience Refinement: Use specific demographic and interest targeting to hone in on your ideal client profile. Gather valuable data about what resonates with them.
\n\n\n\nGentle Nudge: Low-Cost Retargeting: Retargeting campaigns, even on a shoestring budget, can keep your agency top-of-mind for website visitors who bounced. It’s a second chance to make a first impression. Won\u2019t they be impressed by your dollar-a-day idea?
\n\n\n\nProving Grounds: Demonstrating PPC Value: A $1/day test can double as proof of concept for potential clients. Show real metrics (impressions, clicks, costs) to convince them of PPC’s power. It’s a month-long mini-case study that only costs thirty bucks!
\n\n\n\n\n\n\n\nThe key to micro-budget PPC is nano-focused targeting on top of your compelling ad copy. You need to be laser-sharp. A dollar doesn\u2019t stretch far. You can’t afford to be broad.
\n\n\n\nLanding Page Perfection: Create a dedicated landing page that perfectly aligns with your ad copy and offer (free consultation, downloadable guide). Don\u2019t forget the thank you page either.
\n\n\n\n\n\n\n\n\n\u201cNiche landing pages are personalized maps and tools, specifically designed to help each client \u2014 and your agency \u2014 reach their unique digital destinations.\u201c
\nRocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency
This strategy isn’t about an overnight lead explosion; it’s about smart growth:
\n\n\n\nData Mining: Use the campaign to learn about your audience, test keywords, and refine your targeting. Track Click-Through Rates (CTR), demographics, and keyword performance. If you see a 5% CTR on an ad for “SEO audits” vs. 1% for “social media management,” you’ve got a signal!
\n\n\n\nSubtle Buzz: Brand Awareness: Even a handful of daily impressions can subtly build recognition in your local market.
\n\n\n\nLead Generation (On a Diet): Pair your ads with a killer landing page. Even with a 10% conversion rate on 30 clicks, you get three potential clients a month.
\n\n\n\n\u201cGot WooCommerce? Put Google Shopping to work for you. Sync your WooCommerce product feed or launch a Google Ads campaign with the plugin.\u201d Google for WooCommerce
\n\n\n\nYou offer web design services. Run a Google Ads campaign with a $1/day budget, targeting “affordable web design [your city]” at $0.80 CPC.
\n\n\n\nYou get 1-2 clicks daily, driving 40 visitors to a landing page over a month. With a 6% conversion rate, that’s 2-4 inquiries for $30 \u2013 potentially $10-$15 per lead.
\n\n\n\nIf just one converts into a $1,000 project, your ROAS is 33x! A small win, but it\u2019s a thousand bucks.
\n\n\n\nA $1/day PPC campaign isn’t a replacement for a solid marketing strategy – it\u2019s another blade in your Swiss army knife.
\n\n\n\nA dollar a day can be a valuable tool for generating insights, boosting local visibility, and testing the waters without emptying your wallet. So, before you dismiss the idea, consider the potential power of the humble dollar.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n\n", "content_text": "Does the thought of running PPC ads on a dollar-a-day budget seem ridiculous? Probably but hold on. It\u2019s just a dollar a day. You paid more for that latte, and how many new clients is that bringing you?\n\n\n\nA micro-budget PPC campaign, strategically executed, can deliver some real wins. We\u2019ve seen it. Our partners have seen it. Our clients have seen it. Anyway, it\u2019s just a dollar. What\u2019s the worst that can happen?\n\n\n\n$1/Day PPC for Agencies: Worth It?\n\n\n\n\nYes, but don’t expect miracles.\n\n\n\nTarget ultra-local clients or niche keywords.\n\n\n\nUse compelling ad copy and a killer landing page.\n\n\n\nThink of planting seeds for future growth with micro-level marketing.\n\n\n\nIt’s about low-risk data gathering to refine your strategy and demonstrate PPC value to clients, not instant riches.\n\n\n\n\nA dollar a day is about smart experimentation, not massive scale. Use it to learn, refine, and prove the power of your PPC ads on a smaller scale.\n\n\n\nWhy $1/Day PPC Sounds Impossible (But Actually Isn’t)\n\n\n\nSure, a dollar a day seems like tossing coins out the window. Except it isn\u2019t. How do you compete with businesses dropping thousands?\n\n\n\nThe secret is you aren’t trying to dominate the search results. This is about focused testing and smart experimentation with minimal risk. We’re not trying to scale to Mars; we’re trying to get a feel for the land.\n\n\n\nA dollar a day is about testing keywords, ad copy, impressions, and more. And yes, you can even get clicks, leads, and a customer. We\u2019ve done it, we\u2019ve seen it, and it\u2019s happened more than once.\n\n\n\nHot Tip: a dollar a day really works for small business local ads. That\u2019s the tip.\n\n\n\nReminder: Do you want to get conversions? Then stop sending people to your homepage and design a landing page that’s going to actually convert with a much better ROI!\n\n\n\nWhat Can You Actually Achieve with Pocket Change?\n\n\n\nPut a dollar a day into the bank for a year and you have a few hundred bucks. Like everything else, it takes time. But those days add up. Here\u2019s what you can do with $365 over a year.\n\n\n\nLocal Domination (Micro-Scale): Think hyper-local. Target potential clients within a tiny radius of your agency’s physical location. A buck a day can be enough to appear for highly relevant searches like “marketing agency near me” or “[Your City] SEO expert.”\n\n\n\nSWOT Tactics: Competitor Keyword Recon: Monitor your competitors’ keywords. Identify terms they\u2019re bidding on, even if you only get a few impressions. Get insights without the big spend. Ride their ad spend.\n\n\n\nIdeal Client Blueprint: Audience Refinement: Use specific demographic and interest targeting to hone in on your ideal client profile. Gather valuable data about what resonates with them.\n\n\n\nGentle Nudge: Low-Cost Retargeting: Retargeting campaigns, even on a shoestring budget, can keep your agency top-of-mind for website visitors who bounced. It’s a second chance to make a first impression. Won\u2019t they be impressed by your dollar-a-day idea?\n\n\n\nProving Grounds: Demonstrating PPC Value: A $1/day test can double as proof of concept for potential clients. Show real metrics (impressions, clicks, costs) to convince them of PPC’s power. It’s a month-long mini-case study that only costs thirty bucks!\n\n\n\n\n\n\n\nThe Strategy: Niche Down, Focus Up, Get Specific\n\n\n\nThe key to micro-budget PPC is nano-focused targeting on top of your compelling ad copy. You need to be laser-sharp. A dollar doesn\u2019t stretch far. You can’t afford to be broad.\n\n\n\n\nUseful Keywords: Long-tail keywords are your secret weapon. Think “small business social media management [Your City]” instead of “social media marketing.”\n\n\n\nGeographic Lockdown: Narrow your radius \u2013 target clients within a few miles of your agency. Don\u2019t forget the commuters.\n\n\n\nAd Copy That Converts: Every word must grab attention and be laser-relevant to your target audience. Test different calls to action.\n\n\n\n\nLanding Page Perfection: Create a dedicated landing page that perfectly aligns with your ad copy and offer (free consultation, downloadable guide). Don\u2019t forget the thank you page either.\n\n\n\n\n\u201cNiche landing pages are personalized maps and tools, specifically designed to help each client \u2014 and your agency \u2014 reach their unique digital destinations.\u201c\nRocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency\n\n\n\nTurning Pocket Change into Tangible Benefits\n\n\n\nThis strategy isn’t about an overnight lead explosion; it’s about smart growth:\n\n\n\nData Mining: Use the campaign to learn about your audience, test keywords, and refine your targeting. Track Click-Through Rates (CTR), demographics, and keyword performance. If you see a 5% CTR on an ad for “SEO audits” vs. 1% for “social media management,” you’ve got a signal!\n\n\n\nSubtle Buzz: Brand Awareness: Even a handful of daily impressions can subtly build recognition in your local market.\n\n\n\nLead Generation (On a Diet): Pair your ads with a killer landing page. Even with a 10% conversion rate on 30 clicks, you get three potential clients a month.\n\n\n\n\u201cGot WooCommerce? Put Google Shopping to work for you. Sync your WooCommerce product feed or launch a Google Ads campaign with the plugin.\u201d Google for WooCommerce\n\n\n\nJust Four $1 a Day PPC Examples\n\n\n\nWeb Design on a Shoestring\n\n\n\nYou offer web design services. Run a Google Ads campaign with a $1/day budget, targeting “affordable web design [your city]” at $0.80 CPC.\n\n\n\nYou get 1-2 clicks daily, driving 40 visitors to a landing page over a month. With a 6% conversion rate, that’s 2-4 inquiries for $30 \u2013 potentially $10-$15 per lead.\n\n\n\nIf just one converts into a $1,000 project, your ROAS is 33x! A small win, but it\u2019s a thousand bucks.\n\n\n\nBrand Awareness with Display Ads (CPC < $0.10)\n\n\n\n\nGoal: Build awareness with low-cost clicks.\n\n\n\nStrategy: Run display ads on niche blogs or forums where CPCs are low.\n\n\n\n\nUltra-Niche Keywords in Search Ads (CPC $0.50 – $1.00)\n\n\n\n\nGoal: Drive high-quality traffic with specific long-tail keywords.\n\n\n\nStrategy: Target low-competition keywords.\n\n\n\n\nRetargeting Website Visitors (CPC $0.20 – $0.50)\n\n\n\n\nGoal: Re-engage users who visited your website but didn\u2019t sign up.\n\n\n\nStrategy: Set up a remarketing campaign in Google Ads.\n\n\n\n\nRealistic Expectations (Don’t Get Carried Away)\n\n\n\n\nScale is Limited: A dollar a day won’t transform your agency overnight.\n\n\n\nPatience is Key: Results will trickle in slowly. Think long-term learning.\n\n\n\nOptimization is EVERYTHING: Tight targeting and compelling ads are essential.\n\n\n\nCPCs Can Vary: In competitive niches, you may not get a click a day.\n\n\n\n\nThe Bottom Line\n\n\n\nA $1/day PPC campaign isn’t a replacement for a solid marketing strategy – it\u2019s another blade in your Swiss army knife.\n\n\n\nA dollar a day can be a valuable tool for generating insights, boosting local visibility, and testing the waters without emptying your wallet. So, before you dismiss the idea, consider the potential power of the humble dollar.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\n\n ", "date_published": "2025-03-13T13:28:27+00:00", "date_modified": "2025-03-13T13:28:28+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2025/03/PPC-ads-agency.png", "tags": [ "Agencies" ] }, { "id": "https://rocket.net/?p=6825", "url": "https://rocket.net/blog/how-to-make-the-shift-from-freelancer-to-wordpress-agency/", "title": "How to Make The Shift From Freelancer to WordPress Agency", "content_html": "\n
So you\u2019re ready to go bigger, yes? Ready for speed? Ready to make even more money? Excellent and congratulations! We\u2019ve been waiting for you!
\n\n\n\nAs a freelancer, you enjoy a lot of freedom.
\n\n\n\nHowever, transitioning into a WordPress agency owner drastically changes your responsibilities.
\n\n\n\nAnd don\u2019t forget: the stakes as an agency are higher than a freelancing gig.
\n\n\n\nThe shift from freelancer to business owner is not just about scaling up\u2014it’s a fundamental change in your lifestyle and responsibilities.
\n\n\n\nLaunch an agency to grow professionally, not just financially. Consider it if you want to expand your skills and take on new challenges.
\n\n\n\nIf you’ve worked successfully as a freelancer over the years, you may be considering starting a WordPress agency. Or maybe you just want to seem like an agency. Before you do, carefully weigh the pros and cons.
\n\n\n\nOne of the main advantages of running an agency is the ability to handle larger projects \u2014 and more of them. You can have employees to manage marketing or accounting. This frees you up to focus on the core business of website development \u2014 and sales.
\n\n\n\nFreelancing, on the other hand, offers more independence; you’re only accountable to your clients. And you hand pick just the good ones. As an agency owner, you have greater responsibilities \u2014 and not just for yourself. You\u2019re responsible for the well-being and financial security of your team. As an agency owner, pursuing projects that are more fun but less profitable becomes a luxury.
\n\n\n\n\n\n\n\nYou can scale from freelancer to agency in two easy steps: Step 1: Get a million dollars. Step 2: Open your office and hire all the cool kids you know from other agencies. That\u2019s it! Wouldn\u2019t it be great if it were that simple? It\u2019s going to be a bit more work, but you can do it.
\n\n\n\nYou have probably heard this term before. It\u2019s important. Agency is the capacity for independent action and decision-making. It is also the ability to influence your circumstances. Having agency encompasses autonomy, self-efficacy, and personal responsibility. This is where you start.
\n\n\n\n\n\n\n\n\n\u201cTo exercise agency is to acquire significant control over your outcomes in life\u2019s various arenas, including school, work, sports, physical health, and psychological well-being.\u201d
\nPsychology Today
Key strategies for developing agency include:
\n\n\n\nHaving agency is important for growth. Agency transforms you from a passive service provider into a proactive business owner \u2014 without opening a WordPress agency. It empowers you to make strategic decisions, overcome obstacles, and continuously evolve your freelance career. Agency is your rocket fuel!
\n\n\n\nThere are a lot of freelancers who could do larger projects if they partnered up with one another. You might already be doing this. You and your partners might be ready for the move to opening an agency. Excellent!
\n\n\n\nIf you aren\u2019t ready for the jump, other ways allow you to scale your freelance work. Partnering with other freelancers is a good step toward the scaling process.
\n\n\n\nFreelancers collaborating in a shared office space can significantly broaden their service offerings. You can tackle larger and more complex projects, and enhance your portfolio. An increased potential customer base can also lead to greater profit opportunities. By sharing resources, freelancers can reduce overhead costs while benefiting from a rented workspace away from home.
\n\n\n\n\n\n\n\n\n\u201cInstead of thinking of others in your niche as competitors, think of them as potential partners.\u201d
\nRocket.net – 10 Reasons Why Niche Marketing Can Scale Your Agency
Lists are great for groceries and before a trip; planning your move from freelancer to agency might need a bit more time and thought. That said, you\u2019re probably reading this on the move or between bites. Let\u2019s cut to the chase.
\n\n\n\nAre you a successful freelancer who is ready to move to the next level? Here we go!
\n\n\n\nWe covered that in Step 1: Begin by shifting your mindset. There is no \u201cI\u201d in agency. Dress and act for the job you want. That\u2019s the message.
\n\n\n\n\n\n\n\n\n\u201cAre you ready for this multi-faceted role? it’s a steep learning curve, but one that can be mastered with patience and persistence.\u201d
\nPollen
As your own boss, you\u2019re already familiar with managing projects. As an agency owner, you\u2019ll be responsible for managing the entire business. If this isn\u2019t you, then you\u2019ll need to identify someone who is.
\n\n\n\nDefine clear roles, responsibilities, and communication channels within your team to improve efficiency and ensure smooth project delivery.
\n\n\n\nMake sure you have a steady flow of clients before fully transitioning. A full pipeline is a sign that you’re ready to scale your operations. Ensure you have a diverse group of clients and not just one or two large ones. (See Financial Vigilance)
\n\n\n\nImplement a structured process for managing leads and onboarding clients. Focus on filtering out unqualified clients early to streamline your workflow. It really is okay to turn down work.
\n\n\n\n\n\n\n\n\n\u201cSometimes all it takes is a happy customer who gets all their expectations fulfilled.\u201d
\nSmartTask
As a new agency owner, shift your focus toward generating new business. While delivering quality service remains essential, growing your sales pipeline should take precedence.
\n\n\n\nAre you better at closing sales than your partners? Start being the point of contact on those leads. Call precious customers and see how you can help them. You get it.
\n\n\n\nYour business plan prepared you for working three years without profit. Keep a close watch on your financial data to maintain business health and avoid potential pitfalls \u2014 like losing your biggest client.
\n\n\n\nJob costing really is your best friend. Track your time and find out how you did. Doing post-mortems on past projects helps you more accurately price future projects. Profit is the key to agency growth. It isn\u2019t evil. It is important.
\n\n\n\n\n\n\n\n\n\u201cA small business financial plan (helps you) understand: How will the business make money? What does the business need to achieve its goals? What is the business\u2019s operating budget?\u201d
\nOracle NetSuite
Before expanding your service team, focus on hiring positions that drive revenue, such as sales roles or billable experts. Another option is to partner with other freelancers to form an agency of sorts. It doesn\u2019t even need to be a formal LLC, though that is a great idea. When you are ready to add yourselves to payroll, you\u2019ll be saving money even if you don\u2019t need to hire employees.
\n\n\n\nOnce your business is financially stable, consider transitioning from a sole proprietorship to an LLC for better legal protection and organization.
\n\n\n\nYou\u2019ll need to have at least 6-18 months of work in the pipeline. Then again, it depends on your volume and built-in profit.
\n\n\n\n\n\n\n\n\nHow do I change my Upwork profile from freelancer to agency? \u201cIf you like the freedom and flexibility of freelancing but the structure and collaborative environment of working at an agency, consider starting your own agency on Upwork.\u201d
\nUpwork.com
Celebrate Successes and Failures: Don\u2019t forget to enjoy the process and celebrate milestones along the way!
\n\n\n\nReflect on what went well and what didn\u2019t. Maybe you want to choose a niche. There are plenty of agencies that only work with roofers, or dentists, or accountants.
\n\n\n\nIf you’ve already had success as a freelancer and built a strong network, an agency could be the next logical step. There are countless agencies in every industry, so it\u2019s crucial to define what sets yours apart.
\n\n\n\nNo matter what type of agency you decide to create, you should already have mastered your craft, be hyper-organized, and have a buffer in the bank. Also, be prepared for a lot of coordination work!
\n\n\n\nThis is just us talking. We host websites – you’re the expert on your situation. The decision to grow is yours to make, so weigh the opinions of others against your knowledge and instincts.
\n\n\n\nThat said, we want to be a part of your journey. As a freelancer, you might already be enjoying our Affiliate Partner Program. As an agency, you can enjoy our Agency Partner Program. We offer agencies a 15% MRR stake in your client\u2019s hosting. That\u2019s money just for being an agency.
\n\n\n\nListen; going from freelancer to agency can be a smart move or a misstep. One common pitfall is launching a WordPress agency solely because you’re swamped with work. While it\u2019s tempting to expand when you’re turning down lucrative opportunities, this alone isn’t a solid foundation for an agency.
\n\n\n\nThere are compelling reasons to start an agency and equally strong reasons to reconsider. The key is critically examining your motivations and long-term goals before taking the plunge.
\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "So you\u2019re ready to go bigger, yes? Ready for speed? Ready to make even more money? Excellent and congratulations! We\u2019ve been waiting for you!\n\n\n\nTL;DR Thinking About Becoming an Agency: Do it!\n\n\n\nAs a freelancer, you enjoy a lot of freedom.\n\n\n\n\nFlexible work hours\n\n\n\nAbility to decline projects\n\n\n\nFreedom to adjust schedules and take time off\n\n\n\n\nHowever, transitioning into a WordPress agency owner drastically changes your responsibilities.\n\n\n\n\nYour freedom becomes limited\n\n\n\nYou’re the ultimate responsible party\n\n\n\nYou serve as the backup for all roles\n\n\n\n\nAnd don\u2019t forget: the stakes as an agency are higher than a freelancing gig.\n\n\n\n\nMeeting payroll becomes a constant concern\n\n\n\nClient satisfaction extends beyond just your work\n\n\n\nFinancial risks increase substantially\n\n\n\n\nThe shift from freelancer to business owner is not just about scaling up\u2014it’s a fundamental change in your lifestyle and responsibilities.\n\n\n\nLaunch an agency to grow professionally, not just financially. Consider it if you want to expand your skills and take on new challenges.\n\n\n\nThe Debate: Freelancer or Agency?\n\n\n\nIf you’ve worked successfully as a freelancer over the years, you may be considering starting a WordPress agency. Or maybe you just want to seem like an agency. Before you do, carefully weigh the pros and cons.\n\n\n\nOne of the main advantages of running an agency is the ability to handle larger projects \u2014 and more of them. You can have employees to manage marketing or accounting. This frees you up to focus on the core business of website development \u2014 and sales. \n\n\n\nFreelancing, on the other hand, offers more independence; you’re only accountable to your clients. And you hand pick just the good ones. As an agency owner, you have greater responsibilities \u2014 and not just for yourself. You\u2019re responsible for the well-being and financial security of your team. As an agency owner, pursuing projects that are more fun but less profitable becomes a luxury.\n\n\n\n\n\n\n\nHow to Scale from Freelancer to WordPress Agency\n\n\n\nYou can scale from freelancer to agency in two easy steps: Step 1: Get a million dollars. Step 2: Open your office and hire all the cool kids you know from other agencies. That\u2019s it! Wouldn\u2019t it be great if it were that simple? It\u2019s going to be a bit more work, but you can do it.\n\n\n\nStep 1: Growing Your (Own) Agency\n\n\n\nYou have probably heard this term before. It\u2019s important. Agency is the capacity for independent action and decision-making. It is also the ability to influence your circumstances. Having agency encompasses autonomy, self-efficacy, and personal responsibility. This is where you start.\n\n\n\n\n\u201cTo exercise agency is to acquire significant control over your outcomes in life\u2019s various arenas, including school, work, sports, physical health, and psychological well-being.\u201d\nPsychology Today\n\n\n\nKey strategies for developing agency include:\n\n\n\n\nCultivating self-awareness\n\n\n\nTaking responsibility for actions and outcomes\n\n\n\nAdopting a growth mindset\n\n\n\n\nHaving agency is important for growth. Agency transforms you from a passive service provider into a proactive business owner \u2014 without opening a WordPress agency. It empowers you to make strategic decisions, overcome obstacles, and continuously evolve your freelance career. Agency is your rocket fuel!\n\n\n\nStep 2: Growing from Freelancer to Freelance Hub\n\n\n\nThere are a lot of freelancers who could do larger projects if they partnered up with one another. You might already be doing this. You and your partners might be ready for the move to opening an agency. Excellent!\n\n\n\nIf you aren\u2019t ready for the jump, other ways allow you to scale your freelance work. Partnering with other freelancers is a good step toward the scaling process.\n\n\n\nFreelancers collaborating in a shared office space can significantly broaden their service offerings. You can tackle larger and more complex projects, and enhance your portfolio. An increased potential customer base can also lead to greater profit opportunities. By sharing resources, freelancers can reduce overhead costs while benefiting from a rented workspace away from home.\n\n\n\n\n\u201cInstead of thinking of others in your niche as competitors, think of them as potential partners.\u201d\nRocket.net – 10 Reasons Why Niche Marketing Can Scale Your Agency\n\n\n\nStep 3: 8 Tips for Going from Freelancer to an Agency\n\n\n\nLists are great for groceries and before a trip; planning your move from freelancer to agency might need a bit more time and thought. That said, you\u2019re probably reading this on the move or between bites. Let\u2019s cut to the chase.\n\n\n\nAre you a successful freelancer who is ready to move to the next level? Here we go!\n\n\n\n\nChange your Mindset\n\n\n\n\nWe covered that in Step 1: Begin by shifting your mindset. There is no \u201cI\u201d in agency. Dress and act for the job you want. That\u2019s the message.\n\n\n\n\n\u201cAre you ready for this multi-faceted role? it’s a steep learning curve, but one that can be mastered with patience and persistence.\u201d\nPollen\n\n\n\n\nBecome a Project Manager\n\n\n\n\nAs your own boss, you\u2019re already familiar with managing projects. As an agency owner, you\u2019ll be responsible for managing the entire business. If this isn\u2019t you, then you\u2019ll need to identify someone who is.\n\n\n\nDefine clear roles, responsibilities, and communication channels within your team to improve efficiency and ensure smooth project delivery. \n\n\n\n\nGet ready to Manage Multiple Clients\n\n\n\n\nMake sure you have a steady flow of clients before fully transitioning. A full pipeline is a sign that you’re ready to scale your operations. Ensure you have a diverse group of clients and not just one or two large ones. (See Financial Vigilance)\n\n\n\nImplement a structured process for managing leads and onboarding clients. Focus on filtering out unqualified clients early to streamline your workflow. It really is okay to turn down work.\n\n\n\n\n\u201cSometimes all it takes is a happy customer who gets all their expectations fulfilled.\u201d\nSmartTask\n\n\n\n\nShift to a Sales and Marketing Focus\n\n\n\n\nAs a new agency owner, shift your focus toward generating new business. While delivering quality service remains essential, growing your sales pipeline should take precedence.\n\n\n\nAre you better at closing sales than your partners? Start being the point of contact on those leads. Call precious customers and see how you can help them. You get it.\n\n\n\n\nDollars and Sense: Financial Vigilance\n\n\n\n\nYour business plan prepared you for working three years without profit. Keep a close watch on your financial data to maintain business health and avoid potential pitfalls \u2014 like losing your biggest client.\n\n\n\nJob costing really is your best friend. Track your time and find out how you did. Doing post-mortems on past projects helps you more accurately price future projects. Profit is the key to agency growth. It isn\u2019t evil. It is important.\n\n\n\n\n\u201cA small business financial plan (helps you) understand: How will the business make money? What does the business need to achieve its goals? What is the business\u2019s operating budget?\u201d\nOracle NetSuite\n\n\n\n\nRethink your Hiring Strategy\n\n\n\n\nBefore expanding your service team, focus on hiring positions that drive revenue, such as sales roles or billable experts. Another option is to partner with other freelancers to form an agency of sorts. It doesn\u2019t even need to be a formal LLC, though that is a great idea. When you are ready to add yourselves to payroll, you\u2019ll be saving money even if you don\u2019t need to hire employees. \n\n\n\n\nLook at your Legal Structure\n\n\n\n\nOnce your business is financially stable, consider transitioning from a sole proprietorship to an LLC for better legal protection and organization.\n\n\n\nYou\u2019ll need to have at least 6-18 months of work in the pipeline. Then again, it depends on your volume and built-in profit.\n\n\n\n\nHow do I change my Upwork profile from freelancer to agency? \u201cIf you like the freedom and flexibility of freelancing but the structure and collaborative environment of working at an agency, consider starting your own agency on Upwork.\u201d\nUpwork.com\n\n\n\n\nDon\u2019t forget to Enjoy the Journey\n\n\n\n\nCelebrate Successes and Failures: Don\u2019t forget to enjoy the process and celebrate milestones along the way!\n\n\n\nReflect on what went well and what didn\u2019t. Maybe you want to choose a niche. There are plenty of agencies that only work with roofers, or dentists, or accountants. \n\n\n\nWe\u2019re a WordPress Hosting Company, not a Business Coach, Jim!\n\n\n\nIf you’ve already had success as a freelancer and built a strong network, an agency could be the next logical step. There are countless agencies in every industry, so it\u2019s crucial to define what sets yours apart. \n\n\n\nNo matter what type of agency you decide to create, you should already have mastered your craft, be hyper-organized, and have a buffer in the bank. Also, be prepared for a lot of coordination work!\n\n\n\nThis is just us talking. We host websites – you’re the expert on your situation. The decision to grow is yours to make, so weigh the opinions of others against your knowledge and instincts.\n\n\n\nThat said, we want to be a part of your journey. As a freelancer, you might already be enjoying our Affiliate Partner Program. As an agency, you can enjoy our Agency Partner Program. We offer agencies a 15% MRR stake in your client\u2019s hosting. That\u2019s money just for being an agency.\n\n\n\nListen; going from freelancer to agency can be a smart move or a misstep. One common pitfall is launching a WordPress agency solely because you’re swamped with work. While it\u2019s tempting to expand when you’re turning down lucrative opportunities, this alone isn’t a solid foundation for an agency.\n\n\n\nThere are compelling reasons to start an agency and equally strong reasons to reconsider. The key is critically examining your motivations and long-term goals before taking the plunge.\n\n\n\nWe\u2019d Love to Show You What The Fastest WordPress Hosting Actually Means for Your Agency!\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-12-19T14:44:43+00:00",
"date_modified": "2024-12-19T14:44:43+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/12/Freelancer-To-Agency.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6672",
"url": "https://rocket.net/blog/are-agencies-using-the-gutenberg-block-editor/",
"title": "Are Agencies Using The Gutenberg Block Editor?",
"content_html": "\nIf you\u2019re wondering if WordPress agencies are really using the native (Gutenberg) Block Editor, the answer is yes. Yes, they\u2019re using it.
\n\n\n\nLet\u2019s define terms for those of you new here.
\n\n\n\nThe Gutenberg Project refers to the initiative by WordPress to modernize and simplify the content editing experience. Introduced in WordPress 5.0 (December 2018), Gutenberg aims to replace the traditional TinyMCE editor with a more user-friendly, block-based approach. This project is named after Johannes Gutenberg, the printing press inventor, to symbolize the shift in how users create and design content on WordPress.
\n\n\n\nThe Gutenberg Block Editor (also referred to as the Block Editor) is the central component of the Gutenberg Project. It replaces the old editor with a block-based system for building content. Instead of writing all content in a single, monolithic text area, you create pages and posts by stacking blocks.
\n\n\n\nWordPress Full Site Editing (FSE) is an extension of the block-based approach introduced with the Gutenberg Editor, but it expands beyond posts and pages to the entire WordPress site. With FSE, you can use blocks to design and customize all aspects of your site, including the header, footer, sidebar, and more.
\n\n\n\nBefore FSE, users were dependent on themes for site structure and would need custom PHP or third-party plugins for advanced layout changes. FSE changes this by allowing everything to be edited visually using blocks.
\n\n\n\nThe ongoing updates and new features in the Gutenberg Block Editor are a hot topic, especially among developers and content creators. If you already use the Block Editor, please share this article with your friends and colleagues. If you\u2019re new to it, you should check out how switching from your old page builder to the Block Editor can make your life — and your clients\u2019 lives \u2013 so much easier.
\n\n\n\nIf you\u2019re new to WordPress, the Gutenberg Project\u2019s Block Editor uses a block-based approach that simplifies content creation. With features like drag-and-drop functionality and real-time previews, it enables you to easily add and customize text, images, and layouts.The Block Editor is perfect for both beginners and experienced users to build great-looking websites quickly.
\n\n\n\nWhat that means is you can scrap that extra layer page builders add to your site. Quick win? The Block Editor helps speed up your site and make it more accessible (and less expensive).
\n\n\n\nWordPress is block-based. As WordPress continues to evolve, the Block Editor remains at the forefront of its development.
\n\n\n\nGutenberg, introduced in WordPress 5.0, replaced the classic editor with a block-based visual interface. This change has significantly improved how users create web content, whether it be a simple blog post or a complex eCommerce buyer\u2019s journey.
\n\n\n\nThe Block Editor is changing the way we work in WordPress, offering a more intuitive and visual approach to content creation. It allows you to create content using modular blocks for text, headings, images, and widgets, offering a more intuitive, WYSIWYG (What You See Is What You Get) experience.
\n\n\n\n\n\n\n\n\n\u201cWho doesn\u2019t love a WYSIWYG editor? This was always the intent for Gutenberg circa 2017 and now it\u2019s coming to life.\u201d
\nRocket.net – What\u2019s New in the WordPress 6.6 Update?
Gutenberg designed the Block Editor to replace the classic TinyMCE editor with a more flexible, block-based approach.
\n\n\n\nEach piece of content, whether it’s a paragraph, image, or video, is treated as a block that can be easily manipulated and customized. The Block Editor gives you greater flexibility and control over the layout and design of pages and posts.
\n\n\n\nStrictly speaking, the Block Editor is a visual editor that gives you page builder capabilities. The best part is that it\u2019s a sustainable page builder. Why is that important?
\n\n\n\nCompared with the many popular third-party page builder plugins in WordPress, this is finally a basis on which you can build with confidence. Why? It\u2019s native to WordPress Core, so it is virtually guaranteed to run for years to come. That\u2019s important. If you are using WP Core, you\u2019re working in a stable environment.
\n\n\n\nThere is a huge advantage to keeping your work as close to WordPress Core as possible. Plugins that are not compatible with Core will eventually be dropped. Not having to deal with multiple interfaces and compatibilities means stability. System stability is crucial for businesses.
\n\n\n\nThat\u2019s the best feature. Here are some others:
\n\n\n\nImproved responsiveness: Blocks are designed to be mobile-friendly and accessible. Accessible is more than a mobile website, but a responsive website is a great place to start. It\u2019s 2024, after all.
\n\n\n\n\n\n\n\nThe overall tone from businesses we\u2019ve talked to suggests that agencies are increasingly embracing Gutenberg. And why not? The continuous improvements and added features make it an attractive option for agencies looking to streamline their workflows and offer more efficient solutions to clients.
\n\n\n\nThe trend seems to be moving towards fuller adoption of Gutenberg, especially as it becomes more integrated with other aspects of WordPress site building. Like site templates!
\n\n\n\n\n\n\n\n\n\u201cSite Templates? If you\u2019re using patterns or Gutenberg blocks, those are templates.\u201d
\nRocket.net – How to Streamline Your Business With WordPress Templates
It makes no difference if you are a full-service eCommerce agency or a niche blogger; if you\u2019re looking to speed up your workflow, the Block Editor offers many advantages.
\n\n\n\nEnhanced Creative Flexibility: The block-based approach allows for more creative freedom in designing content. You can offer more customized solutions to your clients.
\n\n\n\nStreamlined Workflows: Features like block patterns and reusable blocks streamline the content creation process, saving you time and effort. This is crucial if you\u2019re managing multiple projects or on a tight timeline.
\n\n\n\nImproved Client Satisfaction: This should be at the top of the list, right? With WordPress\u2019s Full Site Editing and other user-friendly features, clients can easily make changes to their sites without extensive technical knowledge. A happy client is tomorrow\u2019s client.
\n\n\n\nFuture-Proofing: At the same time you\u2019re ensuring clients are here to stay, you need to stay updated with Gutenberg. Ensuring that client sites remain compatible with the latest WordPress developments, means keeping ahead of the competition.
\n\n\n\nIncreased Efficiency: We just said that, but it\u2019s worth repeating. The Block Editor’s intuitive interface will improve your design and content creation efficiency. Result? Faster project turnaround times and increased productivity.
\n\n\n\nWhile Gutenberg offers many benefits, agencies may face some challenges in adoption, particularly for complex enterprise websites. Like any change, the migration process from classic editors or page builders to Gutenberg can present initial hurdles. However, the long-term benefits outweigh the challenges.
\n\n\n\nDespite some challenges, agencies we\u2019ve talked with expressed high satisfaction with their switch to Gutenberg, particularly when used in conjunction with software like Toolset and Greyd.
\n\n\n\nAgencies cited improved site-building capabilities and efficiency in handling complex projects as the most important takeaways.
\n\n\n\nYou\u2019re probably not still using the classic WordPress editor, but you may know someone who is. Our friends over at WPMarmite have you covered: 4 steps to migrate from the classic editor to the block editor (Gutenberg).\u00a0
\n\n\n\nThe comparison between WordPress and some commercial page builders is an important consideration. Gutenberg’s continued evolution is narrowing the gap between WordPress FSE and third-party page builders like Elementor, Divi, BeaverBuilder, and others.
\n\n\n\n\n\n\n\n\n\u201cDo you need a WordPress Page Builder to create and launch a functional, easy-to-use, and beautiful website in WordPress? No. If you want one, that\u2019s different.\u201d
\nRocket.net – Should I Use A WordPress Page Builder or Not?
Gutenberg is WordPress core and is, therefore, significantly faster and more lightweight than a Page Builder, which executes additional scripts and involves more source code.
\n\n\n\nMany test reports and experiments have compared the speeds of page builders and the Block Editor. But let’s take a standard WordPress website: in most cases, it will always deliver better performance using the block editor than any page builder. And the Block Editor is free.
\n\n\n\nThe Block Editor Pros
Part of WordPress: Since Gutenberg is the default WordPress editor, it is seamlessly integrated, not requiring any additional plugins.\u00a0Block-based design: Gutenberg uses a block-based system that makes it easy to combine different content elements such as text, images, and videos.\u00a0Powerful and flexible: Gutenberg allows users to create custom layouts and reuse blocks.\u00a0Compatibility: Gutenberg is compatible with most WordPress themes and plugins.
The Block Editor Cons
Limited design options: Compared to some Page Builders, Gutenberg offers fewer design and customization options out of the box. However, there already are great block plugins out there that extend the Block Editor to full design capacities, including animations.\u00a0Learning curve: Users who are used to the classic editor might need some time to get used to it.
Page Builders (e.g. Elementor, Divi, Beaver Builder) Pros
Visual design: Page Builders offer a drag-and-drop interface that makes it easy to create complex layouts without coding knowledge.\u00a0Advanced customization options: They offer \u2018the bling\u2019, like animations\u00a0Templates: Many page builders come with a variety of pre-built templates that speed up page creation.
Page builders (e.g. Elementor, Divi, Beaver Builder) Cons
Performance issues: Some Page Builders can slow down website load times, especially if many plugins are used.\u00a0Cost: Many of the advanced features of page builders are only available in the paid versions.ing knowledge.\u00a0Advanced customization options: They offer \u2018the bling\u2019, like animations\u00a0Templates: Many page builders come with a variety of pre-built templates that speed up page creation.
Whether you opt for a Page Builder or the Gutenberg Block Editor, both tools streamline creating and organizing content, offering user-friendly interfaces and flexible design options. And in a modern, user-friendly way.
Weigh the native integration and future development of Gutenberg against the workflows and features of page builders you\u2019re already using. Test them out in production. Let your clients test them too. Ultimately, deciding which tool to standardize for client projects means deciding what\u2019s best for you together.
\n\n\n\n\n\n\n\n\n\u201cFSE, a.k.a. Gutenberg is here to stay, and that is great news for all serious WordPress agencies. Because WordPress stability and site speed are both crucial. This is something that many companies, especially on Enterprise level already understand. Both the Site Editor and Block Editor have been widely adopted by larger organizations. Focusing on mastering a single system streamlines workflows and saves time. And when you ensure that the blocks and block themes you use, output accessibility-ready code, you’re on the winning team!\u201d
\nAnne Bovelett
Despite some challenges, the overall satisfaction with Gutenberg is high. GBE\u2019s improved site-building capabilities, efficiency in handling complex projects, and continual evolution make it an essential tool for WordPress development.
\n\n\n\nAs Gutenberg continues to mature, it’s clear that it’s changing the game for digital agencies and developers. GBE offers new opportunities to create efficient, flexible, accessible, and user-friendly websites.
\n\n\n\nThe future of WordPress is block-based. As Block Editor websites evolve, so should your approach to web development and content creation. Embracing change is essential to stay competitive and deliver the best possible product to your clients.
\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "If you\u2019re wondering if WordPress agencies are really using the native (Gutenberg) Block Editor, the answer is yes. Yes, they\u2019re using it. \n\n\n\nLet\u2019s define terms for those of you new here.\n\n\n\nThe Gutenberg Project refers to the initiative by WordPress to modernize and simplify the content editing experience. Introduced in WordPress 5.0 (December 2018), Gutenberg aims to replace the traditional TinyMCE editor with a more user-friendly, block-based approach. This project is named after Johannes Gutenberg, the printing press inventor, to symbolize the shift in how users create and design content on WordPress.\n\n\n\nThe Gutenberg Block Editor (also referred to as the Block Editor) is the central component of the Gutenberg Project. It replaces the old editor with a block-based system for building content. Instead of writing all content in a single, monolithic text area, you create pages and posts by stacking blocks.\n\n\n\nWordPress Full Site Editing (FSE) is an extension of the block-based approach introduced with the Gutenberg Editor, but it expands beyond posts and pages to the entire WordPress site. With FSE, you can use blocks to design and customize all aspects of your site, including the header, footer, sidebar, and more.\n\n\n\nBefore FSE, users were dependent on themes for site structure and would need custom PHP or third-party plugins for advanced layout changes. FSE changes this by allowing everything to be edited visually using blocks.\n\n\n\nThe ongoing updates and new features in the Gutenberg Block Editor are a hot topic, especially among developers and content creators. If you already use the Block Editor, please share this article with your friends and colleagues. If you\u2019re new to it, you should check out how switching from your old page builder to the Block Editor can make your life — and your clients\u2019 lives \u2013 so much easier.\n\n\n\nIf you\u2019re new to WordPress, the Gutenberg Project\u2019s Block Editor uses a block-based approach that simplifies content creation. With features like drag-and-drop functionality and real-time previews, it enables you to easily add and customize text, images, and layouts.The Block Editor is perfect for both beginners and experienced users to build great-looking websites quickly.\n\n\n\nWhat that means is you can scrap that extra layer page builders add to your site. Quick win? The Block Editor helps speed up your site and make it more accessible (and less expensive).\n\n\n\nThe Rise of the Gutenberg Block Editor\n\n\n\nWordPress is block-based. As WordPress continues to evolve, the Block Editor remains at the forefront of its development.\n\n\n\nGutenberg, introduced in WordPress 5.0, replaced the classic editor with a block-based visual interface. This change has significantly improved how users create web content, whether it be a simple blog post or a complex eCommerce buyer\u2019s journey.\n\n\n\nThe Block Editor is changing the way we work in WordPress, offering a more intuitive and visual approach to content creation. It allows you to create content using modular blocks for text, headings, images, and widgets, offering a more intuitive, WYSIWYG (What You See Is What You Get) experience.\n\n\n\n\n\u201cWho doesn\u2019t love a WYSIWYG editor? This was always the intent for Gutenberg circa 2017 and now it\u2019s coming to life.\u201d\nRocket.net – What\u2019s New in the WordPress 6.6 Update?\n\n\n\nUnderstanding the Gutenberg Block Editor\n\n\n\nGutenberg designed the Block Editor to replace the classic TinyMCE editor with a more flexible, block-based approach. \n\n\n\nEach piece of content, whether it’s a paragraph, image, or video, is treated as a block that can be easily manipulated and customized. The Block Editor gives you greater flexibility and control over the layout and design of pages and posts.\n\n\n\nKey Features of the Block Editor\n\n\n\nStrictly speaking, the Block Editor is a visual editor that gives you page builder capabilities. The best part is that it\u2019s a sustainable page builder. Why is that important?\n\n\n\nCompared with the many popular third-party page builder plugins in WordPress, this is finally a basis on which you can build with confidence. Why? It\u2019s native to WordPress Core, so it is virtually guaranteed to run for years to come. That\u2019s important. If you are using WP Core, you\u2019re working in a stable environment.\n\n\n\nThere is a huge advantage to keeping your work as close to WordPress Core as possible. Plugins that are not compatible with Core will eventually be dropped. Not having to deal with multiple interfaces and compatibilities means stability. System stability is crucial for businesses.\n\n\n\nThat\u2019s the best feature. Here are some others:\n\n\n\n\nBlock-based editing \u2013 and blocks aren\u2019t just the future of WordPress, they\u2019re the present state of WordPress. Content is created using modular blocks for text, headings, images, and widgets, which can be easily rearranged and customized.\n\n\n\n\n\nThe visual interface offers a more intuitive, WYSIWYG (What You See Is What You Get) experience compared with the classic editor.\n\n\n\n\n\nWe are in a full-site editing (FSE) world now, folks! The Block Editor allows for greater design flexibility without the need for custom CSS or page builder plugins. Easier for WordPress agencies and easier for their clients.\n\n\n\n\n\nGutenberg offers dynamic content handling. This enables the creation of personalized and more engaging user experiences.\n\n\n\n\nImproved responsiveness: Blocks are designed to be mobile-friendly and accessible. Accessible is more than a mobile website, but a responsive website is a great place to start. It\u2019s 2024, after all.\n\n\n\n\n\n\n\nGutenberg\u2019s Advantages and Challenges\n\n\n\nThe overall tone from businesses we\u2019ve talked to suggests that agencies are increasingly embracing Gutenberg. And why not? The continuous improvements and added features make it an attractive option for agencies looking to streamline their workflows and offer more efficient solutions to clients.\n\n\n\nThe trend seems to be moving towards fuller adoption of Gutenberg, especially as it becomes more integrated with other aspects of WordPress site building. Like site templates!\n\n\n\n\n\u201cSite Templates? If you\u2019re using patterns or Gutenberg blocks, those are templates.\u201d\nRocket.net – How to Streamline Your Business With WordPress Templates\n\n\n\nAdvantages of The Block Editor for WordPress Agencies\n\n\n\nIt makes no difference if you are a full-service eCommerce agency or a niche blogger; if you\u2019re looking to speed up your workflow, the Block Editor offers many advantages.\n\n\n\nEnhanced Creative Flexibility: The block-based approach allows for more creative freedom in designing content. You can offer more customized solutions to your clients.\n\n\n\nStreamlined Workflows: Features like block patterns and reusable blocks streamline the content creation process, saving you time and effort. This is crucial if you\u2019re managing multiple projects or on a tight timeline.\n\n\n\nImproved Client Satisfaction: This should be at the top of the list, right? With WordPress\u2019s Full Site Editing and other user-friendly features, clients can easily make changes to their sites without extensive technical knowledge. A happy client is tomorrow\u2019s client.\n\n\n\nFuture-Proofing: At the same time you\u2019re ensuring clients are here to stay, you need to stay updated with Gutenberg. Ensuring that client sites remain compatible with the latest WordPress developments, means keeping ahead of the competition.\n\n\n\nIncreased Efficiency: We just said that, but it\u2019s worth repeating. The Block Editor’s intuitive interface will improve your design and content creation efficiency. Result? Faster project turnaround times and increased productivity.\n\n\n\nChallenges Agencies Face with The Block Editor\n\n\n\nWhile Gutenberg offers many benefits, agencies may face some challenges in adoption, particularly for complex enterprise websites. Like any change, the migration process from classic editors or page builders to Gutenberg can present initial hurdles. However, the long-term benefits outweigh the challenges. \n\n\n\n\nUsers need to get used to the Block Editor\u2019s user interface and functionality.\n\n\n\nExisting content created with a page builder may need to be manually converted.\n\n\n\nThe current theme may need to be customized.\n\n\n\nExisting workflows may need to be customized, and clients or team members need to be trained.\n\n\n\n\nDespite some challenges, agencies we\u2019ve talked with expressed high satisfaction with their switch to Gutenberg, particularly when used in conjunction with software like Toolset and Greyd.\n\n\n\nAgencies cited improved site-building capabilities and efficiency in handling complex projects as the most important takeaways.\n\n\n\nYou\u2019re probably not still using the classic WordPress editor, but you may know someone who is. Our friends over at WPMarmite have you covered: 4 steps to migrate from the classic editor to the block editor (Gutenberg).\u00a0\n\n\n\nGutenberg vs. Page Builders: The Agency Dilemma\n\n\n\nThe comparison between WordPress and some commercial page builders is an important consideration. Gutenberg’s continued evolution is narrowing the gap between WordPress FSE and third-party page builders like Elementor, Divi, BeaverBuilder, and others.\n\n\n\n\n\u201cDo you need a WordPress Page Builder to create and launch a functional, easy-to-use, and beautiful website in WordPress? No. If you want one, that\u2019s different.\u201d\nRocket.net – Should I Use A WordPress Page Builder or Not?\n\n\n\nWhat are some of the pros and cons of Page Builders vs the Gutenberg Block Editor?\n\n\n\nGutenberg is WordPress core and is, therefore, significantly faster and more lightweight than a Page Builder, which executes additional scripts and involves more source code.\n\n\n\nMany test reports and experiments have compared the speeds of page builders and the Block Editor. But let’s take a standard WordPress website: in most cases, it will always deliver better performance using the block editor than any page builder. And the Block Editor is free.\n\n\n\nThe Block Editor ProsPart of WordPress: Since Gutenberg is the default WordPress editor, it is seamlessly integrated, not requiring any additional plugins.\u00a0Block-based design: Gutenberg uses a block-based system that makes it easy to combine different content elements such as text, images, and videos.\u00a0Powerful and flexible: Gutenberg allows users to create custom layouts and reuse blocks.\u00a0Compatibility: Gutenberg is compatible with most WordPress themes and plugins.\n\n\n\nThe Block Editor ConsLimited design options: Compared to some Page Builders, Gutenberg offers fewer design and customization options out of the box. However, there already are great block plugins out there that extend the Block Editor to full design capacities, including animations.\u00a0Learning curve: Users who are used to the classic editor might need some time to get used to it.\n\n\n\nPage Builders (e.g. Elementor, Divi, Beaver Builder) ProsVisual design: Page Builders offer a drag-and-drop interface that makes it easy to create complex layouts without coding knowledge.\u00a0Advanced customization options: They offer \u2018the bling\u2019, like animations\u00a0Templates: Many page builders come with a variety of pre-built templates that speed up page creation.\n\n\n\nPage builders (e.g. Elementor, Divi, Beaver Builder) ConsPerformance issues: Some Page Builders can slow down website load times, especially if many plugins are used.\u00a0Cost: Many of the advanced features of page builders are only available in the paid versions.ing knowledge.\u00a0Advanced customization options: They offer \u2018the bling\u2019, like animations\u00a0Templates: Many page builders come with a variety of pre-built templates that speed up page creation.Whether you opt for a Page Builder or the Gutenberg Block Editor, both tools streamline creating and organizing content, offering user-friendly interfaces and flexible design options. And in a modern, user-friendly way.\n\n\n\nWeigh the native integration and future development of Gutenberg against the workflows and features of page builders you\u2019re already using. Test them out in production. Let your clients test them too. Ultimately, deciding which tool to standardize for client projects means deciding what\u2019s best for you together.\n\n\n\n\n\u201cFSE, a.k.a. Gutenberg is here to stay, and that is great news for all serious WordPress agencies. Because WordPress stability and site speed are both crucial. This is something that many companies, especially on Enterprise level already understand. Both the Site Editor and Block Editor have been widely adopted by larger organizations. Focusing on mastering a single system streamlines workflows and saves time. And when you ensure that the blocks and block themes you use, output accessibility-ready code, you’re on the winning team!\u201d\nAnne Bovelett\n\n\n\nWrapping Up: Embracing the Change\n\n\n\nDespite some challenges, the overall satisfaction with Gutenberg is high. GBE\u2019s improved site-building capabilities, efficiency in handling complex projects, and continual evolution make it an essential tool for WordPress development.\n\n\n\nAs Gutenberg continues to mature, it’s clear that it’s changing the game for digital agencies and developers. GBE offers new opportunities to create efficient, flexible, accessible, and user-friendly websites.\n\n\n\nThe future of WordPress is block-based. As Block Editor websites evolve, so should your approach to web development and content creation. Embracing change is essential to stay competitive and deliver the best possible product to your clients. \n\n\n\nWe\u2019d Love to Show You What The Fastest WordPress Hosting Actually Means for Your Agency!\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-11-08T14:29:06+00:00",
"date_modified": "2024-11-08T14:35:15+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/11/WordPress-Gutenberg-Editor.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6584",
"url": "https://rocket.net/blog/comprehensive-accessibility-for-wordpress-agencies/",
"title": "Comprehensive Accessibility for WordPress Agencies",
"content_html": "\nRemember building websites in 2003? Everyone had pretty much the same browser width. There were no smartphones to think about. Data protection and online shopping weren\u2019t yet a vertical. You could build a website in Flash!
\n\n\n\nIf you\u2019re an agency owner or a freelancer, building websites today, you may be feeling the pinch. GPDR, CCPA, device-agnostic design, block editors, Google Web Vitals, Voice SEO, AI \u2013 it all goes into the mix.
\n\n\n\nIf you have cleared all these hurdles, you may be feeling stuck figuring out how to address one that\u2019s even more important: accessibility. Building accessible websites might not (yet) be easy. There\u2019s a lot to think about, and, what does an accessible website even mean? Are you ready to make a website accessible? Have you made accessibility a priority in your workflow?
\n\n\n\nWeb accessibility means ensuring digital content can be accessed and used by everyone. It\u2019s a legal requirement in many places. The ADA requires many websites to be accessible. It\u2019s ethically important, and it makes good business sense. An accessible website benefits everyone.
\n\n\n\nThe WCAG provide detailed criteria for making content accessible, with three levels: A, AA, and AAA. Most websites aim for WCAG 2.1, level AA to be compliant and provide meaningful access.
\n\n\n\nMany people think an accessible website is a responsive website, but it encompasses much more. An accessible website includes many things: keyboard navigation, screen reader compatibility, and clear content structure are important parts.
\n\n\n\nWe know what an inaccessible website feels like when we are trying to find the contact information of a store on our phone. We have one hand free, it\u2019s raining, dark, and we are holding a bag of groceries. Sound familiar?
\n\n\n\nIf accessible websites are tripping up you or your clients, then read on. The next accessible website RFP may be yours to win!
\n\n\n\nWeb accessibility means designing and developing websites \u2013 or any other digital content \u2013 so that it is usable by everyone. You may not have perfect vision or the use of one hand. You may be facing auditory, speech, or cognitive challenges. Websites still need to be accessible.
\n\n\n\n\n\n\n\n\n\u201cFor the uninitiated, WordPress accessibility refers to how easy it is for a wide variety of users to utilize your website. At its most basic, it covers the size of your fonts, the color contrast on your website pages, and easy navigation.\u201d
\nCodeable.io
The Web Content Accessibility Guidelines (WCAG) center around four main principles. For your website to be accessible, your content must be POUR: Perceivable, Operable, Understandable, and Robust.
\n\n\n\nAn accessible website covers many use cases, including:
\n\n\n\nAccessible websites are crucial for inclusivity. That means building a website that anyone can use and interact with, regardless of their abilities. An accessible website allows everyone to participate in our digital world. It allows people with actual disabilities to participate where they might not have another opportunity. An accessible website empowers people.
\n\n\n\nAdditionally, web accessibility is becoming a legal compliance. Many countries, and states, are making it a requisite that websites be accessible. Failing to do so can lead to fines, lawsuits, and a lot of unpleasant publicity.
\n\n\n\nThe Bureau of Internet Accessibility (BoIA) has a blog page on “Accessibility Guidelines”. It features a collection of articles that provide insights into web accessibility best practices, guidelines, and compliance. Check it out.
\n\n\n\n\n\n\n\nWebsite accessibility is a dedicated process. Creating an accessible website is an iterative process too. It requires you to learn about and remove actual barriers for people with various disabilities, which does not happen overnight.
\n\n\n\nLet us look at the key elements that form the core of web accessibility. What are the most common and impactful accessibility issues you\u2019ll encounter with your websites?
\n\n\n\nBy focusing on these areas, you can significantly improve the accessibility of your websites. The result is reaching a wide range of users with different abilities and assistive technologies.
\n\n\n\nIf your mouse has ever failed while using a desktop, you know how utterly exhausting a website can be. Keyboard accessibility is a critical aspect of web accessibility. An accessible website means clicking about without a mouse. It means enabling people who rely on keyboards or alternative input devices.
\n\n\n\nKeyboard navigation is essential. People with motor disabilities, visual impairments, or those who simply prefer a keyboard are counting on you.
\n\n\n\n\n\n\n\n\n\u201cAn alternative input device is a type of assistive technology that replaces a mouse or keyboard (or both), enabling a person with disabilities to use a computer.\u201d
\nboia.org
To implement keyboard navigation in your website, you will need to do a few things, starting with:
\n\n\n\nWant to find out more about how you can make your website keyboard navigation friendly? Want to test your website?\u00a0
\n\n\n\nScreen reader compatibility is also crucial for an accessible website. It allows your website\u2019s content to be accessible to anyone with visual impairments. It\u2019s also important for a good, semantic understanding of your website by crawlers. (Sounds like it\u2019s good for your SEO!)
\n\n\n\nHow can you make your website screen reader-friendly? Here are some tips.
\n\n\n\nCombining all three techniques means your website becomes more inclusive. Screen readers will be able to navigate and understand your content. Helping your SEO is the cherry on top.
\n\n\n\nGetting forms and media to do what we expect can sometimes be an issue. Creating accessible forms, and ensuring multimedia content is accessible are a vital part of an accessible website.
\n\n\n\nFor a form to be considered accessible, each element must be clearly labelled and include effective error handling \u2013 among other things.
\n\n\n\nAnyone requiring an alternate format for video or audio content needs your help here.
\n\n\n\nAccessibility aside, the readability and structure of your content are important aspects of your offer. If people can\u2019t read your copy, they can\u2019t do business with you.
\n\n\n\nContent readability and structure are essential for ensuring that people can easily understand and navigate your content. This begins in the design stage.
\n\n\n\nThe typographical elements that determine how readable your content is are the choice of font, font size, line spacing, and line length.
\n\n\n\nLong before any code has been written you need to think about readability. It\u2019s been that way for generations in print content. Just look at a magazine advertisement.
\n\n\n\nUsing straightforward language helps everyone. Avoid jargon. Keep your sentences short. Speak the language your audience speaks; in a way, they speak it. Your website\u2019s content needs to be simple to see, simple to hear, and simple to understand.
\n\n\n\nBest practice is to use the inverted pyramid model. When content is written, the 5 Ws and 1 H are addressed in the first paragraph. Who, when, where, why, what, and how. Everything important for the reader to know is in the first paragraph. The rest is \u201cnice to know\u201d.
\n\n\n\n\n\n\n\nAccording to a web usability and accessibility study by Yale University, content is more accessible when it\u2019s well organized.\u00a0
\n\n\n\nIf you want your content to be more accessible to your readers, you can\u2019t ignore how the text looks. Implement a logical content structure by using clear headings, subheadings and bullet points. The hierarchical structure of your content lets readers scan easily and find relevant information quickly.
\n\n\n\nIt\u2019s easier to remember if there is consistency in your content too. Be consistent in your formatting, and spacing. This improves visual clarity which makes it easier for people to engage with your content effectively.
\n\n\n\nIf your website isn\u2019t device agnostic, then any other accessible feature may be unnecessary.
\n\n\n\nResponsive design plays a crucial role in web accessibility. It allows your website to adapt to various devices and user needs.
\n\n\n\nA responsive website is good, but an accessible responsive website is better:
\n\n\n\nTest not only multiple devices but with people who will use the website. Responsive design enhances accessibility; it doesn\u2019t mean a fully compliant website.
\n\n\n\n\n\n\n\n\n\u201cWith over 450 million websites built on WordPress, it\u2019s surprising that only a fraction are ADA (Americans with Disabilities Act)-compliant. While WordPress strives for inclusivity, ensuring compliance with the ADA is your responsibility as a website owner.\u201d
\naccessibilitychecker.org
WordPress offers thousands of free themes and plugins. Selecting the right website design and functionality is often difficult. Selecting themes and plugins that are accessible is even more so.
\n\n\n\nWhen selecting a theme, ensure it meets WCAG accessibility requirements. Look for themes that have a simple, logical structure. Obviously, they must also be responsive.
\n\n\n\nThe accessiBe website offers a list of accessible WordPress themes. At the top of the list: the Neve theme.
\n\n\n\nThe gold standard of website accessibility involves making both your front and back end more usable. When we think of an accessible website, we are probably thinking of our clients. But people work on our website backend too. No one likes working on a difficult website, right? A slow website isn\u2019t very accessible, so you can start there.
\n\n\n\nYou can make your WordPress admin panel more accessible by improving colour contrast, enlarging fonts, and enhancing keyboard navigation within the dashboard.
\n\n\n\nOne-Click Accessibility adds an accessibility toolbar to websites. This allows users to adjust font size, contrast, and navigation, making sites more inclusive for people with disabilities.
\n\n\n\nAccessibility Widget offers AI-powered accessibility features. This enables users to customize website elements for improved navigation and readability. It includes options for spacing adjustments, animation control, dyslexia-friendly fonts, and alternative keyboard navigation methods.
\n\n\n\nWP Accessibility is a popular WordPress plugin that enhances website accessibility without theme changes. It offers easy-to-implement features like keyboard focus outlines, skip links, and form labels. While helpful, it doesn’t guarantee full accessibility compliance; configure it to meet your specific needs.
\n\n\n\nEqualize Digital\u2019s Accessibility Checker provides a free accessibility plugin with error and warning notifications right on your post and/or page edit screen. The Accessibility Checker is perfect for countering common accessibility issues.
\n\n\n\nAccessibility is a part of the development process, and it begins in the conceptual phase. Testing and maintaining accessibility checks continue throughout the development and design of a website. This is crucial for ensuring websites remain usable for everyone.
\n\n\n\nSome ways in which you can test the accessibility of your websites include:
\n\n\n\nThere are many automated and manual testing tools available that provide either quick scans or deep dives. They cannot catch everything, however.
\n\n\n\nManual testing with users, including keyboard navigation and screen reader compatibility checks, is essential. User feedback offers the best insights into real-world usability.
\n\n\n\nFind out more about accessibility testing:
\n\n\n\nWith a combination of automated tools, manual testing, and user feedback, you can create and maintain accessible websites that meet diverse user needs.
\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "Remember building websites in 2003? Everyone had pretty much the same browser width. There were no smartphones to think about. Data protection and online shopping weren\u2019t yet a vertical. You could build a website in Flash!\n\n\n\nIf you\u2019re an agency owner or a freelancer, building websites today, you may be feeling the pinch. GPDR, CCPA, device-agnostic design, block editors, Google Web Vitals, Voice SEO, AI \u2013 it all goes into the mix.\n\n\n\nIf you have cleared all these hurdles, you may be feeling stuck figuring out how to address one that\u2019s even more important: accessibility. Building accessible websites might not (yet) be easy. There\u2019s a lot to think about, and, what does an accessible website even mean? Are you ready to make a website accessible? Have you made accessibility a priority in your workflow?\n\n\n\nWeb accessibility means ensuring digital content can be accessed and used by everyone. It\u2019s a legal requirement in many places. The ADA requires many websites to be accessible. It\u2019s ethically important, and it makes good business sense. An accessible website benefits everyone.\n\n\n\nThe WCAG provide detailed criteria for making content accessible, with three levels: A, AA, and AAA. Most websites aim for WCAG 2.1, level AA to be compliant and provide meaningful access.\n\n\n\nA Mobile Website is Not an Accessible Website\n\n\n\nMany people think an accessible website is a responsive website, but it encompasses much more. An accessible website includes many things: keyboard navigation, screen reader compatibility, and clear content structure are important parts.\n\n\n\nWe know what an inaccessible website feels like when we are trying to find the contact information of a store on our phone. We have one hand free, it\u2019s raining, dark, and we are holding a bag of groceries. Sound familiar?\n\n\n\nIf accessible websites are tripping up you or your clients, then read on. The next accessible website RFP may be yours to win!\n\n\n\nUnderstanding Web Accessibility\n\n\n\nWeb accessibility means designing and developing websites \u2013 or any other digital content \u2013 so that it is usable by everyone. You may not have perfect vision or the use of one hand. You may be facing auditory, speech, or cognitive challenges. Websites still need to be accessible.\n\n\n\n\n\u201cFor the uninitiated, WordPress accessibility refers to how easy it is for a wide variety of users to utilize your website. At its most basic, it covers the size of your fonts, the color contrast on your website pages, and easy navigation.\u201d\nCodeable.io\n\n\n\nThe Web Content Accessibility Guidelines (WCAG) center around four main principles. For your website to be accessible, your content must be POUR: Perceivable, Operable, Understandable, and Robust. \n\n\n\nAn accessible website covers many use cases, including:\n\n\n\n\nVisual Impairments (blindness, low vision, color blindness)\n\n\n\nHearing Impairments (deafness, hard of hearing)\n\n\n\nMotor Disabilities (limited mobility, paralysis)\n\n\n\nNeurodiversity (Dyslexia, ADHD, ASD)\n\n\n\nNeurological disorders\n\n\n\n\nAccessible websites are crucial for inclusivity. That means building a website that anyone can use and interact with, regardless of their abilities. An accessible website allows everyone to participate in our digital world. It allows people with actual disabilities to participate where they might not have another opportunity. An accessible website empowers people.\n\n\n\nAdditionally, web accessibility is becoming a legal compliance. Many countries, and states, are making it a requisite that websites be accessible. Failing to do so can lead to fines, lawsuits, and a lot of unpleasant publicity.\n\n\n\nUseful links to more information about web accessibility\n\n\n\n\nIntroduction to Web Accessibility | Web Accessibility Initiative (WAI) | W3C w3.org\n\n\n\nGuidance on Web Accessibility and the ADA | ADA.gov ada.gov\n\n\n\nDigital Accessibility Blog | Accessibility Guidelines boia.org\n\n\n\n\nThe Bureau of Internet Accessibility (BoIA) has a blog page on “Accessibility Guidelines”. It features a collection of articles that provide insights into web accessibility best practices, guidelines, and compliance. Check it out.\n\n\n\n\n\n\n\nKey Areas of Accessibility Implementation in Websites\n\n\n\nWebsite accessibility is a dedicated process. Creating an accessible website is an iterative process too. It requires you to learn about and remove actual barriers for people with various disabilities, which does not happen overnight.\n\n\n\nLet us look at the key elements that form the core of web accessibility. What are the most common and impactful accessibility issues you\u2019ll encounter with your websites?\n\n\n\n\nKeyboard Navigation \u2013 including Focus Management\n\n\n\nScreen Reader Compatibility \u2013 including Semantic HTML Structure, Alternative Text for Images, and ARIA (Accessible Rich Internet Applications) Attributes\n\n\n\nForm and Media Accessibility\n\n\n\nContent Readability and Structure \u2013 including Color Contrast and Use\n\n\n\nResponsive Design for Accessibility\n\n\n\n\nBy focusing on these areas, you can significantly improve the accessibility of your websites. The result is reaching a wide range of users with different abilities and assistive technologies.\n\n\n\nKeyboard Navigation\n\n\n\nIf your mouse has ever failed while using a desktop, you know how utterly exhausting a website can be. Keyboard accessibility is a critical aspect of web accessibility. An accessible website means clicking about without a mouse. It means enabling people who rely on keyboards or alternative input devices.\n\n\n\nKeyboard navigation is essential. People with motor disabilities, visual impairments, or those who simply prefer a keyboard are counting on you.\n\n\n\n\n\u201cAn alternative input device is a type of assistive technology that replaces a mouse or keyboard (or both), enabling a person with disabilities to use a computer.\u201d\nboia.org\n\n\n\nTo implement keyboard navigation in your website, you will need to do a few things, starting with:\n\n\n\n\nEnsure all interactive elements are operable via keyboard. They should follow a logical tab order from top left to bottom right.\n\n\n\nImplement \u201cskip links\u201d to skip over repetitive links.\n\n\n\nProvide visual cues so the visitor sees where they are on your website.\n\n\n\n\nWant to find out more about how you can make your website keyboard navigation friendly? Want to test your website?\u00a0\n\n\n\nScreen Reader Compatibility\n\n\n\nScreen reader compatibility is also crucial for an accessible website. It allows your website\u2019s content to be accessible to anyone with visual impairments. It\u2019s also important for a good, semantic understanding of your website by crawlers. (Sounds like it\u2019s good for your SEO!)\n\n\n\nHow can you make your website screen reader-friendly? Here are some tips.\n\n\n\n\nIf you are into SEO, you aren\u2019t new to screen reader compatibility. Providing descriptive alt-text for images is standard SEO practice. It stems from accessibility best practices. Alt text for images conveys the image\u2019s purpose or content to screen readers. Alt text needs to be concise and informative.\n\n\n\nProper heading structure (H1-H6) helps people navigate and understand the structure of your page. They are also mandatory for web crawlers to understand your page.\n\n\n\nImplementing ARIA labels enhances navigation by providing semantic information about the sections of your page.\n\n\n\n\nCombining all three techniques means your website becomes more inclusive. Screen readers will be able to navigate and understand your content. Helping your SEO is the cherry on top.\n\n\n\nForm and Media Accessibility\n\n\n\nGetting forms and media to do what we expect can sometimes be an issue. Creating accessible forms, and ensuring multimedia content is accessible are a vital part of an accessible website.\n\n\n\nAccessible Web Forms\n\n\n\nFor a form to be considered accessible, each element must be clearly labelled and include effective error handling \u2013 among other things.\n\n\n\n\nEach form input also requires a descriptive label signed for attributes. Then, screen readers can effectively use them.\n\n\n\nPlaceholder labels are not sufficient. They disappear as the user begins to type.\n\n\n\nError messages must be clearly visible and linked to the relevant input fields. How? Use the aria descriptor.\n\n\n\n\nAccessible Multimedia Content\n\n\n\nAnyone requiring an alternate format for video or audio content needs your help here.\n\n\n\n\nMultimedia content is deemed accessible when captions are provided for videos and audio content.\n\n\n\nEdited Transcripts should be provided for both video and audio multimedia.\n\n\n\n\nContent Readability and Structure\n\n\n\nAccessibility aside, the readability and structure of your content are important aspects of your offer. If people can\u2019t read your copy, they can\u2019t do business with you.\n\n\n\nContent readability and structure are essential for ensuring that people can easily understand and navigate your content. This begins in the design stage.\n\n\n\nThe typographical elements that determine how readable your content is are the choice of font, font size, line spacing, and line length. \n\n\n\nLong before any code has been written you need to think about readability. It\u2019s been that way for generations in print content. Just look at a magazine advertisement.\n\n\n\nClear, Simple Language\n\n\n\nUsing straightforward language helps everyone. Avoid jargon. Keep your sentences short. Speak the language your audience speaks; in a way, they speak it. Your website\u2019s content needs to be simple to see, simple to hear, and simple to understand.\n\n\n\nBest practice is to use the inverted pyramid model. When content is written, the 5 Ws and 1 H are addressed in the first paragraph. Who, when, where, why, what, and how. Everything important for the reader to know is in the first paragraph. The rest is \u201cnice to know\u201d.\n\n\n\nHow readable is your text?\n\n\n\nLogical Content Structure\n\n\n\nAccording to a web usability and accessibility study by Yale University, content is more accessible when it\u2019s well organized.\u00a0\n\n\n\nIf you want your content to be more accessible to your readers, you can\u2019t ignore how the text looks. Implement a logical content structure by using clear headings, subheadings and bullet points. The hierarchical structure of your content lets readers scan easily and find relevant information quickly.\n\n\n\nIt\u2019s easier to remember if there is consistency in your content too. Be consistent in your formatting, and spacing. This improves visual clarity which makes it easier for people to engage with your content effectively.\n\n\n\nResponsive Design for Accessibility\n\n\n\nIf your website isn\u2019t device agnostic, then any other accessible feature may be unnecessary. \n\n\n\nResponsive design plays a crucial role in web accessibility. It allows your website to adapt to various devices and user needs.\n\n\n\n\nFlexible layouts using Grid or Flexbox ensure content flows smoothly from one screen size to another.\n\n\n\nTouch-friendly targets prevent accidental activation on mobile devices.\n\n\n\n\nA responsive website is good, but an accessible responsive website is better:\n\n\n\n\nFont sizes that scale appropriately\n\n\n\nKeyboard navigation working across devices\n\n\n\nScreen reader compatibility across platforms\n\n\n\nAlternative input methods like voice control\n\n\n\n\nTest not only multiple devices but with people who will use the website. Responsive design enhances accessibility; it doesn\u2019t mean a fully compliant website.\n\n\n\nLeveraging WordPress for Accessibility\n\n\n\n\n\u201cWith over 450 million websites built on WordPress, it\u2019s surprising that only a fraction are ADA (Americans with Disabilities Act)-compliant. While WordPress strives for inclusivity, ensuring compliance with the ADA is your responsibility as a website owner.\u201d\naccessibilitychecker.org\n\n\n\nChoosing Accessible Themes and Plugins\n\n\n\nWordPress offers thousands of free themes and plugins. Selecting the right website design and functionality is often difficult. Selecting themes and plugins that are accessible is even more so.\n\n\n\nWhen selecting a theme, ensure it meets WCAG accessibility requirements. Look for themes that have a simple, logical structure. Obviously, they must also be responsive.\n\n\n\nThe accessiBe website offers a list of accessible WordPress themes. At the top of the list: the Neve theme.\n\n\n\nCustomizing WordPress for Enhanced Accessibility\n\n\n\nThe gold standard of website accessibility involves making both your front and back end more usable. When we think of an accessible website, we are probably thinking of our clients. But people work on our website backend too. No one likes working on a difficult website, right? A slow website isn\u2019t very accessible, so you can start there.\n\n\n\nYou can make your WordPress admin panel more accessible by improving colour contrast, enlarging fonts, and enhancing keyboard navigation within the dashboard.\n\n\n\nSome of the WordPress plugins you can use to check your website for compatibility:\n\n\n\nOne-Click Accessibility adds an accessibility toolbar to websites. This allows users to adjust font size, contrast, and navigation, making sites more inclusive for people with disabilities.\n\n\n\nAccessibility Widget offers AI-powered accessibility features. This enables users to customize website elements for improved navigation and readability. It includes options for spacing adjustments, animation control, dyslexia-friendly fonts, and alternative keyboard navigation methods.\n\n\n\nWP Accessibility is a popular WordPress plugin that enhances website accessibility without theme changes. It offers easy-to-implement features like keyboard focus outlines, skip links, and form labels. While helpful, it doesn’t guarantee full accessibility compliance; configure it to meet your specific needs.\n\n\n\nEqualize Digital\u2019s Accessibility Checker provides a free accessibility plugin with error and warning notifications right on your post and/or page edit screen. The Accessibility Checker is perfect for countering common accessibility issues.\n\n\n\nTesting and Maintaining Accessibility\n\n\n\nAccessibility is a part of the development process, and it begins in the conceptual phase. Testing and maintaining accessibility checks continue throughout the development and design of a website. This is crucial for ensuring websites remain usable for everyone.\n\n\n\nSome ways in which you can test the accessibility of your websites include:\n\n\n\n\nAutomated testing tools can help you quickly identify common accessibility issues. \n\n\n\nManual testing evaluates accessibility through direct interaction with a person. Involve users with various disabilities to provide feedback on real-world usability and accessibility. \n\n\n\nTesting with screen readers ensures that visually impaired users can access the content.\n\n\n\nColor contrast testing ensures elements are easily distinguishable from their backgrounds. \n\n\n\nKeyboard navigation testing ensures all interactive elements can be accessed with a keyboard.\n\n\n\n\nThere are many automated and manual testing tools available that provide either quick scans or deep dives. They cannot catch everything, however.\n\n\n\nManual testing with users, including keyboard navigation and screen reader compatibility checks, is essential. User feedback offers the best insights into real-world usability.\n\n\n\nFind out more about accessibility testing:\n\n\n\n\nhttps://www.lambdatest.com/learning-hub/accessibility-testing\n\n\n\nhttps://level-level.com/talks/accessibility-testing-tools-and-workflow/\n\n\n\nhttps://www.accessi.org/blog/how-can-agile-teams-effectively-integrate-accessibility-into-their-workflow/\n\n\n\n\nWith a combination of automated tools, manual testing, and user feedback, you can create and maintain accessible websites that meet diverse user needs.\n\n\n\nWe\u2019d Love to Show You What the Fastest WordPress Hosting Actually Means for Your Agency!\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-10-24T13:41:04+00:00",
"date_modified": "2024-10-24T13:41:05+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/10/Accessibility-for-WordPress-Agencies.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6560",
"url": "https://rocket.net/blog/rocket-net-launches-agency-partner-program/",
"title": "Rocket.net Launches Agency Partner Program",
"content_html": "\nSimple yet powerful program to drive revenue and growth for agencies and freelancers working with WordPress.
\n\n\n\nWest Palm Beach, FL. October 3, 2024
\n\n\n\nRocket.net, one of the fastest-growing managed hosting platforms for WordPress, today announces the launch of its Agency Partner Program. This program is powered by an easy-to-use commission platform and provides agencies with an impressive 15% lifetime recurring monthly referral commission.
\n\n\n\n\u201cAt Rocket.net, we help thousands of agencies and freelancers streamline their WordPress business by enabling them to resell the world\u2019s fastest and most secure WordPress sites out of the box.\u201d said Ben Gabler, CEO and Founder of Rocket.net. \u201cToday, we\u2019re taking it a step further by enabling agencies to stay completely hands-off with their end-user hosting requirements while still building recurring revenue for their business.\u201d
\n\n\n\nIn 2021, Rocket.net announced its first official reseller offering powered by WooCommerce and, shortly after that, launched support for WHMCS. This enables agencies to effortlessly resell Rocket.net hosting through their existing platforms while still leaving agencies on the hook for hosting support.
\n\n\n\nSince launching the traditional agency reseller offerings, Rocket.net realized there was an opportunity for agencies that didn\u2019t want to deal with the hosting side of things but wanted to focus solely on creating and generating revenue.
\n\n\n\n\u201cAgencies don\u2019t always want to manage hosting, but as we all know, maintenance and upkeep is a critical part of every property on the web,\u201d said Gabler. \u201cRather than having to put their customer on various hosting providers and track multiple logins, agencies can now refer them to Rocket.net with the Agency Partner Program and not only have a single point of management for all of the sites they maintain on Rocket.net, but they can also continue to build their recurring revenue stream with confidence.\u201d
\n\n\n\nRocket.net\u2019s Agency Partner Program enables agencies and freelancers to seamlessly refer clients to Rocket.net for their WordPress hosting.
\n\n\n\nBy referring clients to Rocket.net under the Agency Partner Program, agencies receive a lifetime commission of 15% and maintain full access to the customer’s WordPress property through an easy-to-use control panel.
\n\n\n\nIn addition to the recurring commission and easy-to-use WordPress control panel access, agencies can build with confidence knowing their WordPress property is powered by Rocket.net\u2019s industry-leading enterprise CDN and WAF, providing maximum speed and security.
\n\n\n\nAll agency partner customers also receive full access to Rocket.net\u2019s 24/7/365 support, ultimately allowing the agency partner to focus on what they do best: creating.
\n\n\n\n\u201cAt Rocket.net, we cherish our relationships with agencies and always look for ways to add real value to their day-to-day business,\u201d said Gabler. \u201cWe feel this really bridges a necessary gap in the market to not only help agencies streamline their business but simultaneously takes a lot of pain out on the client side, resulting in a positive experience for everyone.\u201d
\n\n\n\nRocket.net\u2019s Agency Partner Program is immediately available and free to sign up. Once your application is approved, you will be able to log in to your agency partner portal.
\n\n\n\nFor more information, please contact hello@rocket.net
\n\n\n\nAbout Rocket.net
Rocket.net, based in West Palm Beach, Florida, is a SaaS Platform designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net has taken an edge-first approach to accelerating, protecting, and delivering WordPress in 300+ locations worldwide. At Rocket.net, every WordPress site comes pre-configured with Enterprise CDN and WAF, providing ultimate performance and security with no additional configuration required.
\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "Simple yet powerful program to drive revenue and growth for agencies and freelancers working with WordPress.\n\n\n\nWest Palm Beach, FL. October 3, 2024\n\n\n\nRocket.net, one of the fastest-growing managed hosting platforms for WordPress, today announces the launch of its Agency Partner Program. This program is powered by an easy-to-use commission platform and provides agencies with an impressive 15% lifetime recurring monthly referral commission. \n\n\n\n\u201cAt Rocket.net, we help thousands of agencies and freelancers streamline their WordPress business by enabling them to resell the world\u2019s fastest and most secure WordPress sites out of the box.\u201d said Ben Gabler, CEO and Founder of Rocket.net. \u201cToday, we\u2019re taking it a step further by enabling agencies to stay completely hands-off with their end-user hosting requirements while still building recurring revenue for their business.\u201d\n\n\n\nIn 2021, Rocket.net announced its first official reseller offering powered by WooCommerce and, shortly after that, launched support for WHMCS. This enables agencies to effortlessly resell Rocket.net hosting through their existing platforms while still leaving agencies on the hook for hosting support.\n\n\n\nSince launching the traditional agency reseller offerings, Rocket.net realized there was an opportunity for agencies that didn\u2019t want to deal with the hosting side of things but wanted to focus solely on creating and generating revenue.\n\n\n\n\u201cAgencies don\u2019t always want to manage hosting, but as we all know, maintenance and upkeep is a critical part of every property on the web,\u201d said Gabler. \u201cRather than having to put their customer on various hosting providers and track multiple logins, agencies can now refer them to Rocket.net with the Agency Partner Program and not only have a single point of management for all of the sites they maintain on Rocket.net, but they can also continue to build their recurring revenue stream with confidence.\u201d\n\n\n\nProgram Overview\n\n\n\nRocket.net\u2019s Agency Partner Program enables agencies and freelancers to seamlessly refer clients to Rocket.net for their WordPress hosting. \n\n\n\nBy referring clients to Rocket.net under the Agency Partner Program, agencies receive a lifetime commission of 15% and maintain full access to the customer’s WordPress property through an easy-to-use control panel. \n\n\n\nIn addition to the recurring commission and easy-to-use WordPress control panel access, agencies can build with confidence knowing their WordPress property is powered by Rocket.net\u2019s industry-leading enterprise CDN and WAF, providing maximum speed and security. \n\n\n\nAll agency partner customers also receive full access to Rocket.net\u2019s 24/7/365 support, ultimately allowing the agency partner to focus on what they do best: creating. \n\n\n\n\u201cAt Rocket.net, we cherish our relationships with agencies and always look for ways to add real value to their day-to-day business,\u201d said Gabler. \u201cWe feel this really bridges a necessary gap in the market to not only help agencies streamline their business but simultaneously takes a lot of pain out on the client side, resulting in a positive experience for everyone.\u201d\n\n\n\nRocket.net\u2019s Agency Partner Program is immediately available and free to sign up. Once your application is approved, you will be able to log in to your agency partner portal.\n\n\n\nFor more information, please contact hello@rocket.net\n\n\n\nAbout Rocket.netRocket.net, based in West Palm Beach, Florida, is a SaaS Platform designed for WordPress websites of all sizes. Since its launch in early 2020, Rocket.net has taken an edge-first approach to accelerating, protecting, and delivering WordPress in 300+ locations worldwide. At Rocket.net, every WordPress site comes pre-configured with Enterprise CDN and WAF, providing ultimate performance and security with no additional configuration required.",
"date_published": "2024-10-08T13:48:40+00:00",
"date_modified": "2024-10-08T13:48:41+00:00",
"authors": [
{
"name": "Ben Gabler",
"url": "https://rocket.net/author/ben-gabler-rocket/",
"avatar": "https://secure.gravatar.com/avatar/20a5631c229cd6cc54daabf0ace5d9f2?s=512&d=mm&r=g"
}
],
"author": {
"name": "Ben Gabler",
"url": "https://rocket.net/author/ben-gabler-rocket/",
"avatar": "https://secure.gravatar.com/avatar/20a5631c229cd6cc54daabf0ace5d9f2?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/10/Agency-Partner-Program.png",
"tags": [
"Product Updates",
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6473",
"url": "https://rocket.net/blog/how-to-excel-at-presales-calls-in-8-easy-steps/",
"title": "How to Excel at Presales Calls in 8 Easy Steps",
"content_html": "\nWordPress agency? Niche blogger? Door-to-door pizza sales? It doesn\u2019t matter what business you are in, presales calls, or discovery calls, are a make-or-break part of getting new business. We\u2019ll show you how to excel at presales calls and convert one-off buyers into loyal clients.
\n\n\n\nBonus: It’s about building trust and expertise, not just making a sale. It doesn\u2019t matter what you do, you\u2019re selling something \u2013 even if it\u2019s yourself. This guide will show you how to excel at presales calls and convert prospects into loyal clients.
\n\n\n\n\n\n\n\n\n\u201cIf you’re just starting out trying to sell a #WordPress product, then you have zero reason not to do unscalable stuff: 1. Online Chat 2. Pre-sales calls 3. Support calls 4. Customer interviews 5. Office hours Q&A\u201c
\nJustin Ferriman
It\u2019s a competitive world; presales calls matter. But they’re not just about making a sale; they’re about building trust, understanding needs, and laying the groundwork for long-lasting partnerships.
\n\n\n\nPresales Calls:
\n\n\n\n![\"\u2714\"](\"https://s.w.org/images/core/emoji/14.0.0/72x72/2714.png\")
Become an Expert: This might seem obvious, but understanding the intricacies of whatever you\u2019re selling, the common pain points for users, and the latest trends is crucial. Deep product knowledge helps you tailor solutions and builds trust.
Understand Your Client: Not all clients are created equal. Niche down on your ideal client (e.g., small businesses, nonprofits, eCommerce) and understand their specific needs and challenges.
Focus on Value, Not Features: People don’t buy features; they buy solutions. Translate how your service solves their problems. Reference case studies and success stories from similar clients.
Become a Trusted Advisor: Position yourself as someone who understands their business. Be their guide. Actively listen, ask insightful questions, and offer recommendations beyond just your products and services.
Hone Your Communication Skills: Clear, concise, and helpful communication is key. Be able to explain technical concepts in plain language and tailor your message to your audience.
Remember: Preparation is Half the Battle!
\n\n\n\n\n\n\n\n\n“Every conversation has a clear objective and an underpinning strategy. It gives your call a sense of purpose, ensuring you and your potential client are on the same page.”
\nHubspot
Sure, we get it. You\u2019re building websites and writing copy \u2013 you\u2019re not selling subscriptions. But both share a lot in common with presales calls.
\n\n\n\nYour website and its articles aim to engage potential customers, address their needs, and guide them toward a desired action. Sounds a lot like a presales call!
\n\n\n\nBy approaching website building and blog post writing with a presales mindset, you can create more effective, customer-centric content that drives engagement and conversions. And have something for them to read in a follow-up email. An educated customer is a customer ready to commit to a purchase.
\n\n\n\n\n\n\n\nBefore the call, take the time to understand their industry landscape and the potential challenges they might be facing. This will enable you to engage in a more informed and meaningful conversation, demonstrating your genuine interest and expertise right from the start of the call.
\n\n\n\nCheck out their social profiles: LinkedIn and X. What are they writing about? What are their challenges. How can you relate to them? Do you both follow the Toronto Raptors?
\n\n\n\nDon\u2019t Over Prepare!
\n\n\n\n\n\n\n\n\n\u201cYou don\u2019t want to prepare too much \u2026 that can lead to you anticipating what your prospect\u2019s responses are when what you should be doing is actively listening.\u201d
\nSalesmate
Before the call, clearly define your objectives. What do you want to achieve? Having a clear goal in mind will help you steer the conversation effectively, ensuring that you cover all crucial points while maintaining focus on the desired outcome.
\n\n\n\nWhen beginning the call, focus on establishing a positive connection. Outline the conversation’s structure to show you respect their time.
\n\n\n\nHi Sarah, this is [Your Name] with [Your Company]. How are you doing today?
\n\n\n\nThis is weak because it’s generic and doesn’t grab attention. It also doesn’t establish any value proposition or reason for Sarah to continue the call.
\n\n\n\nHi Sarah, this is [Your Name] with [Your Company]. I came across your recent post on LinkedIn about the challenges of managing Yolo’s web presence. I wanted to see if you might be interested in a quick chat about how [Your Product] can help improve that process and save your team valuable time.
\n\n\n\nThis is strong because it’s personalized, value-driven, and actionable.
\n\n\n\nYou want to uncover your prospect’s pain points and goals, so ask open-ended questions that encourage responses. Listen and take thorough notes. This approach not only helps you gather valuable information but also demonstrates that you value their input and are committed to understanding their situation.
\n\n\n\nTake those insights back to the board room and the marketing team. Even small details that you notice will help your whole team produce the right messaging.
\n\n\n\nBased on the conversation, customize your pitch to address their specific needs. Highlight how your solutions can solve their problems and achieve their goals.
\n\n\n\nLeave Room for What Happens!
\n\n\n\n\n\n\n\n\n\u201cWhile thorough preparation is essential \u2026 leaving room for spontaneity can allow the discussion to occur more naturally. \u2026 The conversation requires active participation from both parties. The buyer may have a list of inquiries to ask you as well, which can propel the conversation in a different direction.\u201d
\nIndeed
Provide immediate value. Share relevant insights or tips tailored to their situation. Are they having issues with their websites? You can recommend specific plugins that could enhance their site’s functionality. You might offer advice on improving their SEO strategy or optimizing their website’s performance based on your initial observations.
\n\n\n\nSharing case studies of similar clients you’ve successfully assisted demonstrates your capabilities while building trust.
\n\n\n\nHave those links on hand to send during your follow up email.
\n\n\n\nEstablish a clear action plan that outlines the next steps for both of you, before ending the call. This might involve scheduling a follow-up call or product demonstration to delve deeper into specific solutions or providing additional resources such as case studies or technical documentation to address any lingering questions.
\n\n\n\nBe precise about timelines for each action item and clearly define who is responsible for what. This approach ensures that both you and the prospect have a shared understanding of the next steps.
\n\n\n\nIs it okay if I call you at 11 am on Monday, Sarah?
\n\n\n\nAfter the call, send a follow-up email summarizing the key points discussed and reiterating the next steps. This shows you were listening and keeps the momentum going.
\n\n\n\nMastering presales calls is a game-changer. You can turn initial conversations into powerful tools for growing your business and building lasting client relationships.
\n\n\n\nRemember, it’s not about the sale; it’s about building trust and expertise.
\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "WordPress agency? Niche blogger? Door-to-door pizza sales? It doesn\u2019t matter what business you are in, presales calls, or discovery calls, are a make-or-break part of getting new business. We\u2019ll show you how to excel at presales calls and convert one-off buyers into loyal clients.\n\n\n\nTL;DR: How to Crush Presales Calls & Convert Prospects into Fans\n\n\n\n\nResearch & Prep: Know your prospect’s business and challenges.\n\n\n\nSet Goals: What do you want to achieve on the call?\n\n\n\nCraft a Strong Opening: Be personal, highlight value, and grab attention.\n\n\n\nAsk Insightful Questions: Uncover needs and pain points.\n\n\n\nTailor Your Pitch: Make it all about how you solve their problems.\n\n\n\nProvide Value: Share tips, case studies, or relevant resources.\n\n\n\nSet Clear Next Steps: Outline what happens after the call.\n\n\n\nFollow Up Promptly: Thank them, reiterate next steps, and keep the momentum going.\n\n\n\n\nBonus: It’s about building trust and expertise, not just making a sale. It doesn\u2019t matter what you do, you\u2019re selling something \u2013 even if it\u2019s yourself. This guide will show you how to excel at presales calls and convert prospects into loyal clients.\n\n\n\n\n\u201cIf you’re just starting out trying to sell a #WordPress product, then you have zero reason not to do unscalable stuff: 1. Online Chat 2. Pre-sales calls 3. Support calls 4. Customer interviews 5. Office hours Q&A\u201c\nJustin Ferriman\n\n\n\nWhy Presales Calls Matter and How to Do Them Right\n\n\n\nIt\u2019s a competitive world; presales calls matter. But they’re not just about making a sale; they’re about building trust, understanding needs, and laying the groundwork for long-lasting partnerships. \n\n\n\nPresales Calls:\n\n\n\n\nEstablish Your Expertise: Showcase your knowledge \u2013 make a strong first impression.\n\n\n\nHelp You Understand Client Needs: Gather the necessary information to solve problems.\n\n\n\nBuild Rapport: Create a personal connection that sets you apart and fosters trust.\n\n\n\nHelp Qualify Leads: Identify if the prospect fits your services well.\n\n\n\nSet the Stage for Success: Align expectations to ensure a smooth onboarding.\n\n\n\n\nReady to Sell? Here\u2019s Your Checklist on How to Shine:\n\n\n\n Become an Expert: This might seem obvious, but understanding the intricacies of whatever you\u2019re selling, the common pain points for users, and the latest trends is crucial. Deep product knowledge helps you tailor solutions and builds trust.\n\n\n\n Understand Your Client: Not all clients are created equal. Niche down on your ideal client (e.g., small businesses, nonprofits, eCommerce) and understand their specific needs and challenges.\n\n\n\n Focus on Value, Not Features: People don’t buy features; they buy solutions. Translate how your service solves their problems. Reference case studies and success stories from similar clients.\n\n\n\n Become a Trusted Advisor: Position yourself as someone who understands their business. Be their guide. Actively listen, ask insightful questions, and offer recommendations beyond just your products and services.\n\n\n\n Hone Your Communication Skills: Clear, concise, and helpful communication is key. Be able to explain technical concepts in plain language and tailor your message to your audience.\n\n\n\nRemember: Preparation is Half the Battle!\n\n\n\n\n“Every conversation has a clear objective and an underpinning strategy. It gives your call a sense of purpose, ensuring you and your potential client are on the same page.”\nHubspot\n\n\n\nSelling is the Same as Building a Website or Writing Long Content\n\n\n\nSure, we get it. You\u2019re building websites and writing copy \u2013 you\u2019re not selling subscriptions. But both share a lot in common with presales calls.\n\n\n\nYour website and its articles aim to engage potential customers, address their needs, and guide them toward a desired action. Sounds a lot like a presales call!\n\n\n\n\nIn a presales call, you need to understand your prospect’s needs and pain points. Just like when building a website or writing a blog post.\n\n\n\n\n\nA successful presales call offers valuable information to the prospect. Websites and articles provide useful content that educates and informs visitors.\n\n\n\n\n\nPresales calls aim to establish credibility and trust with potential customers. Websites and blog posts achieve this through well-researched content, customer testimonials, and showcasing expertise.\n\n\n\n\n\nPresales calls help qualify leads by assessing their needs and fit. Websites and articles help qualify leads by attracting the right audience and encouraging them to take specific actions, such as signing up for a newsletter or requesting more information.\n\n\n\n\n\nIn a presales call, you can demonstrate how your product works. Websites can include interactive product demos, while blog posts can provide detailed explanations or case studies.\n\n\n\n\nBy approaching website building and blog post writing with a presales mindset, you can create more effective, customer-centric content that drives engagement and conversions. And have something for them to read in a follow-up email. An educated customer is a customer ready to commit to a purchase.\n\n\n\n\n\n\n\nHow to Excel at Presales Calls in 8 Easy Steps\n\n\n\n1. Research and Prepare\n\n\n\nBefore the call, take the time to understand their industry landscape and the potential challenges they might be facing. This will enable you to engage in a more informed and meaningful conversation, demonstrating your genuine interest and expertise right from the start of the call.\n\n\n\nCheck out their social profiles: LinkedIn and X. What are they writing about? What are their challenges. How can you relate to them? Do you both follow the Toronto Raptors? \n\n\n\nDon\u2019t Over Prepare!\n\n\n\n\n\u201cYou don\u2019t want to prepare too much \u2026 that can lead to you anticipating what your prospect\u2019s responses are when what you should be doing is actively listening.\u201d\nSalesmate\n\n\n\n2. Set Clear Objectives\n\n\n\nBefore the call, clearly define your objectives. What do you want to achieve? Having a clear goal in mind will help you steer the conversation effectively, ensuring that you cover all crucial points while maintaining focus on the desired outcome.\n\n\n\n3. Craft a Strong Opening\n\n\n\nWhen beginning the call, focus on establishing a positive connection. Outline the conversation’s structure to show you respect their time.\n\n\n\nHi Sarah, this is [Your Name] with [Your Company]. How are you doing today?\n\n\n\nThis is weak because it’s generic and doesn’t grab attention. It also doesn’t establish any value proposition or reason for Sarah to continue the call.\n\n\n\nHi Sarah, this is [Your Name] with [Your Company]. I came across your recent post on LinkedIn about the challenges of managing Yolo’s web presence. I wanted to see if you might be interested in a quick chat about how [Your Product] can help improve that process and save your team valuable time.\n\n\n\nThis is strong because it’s personalized, value-driven, and actionable.\n\n\n\n4. Ask Thoughtful Questions\n\n\n\nYou want to uncover your prospect’s pain points and goals, so ask open-ended questions that encourage responses. Listen and take thorough notes. This approach not only helps you gather valuable information but also demonstrates that you value their input and are committed to understanding their situation.\n\n\n\nTake those insights back to the board room and the marketing team. Even small details that you notice will help your whole team produce the right messaging.\n\n\n\n5. Tailor Your Pitch\n\n\n\nBased on the conversation, customize your pitch to address their specific needs. Highlight how your solutions can solve their problems and achieve their goals.\n\n\n\nLeave Room for What Happens!\n\n\n\n\n\u201cWhile thorough preparation is essential \u2026 leaving room for spontaneity can allow the discussion to occur more naturally. \u2026 The conversation requires active participation from both parties. The buyer may have a list of inquiries to ask you as well, which can propel the conversation in a different direction.\u201d\nIndeed\n\n\n\n6. Provide Value\n\n\n\nProvide immediate value. Share relevant insights or tips tailored to their situation. Are they having issues with their websites? You can recommend specific plugins that could enhance their site’s functionality. You might offer advice on improving their SEO strategy or optimizing their website’s performance based on your initial observations.\n\n\n\nSharing case studies of similar clients you’ve successfully assisted demonstrates your capabilities while building trust.\n\n\n\nHave those links on hand to send during your follow up email.\n\n\n\n7. Set Clear Next Steps\n\n\n\nEstablish a clear action plan that outlines the next steps for both of you, before ending the call. This might involve scheduling a follow-up call or product demonstration to delve deeper into specific solutions or providing additional resources such as case studies or technical documentation to address any lingering questions.\n\n\n\nBe precise about timelines for each action item and clearly define who is responsible for what. This approach ensures that both you and the prospect have a shared understanding of the next steps.\n\n\n\nIs it okay if I call you at 11 am on Monday, Sarah? \n\n\n\n8. Follow Up Promptly\n\n\n\nAfter the call, send a follow-up email summarizing the key points discussed and reiterating the next steps. This shows you were listening and keeps the momentum going.\n\n\n\nLet’s Wrap Up This Call\n\n\n\nMastering presales calls is a game-changer. You can turn initial conversations into powerful tools for growing your business and building lasting client relationships.\n\n\n\nRemember, it’s not about the sale; it’s about building trust and expertise. \n\n\n\nWe\u2019d Love to Show You What The Fastest WordPress Hosting Actually Means for Your Agency!\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-09-18T13:06:27+00:00",
"date_modified": "2024-09-18T13:06:28+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/09/Presales-Calls.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6387",
"url": "https://rocket.net/blog/key-to-more-wordpress-agency-sales/",
"title": "The Key to More WordPress Agency Sales",
"content_html": "\nConsumer confidence is how optimistic you are about the economy. Specifically, it\u2019s the confidence you have in your spending habits. How do you feel about your job security, your savings, and the direction of the economy in general? It\u2019s a difficult concept to nail down. In a nutshell, if you are spending more, you\u2019re a confident consumer. If you\u2019re spending less, you\u2019re not.
\n\n\n\nWhat does this have to do with your WordPress agency?
\n\n\n\nYour agency relies on businesses spending money. If your client\u2019s consumer confidence is high and they are doing well, they’re more likely to invest in their websites, which could mean more work for you. On the other hand, if consumer confidence is low, they may cut back on discretionary spending, which could mean less work for you. Consumer confidence isn’t (obviously) the only factor affecting your agency, but it’s one you should be aware of. If you understand what drives confidence, you can get ahead of it \u2013 for the win.
\n\n\n\nAs a business owner and a consumer, you understand confidence on both sides of the consumer journey. Being confident is important because it’s what drives your decision-making.
\n\n\n\nWhat is the biggest problem with decision-making? Right, too many choices. Walmart has 80 different ketchups, while Aldi has one or two. Are so many choices helpful? Probably not. It\u2019s easier to shop with fewer options.
\n\n\n\nEase in shopping makes shoppers more confident, and offering fewer choices is an integral part of personalization.
\n\n\n\n\n\n\n\n\n\u201cPersonalization is crucial. Shoppers have too many choices. If you can excel at personalization, you\u2019ll differentiate yourself. It\u2019s better to offer unique value propositions your competitors have difficulty replicating. Stand out from the crowd.\u201d
\nRocket.net – Top 3 WooCommerce Customizations For a Memorable Shopping Experience
Be a consumer for a moment. When was the last time you made a purchase? Making the right purchase decision is much harder than it used to be. We\u2019re bombarded with information and choices \u2013 not leaving us very confident. Learn from that experience to help your clients win customers.
\n\n\n\nA confident shopper is a shopper you have locked in over the long term.
\n\n\n\nSo how do you create consumer confidence via your website or online store?
\n\n\n\nIf you have the right information, you can navigate your options better. Anything from choosing the right plugin to the best car insurance can be an enjoyable experience. How? Through a feeling of confidence.
\n\n\n\nSome people actually don\u2019t find shopping enjoyable. It happens; especially when shopping for necessities. However, resolving a complex task gives you a feeling of accomplishment. Making a decision empowers you.
\n\n\n\nWading through a sea of information can be overwhelming and cause shoppers to postpone or abandon a decision. They can\u2019t afford to make the wrong decision. If you can help your customers through that process, they will reward you.
\n\n\n\nConfident shoppers make decisive purchases, improving metrics and your bottom line.
\n\n\n\nSo, how are you empowering your customers?
\n\n\n\n\n\n\n\nTo decide, you need information. The better informed you are, the easier and better your decision will be.
\n\n\n\nThis might seem obvious, but you can use that basic fact to increase your sales. Shoppers who are highly confident about their decisions are more likely to recommend your product to others. Confidence means brand loyalty.
\n\n\n\nPeople make confident purchase decisions when they have three things:
\n\n\n\nYour website and online store can make shoppers more confident by giving them the tools they need to make an informed decision.
\n\n\n\n\n\n\n\n\n\u201cNo one has time to search clunky websites. The harder it is to find technical information, product details, or purchasing information, the more frustrating the process becomes. According to a Gartner survey, 77% of B2B buyers lack confidence in a company because finding information was too difficult.\u201d
\nMotleyFool
Wait before you start retooling your processes. Your blogs and online shops already offer a way to make your customer\u2019s lives easier. How?
\n\n\n\nBlogs and eCommerce help you establish authority and trust by providing relevant information and insights related to your products/services. Both enable you to position your brand as a knowledgeable and trustworthy source in your niche. This increases customer confidence and loyalty.
\n\n\n\nBlogs and eCommerce support the customer journey; content in both can educate potential customers, address frequent questions, and guide them through the buying process for your offerings.
\n\n\n\nYour blog\u2019s content, together with your online store has you covered. Together they build consumer confidence and increase brand awareness and authority, which drive more sales and growth. Keep publishing articles and videos. Don\u2019t stop when it gets difficult.
\n\n\n\nIf you have exhausted the wins your blog and online store have given you, you can explore the opportunities of AI. AI can help build consumer confidence across online ad campaigns, online shopping, chatbots, and other online communication.
\n\n\n\nBy employing AI, your agency can build credibility and confidence among potential clients, leading to improved metrics across the board.
\n\n\n\nHowever, it\u2019s advisable that you slowly, and with consideration, unleash your robots on unsuspecting customers, rather than as a sudden \u201cimprovement\u201d to your business.
\n\n\n\nAccording to a recent Ipsos survey, shoppers prefer AI assistants that help explain product differences and find lower-priced substitutes to save money. They are less keen on AI recommending products based on a shopper\u2019s purchase history or summarizing reviews.Only 9% found personalized product recommendations useful where 24% preferred AI suggestions for cheaper alternatives.
\n\n\n\nShoppers want to use AI to aid decision-making and save costs rather than having AI directly sell products to them.
\n\n\n\n\n\n\n\n\n\u201cShoppers prefer AI explain things and save them money, but not recommend products\u201d
\nipsos.com
Grow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "Consumer confidence is how optimistic you are about the economy. Specifically, it\u2019s the confidence you have in your spending habits. How do you feel about your job security, your savings, and the direction of the economy in general? It\u2019s a difficult concept to nail down. In a nutshell, if you are spending more, you\u2019re a confident consumer. If you\u2019re spending less, you\u2019re not.\n\n\n\nWhat does this have to do with your WordPress agency?\n\n\n\nYour agency relies on businesses spending money. If your client\u2019s consumer confidence is high and they are doing well, they’re more likely to invest in their websites, which could mean more work for you. On the other hand, if consumer confidence is low, they may cut back on discretionary spending, which could mean less work for you. Consumer confidence isn’t (obviously) the only factor affecting your agency, but it’s one you should be aware of. If you understand what drives confidence, you can get ahead of it \u2013 for the win.\n\n\n\nThe Importance of Building Consumer Confidence\n\n\n\nAs a business owner and a consumer, you understand confidence on both sides of the consumer journey. Being confident is important because it’s what drives your decision-making.\n\n\n\nWhat is the biggest problem with decision-making? Right, too many choices. Walmart has 80 different ketchups, while Aldi has one or two. Are so many choices helpful? Probably not. It\u2019s easier to shop with fewer options. \n\n\n\nEase in shopping makes shoppers more confident, and offering fewer choices is an integral part of personalization.\n\n\n\n\n\u201cPersonalization is crucial. Shoppers have too many choices. If you can excel at personalization, you\u2019ll differentiate yourself. It\u2019s better to offer unique value propositions your competitors have difficulty replicating. Stand out from the crowd.\u201d\nRocket.net – Top 3 WooCommerce Customizations For a Memorable Shopping Experience\n\n\n\nBe a consumer for a moment. When was the last time you made a purchase? Making the right purchase decision is much harder than it used to be. We\u2019re bombarded with information and choices \u2013 not leaving us very confident. Learn from that experience to help your clients win customers.\n\n\n\nA confident shopper is a shopper you have locked in over the long term.\n\n\n\nSo how do you create consumer confidence via your website or online store? \n\n\n\nUnderstanding What Drives Confidence in Your Customers\n\n\n\nIf you have the right information, you can navigate your options better. Anything from choosing the right plugin to the best car insurance can be an enjoyable experience. How? Through a feeling of confidence.\n\n\n\nSome people actually don\u2019t find shopping enjoyable. It happens; especially when shopping for necessities. However, resolving a complex task gives you a feeling of accomplishment. Making a decision empowers you.\n\n\n\nWading through a sea of information can be overwhelming and cause shoppers to postpone or abandon a decision. They can\u2019t afford to make the wrong decision. If you can help your customers through that process, they will reward you.\n\n\n\nConfident shoppers make decisive purchases, improving metrics and your bottom line.\n\n\n\nSo, how are you empowering your customers?\n\n\n\n\n\n\n\nHow You Can Build Consumer Confidence\n\n\n\nTo decide, you need information. The better informed you are, the easier and better your decision will be.\n\n\n\nThis might seem obvious, but you can use that basic fact to increase your sales. Shoppers who are highly confident about their decisions are more likely to recommend your product to others. Confidence means brand loyalty.\n\n\n\nPeople make confident purchase decisions when they have three things:\n\n\n\n\nKnowledge of a product or service,\n\n\n\nthe relevant information obtained through reliable sources,\n\n\n\nand; a relationship with your brand through a previous (good) purchase.\n\n\n\n\nYour website and online store can make shoppers more confident by giving them the tools they need to make an informed decision.\n\n\n\n\nKnowledge: Provide educational content, guides, and resources to help clients better understand web design, development, and digital marketing. It isn\u2019t enough to talk about SEO or CDNs as a solution \u2013 clients need to know what they are and what they do. Think: results.\n\n\n\n\n\nRelevant Information: Ensure clients have all the pertinent information they need to make an informed decision, such as portfolio examples, case studies, pricing details, and process explanations. They need to understand how you will solve their problem better than anyone else.\n\n\n\n\n\nThe importance of delivering an exceptional experience to foster long-term client relationships and repeat business for your agency might already be known to you. If not, this is your wake-up call.\n\n\n\n\n\n\u201cNo one has time to search clunky websites. The harder it is to find technical information, product details, or purchasing information, the more frustrating the process becomes. According to a Gartner survey, 77% of B2B buyers lack confidence in a company because finding information was too difficult.\u201d\nMotleyFool\n\n\n\nHow Blogging and eCommerce Can Improve Customer Confidence\n\n\n\nWait before you start retooling your processes. Your blogs and online shops already offer a way to make your customer\u2019s lives easier. How?\n\n\n\nBlogs and eCommerce help you establish authority and trust by providing relevant information and insights related to your products/services. Both enable you to position your brand as a knowledgeable and trustworthy source in your niche. This increases customer confidence and loyalty.\n\n\n\nBlogs and eCommerce support the customer journey; content in both can educate potential customers, address frequent questions, and guide them through the buying process for your offerings.\n\n\n\nYour blog\u2019s content, together with your online store has you covered. Together they build consumer confidence and increase brand awareness and authority, which drive more sales and growth. Keep publishing articles and videos. Don\u2019t stop when it gets difficult.\n\n\n\nHow You Can Use AI to Build Customer Confidence\n\n\n\nIf you have exhausted the wins your blog and online store have given you, you can explore the opportunities of AI. AI can help build consumer confidence across online ad campaigns, online shopping, chatbots, and other online communication.\n\n\n\nBy employing AI, your agency can build credibility and confidence among potential clients, leading to improved metrics across the board.\n\n\n\nHowever, it\u2019s advisable that you slowly, and with consideration, unleash your robots on unsuspecting customers, rather than as a sudden \u201cimprovement\u201d to your business.\n\n\n\nAccording to a recent Ipsos survey, shoppers prefer AI assistants that help explain product differences and find lower-priced substitutes to save money. They are less keen on AI recommending products based on a shopper\u2019s purchase history or summarizing reviews.Only 9% found personalized product recommendations useful where 24% preferred AI suggestions for cheaper alternatives.\n\n\n\nShoppers want to use AI to aid decision-making and save costs rather than having AI directly sell products to them.\n\n\n\n\n\u201cShoppers prefer AI explain things and save them money, but not recommend products\u201d\nipsos.com\n\n\n\nWe\u2019d Love to Show You What The Fastest WordPress Hosting Actually Means for Your Agency!\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-08-14T13:23:30+00:00",
"date_modified": "2024-08-14T13:23:31+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
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"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/08/Key-More-WordPress-Agency-Sales.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6307",
"url": "https://rocket.net/blog/agency-challenges-how-to-manage-vacations-and-time-wasting-clients/",
"title": "Agency Challenges: How to Manage Vacations and Time-Wasting Clients",
"content_html": "\nWe’ve written previous posts about the trials and tribulations of managing a WordPress agency, the reality is that it’s always difficult to manage clients and still continue grow the business.
Even more challenging is during the summer months, when it should be time to get away and recharge the batteries.. but you still have an agency that seems to never sleep!
Vacation time calls! But what about that constant demand for your attention? Clients need your expertise, your team needs your guidance, and your business needs your vision. But what happens when you need a break? What do you do about support when you go on vacation?
\n\n\n\nTaking a vacation can be challenging. FOMO is real! No worries. With some proper planning and simple vacation strategies, you can enjoy your time off while ensuring your clients, and your service suppliers, receive the assistance they need.
\n\n\n\n1. Plan ahead: Inform clients about your vacation well in advance. Address pressing issues beforehand. Make a plan for what needs to be done on your return. If you are a client, inform your service suppliers before you jet off. Be considerate.
\n\n\n\n2. Empower your team: Train your staff and team members to handle client queries; and establish a clear decision-making hierarchy. This is the perfect chance to give trainees and students more responsibility. If you are a client, appoint someone who can take over in your absence.
\n\n\n\n3. Use automation: Set up automated responses to acknowledge client inquiries and provide estimated response times. Out-of-office emails are important, but are you communicating over other channels, too? WhatsApp and other chat systems shouldn\u2019t be forgotten \u2013 or do you want to be fielding messages on the beach?
\n\n\n\n4. Designate an emergency contact: Assign someone to handle urgent issues. Enough said.
\n\n\n\n1. Inform Your Agency: Inform whoever is taking care of your website well in advance of your vacation plans so they can prepare accordingly.
\n\n\n\n2. Prioritize Your Requests: Before going on vacation, make a list of tasks that need immediate attention and inform your service provider about them.
\n\n\n\n3. Be Patient: Even your agency needs a break, so responses might be slower than usual during peak vacation time.
\n\n\n\n4. Use the Emergency Contact: If there\u2019s an urgent issue, don\u2019t hesitate to use the emergency contact provided by your provider. Peace of mind is key!
\n\n\n\n5. Trust Your People: Trust that your staff and your service providers have you covered. They do.
\n\n\n\nRemember, vacations are a time to relax and refresh. With these checklists, you can ensure a smooth transition during vacation time Enjoy your break!
\n\n\n\nThe key to ensuring seamless support while you\u2019re away is planning. Inform your clients well in advance about your vacation. This gives them ample time to bring up any pressing issues that need to be addressed before you leave.
\n\n\n\n\n\n\n\n\n“Creating an action plan of important jobs ensures your website will be ready for weeks with reduced staff. It also helps your team (and your clients) have a structured action plan for when vacation is over.”
\nHubSpot.com
Your team is your greatest asset. Ensure they have the necessary training and resources to handle client queries in your absence. Mentoring and delegating throughout the year makes a vacation handoff easy on everyone. Establish a clear hierarchy for decision-making and problem-solving. This empowers your team to take ownership and reduces the likelihood of issues escalating in your absence.
\n\n\n\n\n\n\n\n\n\u201cCreate a culture where everyone is empowered to make decisions and mistakes without fear. Sometimes, mistakes are the best lessons, so showing grace and allowing your team to learn from mistakes helps them become confident and self-sufficient. Eliminate the fear of failure.\u201d
\nForbes.com
Automation can be a lifesaver when you\u2019re on vacation. Use automated responses to acknowledge receipt of client queries and provide an estimated response time. This keeps your clients informed and builds in buffer time to address the issue.
\n\n\n\nAutomation Focus: Got a Woocommerce shop? The Store Vacation extension for WooCommerce allows \u201conline you\u201d to temporarily pause operations while maintaining visibility. You can ensure communication with customers and preserve search engine rankings during store downtime.
\n\n\n\nDespite all the planning and preparation, emergencies still arise. Set up an emergency contact protocol for your clients. This could be a senior team member who can be reached in case of urgent issues.
\n\n\n\n\n\n\n\n\n\u201cGive key people your phone number and tell them that if something urgent requires your participation, they have to call you. That way, you won’t worry about what’s happening in your messages and can truly turn them off for a few days.\u201d
\nPCMag
A reliable hosting provider will significantly reduce the number of support queries; you\u2019ll also have fewer worries about things going wrong while you\u2019re gone. You won\u2019t have to worry about outages when your client\u2019s marketing campaign goes viral either. With over 20+ years of experience in hosting and WordPress, our team is here to help 24 hours a day.
\n\n\n\nRocket.net offers managed WordPress hosting, which means we take care of everything: updates, backups, and security \u2013 all while you\u2019re on the beach! This leaves your team free to focus on client support, and you have more time to focus on relaxing.
\n\n\n\nRemember, every agency owner needs a vacation. By implementing these strategies, you can ensure your clients receive adequate support while you enjoy a well-deserved break \u2013 mentally and physically.
\n\n\n\nDon\u2019t let the fear of leaving your support unattended deter you from taking that much-needed vacation. After all, being well-rested means you are effective. Enjoy your vacation!
\n\n\n\n\n\n\n\nYou probably remember trolls living beneath bridges, extracting a toll from anyone wanting to pass. That\u2019s not far from the truth with today\u2019s online variant. A troll typically refers to someone who intentionally stirs up trouble. They bait the hook, and if you pull on it you pay the price.
\n\n\n\nAre your clients trolls? It seems harsh. Though honestly if you connected with your client over WhatsApp, you may be getting what you deserve. Your time and talent are valuable, so don\u2019t waste either. Should we fire these clients, or can we turn them around?
\n\n\n\nLet’s face it, every WordPress agency encounters clients who drain their time and zap their creativity. They come in many forms: micromanagers, indecisive waverers, and clients with an endless feedback loop. They leave you feeling burnt out and undervalued.
\n\n\n\nBut hey, \u201cthe client is king \u2013 or queen\u201d \u2013 they are paying you, and competition is stiff. It\u2019s not like they\u2019re trying to make your life miserable, right? Let\u2019s assume the best in them for a moment.
\n\n\n\nClients are a paradox. On one hand, seeking assistance and on the other, stumbling into obstacles. Like us, they are trying to navigate our ever-changing world of marketing, sales, and tech. Clients often find themselves lost in a maze of options and sometimes cause a little chaos. Remember too: our project is just one of the many things they are juggling.
\n\n\n\nLet\u2019s not forget, that we\u2019re also clients for someone. Are we perfect? Maybe not. Despite their occasional foibles, difficult clients can also serve as a reminder of our perseverance and our desire to learn. And they\u2019re paying us.
\n\n\n\n\n\n\n\n\n\u201cHaving a client is like any relationship. There\u2019s hope, trust, fights, even breakups. You\u2019ll meet the client\u2019s friends and family too.\u201d
\nRocket.net – Agency Tips: Guiding Clients from Tinkering to Trusting
Sometimes it\u2019s a wise move to drop unprofitable clients. It can increase efficiency in other areas and may even improve the working atmosphere in your agency. However, tread carefully \u2013 there may be other options, and client acquisition costs more than retention.
\n\n\n\nMicromanagers who nitpick every detail, clients who constantly change their minds, and those requesting endless revisions are a burden on your team. They not only steal your time and resources but also stifle creativity and lower team morale.
\n\n\n\nDon’t be afraid to fire a client \u2013 but do it professionally. Explain that your agency’s workflow might not be the best fit for their needs and recommend alternative resources. Frame it as an opportunity for them to get the service they deserve, while allowing your team to focus on projects that align with your agency’s strengths.
\n\n\n\nLetting go of a client might seem counterintuitive, but the time and energy spent keeping them happy could be better invested in attracting ideal clients. Think of it this way: a time-wasting client costs you more than their retainer. It costs you morale, creativity, and the ability to take on projects that you really like. But let\u2019s be serious, it probably costs you money, too.
\n\n\n\n\n\n\n\n\n\u201cIf the time spent with the client is wasted and unproductive, it might be time to move on. There is also an opportunity cost involved in working with a bad client. Investing extra time into a client that drains your energy will degrade your quality in other parts of the business.\u201d
\nSearchEngineJournal
Working with clients is a two-way street, and sometimes that road gets bumpy. While firing a client might seem like the quickest solution, there are several strategies you can employ to improve communication, manage expectations, and ultimately, save yourself precious time and resources. After all, client acquisition isn\u2019t cheap.
\n\n\n\n\n\n\n\n\n\u201cStudies suggest that depending on the industry you are in, acquiring a new customer can cost five to seven times more than retaining an old one.\u201d
\nForbes.com
Defined Goals & Expectations: Establish clear, measurable goals when outlining project timelines. This ensures everyone’s on the same page, minimizing delays and misunderstandings.
\n\n\n\nTailored Communication: Not all clients are created equal. If they’re detail-oriented, provide in-depth reports. If they’re big-picture focused, deliver high-level summaries with key takeaways.
\n\n\n\nClient Screening: Implement a screening process. This helps you filter out potential time-wasters who might not be a good fit for your agency.
\n\n\n\nProtecting Your Time: Consider charging call-out fees for initial consultations or visits \u2013 or costs for tinkering. This discourages casual inquiries and prioritizes serious clients who value your time and expertise.
\n\n\n\nDelegating tasks to clients can be a double-edged sword. Here’s how to do it effectively:
\n\n\n\nRemember, a little proactive planning and clear communication go a long way in saving you time and keeping your projects on track.
\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "We’ve written previous posts about the trials and tribulations of managing a WordPress agency, the reality is that it’s always difficult to manage clients and still continue grow the business.Even more challenging is during the summer months, when it should be time to get away and recharge the batteries.. but you still have an agency that seems to never sleep!\n\n\n\nWhat Do You Do About Support When You Go On Vacation?\n\n\n\nVacation time calls! But what about that constant demand for your attention? Clients need your expertise, your team needs your guidance, and your business needs your vision. But what happens when you need a break? What do you do about support when you go on vacation?\n\n\n\nTaking a vacation can be challenging. FOMO is real! No worries. With some proper planning and simple vacation strategies, you can enjoy your time off while ensuring your clients, and your service suppliers, receive the assistance they need.\n\n\n\nTL;DR You Need to Catch Your Flight, Right?\n\n\n\nGetting Ready for Your Vacation 4-Point Checklist\n\n\n\nChecklist for Service Providers\n\n\n\n1. Plan ahead: Inform clients about your vacation well in advance. Address pressing issues beforehand. Make a plan for what needs to be done on your return. If you are a client, inform your service suppliers before you jet off. Be considerate.\n\n\n\n2. Empower your team: Train your staff and team members to handle client queries; and establish a clear decision-making hierarchy. This is the perfect chance to give trainees and students more responsibility. If you are a client, appoint someone who can take over in your absence.\n\n\n\n3. Use automation: Set up automated responses to acknowledge client inquiries and provide estimated response times. Out-of-office emails are important, but are you communicating over other channels, too? WhatsApp and other chat systems shouldn\u2019t be forgotten \u2013 or do you want to be fielding messages on the beach?\n\n\n\n4. Designate an emergency contact: Assign someone to handle urgent issues. Enough said.\n\n\n\nChecklist for Clients \n\n\n\n1. Inform Your Agency: Inform whoever is taking care of your website well in advance of your vacation plans so they can prepare accordingly.\n\n\n\n2. Prioritize Your Requests: Before going on vacation, make a list of tasks that need immediate attention and inform your service provider about them.\n\n\n\n3. Be Patient: Even your agency needs a break, so responses might be slower than usual during peak vacation time.\n\n\n\n4. Use the Emergency Contact: If there\u2019s an urgent issue, don\u2019t hesitate to use the emergency contact provided by your provider. Peace of mind is key!\n\n\n\n5. Trust Your People: Trust that your staff and your service providers have you covered. They do.\n\n\n\nRemember, vacations are a time to relax and refresh. With these checklists, you can ensure a smooth transition during vacation time Enjoy your break!\n\n\n\nMy Flight is Delayed! Give Me All the Vacation Support Details\n\n\n\nVacation Support Tip: Plan Ahead\n\n\n\nThe key to ensuring seamless support while you\u2019re away is planning. Inform your clients well in advance about your vacation. This gives them ample time to bring up any pressing issues that need to be addressed before you leave.\n\n\n\n\nSchedule vacations during slower periods. Plan time off when client demands are typically lower to minimize disruptions. \n\n\n\nNotify clients in advance. Let clients know about your planned absence and provide alternative contact information.\n\n\n\nBuild in buffer time. Schedule an extra day before and after your vacation to catch up on any pending issues.\n\n\n\nSet clear boundaries. Educate clients on support hours and response times, even when you’re not on vacation. Manage expectations!\n\n\n\n\n\n“Creating an action plan of important jobs ensures your website will be ready for weeks with reduced staff. It also helps your team (and your clients) have a structured action plan for when vacation is over.”\nHubSpot.com\n\n\n\nVacation Support Tip: Empower Your Team\n\n\n\nYour team is your greatest asset. Ensure they have the necessary training and resources to handle client queries in your absence. Mentoring and delegating throughout the year makes a vacation handoff easy on everyone. Establish a clear hierarchy for decision-making and problem-solving. This empowers your team to take ownership and reduces the likelihood of issues escalating in your absence.\n\n\n\n\nHave a backup support person or team ready. Cross-train other team members or partner with another freelancer/agency to cover support during vacations. This allows for continuity of service.\n\n\n\nIf you\u2019re an agency of one, consider partnering up with another agency of one. If y\u2019all coordinate with one another during vacations, you\u2019ll be able to back one another up for family emergencies, too.\n\n\n\n\n\n\u201cCreate a culture where everyone is empowered to make decisions and mistakes without fear. Sometimes, mistakes are the best lessons, so showing grace and allowing your team to learn from mistakes helps them become confident and self-sufficient. Eliminate the fear of failure.\u201d\nForbes.com\n\n\n\nVacation Support Tip: Leverage Automation\n\n\n\nAutomation can be a lifesaver when you\u2019re on vacation. Use automated responses to acknowledge receipt of client queries and provide an estimated response time. This keeps your clients informed and builds in buffer time to address the issue.\n\n\n\n\nSet up an automated out-of-office response. Inform clients about your absence, provide emergency contact info, and set expectations for response times.\n\n\n\nUse a helpdesk, virtual assistant, or ticketing system. This allows you to triage and manage support requests even while away, delegating urgent issues to a backup.\n\n\n\n\nAutomation Focus: Got a Woocommerce shop? The Store Vacation extension for WooCommerce allows \u201conline you\u201d to temporarily pause operations while maintaining visibility. You can ensure communication with customers and preserve search engine rankings during store downtime.\n\n\n\nVacation Support Tip: Set Up an Emergency Contact\n\n\n\nDespite all the planning and preparation, emergencies still arise. Set up an emergency contact protocol for your clients. This could be a senior team member who can be reached in case of urgent issues.\n\n\n\n\nOffer limited emergency support. Define what constitutes an emergency and provide a way for clients to reach you only for critical issues.\n\n\n\nUse remote access tools. Be prepared to handle urgent matters remotely if absolutely necessary. Temporary outsourcing can provide coverage during your absence.\n\n\n\n\n\n\u201cGive key people your phone number and tell them that if something urgent requires your participation, they have to call you. That way, you won’t worry about what’s happening in your messages and can truly turn them off for a few days.\u201d\nPCMag\n\n\n\nBonus Vacation Support Tip: Use a Reliable Hosting Provider\n\n\n\nA reliable hosting provider will significantly reduce the number of support queries; you\u2019ll also have fewer worries about things going wrong while you\u2019re gone. You won\u2019t have to worry about outages when your client\u2019s marketing campaign goes viral either. With over 20+ years of experience in hosting and WordPress, our team is here to help 24 hours a day.\n\n\n\nRocket.net offers managed WordPress hosting, which means we take care of everything: updates, backups, and security \u2013 all while you\u2019re on the beach! This leaves your team free to focus on client support, and you have more time to focus on relaxing.\n\n\n\nWrapping Up: Don\u2019t Miss Your Flight!\n\n\n\nRemember, every agency owner needs a vacation. By implementing these strategies, you can ensure your clients receive adequate support while you enjoy a well-deserved break \u2013 mentally and physically. \n\n\n\nDon\u2019t let the fear of leaving your support unattended deter you from taking that much-needed vacation. After all, being well-rested means you are effective. Enjoy your vacation!\n\n\n\n\n\n\n\nStop Feeding the Trolls \u2013 What To Do About Time-Wasting Clients\n\n\n\nYou probably remember trolls living beneath bridges, extracting a toll from anyone wanting to pass. That\u2019s not far from the truth with today\u2019s online variant. A troll typically refers to someone who intentionally stirs up trouble. They bait the hook, and if you pull on it you pay the price.\n\n\n\nAre your clients trolls? It seems harsh. Though honestly if you connected with your client over WhatsApp, you may be getting what you deserve. Your time and talent are valuable, so don\u2019t waste either. Should we fire these clients, or can we turn them around?\n\n\n\nHow We Can Begin to Untangle Our Client\u2019s Web of Want\n\n\n\nLet’s face it, every WordPress agency encounters clients who drain their time and zap their creativity. They come in many forms: micromanagers, indecisive waverers, and clients with an endless feedback loop. They leave you feeling burnt out and undervalued.\n\n\n\nBut hey, \u201cthe client is king \u2013 or queen\u201d \u2013 they are paying you, and competition is stiff. It\u2019s not like they\u2019re trying to make your life miserable, right? Let\u2019s assume the best in them for a moment.\n\n\n\nClients are a paradox. On one hand, seeking assistance and on the other, stumbling into obstacles. Like us, they are trying to navigate our ever-changing world of marketing, sales, and tech. Clients often find themselves lost in a maze of options and sometimes cause a little chaos. Remember too: our project is just one of the many things they are juggling.\n\n\n\nLet\u2019s not forget, that we\u2019re also clients for someone. Are we perfect? Maybe not. Despite their occasional foibles, difficult clients can also serve as a reminder of our perseverance and our desire to learn. And they\u2019re paying us.\n\n\n\n\n\u201cHaving a client is like any relationship. There\u2019s hope, trust, fights, even breakups. You\u2019ll meet the client\u2019s friends and family too.\u201d\nRocket.net – Agency Tips: Guiding Clients from Tinkering to Trusting\n\n\n\nOption 1: You\u2019re Fired! Why Time-Wasting Clients Cost You More Than Money\n\n\n\nSometimes it\u2019s a wise move to drop unprofitable clients. It can increase efficiency in other areas and may even improve the working atmosphere in your agency. However, tread carefully \u2013 there may be other options, and client acquisition costs more than retention.\n\n\n\nThe Cost of Time-Wasting Clients\n\n\n\nMicromanagers who nitpick every detail, clients who constantly change their minds, and those requesting endless revisions are a burden on your team. They not only steal your time and resources but also stifle creativity and lower team morale.\n\n\n\nThe Art of the Polite Handoff\n\n\n\nDon’t be afraid to fire a client \u2013 but do it professionally. Explain that your agency’s workflow might not be the best fit for their needs and recommend alternative resources. Frame it as an opportunity for them to get the service they deserve, while allowing your team to focus on projects that align with your agency’s strengths.\n\n\n\nIt’s About ROI, Not Just $$$\n\n\n\nLetting go of a client might seem counterintuitive, but the time and energy spent keeping them happy could be better invested in attracting ideal clients. Think of it this way: a time-wasting client costs you more than their retainer. It costs you morale, creativity, and the ability to take on projects that you really like. But let\u2019s be serious, it probably costs you money, too.\n\n\n\n\n\u201cIf the time spent with the client is wasted and unproductive, it might be time to move on. There is also an opportunity cost involved in working with a bad client. Investing extra time into a client that drains your energy will degrade your quality in other parts of the business.\u201d\nSearchEngineJournal\n\n\n\nOption 2: Don’t Fire Them, Fix Them! Strategies for Dealing with Difficult Clients in Your Agency\n\n\n\nWorking with clients is a two-way street, and sometimes that road gets bumpy. While firing a client might seem like the quickest solution, there are several strategies you can employ to improve communication, manage expectations, and ultimately, save yourself precious time and resources. After all, client acquisition isn\u2019t cheap.\n\n\n\n\n\u201cStudies suggest that depending on the industry you are in, acquiring a new customer can cost five to seven times more than retaining an old one.\u201d\nForbes.com\n\n\n\nEffective Tactics that Build Better Clients\n\n\n\nDefined Goals & Expectations: Establish clear, measurable goals when outlining project timelines. This ensures everyone’s on the same page, minimizing delays and misunderstandings.\n\n\n\nTailored Communication: Not all clients are created equal. If they’re detail-oriented, provide in-depth reports. If they’re big-picture focused, deliver high-level summaries with key takeaways.\n\n\n\nProactive Strategies to Prevent Time-Wasting \n\n\n\nClient Screening: Implement a screening process. This helps you filter out potential time-wasters who might not be a good fit for your agency.\n\n\n\nProtecting Your Time: Consider charging call-out fees for initial consultations or visits \u2013 or costs for tinkering. This discourages casual inquiries and prioritizes serious clients who value your time and expertise.\n\n\n\nBonus Tip: Delegation Done Right\n\n\n\nDelegating tasks to clients can be a double-edged sword. Here’s how to do it effectively:\n\n\n\n\nClearly define the scope of work, responsibilities, deadlines, and communication channels. This prevents misunderstandings and unnecessary delays. \n\n\n\n\n\nOutline the task requirements, objectives, and desired outcomes. This ensures the client understands what’s expected, minimizing back-and-forth communication.\n\n\n\n\n\nDon\u2019t forget \u201cThe Why.\u201d If a client can see the reason and the benefit, they become a stakeholder, not just a cog in the machine.\n\n\n\n\nRemember, a little proactive planning and clear communication go a long way in saving you time and keeping your projects on track.\n\n\n\nAgency Challenges? Grow Your Business with a Growing Platform\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-07-24T15:09:33+00:00",
"date_modified": "2024-07-24T15:09:34+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/07/Maintaining-Agency-Balance.png",
"tags": [
"Agencies"
]
},
{
"id": "https://rocket.net/?p=6259",
"url": "https://rocket.net/blog/how-client-focused-landing-pages-can-supercharge-your-wordpress-agency/",
"title": "How Client-Focused Landing Pages Can Supercharge Your WordPress Agency",
"content_html": "\nWhat\u2019s the difference between you and your clients? Not much, really. You\u2019re all navigating the vast digital landscape, planting your flags, connecting with others, and growing your customer base.
\n\n\n\nYour clients \u2013 businesses of all shapes and sizes \u2013 are just like you; they\u2019re fellow adventurers, each carving out their own specialized corners of the market. With one difference.
\n\n\n\nAs a WordPress agency owner, you’re not only looking for clients — often you’re their trusted guide. Your clients look to you to equip them with the tools they need to thrive. That\u2019s a big responsibility; and in today’s competitive online environment, a generic one-size-fits-all product for every client just won’t cut it.
\n\n\n\nThis is where the power of niche landing pages comes in. Think of them as personalized maps and tools, specifically designed to help each client — and your agency — reach their unique digital destinations.
\n\n\n\n\n\n\n\n\n\u201cLanding pages are a must-have for any website. Whether you own an online store or are seeking new subscribers for your online service, these pages should help you collect leads and convert them into sales.\u201d
\ncodeable
Let’s face it, most websites are like Walmart \u2013 overwhelming and forgettable. Potential customers get lost in the noise, bombarded with irrelevant information, and all the one-size-fits-all products.
\n\n\n\nA niche landing page, on the other hand, is like a bespoke tailor; it listens, caters to a specific clientele, and delivers a curated selection of offerings.
\n\n\n\nHere are three ways niche landing pages help your clients (and your agency):
\n\n\n\nA niche landing page cuts through the chatter.
\n\n\n\nA niche landing page builds trust.
\n\n\n\nA niche landing page is a conversion machine.
\n\n\n\n\n\n\n\n\n\u201cNiche sites need a strategy \u2026 Your content strategy must support your niche. You can\u2019t get too detailed. If you do that correctly, SEO is automagically included.\u201d
\nRocket.net – 3 Important Steps To Building A Profitable Niche Website
While your website serves as a business card on the Internet and should represent the agency’s services and brand personality, a landing page has a very specific task. From donations to sales; from workshop registrations to memberships; each client you wish to attract has different needs.
\n\n\n\nYour website offers services \u2013 probably WordPress services \u2013 for many different types of businesses. So how do you sell your services differently to a funeral home compared with a restaurant? Fill in the blanks:
\n\n\n\nTargeting, targeting, targeting. That\u2019s your niche landing page.
\n\n\n\nBy customizing your landing pages to cater to the specific needs and concerns of each type of business, you show that you understand the industry. A niche landing page positions your services as the ideal solution for a client’s web design or marketing needs.
\n\n\n\nWould a roofer ask Siri for a WordPress developer near them? Or would they say \u201cneed new roofing website?\u201d Remember, you need to understand that industry\u2019s specific needs when it comes to their lead gen.
\n\n\n\n\n\n\n\nAs a WordPress Agency owner, creating targeted landing pages for specific niche clients is a smart strategy. Let\u2019s break down the process and explore the advantages:
\n\n\n\nYou\u2019ve already identified some niches (for example: coaches, funeral homes, roofers). Consider other potential niches relevant to your business. Each niche should have unique pain points and needs.
\n\n\n\nDevelop separate landing pages for each niche. These pages should reside within your existing website without altering the overall design. You can even use a WordPress plugin to create custom landing pages. They do not need to be in the main navigation, either.
\n\n\n\nAdvantages: Targeted messaging resonates better with specific audiences. Visitors will feel understood and more likely to engage. This is great for search, Facebook Ads, and $1/day Google PPC.
\n\n\n\nFocus on the challenges faced by each client. Make them your challenges and address these pain points. Specifically: peel the orange!
\n\n\n\nAdvantages: Solving real problems builds trust and positions you as a like-minded partner.
\n\n\n\nIt\u2019s all about content marketing. Create lead magnets related to each niche.
\n\n\n\nAdvantages: Freebies attract leads, build your email list, and establish authority. They help those clients do their job better.
\n\n\n\nAdvantages: Niche-specific SEO enables landing pages to rank higher, drive organic traffic, and convert more leads.
\n\n\n\nAdvantages: Paid ads drive targeted traffic, especially when aligned with specific landing pages. People click on ads when they are ready to act. And you can run Google ads effectively for as little as a dollar a day!
\n\n\n\nThere\u2019s your conversion.
\n\n\n\nRemember, niche landing pages don\u2019t require consistency in design (matching your existing website). Focus on the client. Your website design isn\u2019t crucial, the conversion is.
\n\n\n\nBy creating niche-specific landing pages, your clients can attract qualified leads and enhance their overall marketing strategy. So can you.
\n\n\n\n\n\n\n\n\n\u201cMost business owners and WordPress beginners don\u2019t want to spend hours learning to write code. They also don\u2019t want to hire a developer for every marketing campaign. That\u2019s where a WordPress landing page plugin comes in.\u201d
\nWPBeginner
Attention spans are shorter than ever. Whatever is on that landing page needs to connect with visitors within seconds. 3 seconds to be exact. Making an emotional connection on you niche landing page is crucial to keep visitors on your site long enough to convert.\u00a0
\n\n\n\nNiche landing pages tap into that very human need for confidence that we are understood and among like-minded people. People who understand our problems and can offer a solution.
\n\n\n\nLanding pages speak to a specific audience, understand their unique challenges, and offer a clear path toward their desired outcome. This emotional connection fosters trust, and loyalty, which ultimately drives conversions.
\n\n\n\nBy embracing the power of niche landing pages, you can become the ultimate guide for your clients. You’ll equip them with the tools they need to navigate the ever-changing digital landscape, reach their own target audience, and achieve their business goals.
\n\n\n\nSo, what are you waiting for? Get your landing page on!
\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n",
"content_text": "What\u2019s the difference between you and your clients? Not much, really. You\u2019re all navigating the vast digital landscape, planting your flags, connecting with others, and growing your customer base.\n\n\n\nYour clients \u2013 businesses of all shapes and sizes \u2013 are just like you; they\u2019re fellow adventurers, each carving out their own specialized corners of the market. With one difference.\n\n\n\nAs a WordPress agency owner, you’re not only looking for clients — often you’re their trusted guide. Your clients look to you to equip them with the tools they need to thrive. That\u2019s a big responsibility; and in today’s competitive online environment, a generic one-size-fits-all product for every client just won’t cut it.\n\n\n\nThis is where the power of niche landing pages comes in. Think of them as personalized maps and tools, specifically designed to help each client — and your agency — reach their unique digital destinations.\n\n\n\n\n\u201cLanding pages are a must-have for any website. Whether you own an online store or are seeking new subscribers for your online service, these pages should help you collect leads and convert them into sales.\u201d\ncodeable\n\n\n\nWhy Niche Landing Pages are the Alpha Page for Your Clients (and Your Agency)\n\n\n\nLet’s face it, most websites are like Walmart \u2013 overwhelming and forgettable. Potential customers get lost in the noise, bombarded with irrelevant information, and all the one-size-fits-all products.\n\n\n\nA niche landing page, on the other hand, is like a bespoke tailor; it listens, caters to a specific clientele, and delivers a curated selection of offerings.\n\n\n\nHere are three ways niche landing pages help your clients (and your agency):\n\n\n\nA niche landing page cuts through the chatter.\n\n\n\n\nIt speaks directly to your client’s niche audience and addresses their specific needs and pain points. It\u2019s direct and to the point. A niche landing page eliminates confusion. The scroll is short. This goes a long way toward fostering trust and most importantly engagement.\n\n\n\n\nA niche landing page builds trust.\n\n\n\n\nIt demonstrates your agency’s understanding of your client’s niche. This fosters a sense of confidence. People know they are in the right place. A niche landing page shows you understand a visitor\u2019s unique challenges and goals.\n\n\n\n\nA niche landing page is a conversion machine.\n\n\n\n\nBy removing distractions and presenting a clear and precise call to action, curious visitors become paying customers \u2013 in one to three clicks.\n\n\n\n\n\n\u201cNiche sites need a strategy \u2026 Your content strategy must support your niche. You can\u2019t get too detailed. If you do that correctly, SEO is automagically included.\u201d\nRocket.net – 3 Important Steps To Building A Profitable Niche Website\n\n\n\nLanding Pages Exist to Convert a Problem into a Solution\n\n\n\nWhile your website serves as a business card on the Internet and should represent the agency’s services and brand personality, a landing page has a very specific task. From donations to sales; from workshop registrations to memberships; each client you wish to attract has different needs.\n\n\n\nYour website offers services \u2013 probably WordPress services \u2013 for many different types of businesses. So how do you sell your services differently to a funeral home compared with a restaurant? Fill in the blanks:\n\n\n\n\nMessaging and Tone\n\n\n\nTiming and Seasonality\n\n\n\nType of Conversion\n\n\n\nTarget Audience\n\n\n\nFunctionality\n\n\n\n\nTargeting, targeting, targeting. That\u2019s your niche landing page.\n\n\n\nBy customizing your landing pages to cater to the specific needs and concerns of each type of business, you show that you understand the industry. A niche landing page positions your services as the ideal solution for a client’s web design or marketing needs.\n\n\n\nWould a roofer ask Siri for a WordPress developer near them? Or would they say \u201cneed new roofing website?\u201d Remember, you need to understand that industry\u2019s specific needs when it comes to their lead gen.\n\n\n\n\n\n\n\nThe Landing Page Process Explained\u00a0\n\n\n\nAs a WordPress Agency owner, creating targeted landing pages for specific niche clients is a smart strategy. Let\u2019s break down the process and explore the advantages:\n\n\n\nIdentify Your Niches:\n\n\n\nYou\u2019ve already identified some niches (for example: coaches, funeral homes, roofers). Consider other potential niches relevant to your business. Each niche should have unique pain points and needs.\n\n\n\nCreate Dedicated Landing Pages:\n\n\n\nDevelop separate landing pages for each niche. These pages should reside within your existing website without altering the overall design. You can even use a WordPress plugin to create custom landing pages. They do not need to be in the main navigation, either.\n\n\n\nAdvantages: Targeted messaging resonates better with specific audiences. Visitors will feel understood and more likely to engage. This is great for search, Facebook Ads, and $1/day Google PPC.\n\n\n\nSolve Niche-Specific Problems:\n\n\n\nFocus on the challenges faced by each client. Make them your challenges and address these pain points. Specifically: peel the orange!\n\n\n\n\nExample client coaches: focus on client acquisition, time management, or marketing strategies.\n\n\n\nExample client funeral homes: emphasize streamlining arrangements and convenient online payments.\n\n\n\nExample client roofers: highlight maintenance tips, 24/7 service, and emergency repairs.\n\n\n\n\nAdvantages: Solving real problems builds trust and positions you as a like-minded partner.\n\n\n\nOffer Valuable Freebies\n\n\n\nIt\u2019s all about content marketing. Create lead magnets related to each niche. \n\n\n\n\nCoaches: eBook on effective time management techniques.\n\n\n\nFuneral Homes: Checklist PDF for organizing all the \u201cdeath chores\u201d as widows call them.\n\n\n\nRoofers: Maintenance guide for extending product lifespan and home value.\n\n\n\n\nAdvantages: Freebies attract leads, build your email list, and establish authority. They help those clients do their job better.\n\n\n\nOptimize for Search Engines (SEO):\n\n\n\n\nBe niche-specific in your content, images, videos, and headings \u2013 speak to your client. \n\n\n\nResearch phrases \u201creal customers\u201d use on Reddit, Facebook Groups, and even in Yelp reviews.\n\n\n\nOptimize for user experience and three-second conversions \u2013 this is where speed matters.\n\n\n\nUse subdomains and custom domains to keep your visitors locked in \u2013 make the CTA clear.\n\n\n\n\nAdvantages: Niche-specific SEO enables landing pages to rank higher, drive organic traffic, and convert more leads.\n\n\n\nConnect with Google Ads:\n\n\n\n\nSet up Google Ads campaigns targeting each niche. You can be hyper-granular here! Roofers where? Coaches when? Funeral Homes for which demographic?\n\n\n\nLink your ads directly to the relevant landing pages.\n\n\n\n\nAdvantages: Paid ads drive targeted traffic, especially when aligned with specific landing pages. People click on ads when they are ready to act. And you can run Google ads effectively for as little as a dollar a day!\n\n\n\nThere\u2019s your conversion.\n\n\n\nOverall Advantages of This Approach:\n\n\n\n\nHigher Conversion Rates: Niche-specific pages resonate better and convert more often.\n\n\n\nCost-Effective: Targeted ads are more efficient than organic ones.\n\n\n\nImproved Quality Score: Relevant landing pages improve your Google Ads Quality Score.\n\n\n\nBetter User Experience: Visitors find what they\u2019re looking for quickly and easily.\n\n\n\nSegmented Analytics: Performance tracking is made easier so you can act smarter.\n\n\n\n\nRemember, niche landing pages don\u2019t require consistency in design (matching your existing website). Focus on the client. Your website design isn\u2019t crucial, the conversion is.\n\n\n\nBy creating niche-specific landing pages, your clients can attract qualified leads and enhance their overall marketing strategy. So can you.\n\n\n\n\n\u201cMost business owners and WordPress beginners don\u2019t want to spend hours learning to write code. They also don\u2019t want to hire a developer for every marketing campaign. That\u2019s where a WordPress landing page plugin comes in.\u201d\nWPBeginner\n\n\n\nWrap-Up: Why Niche Landing Pages Matter to Your Business\n\n\n\nAttention spans are shorter than ever. Whatever is on that landing page needs to connect with visitors within seconds. 3 seconds to be exact. Making an emotional connection on you niche landing page is crucial to keep visitors on your site long enough to convert.\u00a0\n\n\n\nNiche landing pages tap into that very human need for confidence that we are understood and among like-minded people. People who understand our problems and can offer a solution.\n\n\n\nLanding pages speak to a specific audience, understand their unique challenges, and offer a clear path toward their desired outcome. This emotional connection fosters trust, and loyalty, which ultimately drives conversions.\n\n\n\nBy embracing the power of niche landing pages, you can become the ultimate guide for your clients. You’ll equip them with the tools they need to navigate the ever-changing digital landscape, reach their own target audience, and achieve their business goals.\n\n\n\nSo, what are you waiting for? Get your landing page on!\n\n\n\nGrow Your Business with a Growing Platform\n\n\n\nGrow your agency with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2024-06-19T14:29:58+00:00",
"date_modified": "2024-06-19T14:29:59+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/06/landing-pages-agencies.png",
"tags": [
"Agencies"
]
}
]
}