![\"Get](\"https://no-cache.hubspot.com/cta/default/24325690/bb144053-f23d-43bf-ab00-3be0881f3db9.png\" "\\"How")
AI is transforming more than our website content. It is reshaping industries, task automation, and business operations.
\n\n\n\nIf you provide a service\u2014whether as a consultant, coach, designer, or developer\u2014you\u2019re probably wondering how to stand out when AI can do so much.
\n\n\n\nThe key lies in focusing on what AI lacks: creativity, critical thinking, and a genuine connection with your craft.
\n\n\n\nIf you want to differentiate yourself from AI, focus on what makes you human: expertise, emotional intelligence, creativity, ethics, and strategic thinking.
\n\n\n\nAI is great at processing data, but it lacks real-world experience, context, and intuition.
\n\n\n\nTo stand out, showcase case studies that highlight your problem-solving skills; share personal insights AI can\u2019t replicate.
\n\n\n\nStaying ahead of trends is crucial, too. AI relies on past data, while you can interpret this morning\u2019s developments and apply them in the afternoon.
\n\n\n\nSome ways to highlight your expertise include:
\n\n\n\nPro tip: Create an \u201cAI-Free\u201d portfolio that showcases your most innovative WordPress projects. Emphasize solutions that require human creativity and expertise.
\n\n\n\n\n\n\n\n\n\u201cContent chunking is your website\u2019s secret weapon for SEO in the age of AI. Long articles are great for subscriber content, but not for grab-and-go visibility. Instead of layers, breaking your content into focused, digestible chunks can help you rank in search results.\u201d
\nRocket.net – Why Content Chunking For Ranking AI Overviews Makes Sense
AI can analyze emotions, but it doesn\u2019t feel them. Your ability to understand clients\u2019 emotions and needs helps build trust, which is an irreplaceable asset.
\n\n\n\nUnlike AI, you can offer personalized communication, recognize unspoken concerns, and adapt based on your intuition.
\n\n\n\nOffer strategic guidance and consultation. Clients value professionals who can read between the lines.
\n\n\n\nYou provide a level of understanding AI simply cannot match. Help clients navigate the complexities around web development.
\n\n\n\nWhile AI can generate layouts, true user-centric design requires empathy and understanding. AI regurgitates existing knowledge; you create new ideas.
\n\n\n\nEmphasize human-centric UX:
\n\n\n\nAI follows patterns; people break them. Your ability to think outside the box and provide customized solutions gives you an edge.
\n\n\n\nUnlike AI, you can tailor services to each client\u2019s unique needs, apply creativity to solve non-linear problems, and offer hands-on collaboration.
\n\n\n\nWhile AI works with formulas, you bring fresh, adaptive thinking that makes a real difference.Key point: Position yourself as an AI-savvy professional who knows how to harness AI’s power while adding irreplaceable human insight.
\n\n\n\nUnlike AI, you can build lasting relationships with clients. Differentiate your services:
\n\n\n\nEmphasize Ethical and Responsible AI Integration
\n\n\n\nAI lacks a moral compass. As it becomes more prevalent, your judgment becomes even more crucial.
\n\n\n\nYou can help clients navigate ethical decisions, balance data with intuition, and provide long-term strategic foresight.
\n\n\n\nUnlike AI, which relies purely on logic, you bring value-driven decision-making that aligns with ethical considerations and the integrity of your business.
\n\n\n\nKey advantages of human-led strategy:
\n\n\n\nDevelop guidelines for responsible AI implementation in WordPress projects.
\n\n\n\nYou don\u2019t compete against Photoshop, right? Rather than competing against AI, use it to enhance efficiency while emphasizing your strengths.
\n\n\n\nAutomating repetitive tasks allows you to focus on strategy and higher-level thinking.
\n\n\n\nInstead of blindly relying on AI insights, interpret them with human expertise.
\n\n\n\nPositioning yourself as the expert who knows when to use and trust AI and when not to creates a clear value proposition.
\n\n\n\nSome smart ways to integrate AI include:
\n\n\n\nUsing AI to streamline work without losing the human touch.
\n\n\n\n\n\n\n\n\n\u201cWhile WordPress itself doesn\u2019t come with built-in AI features, it does offer something even better \u2014 a variety of plugins that can bring AI capabilities to your site. Developers are constantly creating new plugins and updating existing ones to incorporate AI features.\u201d
\nDuplicator.com
AI is a powerful tool, but it can\u2019t replace your ingenuity, connection, and adaptability.
\n\n\n\nThe best way to future-proof your services is to embrace AI where it makes sense\u2014but differentiate yourself by doing what AI can\u2019t do.
\n\n\n\nIdentify your unique strengths as a WordPress professional and start integrating AI tools strategically into your workflow.
\n\n\n\nRemember, the goal is to enhance, not replace, your human expertise.
\n\n\n\nWant to stay ahead in the AI era? Focus on creativity, strategy, and emotional intelligence to provide value AI can\u2019t replicate.
\n\n\n\nIf you’re ready to elevate your services, start implementing these strategies today!
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "AI is transforming more than our website content. It is reshaping industries, task automation, and business operations.\n\n\n\nIf you provide a service\u2014whether as a consultant, coach, designer, or developer\u2014you\u2019re probably wondering how to stand out when AI can do so much.\n\n\n\nThe key lies in focusing on what AI lacks: creativity, critical thinking, and a genuine connection with your craft.\n\n\n\nIf you want to differentiate yourself from AI, focus on what makes you human: expertise, emotional intelligence, creativity, ethics, and strategic thinking. \n\n\n\nHighlight Your Unique Expertise\n\n\n\nAI is great at processing data, but it lacks real-world experience, context, and intuition.\n\n\n\nTo stand out, showcase case studies that highlight your problem-solving skills; share personal insights AI can\u2019t replicate.\n\n\n\nStaying ahead of trends is crucial, too. AI relies on past data, while you can interpret this morning\u2019s developments and apply them in the afternoon.\n\n\n\nSome ways to highlight your expertise include:\n\n\n\n\nShowcase case studies that prove your problem-solving skills.\n\n\n\nShare personal insights that AI-generated content lacks.\n\n\n\nInterpret trends with insights on emerging web design and development trends.\n\n\n\nAdd human context to data, making it actionable and strategic.\n\n\n\n\nPro tip: Create an \u201cAI-Free\u201d portfolio that showcases your most innovative WordPress projects. Emphasize solutions that require human creativity and expertise. \n\n\n\n\n\u201cContent chunking is your website\u2019s secret weapon for SEO in the age of AI. Long articles are great for subscriber content, but not for grab-and-go visibility. Instead of layers, breaking your content into focused, digestible chunks can help you rank in search results.\u201d\nRocket.net – Why Content Chunking For Ranking AI Overviews Makes Sense\n\n\n\nLeverage Your Emotional Intelligence\n\n\n\nAI can analyze emotions, but it doesn\u2019t feel them. Your ability to understand clients\u2019 emotions and needs helps build trust, which is an irreplaceable asset.\n\n\n\nUnlike AI, you can offer personalized communication, recognize unspoken concerns, and adapt based on your intuition.\n\n\n\nOffer strategic guidance and consultation. Clients value professionals who can read between the lines.\n\n\n\nYou provide a level of understanding AI simply cannot match. Help clients navigate the complexities around web development. \n\n\n\nEmphasize Human-Centric Design and UX\n\n\n\nWhile AI can generate layouts, true user-centric design requires empathy and understanding. AI regurgitates existing knowledge; you create new ideas.\n\n\n\nEmphasize human-centric UX:\n\n\n\n\nPublish original insights that offer fresh perspectives.\n\n\n\nSpeak at industry events to showcase your team\u2019s expertise.\n\n\n\nEngage in discussions requiring critical thinking beyond the \u201cAI-generated.\u201d\n\n\n\nShare behind-the-scenes stories about your work process and decision-making.\n\n\n\n\nOffer Your Clients Bespoke, Creative Solutions\n\n\n\nAI follows patterns; people break them. Your ability to think outside the box and provide customized solutions gives you an edge.\n\n\n\nUnlike AI, you can tailor services to each client\u2019s unique needs, apply creativity to solve non-linear problems, and offer hands-on collaboration.\n\n\n\nWhile AI works with formulas, you bring fresh, adaptive thinking that makes a real difference.Key point: Position yourself as an AI-savvy professional who knows how to harness AI’s power while adding irreplaceable human insight.\n\n\n\nProvide Ongoing Support and Relationship Building\n\n\n\nUnlike AI, you can build lasting relationships with clients. Differentiate your services:\n\n\n\n\nOffer personalized support and quick problem resolution.\n\n\n\nProvide strategic advice as client needs evolve.\n\n\n\nBuild trust through consistent communication and reliability. \n\n\n\n\nEmphasize Ethical and Responsible AI Integration\n\n\n\nAI lacks a moral compass. As it becomes more prevalent, your judgment becomes even more crucial.\n\n\n\nYou can help clients navigate ethical decisions, balance data with intuition, and provide long-term strategic foresight.\n\n\n\nUnlike AI, which relies purely on logic, you bring value-driven decision-making that aligns with ethical considerations and the integrity of your business.\n\n\n\nKey advantages of human-led strategy:\n\n\n\n\nAdvise on data privacy concerns related to AI-powered tools.\n\n\n\nEnsure transparency in AI usage on client websites.\n\n\n\n\nDevelop guidelines for responsible AI implementation in WordPress projects.\n\n\n\nUse AI as a Tool, not a Replacement for Your Skills\n\n\n\nYou don\u2019t compete against Photoshop, right? Rather than competing against AI, use it to enhance efficiency while emphasizing your strengths.\n\n\n\nAutomating repetitive tasks allows you to focus on strategy and higher-level thinking.\n\n\n\nInstead of blindly relying on AI insights, interpret them with human expertise.\n\n\n\nPositioning yourself as the expert who knows when to use and trust AI and when not to creates a clear value proposition.\n\n\n\nSome smart ways to integrate AI include:\n\n\n\n\nAutomating repetitive tasks so you can focus on strategy and customer service.\n\n\n\nInterpreting AI insights with human expertise and real-world application.\n\n\n\nPositioning yourself as the AI-savvy professional who understands its limits.\n\n\n\n\nUsing AI to streamline work without losing the human touch.\n\n\n\n\n\u201cWhile WordPress itself doesn\u2019t come with built-in AI features, it does offer something even better \u2014 a variety of plugins that can bring AI capabilities to your site. Developers are constantly creating new plugins and updating existing ones to incorporate AI features.\u201d\nDuplicator.com\n\n\n\nWrapping Up\n\n\n\nAI is a powerful tool, but it can\u2019t replace your ingenuity, connection, and adaptability.\n\n\n\nThe best way to future-proof your services is to embrace AI where it makes sense\u2014but differentiate yourself by doing what AI can\u2019t do.\n\n\n\nIdentify your unique strengths as a WordPress professional and start integrating AI tools strategically into your workflow.\n\n\n\nRemember, the goal is to enhance, not replace, your human expertise.\n\n\n\nWant to stay ahead in the AI era? Focus on creativity, strategy, and emotional intelligence to provide value AI can\u2019t replicate.\n\n\n\nIf you’re ready to elevate your services, start implementing these strategies today!\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-05-02T13:26:28+00:00",
"date_modified": "2025-05-02T13:26:29+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/05/How-To-Differentiate-From-AI.png",
"tags": [
"Digital Marketing"
]
},
{
"id": "https://rocket.net/?p=6968",
"url": "https://rocket.net/blog/11-step-tutorial-simple-wordpress-website-seo-audit-guide/",
"title": "11-Step Tutorial: Simple WordPress Website SEO Audit Guide",
"content_html": "\nWordPress is one of the most popular CMS, but even the best websites need regular checkups to ensure they\u2019re running smoothly.
\n\n\n\nIf you\u2019ve been wondering how to perform an audit for your WordPress site without drowning in technical jargon, you\u2019re in the right place.
\n\n\n\nIn this 11-step guide, we\u2019ll break it down SEO auditing so you can identify issues, fix them, and set your site up for success in 2025.
\n\n\n\nWhy 11 and not 10? Apollo 11 was the first rocket to land people on the moon. 11: it\u2019s a rocket thing!
\n\n\n\nImagine your website is your car. If you\u2019ve got a clunker, imagine your website is a Ferrari. You wouldn\u2019t drive for years without checking the engine or changing the oil, right?
\n\n\n\nJust like that Ferrari, your WordPress site needs periodic audits to ensure it\u2019s running smoothly. A well-maintained site is faster, more secure, and better optimized for search engines.
\n\n\n\nIf your website doesn\u2019t work, you can\u2019t make any sales. A well-maintained website doesn\u2019t break down. A well-maintained website is better.
\n\n\n\nThe most successful SEO strategies aren’t about chasing algorithms. They’re about building a strong technical foundation and creating content that serves your audience’s needs.
\n\n\n\nBefore diving into the nitty-gritty, let\u2019s gather some essential tools. Many are free and beginner-friendly. Here are some of our faves:
\n\n\n\nGoogle Search Console and Microsoft Webmaster Tools: These are your go-to tools for understanding how search engines view your site. They highlight indexing issues, performance metrics, and more. Both tools are free. Google only has 85% of the market in the US, so use both of them.
\n\n\n\nWordPress Plugins: Plugins like Yoast and Rank Math are invaluable for spotting SEO and performance issues. WP-Optimize can help you with core web vitals. Antispam Bee helps keep the paparazzi away from that Ferrari you\u2019re driving.
\n\n\n\nScreaming Frog SEO Spider: This is a powerful tool for crawling your website and uncovering technical issues from missing H1s to misplaced canonical tags. The free version does a lot!
\n\n\n\nPageSpeed Insights: Google\u2019s free tool to analyze your site\u2019s speed and suggest optimizations.
\n\n\n\nSemrush: Both paid and free versions are perfect for keyword research, site audits, and competitive analysis. The free version allows you one project so it\u2019s a good place to start.
\n\n\n\nWhile paid tools can offer deeper insights, the fundamental health of your website can be assessed using free tools. Start there.
\n\n\n\nNo one likes being stuck in the slow lane. A slow website can frustrate visitors and hurt your search rankings. Use tools like PageSpeed Insights to assess your loading times. Focus on three things to start:
\n\n\n\nSpeed matters. A delay of even a few seconds can significantly impact user experience and conversions.
\n\n\n\n\n\n\n\n\n\u201cRocket.net handles the speed of the server. Caching plugins handle the experience, and how the browser is instructed to handle loading as your page is rendered.\u201d
\nRocket.net – Rocket Still Recommends Caching Plugins \u2013 Though It\u2019s Really About Optimization
Google\u2019s Core Web Vitals are about more than speed. They focus on the user experience. Once your page has loaded, make sure people stay for a while.
\n\n\n\n\n\n\n\n\n\u201cCore Web Vitals are about more than just fast-loading websites \u2013 they are about websites that deliver. It all comes down to UX \u2014 having your websites load quickly so people can do what they need to.\u201d
\nRocket.net – Significance Of TTFB \u2013 The Most Important Metric That Nobody Thinks Of For Core Web Vitals
Website security isn\u2019t an option \u2014 it\u2019s essential. Think of security as locking your car’s doors and taking the keys before leaving it in the parking lot. Here\u2019s what to check:
\n\n\n\nUpdate Everything: Regularly. Keep your WordPress version, themes, and plugins up to date. Out-of-date software is a security risk.
\n\n\n\nInstall a Security Plugin: Use plugins to scan for vulnerabilities and block threats. Ensure your hosting provider prioritizes security, too.
\n\n\n\nUse Strong Passwords: Ensure all users have secure, unique passwords that are regularly changed. Enable HTTPS: If you haven\u2019t (really?) already, install an SSL certificate to encrypt data.
\n\n\n\n\n\n\n\n\n\u201cChoose a website host who prioritizes security and protects your clients out of the box without any special configurations needed.\u201d
\nRocket.net – How To Ensure Security With Your Agency\u2019s WordPress Hosting
A well-organized website is easier for people to use. A well-structured website is at the heart of good SEO. It\u2019s a win-win. Start with these basics:
\n\n\n\nPermalink Settings: Ensure your URLs are clean and descriptive (e.g., “/blog/seo-tips” instead of “/?p=123”).
\n\n\n\nSitemaps: Use plugins like Yoast or Rank Math to generate an XML sitemap and submit it to Google Search Console and Bing Webmaster Tools. Indexing changes daily. Don\u2019t submit and forget. Check-in once a week to see if pages need to be manually submitted.
\n\n\n\nBreadcrumbs: Enable breadcrumbs for better navigation and SEO benefits.
\n\n\n\nOrphans in the Storm: Are all your pages (except for Landing Pages) connected to another page?
\n\n\n\nWith most users browsing on mobile devices, ensuring your site is mobile-friendly is non-negotiable. It\u2019s 2025. The \u201cmobile moment\u201d happened a decade ago.
\n\n\n\n\n\n\n\n\n\u201cWeb accessibility means ensuring everyone can access and use your website. It\u2019s a legal requirement in many places. The ADA requires many websites to be accessible. An accessible website benefits everyone.\u201d
\nRocket.net – Comprehensive Accessibility for WordPress Agencies
While plugins and themes add functionality, they can also slow down your site or introduce vulnerabilities. Review:
\n\n\n\n\n\n\n\n\n\u201cWordPress is a platform for various websites, including niche blogs, online shops, portfolios, and lifestyle magazines. Each theme is tailored to cater to specific markets, and your selected theme should enhance your website\u2019s content \u2013 not compete with it.\u201d
\nRocket.net – Top 5 Considerations For Picking The Best WordPress Theme
Broken links frustrate users and harm your SEO. Use tools like Broken Link Checker or Screaming Frog to identify where you\u2019re bleeding traffic.
\n\n\n\nInternal Links: Fix or redirect broken links within your site. Internal links are SEO gold.
\n\n\n\nExternal Links: Replace or update outdated links to other websites.
\n\n\n\n\n\n\n\n\n\u201cA quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible, as of October 2023.\u201d
\nPew Research
Data is your best friend when auditing a website. Use tools like Google Analytics or Matomo to understand who visits your website and what they do.
\n\n\n\nContent is the heart of your website. But is it working for you? Here\u2019s how to find out:
\n\n\n\nContent isn\u2019t just about keywords. It\u2019s about creating value for your audience.
\n\n\n\n\n\n\n\n\n\u201cGoogle is prioritising high-quality, original content over low-quality, unoriginal content. Websites that produce informative, in-depth, and trustworthy content are being rewarded, while those relying on thin, keyword-stuffed, or AI-generated content are being penalised.\u201d
\nRocket.net – What the Google March 2024 Core Update Taught Everyone
Your keywords guide search engines to understand your content. They are kind of a big deal for your SEO, but they\u2019re not the A&O of SEO. Don\u2019t panic. Here\u2019s how to incorporate keywords into your audit:
\n\n\n\nThe best keywords aren’t always the most obvious ones. Think about how your customers actually talk about their problems.
\n\n\n\nNow that your website is ready, check to see if search engines can see it. For that, your sitemaps can help. Step 11 is the longest, because, well, visibility is kind of a big deal, right?
\n\n\n\nCreate both XML and HTML sitemaps. The XML sitemap is like a blueprint for search engines, while the HTML sitemap helps human visitors find their way around. Make sure to:
\n\n\n\nThink of robots.txt as instructions for search engine visitors. It tells them which rooms (pages) they can enter and which ones are off-limits. Place it in your root directory and keep it simple:
\n\n\n\nJust because you published a page doesn’t mean it’s in Google’s or Bing\u2019s index. Check your coverage and look for:
\n\n\n\nDon’t panic if you see indexing issues — they’re normal. Focus on fixing the most important pages first and work your way down the list.
\n\n\n\nConducting an audit might seem daunting but breaking it into manageable steps makes it straightforward. Spend ten minutes daily, and you\u2019ve done a weekly hour-long audit before you know it.
\n\n\n\nBy addressing speed, security, structure, content, and usability, you\u2019ll create a WordPress site that\u2019s both user-friendly and search-engine ready. Now, that\u2019s what we call SEO Auditing.
\n\n\n\nAn SEO audit isn\u2019t a one-time task. Regular checkups are key to maintaining a healthy, high-performing website.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "WordPress is one of the most popular CMS, but even the best websites need regular checkups to ensure they\u2019re running smoothly.\n\n\n\nIf you\u2019ve been wondering how to perform an audit for your WordPress site without drowning in technical jargon, you\u2019re in the right place.\n\n\n\nIn this 11-step guide, we\u2019ll break it down SEO auditing so you can identify issues, fix them, and set your site up for success in 2025.\n\n\n\nWhy 11 and not 10? Apollo 11 was the first rocket to land people on the moon. 11: it\u2019s a rocket thing!\n\n\n\nThink of Your Website as Your Car \u2014 It Needs Regular Maintenance\n\n\n\nImagine your website is your car. If you\u2019ve got a clunker, imagine your website is a Ferrari. You wouldn\u2019t drive for years without checking the engine or changing the oil, right?\n\n\n\nJust like that Ferrari, your WordPress site needs periodic audits to ensure it\u2019s running smoothly. A well-maintained site is faster, more secure, and better optimized for search engines. \n\n\n\nIf your website doesn\u2019t work, you can\u2019t make any sales. A well-maintained website doesn\u2019t break down. A well-maintained website is better.\n\n\n\nThe most successful SEO strategies aren’t about chasing algorithms. They’re about building a strong technical foundation and creating content that serves your audience’s needs.\n\n\n\nTools You\u2019ll Need for Your WordPress Site Audit\n\n\n\nBefore diving into the nitty-gritty, let\u2019s gather some essential tools. Many are free and beginner-friendly. Here are some of our faves:\n\n\n\nGoogle Search Console and Microsoft Webmaster Tools: These are your go-to tools for understanding how search engines view your site. They highlight indexing issues, performance metrics, and more. Both tools are free. Google only has 85% of the market in the US, so use both of them.\n\n\n\nWordPress Plugins: Plugins like Yoast and Rank Math are invaluable for spotting SEO and performance issues. WP-Optimize can help you with core web vitals. Antispam Bee helps keep the paparazzi away from that Ferrari you\u2019re driving.\n\n\n\nScreaming Frog SEO Spider: This is a powerful tool for crawling your website and uncovering technical issues from missing H1s to misplaced canonical tags. The free version does a lot!\n\n\n\nPageSpeed Insights: Google\u2019s free tool to analyze your site\u2019s speed and suggest optimizations.\n\n\n\nSemrush: Both paid and free versions are perfect for keyword research, site audits, and competitive analysis. The free version allows you one project so it\u2019s a good place to start.\n\n\n\nWhile paid tools can offer deeper insights, the fundamental health of your website can be assessed using free tools. Start there.\n\n\n\nStep 1: Check Your Website\u2019s Speed\n\n\n\nNo one likes being stuck in the slow lane. A slow website can frustrate visitors and hurt your search rankings. Use tools like PageSpeed Insights to assess your loading times. Focus on three things to start:\n\n\n\n\nEnabling Caching: Plugins can speed up your site by caching pages. We include WP-Rocket for free!\n\n\n\nMinimizing Code: Compress and clean up your CSS, JavaScript, and HTML.\n\n\n\n\nSpeed matters. A delay of even a few seconds can significantly impact user experience and conversions.\n\n\n\n\n\u201cRocket.net handles the speed of the server. Caching plugins handle the experience, and how the browser is instructed to handle loading as your page is rendered.\u201d\nRocket.net – Rocket Still Recommends Caching Plugins \u2013 Though It\u2019s Really About Optimization\n\n\n\nStep 2: Test Your Website\u2019s Core Web Vitals\n\n\n\nGoogle\u2019s Core Web Vitals are about more than speed. They focus on the user experience. Once your page has loaded, make sure people stay for a while.\n\n\n\n\n\u201cCore Web Vitals are about more than just fast-loading websites \u2013 they are about websites that deliver. It all comes down to UX \u2014 having your websites load quickly so people can do what they need to.\u201d\nRocket.net – Significance Of TTFB \u2013 The Most Important Metric That Nobody Thinks Of For Core Web Vitals\n\n\n\nStep 3: Secure Your WordPress Site\n\n\n\nWebsite security isn\u2019t an option \u2014 it\u2019s essential. Think of security as locking your car’s doors and taking the keys before leaving it in the parking lot. Here\u2019s what to check:\n\n\n\nUpdate Everything: Regularly. Keep your WordPress version, themes, and plugins up to date. Out-of-date software is a security risk.\n\n\n\nInstall a Security Plugin: Use plugins to scan for vulnerabilities and block threats. Ensure your hosting provider prioritizes security, too.\n\n\n\nUse Strong Passwords: Ensure all users have secure, unique passwords that are regularly changed. Enable HTTPS: If you haven\u2019t (really?) already, install an SSL certificate to encrypt data.\n\n\n\n\n\u201cChoose a website host who prioritizes security and protects your clients out of the box without any special configurations needed.\u201d\nRocket.net – How To Ensure Security With Your Agency\u2019s WordPress Hosting\n\n\n\nStep 4: Review Your Website\u2019s Structure\n\n\n\nA well-organized website is easier for people to use. A well-structured website is at the heart of good SEO. It\u2019s a win-win. Start with these basics:\n\n\n\nPermalink Settings: Ensure your URLs are clean and descriptive (e.g., “/blog/seo-tips” instead of “/?p=123”).\n\n\n\nSitemaps: Use plugins like Yoast or Rank Math to generate an XML sitemap and submit it to Google Search Console and Bing Webmaster Tools. Indexing changes daily. Don\u2019t submit and forget. Check-in once a week to see if pages need to be manually submitted.\n\n\n\nBreadcrumbs: Enable breadcrumbs for better navigation and SEO benefits.\n\n\n\nOrphans in the Storm: Are all your pages (except for Landing Pages) connected to another page?\n\n\n\nStep 5: Evaluate (Mobile) Usability\n\n\n\nWith most users browsing on mobile devices, ensuring your site is mobile-friendly is non-negotiable. It\u2019s 2025. The \u201cmobile moment\u201d happened a decade ago.\n\n\n\n\nResponsive Design: Your site should look good and function properly on all screens.\n\n\n\nTap Targets: Buttons and links should be easy to click with a finger.\n\n\n\nReadability: Ensure fonts are large enough, content is spaced well, and contrast is user-friendly.\n\n\n\nOverall Accessibility and Sustainability: How does your site measure up?\n\n\n\n\n\n\u201cWeb accessibility means ensuring everyone can access and use your website. It\u2019s a legal requirement in many places. The ADA requires many websites to be accessible. An accessible website benefits everyone.\u201d\nRocket.net – Comprehensive Accessibility for WordPress Agencies\n\n\n\nStep 6: Audit Your Plugins and Themes\n\n\n\nWhile plugins and themes add functionality, they can also slow down your site or introduce vulnerabilities. Review:\n\n\n\n\nInactive Plugins: Delete plugins you\u2019re not using.\n\n\n\nQuality Over Quantity: Avoid bloating your site with unnecessary plugins.\n\n\n\nTheme Updates: Use a reliable, well-supported theme and keep it updated.\n\n\n\nPage Builders: Are you using a page builder where blocks would do the same job? Why?\n\n\n\n\n\n\u201cWordPress is a platform for various websites, including niche blogs, online shops, portfolios, and lifestyle magazines. Each theme is tailored to cater to specific markets, and your selected theme should enhance your website\u2019s content \u2013 not compete with it.\u201d\nRocket.net – Top 5 Considerations For Picking The Best WordPress Theme\n\n\n\nStep 7: Check for Broken Links\n\n\n\nBroken links frustrate users and harm your SEO. Use tools like Broken Link Checker or Screaming Frog to identify where you\u2019re bleeding traffic.\n\n\n\nInternal Links: Fix or redirect broken links within your site. Internal links are SEO gold.\n\n\n\nExternal Links: Replace or update outdated links to other websites.\n\n\n\n\n\u201cA quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible, as of October 2023.\u201d\nPew Research\n\n\n\nStep 8: Monitor Analytics\n\n\n\nData is your best friend when auditing a website. Use tools like Google Analytics or Matomo to understand who visits your website and what they do.\n\n\n\n\nTraffic Sources: Where are your visitors coming from?\n\n\n\nBehavior: Which pages are they visiting and how long do they stay?\n\n\n\nConversions: Are users taking desired actions, like filling out a form or making a purchase?\n\n\n\n\nStep 9: Assess Your Content\n\n\n\nContent is the heart of your website. But is it working for you? Here\u2019s how to find out:\n\n\n\n\nCheck for Duplicate Content: Tools like Screaming Frog can identify duplicates that might confuse search engines. That said, duplicate content is better than no content.\n\n\n\nReview Metadata: Ensure each page has a unique title tag and meta description that includes relevant keywords. Hot tip: Bing still uses the meta keywords tag. You should, too.\n\n\n\nUpdate Old Posts: Refresh outdated content to keep it relevant.\n\n\n\n\nContent isn\u2019t just about keywords. It\u2019s about creating value for your audience.\n\n\n\n\n\u201cGoogle is prioritising high-quality, original content over low-quality, unoriginal content. Websites that produce informative, in-depth, and trustworthy content are being rewarded, while those relying on thin, keyword-stuffed, or AI-generated content are being penalised.\u201d\nRocket.net – What the Google March 2024 Core Update Taught Everyone\n\n\n\nStep 10: Optimise Your Website for Keywords\n\n\n\nYour keywords guide search engines to understand your content. They are kind of a big deal for your SEO, but they\u2019re not the A&O of SEO. Don\u2019t panic. Here\u2019s how to incorporate keywords into your audit:\n\n\n\n\nKeyword Placement: Use keywords naturally in titles, headers, and content.\n\n\n\nFocus on Intent: Prioritise terms that align with what your audience is searching for.\n\n\n\nTrack Performance: Monitor keyword rankings to see what\u2019s working and where you can improve.\n\n\n\n\nThe best keywords aren’t always the most obvious ones. Think about how your customers actually talk about their problems.\n\n\n\nStep 11: Checking Your Site’s Visibility\n\n\n\nNow that your website is ready, check to see if search engines can see it. For that, your sitemaps can help. Step 11 is the longest, because, well, visibility is kind of a big deal, right?\n\n\n\nCreate both XML and HTML sitemaps. The XML sitemap is like a blueprint for search engines, while the HTML sitemap helps human visitors find their way around. Make sure to:\n\n\n\n\nSubmit your XML sitemap to Google Search Console and Bing.\n\n\n\nKeep your sitemaps updated as your site grows.\n\n\n\nInclude all important pages but exclude unnecessary ones.\n\n\n\n\nThe robots.txt File: Your Digital Welcome Mat\n\n\n\nThink of robots.txt as instructions for search engine visitors. It tells them which rooms (pages) they can enter and which ones are off-limits. Place it in your root directory and keep it simple:\n\n\n\n\nBlock access to private areas.\n\n\n\nGuide crawlers to your important content.\n\n\n\nPoint to your sitemap location.\n\n\n\n\nFinding those Pesky Indexing Issues\n\n\n\nJust because you published a page doesn’t mean it’s in Google’s or Bing\u2019s index. Check your coverage and look for:\n\n\n\n\nPages marked as “not indexed”\n\n\n\nRedirect chains that need cleaning up\n\n\n\nDuplicate content issues\n\n\n\nMobile usability problems\n\n\n\n\nDon’t panic if you see indexing issues — they’re normal. Focus on fixing the most important pages first and work your way down the list.\n\n\n\nWrapping Up Your WordPress Website Audit\n\n\n\nConducting an audit might seem daunting but breaking it into manageable steps makes it straightforward. Spend ten minutes daily, and you\u2019ve done a weekly hour-long audit before you know it.\n\n\n\nBy addressing speed, security, structure, content, and usability, you\u2019ll create a WordPress site that\u2019s both user-friendly and search-engine ready. Now, that\u2019s what we call SEO Auditing.\n\n\n\nAn SEO audit isn\u2019t a one-time task. Regular checkups are key to maintaining a healthy, high-performing website.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-04-09T13:54:43+00:00",
"date_modified": "2025-04-09T13:54:44+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/04/WordPress-Website-SEO-Audit.png",
"tags": [
"SEO"
]
},
{
"id": "https://rocket.net/?p=6908",
"url": "https://rocket.net/blog/how-to-create-killer-landing-pages-that-convert-like-crazy/",
"title": "How to Create Killer Landing Pages That Convert Like Crazy",
"content_html": "\nSo. You want to get conversions? Then stop sending people to your homepage.
\n\n\n\nYour homepage is an overview of what you have to offer. It\u2019s a billboard with teasers leading to other pages. On the whole, it\u2019s not very interesting; your homepage is one page of many on your site.
\n\n\n\nA landing page, on the other hand, is uniquely interesting. If your website is your love life, landing pages are your first date, marriage, and your kids.
\n\n\n\nLanding pages focus on a specific promotion or offer. Landing pages get you leads and make your sales. Landing pages are where you send your ad traffic. Use your homepage to increase traffic and visibility, but use your landing pages to create leads and make sales.
\n\n\n\nSound good? Okay, let\u2019s see how you can make a landing page that converts!
\n\n\n\n\n\n\n\n\n\u201cLanding page copywriting that communicates benefits helps visitors understand why your offering matters to them and is more likely to drive conversions than merely listing features.\u201d
\nSemrush
*You don\u2019t want your landing page found in the SERPs if your conversion tracking is running over Google Ads, or Facebook Ads.
\n\n\n\n\n\n\n\n\n\u201cLanding Pages exist to convert a problem into a solution. From donations to sales; from workshop registrations to memberships; a landing page has a very specific task.\u201d
\nRocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency
Your homepage is one page of your website. Take a look at the SERPs though — most of those are content pages. Google and Bing are interested in ranking content pages — not homepages.
\n\n\n\nYour homepage serves as a hub for exploration. That\u2019s pretty much it. Unless your website is a one-pager, the homepage isn\u2019t where the money changes hands. Think if it as a lobby to your business. It isn\u2019t the place you stay. You choose a room: dining room for dinner, living room for football, bedroom for sleeping.
\n\n\n\nOkay, so landing pages are essential for all those marketing efforts \u2013 you get that. How, specifically, can you use landing pages in your marketing? Here are some examples:
\n\n\n\nLanding pages are designed to collect data from potential customers. You offer something valuable (like an ebook, webinar, or discount) in exchange for contact details.
\n\n\n\nLanding pages are built to drive conversions, which often means sales. You present a specific product or service, highlight its benefits, and include a clear call to action (e.g., “Buy Now,” “Get a Quote”).
\n\n\n\nLanding pages allow you to segment your audience and tailor your email campaigns. You can create different landing pages for each unique offer, or target specific audiences. Without stating the obvious, it\u2019s important that leads from each landing page are directed in different automations.
\n\n\n\nWhen running social media ads, promotions, or PPC campaigns, landing pages provide a dedicated destination. This ensures visitors see the most relevant information and are more likely to take action.
\n\n\n\nEffective landing pages bring leads. You have to make sure they work, though. So stay focused. Your landing page must be dedicated. It should make it easier for customers to find what they need and complete a task, as well as for you to track conversions.
\n\n\n\nHow do you create landing pages that actually convert? Let’s break it down.
\n\n\n\nNot everyone is an artist \u2013 we get it \u2013 but your landing page needs basic design elements that anyone can put together with the block editor. Landing pages are a case in point for \u201cless is more.\u201d Think of how many people will come to it because of an ad on mobile.
\n\n\n\nAbove the fold:
\n\n\n\nImmediately below the fold:
\n\n\n\nReminder: As people scroll down your page, the chance of losing them increases. Do not just have a CTA button above the fold. Place them within view at the top, the middle, and most importantly at the bottom of your landing page.
\n\n\n\n\n\n\n\n\n\u201cUnlike most web pages, a landing page typically has no navigation features. It is a place to stop, \u2026 it’s a bit like an air terminal. (Before and after a flight) passengers have to walk by the shops. That’s kind of the idea.\u201d
\nMailchimp
Creating great landing pages is an ongoing process. Focus on your audience, keep things clear, and constantly test – then you can transform those clicks into customers.
\n\n\n\nIf you need some more help, hop on over to canva.com; they offer thousands of landing page ideas like this one:
\n\n\n\n![\"landing](\"https://rocket.net/wp-content/uploads/2025/02/landing-pages-website-example-leadgen.jpg\" "\\"How")
Make sure your CTAs work. Try the landing page on your mobile device. Try it in Chrome, Safari, and Firefox. Fill out the form and make sure it works. Ask your friend to do it. Ask another friend. There\u2019s nothing worse than doing all of this work (and dropping $$ on ads) when you didn\u2019t thoroughly test your system.
\n\n\n\nAre you looking for a simple, free solution or a comprehensive plugin with advanced features? There\u2019s probably a landing page plugin that fits your needs. Seedpod has a list of landing page plugins you might like. But again, they need to be simple and clean.
\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n",
"content_text": "So. You want to get conversions? Then stop sending people to your homepage. \n\n\n\nYour homepage is an overview of what you have to offer. It\u2019s a billboard with teasers leading to other pages. On the whole, it\u2019s not very interesting; your homepage is one page of many on your site. \n\n\n\nA landing page, on the other hand, is uniquely interesting. If your website is your love life, landing pages are your first date, marriage, and your kids. \n\n\n\nLanding pages focus on a specific promotion or offer. Landing pages get you leads and make your sales. Landing pages are where you send your ad traffic. Use your homepage to increase traffic and visibility, but use your landing pages to create leads and make sales. \n\n\n\nSound good? Okay, let\u2019s see how you can make a landing page that converts!\n\n\n\n\n\u201cLanding page copywriting that communicates benefits helps visitors understand why your offering matters to them and is more likely to drive conversions than merely listing features.\u201d\nSemrush\n\n\n\nTL;DR: The Landing Page Creation Process\n\n\n\n\nIdentify Niches: Select specific industries with unique needs.\n\n\n\nCreate Dedicated Pages: Develop separate landing pages for each niche within your website. Reminder: these aren\u2019t your Content Hub Pages. They shouldn\u2019t be navigable in your main menu. (Especially for PPC).\n\n\n\nAddress Niche-Specific Problems\n\n\n\nOffer Valuable Presale Freebies: Lead generation works!\n\n\n\nOptimize for SEO — only IF your landing page is not connected to a paid marketing campaign.*\n\n\n\nConnect with Google Ads, Social Media Ads, or Email Marketing Campaigns.\n\n\n\n\n*You don\u2019t want your landing page found in the SERPs if your conversion tracking is running over Google Ads, or Facebook Ads.\n\n\n\n\n\u201cLanding Pages exist to convert a problem into a solution. From donations to sales; from workshop registrations to memberships; a landing page has a very specific task.\u201d\nRocket.net – How Client-Focused Landing Pages Can Supercharge Your WordPress Agency\n\n\n\nWhy Your Homepage Is Not a Landing Page\n\n\n\nYour homepage is one page of your website. Take a look at the SERPs though — most of those are content pages. Google and Bing are interested in ranking content pages — not homepages. \n\n\n\nYour homepage serves as a hub for exploration. That\u2019s pretty much it. Unless your website is a one-pager, the homepage isn\u2019t where the money changes hands. Think if it as a lobby to your business. It isn\u2019t the place you stay. You choose a room: dining room for dinner, living room for football, bedroom for sleeping.\n\n\n\nOkay, so landing pages are essential for all those marketing efforts \u2013 you get that. How, specifically, can you use landing pages in your marketing? Here are some examples:\n\n\n\nCreate Landing Pages for Leads\n\n\n\nLanding pages are designed to collect data from potential customers. You offer something valuable (like an ebook, webinar, or discount) in exchange for contact details.\n\n\n\n\nExample: You’re offering a free guide to social media marketing. Instead of sending people to your homepage, you direct them to a landing page. There is a summary of the guide, and a simple form to collect their name and email. \n\n\n\n\nCreate Landing Pages for Sales\n\n\n\nLanding pages are built to drive conversions, which often means sales. You present a specific product or service, highlight its benefits, and include a clear call to action (e.g., “Buy Now,” “Get a Quote”).\n\n\n\n\nExample: You’re running a promotion on a new WordPress plugin. You create a landing page showcasing the features and benefits and offer a limited-time discount. This is more effective than sending people to the main page of your online shop.\n\n\n\n\nCreate Landing Pages for Email Marketing\n\n\n\nLanding pages allow you to segment your audience and tailor your email campaigns. You can create different landing pages for each unique offer, or target specific audiences. Without stating the obvious, it\u2019s important that leads from each landing page are directed in different automations. \n\n\n\n\nExample: Create one landing page for people interested in your beginner’s guide and another for advanced users. This allows you to send more relevant emails to each group, increasing engagement, and the likelihood of a sale.\n\n\n\n\nCreate Landing Pages for Social Media Marketing:\n\n\n\nWhen running social media ads, promotions, or PPC campaigns, landing pages provide a dedicated destination. This ensures visitors see the most relevant information and are more likely to take action.\n\n\n\n\nExample: You’re running a Facebook ad for a free trial of your software, directing clicks to a landing page specifically designed for that offer. This increases the chance of a conversion.\n\n\n\n\nEffective Landing Pages Bring Leads\n\n\n\nEffective landing pages bring leads. You have to make sure they work, though. So stay focused. Your landing page must be dedicated. It should make it easier for customers to find what they need and complete a task, as well as for you to track conversions.\n\n\n\n\nIncrease conversion rates: By focusing on one (1) specific offer and audience.\n\n\n\nImprove lead generation: By capturing contact information effectively.\n\n\n\nMeasure campaign performance: By tracking the results of each landing page.\n\n\n\nEnhance brand consistency: By creating a cohesive experience across different marketing channels.\n\n\n\n\nCrafting the Perfect Landing Page\n\n\n\nHow do you create landing pages that actually convert? Let’s break it down.\n\n\n\nFirst, know your audience.\n\n\n\n\nWhat are their pain points? \n\n\n\nWhat are they hoping to achieve? \n\n\n\nTailor your message to resonate with their needs. \n\n\n\nDon’t just shout about your features; explain the benefits they’ll receive.\n\n\n\n\nKeep it concise and focused.\n\n\n\n\nLanding pages aren’t the place to find more than one CTA. \n\n\n\nHighlight your core offering and make the call to action crystal clear. \n\n\n\n“Sign Up Free,” “Get Your Discount,” “Download Now.” \n\n\n\nNo ambiguity allowed!\n\n\n\n\nSocial proof is powerful.\n\n\n\n\nInclude testimonials, reviews, or case studies to build trust and credibility. \n\n\n\nSeeing that others have benefited from your offer makes potential customers more confident in their decision.\n\n\n\n\nA/B test everything.\n\n\n\n\nDon’t assume you’ve nailed it on the first try. \n\n\n\nRemember, change one thing. That\u2019s an A/B test.\n\n\n\nExperiment with different headlines, images, and call-to-action buttons. \n\n\n\nData will tell you what works best.\n\n\n\n\nStructure and design matters\n\n\n\n\nA clean, uncluttered layout is crucial. \n\n\n\nUse visuals strategically to draw attention to key elements rather than distract from them.\n\n\n\nEnsure your page is mobile-friendly. 60% of your traffic comes from smartphones. \n\n\n\n\nNot everyone is an artist \u2013 we get it \u2013 but your landing page needs basic design elements that anyone can put together with the block editor. Landing pages are a case in point for \u201cless is more.\u201d Think of how many people will come to it because of an ad on mobile.\n\n\n\nThe 8 Critical Elements of a Landing Page\n\n\n\nAbove the fold:\n\n\n\n\nLogo\n\n\n\nHeadline & Subline\n\n\n\nHero Shot\n\n\n\nPresentation of the UVPs\n\n\n\nPrice\n\n\n\nCall-to-Action Element\n\n\n\n\nImmediately below the fold:\n\n\n\n\nReason Why\n\n\n\nTestimonials and Trust Elements\n\n\n\nCall-to-Action Element\n\n\n\n\nReminder: As people scroll down your page, the chance of losing them increases. Do not just have a CTA button above the fold. Place them within view at the top, the middle, and most importantly at the bottom of your landing page.\n\n\n\n\n\u201cUnlike most web pages, a landing page typically has no navigation features. It is a place to stop, \u2026 it’s a bit like an air terminal. (Before and after a flight) passengers have to walk by the shops. That’s kind of the idea.\u201d\nMailchimp\n\n\n\nCreating great landing pages is an ongoing process. Focus on your audience, keep things clear, and constantly test – then you can transform those clicks into customers.\n\n\n\nIf you need some more help, hop on over to canva.com; they offer thousands of landing page ideas like this one:\n\n\n\n\n\n\n\nTest. Test. Test. And Test Again.\n\n\n\nMake sure your CTAs work. Try the landing page on your mobile device. Try it in Chrome, Safari, and Firefox. Fill out the form and make sure it works. Ask your friend to do it. Ask another friend. There\u2019s nothing worse than doing all of this work (and dropping $$ on ads) when you didn\u2019t thoroughly test your system.\n\n\n\nNeed a Landing Page Plugin?\n\n\n\nAre you looking for a simple, free solution or a comprehensive plugin with advanced features? There\u2019s probably a landing page plugin that fits your needs. Seedpod has a list of landing page plugins you might like. But again, they need to be simple and clean.\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-02-21T14:49:33+00:00",
"date_modified": "2025-02-21T14:49:33+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/02/Killer-Landing-Pages.png",
"tags": [
"Digital Marketing"
]
},
{
"id": "https://rocket.net/?p=6898",
"url": "https://rocket.net/blog/top-6-seo-fixes-for-content-decay/",
"title": "Top 6 SEO Fixes for Content Decay (That Won\u2019t Break the Bank)",
"content_html": "\nContent decay is like tooth decay \u2014 it doesn\u2019t happen overnight. It is the gradual decline of your organic search traffic and rankings. Sometimes it\u2019s a result of poor hygiene and sometimes it\u2019s just genes. Whether behavioral or technical (or both), you can prevent content decay.
\n\n\n\nTo add to the good news, this isn\u2019t a problem with your entire website; rather, content decay is a page-by-page problem. (You can breathe a sigh of relief now.) Remember, Google and Bing don\u2019t index websites; they index pages.
\n\n\n\nContent decay can happen for many reasons: changing search intent, a change in your content focus, increased competitor content, and generally evolving user needs. It needn\u2019t be your fault but becomes your fault if you don\u2019t fix the problem. And, like neglected tooth decay, fixing it becomes more expensive.
\n\n\n\nThink of content like your backyard deck that you post on Instagram. It will fall apart if you don\u2019t maintain the wood, paint, and joints every year. That\u2019s not climate change destroying your deck; that\u2019s the result of you ignoring your property.
\n\n\n\nFighting content decay isn\u2019t rocket science; it\u2019s just work. The good thing is that WordPress makes content updates easier and faster, so you can concentrate on the writing.
\n\n\n\nWordPress 6.7 was a game changer for content creation which helps tremendously with content decay. We\u2019d like to point out that updating content isn\u2019t just about the main article. Updating content includes changing your featured image, rewriting the meta description, adding captions and alt text for images, and checking for broken links.
\n\n\n\nIf you\u2019re not doing all of the following to fix content decay and maintain your ranking and traffic, then you should read on. We\u2019ve got you covered!
\n\n\n\n\n\n\n\n\n\u201cThe ability to add, rearrange, and edit patterns more efficiently enables you to update your content more frequently, keeping it fresh and relevant. (WordPress) lets you focus on broader content updates without getting bogged down in individual block edits.\u201d
\nRocket.net – WordPress 6.7 \u2013 A New Era of Content Creation and Design
The content lifecycle typically follows a predictable pattern, beginning with an initial period of attention.
\n\n\n\nAs your content gains backlinks and rankings improve, it enters a growth phase.
\n\n\n\nEventually, your content reaches its peak performance, depending on varying factors.
\n\n\n\nFinally, your content enters a period of decay. This is what we want to help you fix.
\n\n\n\nDespite what fancy salespeople like to pitch, there is no magic shelf life for content. It\u2019s not yogurt. Search for a topic in Google or Bing and you still find articles from top brands stretching back to the early 2000s. When does your content expire? As they say in SEO, \u201cIt depends.\u201d
\n\n\n\nCheck your sitemap.xml quarterly to see how old articles and pages are. As a rule, you should take another look at any content that hasn\u2019t been updated in the last six months.
\n\n\n\n\n\n\n\n\n\u201cWhat people mean when they talk about Content Decay is a slow drop in search traffic. But a slow drop in traffic is not a definition, it\u2019s just a symptom of the problem of declining user interest.\u201d
\nsearchenginejournal.com
To find content decay on your website, monitor drops in organic traffic and keyword rankings. Use your analytics tool and SEO plugin in combination with Google Search Console and Bing Webmaster Tools performance reports.
\n\n\n\nOther tools like Semrush, Sistrix, and Ahrefs provide you with similar reporting. If you can\u2019t measure it, you can\u2019t use it. Find a tool that fits your needs.
\n\n\n\nIf you still aren\u2019t using an SEO plugin, WPMarmite has you covered with a review of the best ones.
\n\n\n\nRegardless of your tool of choice, you should be looking at two things: a report of your content performance and a report of your keyword rankings.
\n\n\n\nAnalyze engagement metrics such as bounce rates and time on page to help you identify underperforming content. You want time on page to be 2 minutes or more on average. Check for outdated information, ensure relevance to current trends, and address technical issues like broken links or slow load times. Most important of all is to watch out for content people are looking for.
\n\n\n\nRegular audits help keep your content fresh, accurate, and aligned with user intent. That gets you visits.
\n\n\n\nFreshen those stats, swap out old examples, and add the latest industry buzz. Are you still optimizing for 2023 keywords in 2025?
\n\n\n\nGoogle and Bing love to see that you’re keeping things current. And, if you\u2019re focused on AI citations, your content needs to be better than even the big two search engines. When you edit and refresh articles on your website, don\u2019t forget to request reindexing on Google Search Console. This is an important step that many people forget.
\n\n\n\nIf Google and Bing are still important to your game plan, then here\u2019s a good old basic SEO reminder:
\n\n\n\nWhat does that even mean? It\u2019s 2025, and people are asking Alexa and Siri for recommendations. We\u2019re using AI for informational search queries. That\u2019s 90% of SEO outside of the big two search engines. We haven\u2019t even mentioned Amazon, Etsy, or YouTube. Want to talk about TikTok search for a moment?
\n\n\n\nSearch-friendly doesn\u2019t mean just Google or Bing. Not anymore. Search-friendly means wherever your customers are searching. It could be the local paper. Yes, it could be X, Google Maps, and Yelp.
\n\n\n\nDon’t just stick to surface updates of your content. Think out of the box. Look at your customer insights from support tickets, emails, and even replies on social. Watch the conversations on X. Weave in new research and emerging trends. Updating content is like adding new ingredients to keep your recipe exciting and relevant.
\n\n\n\nWhile you’re at it, don’t be afraid to prune away anything that’s past its prime. Saying goodbye to your number one post can be hard, but if people love it, they will return.
\n\n\n\nWe wrote about content chunking in a recent post. Think of chunking as revamping your kitchen. Everything is perfect, but you could find your favorite spices a little easier, right? (And get rid of the expired ones, gross!)
\n\n\n\nChunking out your content for AI and search engines is like rearranging your spice rack. Not a hobby chef? Then, think of it as rearranging the tools in your workshop.
\n\n\n\nContent chunking breaks long-form content into focused, digestible sections to improve SEO performance and user experience. You can enhance visibility and engagement in AI citations and search engines by simply restructuring your content for specific search intents. No new content is required!
\n\n\n\nLet\u2019s say we have an article about recovering organic website traffic that is six months old. We\u2019re losing visibility but don\u2019t have time to write a new article. You can go in and chunk out two pieces in the same article. It\u2019s like a new layer of paint on your deck. Don\u2019t work harder; work smarter
\n\n\n\nSEO fundamentals remain unchanged: create high-quality, user-focused content that answers audience questions. Focus on semantic HTML for better structure and accessibility, benefiting users and search engines. Craft compelling headlines and opening paragraphs to increase engagement. Use keywords to guide content creation, prioritizing user intent over keyword density. Effective SEO is about making valuable content easily discoverable by people who need it, not outsmarting search algorithms.
\n\n\n\nHow to rediscover SEO and recover organic traffic:
\n\n\n\nEffective SEO focuses on making valuable content easily discoverable by people who need it, rather than trying to outsmart search algorithms.
\n\n\n\nSee what we did there? We optimized the content in a much quicker and more useful way than a complete rewrite would have accomplished. Content decay avoided!
\n\n\n\n\n\n\n\n\n\u201cFeatured Snippets benefit from smaller chunks of content. AI Search Citations benefit from bigger chunks of content.\u201d
\nRocket.net – Why Content Chunking For Ranking AI Overviews Makes Sense
To keep readers engaged, you have to keep their attention. A video here, an interactive poll there. Learn from social media. Watch your analytics, too. Where are readers dropping off?
\n\n\n\nHolding onto your rankings and page traffic is more than adding attention-grabbing content. Your website isn\u2019t a circus. People need to trust your website in order to trust you with their business. Add relevance and value to your content with videos, infographics, and downloadable content.
\n\n\n\nHere is an out-of-the-box idea:
\n\n\n\nCreate a “living” content hub. This goes beyond a static blog by transforming yours into a dynamic, continuously evolving resource. Integrate regularly updated sections like “What’s New in Digital Marketing for 2025.” Embed live Q&A sessions and utilize webhooks to display real-time industry trends.
\n\n\n\nYou’ll keep your content fresh and search-engine friendly while building an interactive experience that encourages users to return. Your content goes from a one-time read into an ongoing conversation.
\n\n\n\nDynamic Features:
\n\n\n\nWhy It Works:
\n\n\n\nSearch intent is often not as obvious as we would like it to be. Search intent is simply understanding exactly what someone is trying to find. Do they want to purchase, learn something, find a specific website, or solve a problem?
\n\n\n\nHowever, as search habits change, there is a lot we could be missing. That is a good chance to update content and win some clicks.
\n\n\n\nSearch intent can sometimes seem obvious, but some nuances can be missed. Can your content be optimized for any of the following?
\n\n\n\nExplicit vs. Implicit Intent:
\n\n\n\nContextual Clues:
\n\n\n\nUser Demographics and Location:
\n\n\n\nAmbiguity and Multi-Intent Queries:
\n\n\n\nFeedback and Iteration:
\n\n\n\nWordPress. Your trusty Swiss Army knife. Your CMS has all the tools you need to keep your content sharp and performing well. When was the last time you used 100% of your CMS?
\n\n\n\nDon\u2019t forget those SEO plugins and scheduling features to maintain your content; they make your website much less work than maintaining your deck!
\n\n\n\n\n\n\n\n\n\u201cYour purpose is to create content that educates and helps people \u2013 content that showcases your expertise. That\u2019s what clients are looking for. No one is looking to buy a thousand words \u2013 they\u2019re looking to buy a message.\u201d
\nRocket.net – Still Thinking About Using AI Content on Your Website?
Grow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?
\n\n\n\n\n\n\n\n\n",
"content_text": "Content decay is like tooth decay \u2014 it doesn\u2019t happen overnight. It is the gradual decline of your organic search traffic and rankings. Sometimes it\u2019s a result of poor hygiene and sometimes it\u2019s just genes. Whether behavioral or technical (or both), you can prevent content decay. \n\n\n\nTo add to the good news, this isn\u2019t a problem with your entire website; rather, content decay is a page-by-page problem. (You can breathe a sigh of relief now.) Remember, Google and Bing don\u2019t index websites; they index pages.\n\n\n\nContent decay can happen for many reasons: changing search intent, a change in your content focus, increased competitor content, and generally evolving user needs. It needn\u2019t be your fault but becomes your fault if you don\u2019t fix the problem. And, like neglected tooth decay, fixing it becomes more expensive.\n\n\n\nThink of content like your backyard deck that you post on Instagram. It will fall apart if you don\u2019t maintain the wood, paint, and joints every year. That\u2019s not climate change destroying your deck; that\u2019s the result of you ignoring your property. \n\n\n\nFighting content decay isn\u2019t rocket science; it\u2019s just work. The good thing is that WordPress makes content updates easier and faster, so you can concentrate on the writing.\n\n\n\nWordPress 6.7 was a game changer for content creation which helps tremendously with content decay. We\u2019d like to point out that updating content isn\u2019t just about the main article. Updating content includes changing your featured image, rewriting the meta description, adding captions and alt text for images, and checking for broken links.\n\n\n\nIf you\u2019re not doing all of the following to fix content decay and maintain your ranking and traffic, then you should read on. We\u2019ve got you covered!\n\n\n\nTL;DR: 6 SEO Fixes for Content Decay\n\n\n\n\nUpdating existing content\n\n\n\nAdding new, relevant information\n\n\n\nOptimizing for current SEO standards\n\n\n\nImproving user engagement\n\n\n\nStaying on top of current search intent\n\n\n\nUsing a great CMS, like WordPress\n\n\n\n\n\n\u201cThe ability to add, rearrange, and edit patterns more efficiently enables you to update your content more frequently, keeping it fresh and relevant. (WordPress) lets you focus on broader content updates without getting bogged down in individual block edits.\u201d\nRocket.net – WordPress 6.7 \u2013 A New Era of Content Creation and Design\n\n\n\nWhat is Content Decay and How Does it Happen?\n\n\n\nThe content lifecycle typically follows a predictable pattern, beginning with an initial period of attention. \n\n\n\n\nInitial indexing and algorithm analysis\n\n\n\nSporadic traffic spikes in the first weeks\n\n\n\nPossible short-term boost from social media and newsletters\n\n\n\n\nAs your content gains backlinks and rankings improve, it enters a growth phase. \n\n\n\n\nSteady increase in organic traffic\n\n\n\nAccumulation of backlinks (hopefully!)\n\n\n\nImproved rankings for more search queries\n\n\n\n\nEventually, your content reaches its peak performance, depending on varying factors. \n\n\n\n\nGrowth plateaus due to reaching a ranking ceiling\n\n\n\nDuration varies from days to months\n\n\n\nThis can occur from maxing out rankings or facing new competition\n\n\n\n\nFinally, your content enters a period of decay. This is what we want to help you fix.\n\n\n\n\nPerformance decline begins\n\n\n\nUsually happens faster for competitive topics\n\n\n\nCaused by decreased relevance or freshness\n\n\n\nCan affect relatively new content in competitive spaces\n\n\n\n\nWhen Does Your Content Begin to Decay?\n\n\n\nDespite what fancy salespeople like to pitch, there is no magic shelf life for content. It\u2019s not yogurt. Search for a topic in Google or Bing and you still find articles from top brands stretching back to the early 2000s. When does your content expire? As they say in SEO, \u201cIt depends.\u201d \n\n\n\nCheck your sitemap.xml quarterly to see how old articles and pages are. As a rule, you should take another look at any content that hasn\u2019t been updated in the last six months.\n\n\n\n\nNews: Hours. Days to weeks.\n\n\n\nTech/Trends: Months.\n\n\n\nSEO Content: 6-12 months.\n\n\n\nTechnical: Months to years for links, years for code.\n\n\n\nEngagement: Months for popular, years for niche.\n\n\n\nAccuracy: 1 year (or less in fast-evolving fields).\n\n\n\n\n\n\u201cWhat people mean when they talk about Content Decay is a slow drop in search traffic. But a slow drop in traffic is not a definition, it\u2019s just a symptom of the problem of declining user interest.\u201d\nsearchenginejournal.com\n\n\n\nHow to Find Content Decay on Your Website\n\n\n\nTo find content decay on your website, monitor drops in organic traffic and keyword rankings. Use your analytics tool and SEO plugin in combination with Google Search Console and Bing Webmaster Tools performance reports. \n\n\n\nOther tools like Semrush, Sistrix, and Ahrefs provide you with similar reporting. If you can\u2019t measure it, you can\u2019t use it. Find a tool that fits your needs. \n\n\n\nIf you still aren\u2019t using an SEO plugin, WPMarmite has you covered with a review of the best ones. \n\n\n\nRegardless of your tool of choice, you should be looking at two things: a report of your content performance and a report of your keyword rankings.\n\n\n\nAnalyze engagement metrics such as bounce rates and time on page to help you identify underperforming content. You want time on page to be 2 minutes or more on average. Check for outdated information, ensure relevance to current trends, and address technical issues like broken links or slow load times. Most important of all is to watch out for content people are looking for.\n\n\n\nRegular audits help keep your content fresh, accurate, and aligned with user intent. That gets you visits.\n\n\n\nTip 1: Updating Your Content to Get Google and Bing\u2019s Attention\n\n\n\nFreshen those stats, swap out old examples, and add the latest industry buzz. Are you still optimizing for 2023 keywords in 2025? \n\n\n\nGoogle and Bing love to see that you’re keeping things current. And, if you\u2019re focused on AI citations, your content needs to be better than even the big two search engines. When you edit and refresh articles on your website, don\u2019t forget to request reindexing on Google Search Console. This is an important step that many people forget.\n\n\n\nIf Google and Bing are still important to your game plan, then here\u2019s a good old basic SEO reminder:\n\n\n\n\nCreate comprehensive, original content \u2013 that means first-hand (think Reddit).\n\n\n\n\n\nAdd new insights and current data and remove outdated information.\n\n\n\nAre you using schema markup? Really? To the max?\n\n\n\n\n\nImproving page loading speed is often the same thing as updating your content.\n\n\n\nCredibility Boosters: case studies are fine, but short podcasts with guests are better. \n\n\n\n\n\nUse Google Search Console. Use Bing Webmaster Tools.\n\n\n\nContinuously refine your content strategy. That alone can help stop decaying content.\n\n\n\n\nTip 2: Adding Search-Friendly Content\n\n\n\nWhat does that even mean? It\u2019s 2025, and people are asking Alexa and Siri for recommendations. We\u2019re using AI for informational search queries. That\u2019s 90% of SEO outside of the big two search engines. We haven\u2019t even mentioned Amazon, Etsy, or YouTube. Want to talk about TikTok search for a moment?\n\n\n\nSearch-friendly doesn\u2019t mean just Google or Bing. Not anymore. Search-friendly means wherever your customers are searching. It could be the local paper. Yes, it could be X, Google Maps, and Yelp.\n\n\n\nDon’t just stick to surface updates of your content. Think out of the box. Look at your customer insights from support tickets, emails, and even replies on social. Watch the conversations on X. Weave in new research and emerging trends. Updating content is like adding new ingredients to keep your recipe exciting and relevant. \n\n\n\nWhile you’re at it, don’t be afraid to prune away anything that’s past its prime. Saying goodbye to your number one post can be hard, but if people love it, they will return.\n\n\n\nTip 3: Absolutely Nothing New to Write or Optimize in Your Content? Try Chunking.\n\n\n\nWe wrote about content chunking in a recent post. Think of chunking as revamping your kitchen. Everything is perfect, but you could find your favorite spices a little easier, right? (And get rid of the expired ones, gross!)\n\n\n\nChunking out your content for AI and search engines is like rearranging your spice rack. Not a hobby chef? Then, think of it as rearranging the tools in your workshop.\n\n\n\nContent chunking breaks long-form content into focused, digestible sections to improve SEO performance and user experience. You can enhance visibility and engagement in AI citations and search engines by simply restructuring your content for specific search intents. No new content is required!\n\n\n\nLet\u2019s say we have an article about recovering organic website traffic that is six months old. We\u2019re losing visibility but don\u2019t have time to write a new article. You can go in and chunk out two pieces in the same article. It\u2019s like a new layer of paint on your deck. Don\u2019t work harder; work smarter\n\n\n\nExample: AI Search Citation Chunk\n\n\n\nSEO fundamentals remain unchanged: create high-quality, user-focused content that answers audience questions. Focus on semantic HTML for better structure and accessibility, benefiting users and search engines. Craft compelling headlines and opening paragraphs to increase engagement. Use keywords to guide content creation, prioritizing user intent over keyword density. Effective SEO is about making valuable content easily discoverable by people who need it, not outsmarting search algorithms.\n\n\n\nExample: Featured Snippet Chunk\n\n\n\nHow to rediscover SEO and recover organic traffic:\n\n\n\n\nCreate high-quality, user-focused content.\n\n\n\nImplement semantic HTML for better structure.\n\n\n\nCraft compelling headlines and opening paragraphs.\n\n\n\nUse keywords to guide content, focusing on user intent.\n\n\n\nPrioritize simple, well-structured content over complex SEO strategies.\n\n\n\n\nEffective SEO focuses on making valuable content easily discoverable by people who need it, rather than trying to outsmart search algorithms.\n\n\n\nSee what we did there? We optimized the content in a much quicker and more useful way than a complete rewrite would have accomplished. Content decay avoided!\n\n\n\n\n\u201cFeatured Snippets benefit from smaller chunks of content. AI Search Citations benefit from bigger chunks of content.\u201d\nRocket.net – Why Content Chunking For Ranking AI Overviews Makes Sense\n\n\n\nTip 4: Quick Wins to Improve Use Engagement\n\n\n\nTo keep readers engaged, you have to keep their attention. A video here, an interactive poll there. Learn from social media. Watch your analytics, too. Where are readers dropping off? \n\n\n\nHolding onto your rankings and page traffic is more than adding attention-grabbing content. Your website isn\u2019t a circus. People need to trust your website in order to trust you with their business. Add relevance and value to your content with videos, infographics, and downloadable content.\n\n\n\nHere is an out-of-the-box idea:\n\n\n\nCreate a “living” content hub. This goes beyond a static blog by transforming yours into a dynamic, continuously evolving resource. Integrate regularly updated sections like “What’s New in Digital Marketing for 2025.” Embed live Q&A sessions and utilize webhooks to display real-time industry trends. \n\n\n\nYou’ll keep your content fresh and search-engine friendly while building an interactive experience that encourages users to return. Your content goes from a one-time read into an ongoing conversation.\n\n\n\nThe Ultimate Guide to Digital Marketing Trends (2025 Edition)\n\n\n\nDynamic Features:\n\n\n\n\nRegularly Updated Trends Section:\n\nA dedicated area at the top titled \u201cWhat\u2019s New in Digital Marketing\u201d updates weekly with the latest insights (e.g., “AI-Powered SEO Tools Are Redefining Search Strategies”).\n\n\n\nUse APIs to pull real-time data, such as trending keywords, analytics, or case studies.\n\n\n\n\n\nLive Q&A Widget:\n\nEmbed a chat or forum where users can ask questions (e.g., \u201cHow do I adapt my strategy to algorithm changes?\u201d) and receive answers from experts or AI.\n\n\n\nArchive the Q&A responses as mini-blog entries to build an evergreen FAQ section.\n\n\n\n\n\nIndustry Updates Feed:\n\nA sidebar showing live stats (e.g., \u201cToday\u2019s Most Googled Marketing Buzzwords\u201d).\n\n\n\nUse a service like Zapier to pull data from relevant industries or even a service like UpContent to enhance content on your site.\n\n\n\n\n\nCommunity-Driven Spotlight:\n\nShowcase top comments from users, like \u201cTop Marketing Hacks from Our Readers.\u201d\n\n\n\nAdd support ticket queries or chatbot chats; this spotlights your expertise!\n\n\n\nAllow users to upvote or share their favorite ideas.\n\n\n\n\n\n\nWhy It Works:\n\n\n\n\nRegular updates signal freshness to search engines, improving ranking.\n\n\n\nUser interaction increases dwell time and pages per session.\n\n\n\nReal-time relevance builds authority and encourages backlinks.\n\n\n\n\nTip 5: Is Search Intent Obvious or Are You Missing Something?\n\n\n\nSearch intent is often not as obvious as we would like it to be. Search intent is simply understanding exactly what someone is trying to find. Do they want to purchase, learn something, find a specific website, or solve a problem?\n\n\n\nHowever, as search habits change, there is a lot we could be missing. That is a good chance to update content and win some clicks.\n\n\n\nThe Intent You Might Be Missing\n\n\n\nSearch intent can sometimes seem obvious, but some nuances can be missed. Can your content be optimized for any of the following?\n\n\n\nExplicit vs. Implicit Intent:\n\n\n\n\nExplicit Intent: The user clearly states what they are looking for. For example, “Best Smartphones 2025” shows a clear intent to find information on the best smartphones of that year.\n\n\n\nImplicit Intent: The user might not directly state their need; for instance, “how to make a smartphone last longer” could relate to battery life, durability, or software maintenance.\n\n\n\n\nContextual Clues:\n\n\n\n\nKeywords: The choice of words can reveal intent. “Buy” or “purchase” suggests transactional intent, while “how to” indicates informational.\n\n\n\nUser Behavior: Previous interactions, click patterns, and session history can also provide insight into what the user might be looking for.\n\n\n\n\nUser Demographics and Location:\n\n\n\n\nEven if you know the user is from Canada, don’t assume their current location without confirmation. Ask for more details if the search intent seems location-specific.\n\n\n\n\nAmbiguity and Multi-Intent Queries:\n\n\n\n\nSome queries can have multiple intents. “Apple” could refer to the fruit, the company, or even a record label. Recognizing this requires understanding the broader context of the search.\n\n\n\n\nFeedback and Iteration:\n\n\n\n\nIf you’re in a position to interact with users, feedback can be invaluable. Adjust your interpretation based on user reactions or further queries. Build a FAQ from all those emails and phone calls you receive.\n\n\n\n\nTip 6: Use the Tools You Have. AKA Build Better.\n\n\n\nWordPress. Your trusty Swiss Army knife. Your CMS has all the tools you need to keep your content sharp and performing well. When was the last time you used 100% of your CMS?\n\n\n\nDon\u2019t forget those SEO plugins and scheduling features to maintain your content; they make your website much less work than maintaining your deck!\n\n\n\n\n\u201cYour purpose is to create content that educates and helps people \u2013 content that showcases your expertise. That\u2019s what clients are looking for. No one is looking to buy a thousand words \u2013 they\u2019re looking to buy a message.\u201d\nRocket.net – Still Thinking About Using AI Content on Your Website?\n\n\n\nFast & Secure Hosting? Yes, Please!\n\n\n\nGrow your business with lightning-fast, secure, and optimized websites that are easy to set up & manage. Top-tier agencies and online businesses choose Rocket.net as their trusted managed WordPress hosting provider \u2013 why shouldn\u2019t you, too?",
"date_published": "2025-02-14T14:31:55+00:00",
"date_modified": "2025-02-14T14:31:55+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/02/SEO-Content-Decay.png",
"tags": [
"SEO"
]
},
{
"id": "https://rocket.net/?p=6837",
"url": "https://rocket.net/blog/why-content-chunking-for-ranking-ai-overviews-makes-sense/",
"title": "Why Content Chunking For Ranking AI Overviews Makes Sense",
"content_html": "\nHave you ever wondered why some content dominates search results while yours gets lost in the void? Your content may be too flakey. It’s time to think about “chunking” your content.
\n\n\n\nWhether you’re a pro content creator or a rookie, understanding content chunking could be a game-changer in 2025 \u2013 so read on!
\n\n\n\nContent chunking is your website’s secret weapon for SEO in the age of AI. Long articles are great for subscriber content, but not for grab-and-go visibility. Instead of layers, breaking your content into focused, digestible chunks can help you rank in search results.
\n\n\n\nThink about it. When was the last time you read an entire article from start to finish? Most people scan for specific information that solves a particular need.
\n\n\n\nContent chunking isn’t just about SEO; it’s about giving your readers exactly what they want \u2013 when and how they want it.
\n\n\n\nHere’s why content chunking works:
\n\n\n\n\u201cContent chunking?\u201d We\u2019re not making this up. Platforms with the best social and search visibility have been chunking their content for years \u2013 and getting eyes!
\n\n\n\nHere are some examples of content chunking done right:
\n\n\n\nThe New York Times has mastered breaking down complex stories into scannable sections. Each section answers specific questions while maintaining narrative flow. This is exactly what readers (and search engines) love. But hey, they\u2019re a newspaper and that\u2019s how journalists write.
\n\n\n\nCloser to how most of us write is HubSpot. Their blog posts are master works in content chunking. They use clear headings, FAQ sections, infographics, and structured data to maximise visibility for multiple search queries.
\n\n\n\nIf we\u2019re talking about SEO, then we need to talk about Ahrefs. Their comprehensive guides are perfectly chunked with anchor links, accessible sections, and optimised subheadings. It’s no wonder they dominate SEO-related searches.
\n\n\n\nFinally, eCommerce plays a huge part in SEO, so Amazon must be mentioned. They chunk product descriptions, FAQs, and reviews to capture attention for specific search intents.
\n\n\n\n\n\n\n\n\n\u201c\u2018Chunk SEO\u2019 is here to stay! Think smaller to rank bigger! SEO in 2025 will be all about optimising bite-sized content chunks, not whole pages — because that’s how AI-powered search works!\u201d
\nPam Aungst Cronin
Let\u2019s face it — content creators face two challenges. First, you need content to resonate with human readers, and second, you need to gain visibility through those pesky algorithms. How do you accomplish both?
\n\n\n\nIf you plan to chunk your content for SEO, you need a two-pronged approach. Your content structure must be similar for featured snippets and AI search citations, but it will differ based on goals and presentation.
\n\n\n\nWhat? That was a mouthful; but here is what we mean:
\n\n\n\nWhat to remember: Featured Snippets benefit from smaller chunks of content. AI Search Citations benefit from bigger chunks of content.
\n\n\n\n\n\n\n\n\n\u201cUse AI as a collaborative tool to assist with research, analysis, and idea generation, but maintain your oversight and finalization. Don\u2019t forget to maintain your brand voice.\u201d
\nRocket.net – Still Thinking About Using AI Content on Your Website?
Your Goal: Break content into easily digestible, search-engine-friendly snippets.
\n\n\n\nKey Features of Your Chunk:
\n\n\n\nHow to Improve Website Speed for SEO
\n\n\n\nYour Goal: Create detailed, authoritative sections for AI systems to extract context-rich citations.
\n\n\n\nKey Features of Your Chunk:
\n\n\n\nStrategies to Improve Website Speed for SEO
\n\n\n\nWebsite speed is still a critical factor for SEO. It can affect both user experience and search engine rankings. Here are some ways you can push the pedal to the metal:
\n\n\n\n\n\n\n\n\n\u201cA satisfied search engine and happy visitors are not achieved with fly-by-night content. You can either invest time learning SEO copywriting or get your website copy written by a professional.\u201d
\nRocket.net – Why Good Content Is Still King For SEO. What Is E-A-T?
Ready to start chunking your content? Here are the elements to remember:
\n\n\n\nStep 1: Plan Your Structure
\n\n\n\nStep 2: Optimize Each Section
\n\n\n\nStep 3: Add Navigation Features
\n\n\n\nRemember, content chunking isn’t just another SEO tactic – it’s a fundamental shift in creating and organizing content for people and algorithms. The best part? You can start implementing these changes right away.
\n\n\n\nWhat creative ways are you planning to chunk your content? Jump on over to X (Twitter) and let us know what you\u2019re doing!
\n\n\n\nBy investing in WordPress hosting, you\u2019re equipping yourself with the tools and resources necessary to build a robust, secure, and high-performing online presence. Spend your time captivating and engaging with your audience. Let your hosting take care of the rest!
\n\n\n\n\n",
"content_text": "Have you ever wondered why some content dominates search results while yours gets lost in the void? Your content may be too flakey. It’s time to think about “chunking” your content.\n\n\n\nWhether you’re a pro content creator or a rookie, understanding content chunking could be a game-changer in 2025 \u2013 so read on!\n\n\n\nWhat Exactly Is Content Chunking (And Why Should You Care)?\n\n\n\nContent chunking is your website’s secret weapon for SEO in the age of AI. Long articles are great for subscriber content, but not for grab-and-go visibility. Instead of layers, breaking your content into focused, digestible chunks can help you rank in search results.\n\n\n\nThink about it. When was the last time you read an entire article from start to finish? Most people scan for specific information that solves a particular need. \n\n\n\nContent chunking isn’t just about SEO; it’s about giving your readers exactly what they want \u2013 when and how they want it.\n\n\n\nHere’s why content chunking works:\n\n\n\n\nIt aligns perfectly with AI search\n\n\n\nIt’s ideal for voice search and featured snippets\n\n\n\nPeople find information faster and stay engaged longer\n\n\n\nYour content becomes more discoverable for queries across multiple channels\n\n\n\n\nWho’s Crushing It with Content Chunking?\n\n\n\n\u201cContent chunking?\u201d We\u2019re not making this up. Platforms with the best social and search visibility have been chunking their content for years \u2013 and getting eyes!\n\n\n\nHere are some examples of content chunking done right:\n\n\n\nThe New York Times has mastered breaking down complex stories into scannable sections. Each section answers specific questions while maintaining narrative flow. This is exactly what readers (and search engines) love. But hey, they\u2019re a newspaper and that\u2019s how journalists write.\n\n\n\nCloser to how most of us write is HubSpot. Their blog posts are master works in content chunking. They use clear headings, FAQ sections, infographics, and structured data to maximise visibility for multiple search queries.\n\n\n\nIf we\u2019re talking about SEO, then we need to talk about Ahrefs. Their comprehensive guides are perfectly chunked with anchor links, accessible sections, and optimised subheadings. It’s no wonder they dominate SEO-related searches.\n\n\n\nFinally, eCommerce plays a huge part in SEO, so Amazon must be mentioned. They chunk product descriptions, FAQs, and reviews to capture attention for specific search intents.\n\n\n\n\n\u201c\u2018Chunk SEO\u2019 is here to stay! Think smaller to rank bigger! SEO in 2025 will be all about optimising bite-sized content chunks, not whole pages — because that’s how AI-powered search works!\u201d\nPam Aungst Cronin\n\n\n\nContent Chunking for Featured Snippets vs AI Search Citations\n\n\n\nLet\u2019s face it — content creators face two challenges. First, you need content to resonate with human readers, and second, you need to gain visibility through those pesky algorithms. How do you accomplish both?\n\n\n\nIf you plan to chunk your content for SEO, you need a two-pronged approach. Your content structure must be similar for featured snippets and AI search citations, but it will differ based on goals and presentation.\n\n\n\nWhat? That was a mouthful; but here is what we mean:\n\n\n\n\nFeatured Snippets on search engines benefit from small, concise chunks designed for clarity and immediate user needs. Content comes from one website. Think about how you used to write to be \u201ctweetable.\u201d We\u2019re talking about the AI version of soundbites.\n\n\n\nAI Search Citations require detailed, authoritative chunks that give context and value over a broader narrative. Content is derived from various websites. This is where your authority and expertise come to play.\n\n\n\n\nWhat to remember: Featured Snippets benefit from smaller chunks of content. AI Search Citations benefit from bigger chunks of content.\n\n\n\n\n\u201cUse AI as a collaborative tool to assist with research, analysis, and idea generation, but maintain your oversight and finalization. Don\u2019t forget to maintain your brand voice.\u201d\nRocket.net – Still Thinking About Using AI Content on Your Website?\n\n\n\nLet\u2019s Compare Search Engine Chunks with AI Chunks\n\n\n\nChunking for Featured Snippets\n\n\n\nYour Goal: Break content into easily digestible, search-engine-friendly snippets.\n\n\n\nKey Features of Your Chunk:\n\n\n\n\nSmall paragraphs (2-3 sentences), bullet points, or numbered lists.\n\n\n\nStart each chunk with the most relevant information. Solution first.\n\n\n\nEach chunk aligns with a specific query or subtopic.\n\n\n\nExamples: FAQs, step-by-step guides, and definitions.\n\n\n\n\nExample: Content Chunk Optimized for Featured Snippets\n\n\n\nHow to Improve Website Speed for SEO\n\n\n\n\nCompress images using tools like TinyPNG to reduce file size.\n\n\n\nCache static files locally to reduce load times.\n\n\n\nMinimize your HTML, CSS, and JavaScript.\n\n\n\nDistribute content across multiple servers for faster delivery via a CDN.\n\n\n\nChoose a host with faster server response times.\n\n\n\n\nChunking for AI Search Citations\n\n\n\nYour Goal: Create detailed, authoritative sections for AI systems to extract context-rich citations.\n\n\n\nKey Features of Your Chunk:\n\n\n\n\nParagraphs with comprehensive explanations (5-7 sentences).\n\n\n\nEach chunk expands on a subtopic with supporting details.\n\n\n\nConnect chunks with transitions to ensure readability and flow.\n\n\n\nExamples: In-depth guides, case studies, and research-backed articles.\n\n\n\n\nExample: Content Chunk Optimized for AI Search Citations\n\n\n\nStrategies to Improve Website Speed for SEO\n\n\n\nWebsite speed is still a critical factor for SEO. It can affect both user experience and search engine rankings. Here are some ways you can push the pedal to the metal:\n\n\n\n\nOptimize Images: Large image files slow down page loading. Use tools like TinyPNG to compress images without losing quality. You can also serve images in next-gen formats like webp for better performance.\n\n\n\n\n\nEnable Browser Caching: Browser caching stores static assets (e.g., images, CSS) locally on users’ devices, reducing load times for returning visitors. Implement caching via your server settings or WordPress plugin.\n\n\n\n\n\nMinify Code: Streamline HTML, CSS, and JavaScript by removing whitespace and redundant comments. Tools like Page Speed Insights recommend specific files to optimize.\n\n\n\n\n\nUse a Content Delivery Network (CDN): CDNs store and deliver content from servers closest to the user. Platforms like Cloudflare improve load times, especially for global audiences.\n\n\n\nUpgrade Hosting: Slow servers cause bottlenecks in website performance. Choose hosting providers known for speed like rocket.net, or switch to a dedicated server or VPS for better scalability.\n\n\n\n\n\n\u201cA satisfied search engine and happy visitors are not achieved with fly-by-night content. You can either invest time learning SEO copywriting or get your website copy written by a professional.\u201d\nRocket.net – Why Good Content Is Still King For SEO. What Is E-A-T?\n\n\n\nHow to Implement Content Chunking on Your Site in 3 EZ Steps\n\n\n\nReady to start chunking your content? Here are the elements to remember:\n\n\n\nStep 1: Plan Your Structure\n\n\n\n\nStart by outlining your main topics and breaking them into subtopics.\n\n\n\nUse tools like Google\u2019s People Also Ask or keyword research tools like SISTRIX and Semrush to identify user queries.\n\n\n\n\nStep 2: Optimize Each Section\n\n\n\n\nFocus each chunk on one query. Keep it concise and actionable.\n\n\n\nUse structured data to help search engines understand your content hierarchy.\n\n\n\n\nStep 3: Add Navigation Features\n\n\n\n\nUse anchor links and tables of content for enhanced user experience.\n\n\n\nTest navigation elements to ensure they\u2019re intuitive and functional.\n\n\n\n\nReady to Transform Your Content?\n\n\n\nRemember, content chunking isn’t just another SEO tactic – it’s a fundamental shift in creating and organizing content for people and algorithms. The best part? You can start implementing these changes right away.\n\n\n\nWhat creative ways are you planning to chunk your content? Jump on over to X (Twitter) and let us know what you\u2019re doing!\n\n\n\nChoose The Future of WordPress Hosting!\n\n\n\nBy investing in WordPress hosting, you\u2019re equipping yourself with the tools and resources necessary to build a robust, secure, and high-performing online presence. Spend your time captivating and engaging with your audience. Let your hosting take care of the rest!",
"date_published": "2025-01-03T14:29:03+00:00",
"date_modified": "2025-01-03T14:29:04+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2025/01/SEO-Chunking.png",
"tags": [
"SEO"
]
},
{
"id": "https://rocket.net/?p=6743",
"url": "https://rocket.net/blog/top-5-ways-gratitude-impacts-your-bottom-line/",
"title": "Top 5 Ways Gratitude Impacts Your Bottom Line",
"content_html": "\nIt\u2019s one thing to say you\u2019re grateful but it is another thing to embrace gratitude. Between Thanksgiving last week and Giving Tuesday officially today, this time of year is a good time to look back at your harvest.\u00a0
\n\n\n\nGratitude focuses on what you have, using your soft skill of empathy to change your mindset. And let\u2019s be frank, mindset is a key component to success: personally, professionally, and of course, financially.
\n\n\n\nThis mindset forms a powerful virtuous cycle: creating happiness, spreading it to others, resulting in strong, loyal relationships that give you even more to be grateful for.
\n\n\n\nAt Rocket.net, gratitude is a key factor in our rapid growth and success. Since our launch in 2020, we’ve scaled from $0 to well over $6 million in annual revenue, while maintaining a 97%+ customer satisfaction rating.
How did we do this? By being grateful for our customers, our team, and our partners.
We know that our success is directly tied to the success of our clients. By approaching each WordPress project with appreciation, we’ve transformed client interactions. You can, too.
\n\n\n\nThis gratitude-focused approach leads to stronger client relationships and high-quality referrals. It has contributed to our rapid growth; it can do the same for you.
\n\n\n\n\n\n\n\n\n\u201cWhen you demonstrate that you know your people well enough to know how to thank them, they won\u2019t just feel appreciated; they\u2019ll feel seen.\u201d
\nLeadership Circle
At Rocket.net, we believe in being transparent about our growth. We\u2019re big on expressing gratitude to our clients for their trust in us too. The result? Mutual confidence, which benefits everyone. What you can do in your business:
\n\n\n\nTransparency and gratitude foster a strong sense of trust in your brand. That encourages clients to rely on your recommendations for upgrades and additional services.
\n\n\n\n\n\n\n\n\n\u201cPeople don\u2019t just buy products or services \u2013 they buy solutions. Whose solutions do you listen to? Right \u2013 people you know, like, and trust.\u201d
\nRocket.net – The Value of Building a Personal Brand to Build Your Business
When it comes to thankfulness, talk is cheap. But when gratitude is at your business\u2019 core, the results will be tangible to customers. Our gratitude-focused business strategy manifests itself in our service offerings:
\n\n\n\nThis strategy has helped us build long-term relationships with our clients. It helped create stable recurring revenue through our hosting plans. How can you show generosity in your business?
\n\n\n\n\n\n\n\n\n\u201cWhen a website is having problems, there is no time \u2013 or frankly patience \u2013 to deal with assistive tech or AI. You want to talk to a person, like now.\u201d
\nRocket.net – No AI Bots Here: Why Agencies Need WordPress Hosting With 24/7 Human Support
When gratitude is at your core, you not only value customer feedback but actively pursue it. We\u2019re thankful for all feedback. Why? Feedback means the customers care. This is what drives our continuous improvement. How can you incorporate customer feedback in your business?
\n\n\n\nBy appreciating and acting on feedback, you make better decisions about expanding your own services and features.
\n\n\n\n\n\n\n\n\n\u201cFeedback actually helps you improve your products and business operations, especially if you use it to make changes.”
\nHubSpot
Gratitude isn’t just about being nice. It isn\u2019t about posting five things you\u2019re grateful for on Facebook, either. Genuine gratitude is a mindset that is translated into values. At Rocket.net gratitude is a core business strategy that has directly impacted our bottom line:
\n\n\n\nAs we aim for our next milestone of $10 million in annual recurring revenue, we remain committed to our gratitude-driven approach.
\n\n\n\nAppreciate your clients, team, and the opportunities you have; you’ll not only reach your goals but also set new standards in your industry!
\n\n\n\nHot Tip: Rocket.net can make an impact on your bottom line too. We offer both our Affiliate Program, and Agency Partner Program. Increase your MRR today!
\n\n\n\nNo business is an island in any industry; it takes a village. Businesses must help each other. At Rocket.net, we believe that businesses can thrive by supporting each other and their customers. Here’s how we approach this:
\n\n\n\nPut clients first. A 97% customer satisfaction rate across over 45,000 interactions can\u2019t be wrong!
\n\n\n\nCollaborate with other businesses in your industry. We work closely with WordPress developers, agencies, and plugin creators to create a stronger ecosystem.
\n\n\n\nRegularly publish blog posts, podcasts, free tutorials and other resources to help your customers your community. Be generous!
\n\n\n\nWhatever your business, you can create a supportive ecosystem that benefits everyone \u2013 customers, partners, and your community.
Continuous improvement and mutual support are key to long-term success in any industry. Like we always say, “We’re never done \u2026 We’re just getting started!”
\n",
"content_text": "It\u2019s one thing to say you\u2019re grateful but it is another thing to embrace gratitude. Between Thanksgiving last week and Giving Tuesday officially today, this time of year is a good time to look back at your harvest.\u00a0\n\n\n\nGratitude focuses on what you have, using your soft skill of empathy to change your mindset. And let\u2019s be frank, mindset is a key component to success: personally, professionally, and of course, financially.\n\n\n\n\nGratitude makes you happy\n\n\n\nHappy people beget happy people\n\n\n\nGenerous people build loyalty \n\n\n\n\nThis mindset forms a powerful virtuous cycle: creating happiness, spreading it to others, resulting in strong, loyal relationships that give you even more to be grateful for.\n\n\n\nAt Rocket.net, gratitude is a key factor in our rapid growth and success. Since our launch in 2020, we’ve scaled from $0 to well over $6 million in annual revenue, while maintaining a 97%+ customer satisfaction rating.How did we do this? By being grateful for our customers, our team, and our partners.\n\n\n\nCultivating Client Relationships Through Appreciation\n\n\n\nWe know that our success is directly tied to the success of our clients. By approaching each WordPress project with appreciation, we’ve transformed client interactions. You can, too.\n\n\n\n\nSupport tickets become opportunities to demonstrate your values and expertise.\n\n\n\nClient feedback is acknowledged and used to improve your services.\n\n\n\nRegular maintenance shows ongoing care for your clients’ digital presence.\n\n\n\n\nThis gratitude-focused approach leads to stronger client relationships and high-quality referrals. It has contributed to our rapid growth; it can do the same for you.\n\n\n\n\n\u201cWhen you demonstrate that you know your people well enough to know how to thank them, they won\u2019t just feel appreciated; they\u2019ll feel seen.\u201d\nLeadership Circle\n\n\n\nBuilding Confidence Through Transparency and Gratitude\n\n\n\nAt Rocket.net, we believe in being transparent about our growth. We\u2019re big on expressing gratitude to our clients for their trust in us too. The result? Mutual confidence, which benefits everyone. What you can do in your business:\n\n\n\n\nRegularly share growth metrics and milestones with your community\n\n\n\nLeadership, including your CEO (or you), getting directly involved in customer support\n\n\n\nProactively share improvements and new features with your clients\n\n\n\n\nTransparency and gratitude foster a strong sense of trust in your brand. That encourages clients to rely on your recommendations for upgrades and additional services.\n\n\n\n\n\u201cPeople don\u2019t just buy products or services \u2013 they buy solutions. Whose solutions do you listen to? Right \u2013 people you know, like, and trust.\u201d\nRocket.net – The Value of Building a Personal Brand to Build Your Business\n\n\n\nGenerosity as a Business Strategy\n\n\n\nWhen it comes to thankfulness, talk is cheap. But when gratitude is at your business\u2019 core, the results will be tangible to customers. Our gratitude-focused business strategy manifests itself in our service offerings:\n\n\n\n\nWe provide an all-in-one product with no hidden fees.\n\n\n\nOur platform includes enterprise-level CDN and WAF at no additional cost.\n\n\n\nWe offer free Redis integration for WooCommerce stores.\n\n\n\nOur support team is available 24/7 to assist clients.\n\n\n\n\nThis strategy has helped us build long-term relationships with our clients. It helped create stable recurring revenue through our hosting plans. How can you show generosity in your business?\n\n\n\n\n\u201cWhen a website is having problems, there is no time \u2013 or frankly patience \u2013 to deal with assistive tech or AI. You want to talk to a person, like now.\u201d\nRocket.net – No AI Bots Here: Why Agencies Need WordPress Hosting With 24/7 Human Support\n\n\n\nContinuous Improvement Driven by Feedback\n\n\n\nWhen gratitude is at your core, you not only value customer feedback but actively pursue it. We\u2019re thankful for all feedback. Why? Feedback means the customers care. This is what drives our continuous improvement. How can you incorporate customer feedback in your business?\n\n\n\n\nWe’ve developed a powerful API that manages thousands of requests per second.\n\n\n\nOur user-friendly control panel is constantly being enhanced based on user input.\n\n\n\nWe’ve built our own private cloud infrastructure to ensure superior performance.\n\n\n\n\nBy appreciating and acting on feedback, you make better decisions about expanding your own services and features.\n\n\n\n\n\u201cFeedback actually helps you improve your products and business operations, especially if you use it to make changes.”\nHubSpot\n\n\n\nThe Impact on Our Bottom Line\n\n\n\nGratitude isn’t just about being nice. It isn\u2019t about posting five things you\u2019re grateful for on Facebook, either. Genuine gratitude is a mindset that is translated into values. At Rocket.net gratitude is a core business strategy that has directly impacted our bottom line:\n\n\n\n\nRapid revenue growth from $0 to $6+ million\n\n\n\nHigh client retention rates\n\n\n\nStrong referrals leading to organic growth\n\n\n\nAbility to scale without significant marketing expenditure\n\n\n\n\nAs we aim for our next milestone of $10 million in annual recurring revenue, we remain committed to our gratitude-driven approach.\n\n\n\nAppreciate your clients, team, and the opportunities you have; you’ll not only reach your goals but also set new standards in your industry!\n\n\n\nHot Tip: Rocket.net can make an impact on your bottom line too. We offer both our Affiliate Program, and Agency Partner Program. Increase your MRR today!\n\n\n\nWrapping Up: Fostering a Culture of Mutual Support\n\n\n\nNo business is an island in any industry; it takes a village. Businesses must help each other. At Rocket.net, we believe that businesses can thrive by supporting each other and their customers. Here’s how we approach this:\n\n\n\nPrioritize Customer Success\n\n\n\nPut clients first. A 97% customer satisfaction rate across over 45,000 interactions can\u2019t be wrong!\n\n\n\nBuild Strong Partnerships\n\n\n\nCollaborate with other businesses in your industry. We work closely with WordPress developers, agencies, and plugin creators to create a stronger ecosystem.\n\n\n\nShare Knowledge Freely\n\n\n\nRegularly publish blog posts, podcasts, free tutorials and other resources to help your customers your community. Be generous!\n\n\n\nWhatever your business, you can create a supportive ecosystem that benefits everyone \u2013 customers, partners, and your community.Continuous improvement and mutual support are key to long-term success in any industry. Like we always say, “We’re never done \u2026 We’re just getting started!”",
"date_published": "2024-12-03T14:31:01+00:00",
"date_modified": "2024-12-03T14:43:43+00:00",
"authors": [
{
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
}
],
"author": {
"name": "Jeff Trumble",
"url": "https://rocket.net/author/jeff-trumble/",
"avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g"
},
"image": "https://rocket.net/wp-content/uploads/2024/11/Gratitude-Impact.png",
"tags": [
"Digital Marketing"
]
},
{
"id": "https://rocket.net/?p=6688",
"url": "https://rocket.net/blog/how-zero-click-searches-can-impact-your-website-profitability/",
"title": "How Zero-Click Searches Can Impact Your Website Profitability",
"content_html": "\nProfit margins are already daunting… Let\u2019s start there. You don\u2019t need anything more eating into them than it already does. The cost of doing business is rising. It\u2019s more difficult for smaller agencies and freelancers to compete and earn, and they\u2019re having to work harder to get their content seen. That 30% chance of a click is becoming rarer, SEO is becoming a full-time job, and the battle for attention and sales is with the new Digital Natives \u2013 the AI crew.
\n\n\n\nSay what? That’s right. Google is offering up your web content in rich search results for everyone to see without a click while AI delivers your content, free of charge, as if your content were its own. The challenge is real.
\n\n\n\n\n\n\n\n\n\u201cGoogle is testing placing a \u2018quick view\u2019 button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher.\u201d
\nseroundtable.com
Your content contributes to your profits. And you need those profits. Can we get an amen?! Thank you. Generative Search is a problem.
\n\n\n\nFor the little people, and we are all little people, profits are more than a Lambo you can splash on X; profits enable you.
\n\n\n\nProfits allow you to grow, hire more people, and donate more time to your community. Profits are good. AI doesn\u2019t need profits. Algorithms don\u2019t need profits. People need profits.
\n\n\n\nWe called it back in January: social search, the importance of UX, and the rise of the machines.
\n\n\n\n\n\n\n\n\n\u201cHere Are Our Four SEO Predictions for 2024: 1. The Growing Importance of AI in SEO. From voice search to personalized search results, you can bet that AI and machine learning will play an even greater role in SEO than it already has.\u201d
\nRocket.net – Our Top 2024 SEO Predictions. Is SEO Really Doomed?
Let\u2019s look at how you can rein in your free-floating content and take back some of your profits. Let\u2019s make a new prediction for 2025: \u201cThe Growing Importance of Niche Content in SEO.\u201d
\n\n\n\nZero-click searches occur when users get their answers directly from the SERPs without clicking through to any website. While Google displays our content, AI integrates our content into its results.
\n\n\n\nSEO means getting seen, so in many ways, zero-click is not so bad. Your cheesecake recipe is getting exposure. Visibility is a very good thing. That is one way of looking at it.
\n\n\n\nOn the other hand, zero-click means your recipe can be seen and used and you get no click. You get no ad revenue from display ads on your website. You receive no comments and there is a little-to-no chance of a social share.
\n\n\n\nZero-click answers appear in various SERP features, including:
\n\n\n\nSparkToro brought zero-click to our attention back in 2019 and since then the only thing that has changed is AI. 65% and \u2154 are near enough to one another, but the tendency is growing. When you add AI results, then it\u2019s growing a lot.
\n\n\n\n\n\n\n\n\n\u201c64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.\u201d (2020)
\nsparktoro.com
The key to SEO success hasn\u2019t changed. It still lies in optimizing your content for SERP features. In short, Master SERP features.
\n\n\n\nThe best tip we can offer remains: don\u2019t forget your long-tail keywords. LTKs require detailed explanations and are often calls to action. They present opportunities for in-depth content that can’t be fully answered in a simple snippet. Result: people want to click through to your site for more information.
\n\n\n\nContent Marketing isn\u2019t just about the swag; it\u2019s about using your content as a marketing tool. So ask yourself: Is my content just helpful for my visitors, or does it also help my business?
\n\n\n\nE-E-A-T isn\u2019t about bite-size content people can consume on the go. Your content should provide value. It should be something people stop and want to savor. Go beyond the SERP.
\n\n\n\nDevelop comprehensive resources that include unique insights, case studies, and expert opinions. Be a hero and offer trademark content. E-E-A-T establishes your authority and gives users a reason to visit your site for the full picture.
\n\n\n\nNiche Blogger Tip: Add infographics and other free downloads to your content These elements can’t be easily replicated in SERP features and offer a reason for people to click.
\n\n\n\nDo you have a blog? Then zero-click searches present several challenges for you. However, as a blogger, social media plays a more important role in your ecosystem than search.
\n\n\n\nWhen you\u2019re facing challenges from zero-click results and AI-generated content, look to your community.
\n\n\n\nLet\u2019s look at what you can do to recapture some of that lost traffic and revenue using your social channels:
\n\n\n\nReduced Organic Traffic: When readers find answers without visiting your site, you lose potential visitors.
\n\n\n\nSocial media is a great channel for distributing content and driving traffic back to your blog. That can potentially offset the losses you have from reduced search visibility.
\n\n\n\nLower Ad Revenue and Diminished Affiliate Opportunities: Fewer pageviews mean decreased advertising income. Less traffic results in fewer chances to convert visitors into affiliate sales.
\n\n\n\nSome bloggers are shifting focus to social media-based monetization strategies, like sponsored posts or affiliate marketing through platforms like Instagram or TikTok.
\n\n\n\nBrand Recognition Issues: Users may get information without knowing its source.
\n\n\n\nA strong social media presence helps your content stand out amidst the noise of AI-generated content.
\n\n\n\nAs website traffic decreases due to zero-click results, social media becomes an increasingly important way to engage with your audience. A click from Google is just a click; a conversation on social media is a potential sale.
\n\n\n\nYou’re probably wondering, “How do I make my content stand out in AI results?” Enter Generative Engine Optimization or GEO.
\n\n\n\nSEO focuses on pleasing traditional search engines. GEO is all about making your content irresistible to AI. It’s about creating content that AI can easily understand, reference, and even cite. It\u2019s like a Featured Snippet \u2013 but you are cited in a document. Pretty sweet.
\n\n\n\nHow do you make your content AI-friendly? At its core, GEO content is all about three things: clarity, structure, and authority.
\n\n\n\nMastering GEO doesn\u2019t happen overnight. Neither does SEO. AI is evolving, and so should your strategies. Stay curious, keep experimenting, and don’t be afraid to adapt.
\n\n\n\nSearch machines have evolved into answering machines. AI is that out of the box.
\n\n\n\n\n\n\n\n\n\u201cGoogle Search will continue to evolve in the direction of Search Generative Experience.\u201d
\nsearchengineland.com
Zero-click searches present challenges, but they also create opportunities. The search game hasn\u2019t really changed: your content should provide value beyond basic information.
\n\n\n\nLike core Google updates, zero-click and AI results are a wake-up call; you need to remain agile.
\n\n\n\nDiversify your revenue streams, become an expert, grow your community, and keep up the good work of building a strong brand. You\u2019ve got this!
\n\n\n\nBy investing in WordPress hosting, you\u2019re equipping yourself with the tools and resources necessary to build a robust, secure, and high-performing online presence. Spend your time captivating and engaging with your audience. Let your hosting take care of the rest!
\n\n\n", "content_text": "Profit margins are already daunting… Let\u2019s start there. You don\u2019t need anything more eating into them than it already does. The cost of doing business is rising. It\u2019s more difficult for smaller agencies and freelancers to compete and earn, and they\u2019re having to work harder to get their content seen. That 30% chance of a click is becoming rarer, SEO is becoming a full-time job, and the battle for attention and sales is with the new Digital Natives \u2013 the AI crew.\n\n\n\nSay what? That’s right. Google is offering up your web content in rich search results for everyone to see without a click while AI delivers your content, free of charge, as if your content were its own. The challenge is real.\n\n\n\n\n\u201cGoogle is testing placing a \u2018quick view\u2019 button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher.\u201d\nseroundtable.com\n\n\n\nYour Content Has Left the Building\n\n\n\nYour content contributes to your profits. And you need those profits. Can we get an amen?! Thank you. Generative Search is a problem.\n\n\n\nFor the little people, and we are all little people, profits are more than a Lambo you can splash on X; profits enable you. \n\n\n\nProfits allow you to grow, hire more people, and donate more time to your community. Profits are good. AI doesn\u2019t need profits. Algorithms don\u2019t need profits. People need profits.\n\n\n\nWe called it back in January: social search, the importance of UX, and the rise of the machines.\n\n\n\n\n\u201cHere Are Our Four SEO Predictions for 2024: 1. The Growing Importance of AI in SEO. From voice search to personalized search results, you can bet that AI and machine learning will play an even greater role in SEO than it already has.\u201d\nRocket.net – Our Top 2024 SEO Predictions. Is SEO Really Doomed?\n\n\n\nLet\u2019s look at how you can rein in your free-floating content and take back some of your profits. Let\u2019s make a new prediction for 2025: \u201cThe Growing Importance of Niche Content in SEO.\u201d\n\n\n\nWhat Are Zero-Click Searches?\n\n\n\nZero-click searches occur when users get their answers directly from the SERPs without clicking through to any website. While Google displays our content, AI integrates our content into its results. \n\n\n\nSEO means getting seen, so in many ways, zero-click is not so bad. Your cheesecake recipe is getting exposure. Visibility is a very good thing. That is one way of looking at it.\n\n\n\nOn the other hand, zero-click means your recipe can be seen and used and you get no click. You get no ad revenue from display ads on your website. You receive no comments and there is a little-to-no chance of a social share.\n\n\n\nZero-click answers appear in various SERP features, including:\n\n\n\n\nFeatured snippets (Position 0)\n\n\n\nKnowledge panels and Google Business Profile\n\n\n\nPeople Also Ask boxes\n\n\n\nLocal packs\n\n\n\nDirect answers\n\n\n\nAI Overview (SERPs) and AI Citations\n\n\n\n\nSparkToro brought zero-click to our attention back in 2019 and since then the only thing that has changed is AI. 65% and \u2154 are near enough to one another, but the tendency is growing. When you add AI results, then it\u2019s growing a lot.\n\n\n\n\n\u201c64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.\u201d (2020)\nsparktoro.com\n\n\n\nThe Zero-Click Challenge for Organic Search\n\n\n\nThe key to SEO success hasn\u2019t changed. It still lies in optimizing your content for SERP features. In short, Master SERP features. \n\n\n\n\nCreate content that targets featured snippets. Snippets are teasers. In other words, give people reasons to click.\n\n\n\nStructure content with clear headings and concise answers to common questions in your industry. \n\n\n\nImplement schema markup to give search engines more context about your content.\n\n\n\n\nThe best tip we can offer remains: don\u2019t forget your long-tail keywords. LTKs require detailed explanations and are often calls to action. They present opportunities for in-depth content that can’t be fully answered in a simple snippet. Result: people want to click through to your site for more information.\n\n\n\nContent Marketing: Go Beyond the Basics\n\n\n\nContent Marketing isn\u2019t just about the swag; it\u2019s about using your content as a marketing tool. So ask yourself: Is my content just helpful for my visitors, or does it also help my business?\n\n\n\n\nEmbrace Local SEO to get those Local Pack clicks\n\n\n\n(Really) understand the User Intent behind the search terms\n\n\n\nEnhance UX with first-hand content\n\n\n\nRevisit E-E-A-T\n\n\n\n\nE-E-A-T isn\u2019t about bite-size content people can consume on the go. Your content should provide value. It should be something people stop and want to savor. Go beyond the SERP. \n\n\n\nDevelop comprehensive resources that include unique insights, case studies, and expert opinions. Be a hero and offer trademark content. E-E-A-T establishes your authority and gives users a reason to visit your site for the full picture.\n\n\n\nNiche Blogger Tip: Add infographics and other free downloads to your content These elements can’t be easily replicated in SERP features and offer a reason for people to click.\n\n\n\nThe Zero-Click Challenge for Niche Bloggers: Get Social\n\n\n\nDo you have a blog? Then zero-click searches present several challenges for you. However, as a blogger, social media plays a more important role in your ecosystem than search. \n\n\n\nWhen you\u2019re facing challenges from zero-click results and AI-generated content, look to your community. \n\n\n\nLet\u2019s look at what you can do to recapture some of that lost traffic and revenue using your social channels:\n\n\n\nReduced Organic Traffic: When readers find answers without visiting your site, you lose potential visitors.\n\n\n\nSocial media is a great channel for distributing content and driving traffic back to your blog. That can potentially offset the losses you have from reduced search visibility.\n\n\n\nLower Ad Revenue and Diminished Affiliate Opportunities: Fewer pageviews mean decreased advertising income. Less traffic results in fewer chances to convert visitors into affiliate sales.\n\n\n\nSome bloggers are shifting focus to social media-based monetization strategies, like sponsored posts or affiliate marketing through platforms like Instagram or TikTok.\n\n\n\nBrand Recognition Issues: Users may get information without knowing its source.\n\n\n\nA strong social media presence helps your content stand out amidst the noise of AI-generated content.\n\n\n\nAs website traffic decreases due to zero-click results, social media becomes an increasingly important way to engage with your audience. A click from Google is just a click; a conversation on social media is a potential sale.\n\n\n\nMastering the Art of AI-Friendly Content\n\n\n\nYou’re probably wondering, “How do I make my content stand out in AI results?” Enter Generative Engine Optimization or GEO.\n\n\n\nSEO focuses on pleasing traditional search engines. GEO is all about making your content irresistible to AI. It’s about creating content that AI can easily understand, reference, and even cite. It\u2019s like a Featured Snippet \u2013 but you are cited in a document. Pretty sweet.\n\n\n\nKey GEO Content Strategies\n\n\n\nHow do you make your content AI-friendly? At its core, GEO content is all about three things: clarity, structure, and authority.\n\n\n\n\nClarity: Use clear, descriptive headings to guide people and AI through your content. Write as you would when you\u2019re aiming to land a Featured Snippet.\n\n\n\nStructure: Revisit your semantic SEO structure and create a logical flow of information. Create headlines that lead readers from one connecting point to another.\n\n\n\nAuthority: Everyone is an expert. Don’t be shy about your credentials. Back up your claims with data and links to reputable sources. But ask yourself – is your content worth referencing?\n\n\n\n\nMastering GEO doesn\u2019t happen overnight. Neither does SEO. AI is evolving, and so should your strategies. Stay curious, keep experimenting, and don’t be afraid to adapt. \n\n\n\nSearch machines have evolved into answering machines. AI is that out of the box.\n\n\n\n\n\u201cGoogle Search will continue to evolve in the direction of Search Generative Experience.\u201d\nsearchengineland.com\n\n\n\nGet Your Profit On!\n\n\n\nZero-click searches present challenges, but they also create opportunities. The search game hasn\u2019t really changed: your content should provide value beyond basic information. \n\n\n\nLike core Google updates, zero-click and AI results are a wake-up call; you need to remain agile. \n\n\n\nDiversify your revenue streams, become an expert, grow your community, and keep up the good work of building a strong brand. You\u2019ve got this!\n\n\n\nChoose The Future of WordPress Hosting!\n\n\n\nBy investing in WordPress hosting, you\u2019re equipping yourself with the tools and resources necessary to build a robust, secure, and high-performing online presence. Spend your time captivating and engaging with your audience. Let your hosting take care of the rest!", "date_published": "2024-11-15T14:30:10+00:00", "date_modified": "2024-11-15T14:30:10+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2024/11/Zero-Click-Searches.png", "tags": [ "SEO" ] }, { "id": "https://rocket.net/?p=6576", "url": "https://rocket.net/blog/how-to-rediscover-seo-and-recover-organic-website-traffic/", "title": "How to Rediscover SEO and Recover Organic Website Traffic", "content_html": "\nIt\u2019s tempting to run after the shiniest new thing. The latest trends and the newest algorithms add promise and flavor to our jobs, right? But don\u2019t con yourself \u2013 the job remains the same \u2013 you need people to find your websites. Why make it harder than it is? Don\u2019t exhaust yourself.
\n\n\n\nThe bedrock of great SEO hasn’t changed much: get yourself in front of people who don\u2019t know your name. So, save the bulk of your energy for closing sales after people find you.
\n\n\n\nIt\u2019s easy to follow slick salespeople and trends, but the truth is that we don\u2019t need to reinvent search engine optimization but to rediscover the timeless principles that have always worked.
\n\n\n\nThe most effective strategies are often the simplest ones. SEO is no different. Search engines, at their core are answering machines. You ask a question, they answer. Remember Ask Jeeves? Even ChatGPT is just really answering questions. Answering machines aim to connect people with the most relevant, useful content that solves their problems.
\n\n\n\nWhile technical optimization of your website matters, nothing beats high-quality, well-structured content that these answering machines can queue up and display as the answer.
\n\n\n\nSo the real gem of SEO is how to create the best answer. What makes a complete and trustworthy answer to a user\u2019s query? Content from firsthand experience. Content that genuinely answers users’ questions. Stop trying to outsmart search algorithms. In fact, stop thinking about Google\u2019s latest updates altogether.
\n\n\n\nFocus on creating content that serves your audience’s needs.
\n\n\n\nComplex SEO strategies fall apart when algorithms update, but clear, informative content maintains its value. Think of your content as a conversation with your readers rather than a puzzle to solve for search engines.
\n\n\n\n\n\n\n\n\n\u201cThere is no fixed framework for developing an SEO strategy \u2013 too many variables exist \u2026 (but) You would be surprised how many ideas present themselves if you just carefully review everything that ranks high on the SERPs for your dream keywords.\u201d
\nsearchengineland.com
At its very core the word semantic means, well, meaning. And you may be familiar with the term \u201csemantic\u201d in the SEO context \u2013 i.e. Google loves semantic SEO. Bringing meaning and context to search is the general idea of \u201csemantic SEO.\u201d Here\u2019s how it works:
\n\n\n\nWithout semantic search, \u201cvegan diet and health\u201d would just deliver all results containing any of those terms. You\u2019d get results that include \u201chealth\u201d but not \u201cdiet\u201d or \u201cvegan.\u201d You\u2019d see results promoting beef for heart health. How irrelevant, and possibly offensive, might that be? Semantic search, on the other hand, includes all of those terms, \u201cvegan diet and health,\u201d and delivers better results for the user.
\n\n\n\nSemantic HTML goes along the same vein with context and meaning. While Google is a black box (no one really knows how it works), semantic HTML is uncomplicated. Semantic HTML basically refers to the best practices of heading structure and context to links and buttons. Semantic HTML (or some people would just say \u201cgood HTML\u201d) increases the accessibility of your website; and actually, helps make your site more sustainable.
\n\n\n\nSemantic HTML elements like <article>, <section>, <nav>, and <header> provide context that search engines use to determine the relevance and importance of your content. Just like we scan articles to find those highlights and subheadings, so do crawlers.
\n\n\n\nUsing proper heading hierarchy (<h1> through <h6>), meaningful alt text for images, and appropriate meta descriptions help SEO, too. They aren\u2019t just good practice \u2014 they’re essential for accessibility. It turns out that any good accessibility moves are also good for SEO. Why? The internet is all about words. So giving meaning to those words is key.
\n\n\n\nSemantic HTML elements create a clear content hierarchy that both search engines and users can easily navigate and understand.
\n\n\n\nHTML isn’t just about making your website look good\u2014it’s about helping search engines understand your content’s structure and meaning. In short, HTML is good for SEO.
\n\n\n\n\n\n\n\n\n\u201cEnsure your website is not only mobile-responsive but also accessible to users with special needs. Use semantic HTML, provide alt text for images, and ensure proper colour contrast. Test your site using tools like Lighthouse to identify accessibility issues. That helps your visitors and your SEO!\u201d
\nRocket.net – Top 5 Ways to Improve the CTR on Your Website
If you think about the headline in the context of semantic search, you\u2019ll be nodding your head thinking \u201coh! That\u2019s why Google dings clickbait.\u201d A headline should do more than catch attention. It\u2019s not just the hook that matters, but what it\u2019s attached to. That said, your page title (SEO Title) is one of the most important factors in whether someone clicks on your content in the SERPs.
\n\n\n\nThe headline of a blog article is not the same as that of a social media post. It\u2019s different from an advertisement, too. The headline matches the intent of the content. It\u2019s a shortened, thesis if you will.
\n\n\n\nA well-crafted headline should do three things:
\n\n\n\nIt’s worth spending as much time on your headline as you do on the rest of your content. Write your headline first but go back after you have written your article. Can you improve on your original headline? Probably!
\n\n\n\nHow does your headline stand up? You can score your headlines for free with Sharethough. The headline for this article is 85%.
\n\n\n\n\n\n\n\n\n\u201cGreat titles are clear and compelling. They reveal what the content is about but also entice the searcher to click for more.\u201d
\nsemrush.com
A headline may be what gets people clicking on your website, but your opening paragraph is what will decide if they stay there. Think about those first ten seconds of an interview. It\u2019s all decided then. Treat your opening paragraph with the same preparation and respect.
\n\n\n\nYour opening paragraph is also prime real estate for SERPs, your meta description, your pay-per-click ad \u2013 and much more.
\n\n\n\nIf you can\u2019t sell me your product in ten seconds, you won\u2019t sell me your product.
\n\n\n\nYour opening paragraph cuts through the noise. If people aren\u2019t convinced, they won\u2019t read the rest of your content. You need to deliver on your headline’s promise and convince readers they’ve found what they’re looking for.
\n\n\n\nIf readers can’t understand your main point from the first paragraph, you’re likely losing both engagement and search visibility.
\n\n\n\n\n\n\n\n\n\u201cBy relying solely on Google for website traffic, you\u2019re vulnerable to algorithm changes, ranking fluctuations, and increased competition for dwindling space in the SERPs. You\u2019re competing against AI now, too.\u201d
\nRocket.net – Why You Can\u2019t Rely Just on Google for Website Traffic Anymore
Keywords remain fundamental to SEO, but their role has evolved. Google looks at topic clusters around search terms. AI doesn\u2019t interest itself with keywords at all. This is a game changer because more and more people are using AI for informational searches.
\n\n\n\nInformational searches (why is the sky blue?) account for 80% of all searches. How many more years will we use Google as an answering machine? Not many.
\n\n\n\nRather than stuffing content with repeated phrases, use keywords as a compass to keep your content focused and relevant. Keywords should guide your writing, not define it.
\n\n\n\nHere is an exercise: \u201cOrganic fish, couscous cooking time, vegan tofu, best Italian white wines.\u201d Write a paragraph around these keywords.
\n\n\n\nWhat did you come up with?
\n\n\n\nKeywords are about intent. You probably didn\u2019t write a story about the keywords on the list; you probably wrote a paragraph around the intent behind them.
\n\n\n\nIntent is everything. Keywords are fine for a shopping list, but not very helpful for helping your readers cook a meal.
\n\n\n\nKeeping your content focused makes it faster and more accessible. Faster wins and accessibility means you\u2019re reaching more people — and machines. That\u2019s the post.
\n\n\n\n\n\n\n\n\n\u201cWhile keywords are essential for SEO, prioritize high-quality, informative content above all else. Don\u2019t make your content read unnatural or too long by cramming in keywords. This won\u2019t help you rank and will decrease content quality.\u201d
\nahrefs.com
The most successful SEO strategies aren’t the most complicated ones. Get back to the basics: simple, well-structured content, strong headlines, focused topics, and clear organization.
\n\n\n\nContent that best serves your audience’s needs, performs well in search results.
\n\n\n\nSEO isn’t about search engines; it’s about making your valuable content easily discoverable by the people who need it. Core SEO practices naturally align with good content creation practices.
\n\n\n\nThe next time you’re tempted to chase the latest SEO trend, don\u2019t. Take a step back and consider whether you’re making things more complicated than they need to be. The best approach is to rediscover what has always worked: creating valuable, well-structured content that serves your audience’s needs.
\n\n\n\nBy investing in WordPress hosting, you\u2019re equipping yourself with the tools and resources necessary to build a robust, secure, and high-performing online presence. Spend your time captivating and engaging with your audience. Let your hosting take care of the rest!
\n\n\n", "content_text": "It\u2019s tempting to run after the shiniest new thing. The latest trends and the newest algorithms add promise and flavor to our jobs, right? But don\u2019t con yourself \u2013 the job remains the same \u2013 you need people to find your websites. Why make it harder than it is? Don\u2019t exhaust yourself.\n\n\n\nThe bedrock of great SEO hasn’t changed much: get yourself in front of people who don\u2019t know your name. So, save the bulk of your energy for closing sales after people find you.\n\n\n\nIt\u2019s easy to follow slick salespeople and trends, but the truth is that we don\u2019t need to reinvent search engine optimization but to rediscover the timeless principles that have always worked.\n\n\n\nRediscover SEO: Keep It Simple\n\n\n\nThe most effective strategies are often the simplest ones. SEO is no different. Search engines, at their core are answering machines. You ask a question, they answer. Remember Ask Jeeves? Even ChatGPT is just really answering questions. Answering machines aim to connect people with the most relevant, useful content that solves their problems.\n\n\n\nWhile technical optimization of your website matters, nothing beats high-quality, well-structured content that these answering machines can queue up and display as the answer.\n\n\n\nSo the real gem of SEO is how to create the best answer. What makes a complete and trustworthy answer to a user\u2019s query? Content from firsthand experience. Content that genuinely answers users’ questions. Stop trying to outsmart search algorithms. In fact, stop thinking about Google\u2019s latest updates altogether.\n\n\n\nFocus on creating content that serves your audience’s needs.\n\n\n\nComplex SEO strategies fall apart when algorithms update, but clear, informative content maintains its value. Think of your content as a conversation with your readers rather than a puzzle to solve for search engines.\n\n\n\n\n\u201cThere is no fixed framework for developing an SEO strategy \u2013 too many variables exist \u2026 (but) You would be surprised how many ideas present themselves if you just carefully review everything that ranks high on the SERPs for your dream keywords.\u201d\nsearchengineland.com\n\n\n\nSemantic HTML for the Win\n\n\n\nAt its very core the word semantic means, well, meaning. And you may be familiar with the term \u201csemantic\u201d in the SEO context \u2013 i.e. Google loves semantic SEO. Bringing meaning and context to search is the general idea of \u201csemantic SEO.\u201d Here\u2019s how it works:\n\n\n\nWithout semantic search, \u201cvegan diet and health\u201d would just deliver all results containing any of those terms. You\u2019d get results that include \u201chealth\u201d but not \u201cdiet\u201d or \u201cvegan.\u201d You\u2019d see results promoting beef for heart health. How irrelevant, and possibly offensive, might that be? Semantic search, on the other hand, includes all of those terms, \u201cvegan diet and health,\u201d and delivers better results for the user.\n\n\n\nSemantic HTML goes along the same vein with context and meaning. While Google is a black box (no one really knows how it works), semantic HTML is uncomplicated. Semantic HTML basically refers to the best practices of heading structure and context to links and buttons. Semantic HTML (or some people would just say \u201cgood HTML\u201d) increases the accessibility of your website; and actually, helps make your site more sustainable.\n\n\n\nSemantic HTML elements like <article>, <section>, <nav>, and <header> provide context that search engines use to determine the relevance and importance of your content. Just like we scan articles to find those highlights and subheadings, so do crawlers.\n\n\n\nUsing proper heading hierarchy (<h1> through <h6>), meaningful alt text for images, and appropriate meta descriptions help SEO, too. They aren\u2019t just good practice \u2014 they’re essential for accessibility. It turns out that any good accessibility moves are also good for SEO. Why? The internet is all about words. So giving meaning to those words is key.\n\n\n\nSemantic HTML elements create a clear content hierarchy that both search engines and users can easily navigate and understand.\n\n\n\nHTML isn’t just about making your website look good\u2014it’s about helping search engines understand your content’s structure and meaning. In short, HTML is good for SEO.\n\n\n\n\n\u201cEnsure your website is not only mobile-responsive but also accessible to users with special needs. Use semantic HTML, provide alt text for images, and ensure proper colour contrast. Test your site using tools like Lighthouse to identify accessibility issues. That helps your visitors and your SEO!\u201d\nRocket.net – Top 5 Ways to Improve the CTR on Your Website\n\n\n\nYour Page Headline is 80% of the Article\n\n\n\nIf you think about the headline in the context of semantic search, you\u2019ll be nodding your head thinking \u201coh! That\u2019s why Google dings clickbait.\u201d A headline should do more than catch attention. It\u2019s not just the hook that matters, but what it\u2019s attached to. That said, your page title (SEO Title) is one of the most important factors in whether someone clicks on your content in the SERPs.\n\n\n\nThe headline of a blog article is not the same as that of a social media post. It\u2019s different from an advertisement, too. The headline matches the intent of the content. It\u2019s a shortened, thesis if you will. \n\n\n\nA well-crafted headline should do three things:\n\n\n\n\nclearly communicate the content and value proposition\n\n\n\nnaturally incorporate keywords and intent\n\n\n\nspark curiosity to encourage a click\n\n\n\n\nIt’s worth spending as much time on your headline as you do on the rest of your content. Write your headline first but go back after you have written your article. Can you improve on your original headline? Probably!\n\n\n\nHow does your headline stand up? You can score your headlines for free with Sharethough. The headline for this article is 85%.\n\n\n\n\n\u201cGreat titles are clear and compelling. They reveal what the content is about but also entice the searcher to click for more.\u201d\nsemrush.com\n\n\n\nThe First Paragraph is Your Elevator Speech\n\n\n\nA headline may be what gets people clicking on your website, but your opening paragraph is what will decide if they stay there. Think about those first ten seconds of an interview. It\u2019s all decided then. Treat your opening paragraph with the same preparation and respect.\n\n\n\nYour opening paragraph is also prime real estate for SERPs, your meta description, your pay-per-click ad \u2013 and much more.\n\n\n\nIf you can\u2019t sell me your product in ten seconds, you won\u2019t sell me your product.\n\n\n\n\nSeconds 1-3 Explain my problem (aha you \u201cget me\u201d)\n\n\n\nSeconds 4-7 Tell me how it can be solved (aha, you DO \u201cget me\u201d)\n\n\n\nSeconds 8-10 Show me how you did this for someone else (where do I sign?)\n\n\n\n\nYour opening paragraph cuts through the noise. If people aren\u2019t convinced, they won\u2019t read the rest of your content. You need to deliver on your headline’s promise and convince readers they’ve found what they’re looking for.\n\n\n\nIf readers can’t understand your main point from the first paragraph, you’re likely losing both engagement and search visibility.\n\n\n\n\n\u201cBy relying solely on Google for website traffic, you\u2019re vulnerable to algorithm changes, ranking fluctuations, and increased competition for dwindling space in the SERPs. You\u2019re competing against AI now, too.\u201d\nRocket.net – Why You Can\u2019t Rely Just on Google for Website Traffic Anymore\n\n\n\nKeywords Keep Your Article Focused\n\n\n\nKeywords remain fundamental to SEO, but their role has evolved. Google looks at topic clusters around search terms. AI doesn\u2019t interest itself with keywords at all. This is a game changer because more and more people are using AI for informational searches.\n\n\n\nInformational searches (why is the sky blue?) account for 80% of all searches. How many more years will we use Google as an answering machine? Not many.\n\n\n\nRather than stuffing content with repeated phrases, use keywords as a compass to keep your content focused and relevant. Keywords should guide your writing, not define it.\n\n\n\nHere is an exercise: \u201cOrganic fish, couscous cooking time, vegan tofu, best Italian white wines.\u201d Write a paragraph around these keywords. \n\n\n\nWhat did you come up with? \n\n\n\nKeywords are about intent. You probably didn\u2019t write a story about the keywords on the list; you probably wrote a paragraph around the intent behind them.\n\n\n\nIntent is everything. Keywords are fine for a shopping list, but not very helpful for helping your readers cook a meal.\n\n\n\nKeeping your content focused makes it faster and more accessible. Faster wins and accessibility means you\u2019re reaching more people — and machines. That\u2019s the post.\n\n\n\n\n\u201cWhile keywords are essential for SEO, prioritize high-quality, informative content above all else. Don\u2019t make your content read unnatural or too long by cramming in keywords. This won\u2019t help you rank and will decrease content quality.\u201d\nahrefs.com\n\n\n\nLet\u2019s Wrap This Up and Get Back to Basics\n\n\n\nThe most successful SEO strategies aren’t the most complicated ones. Get back to the basics: simple, well-structured content, strong headlines, focused topics, and clear organization. \n\n\n\nContent that best serves your audience’s needs, performs well in search results.\n\n\n\nSEO isn’t about search engines; it’s about making your valuable content easily discoverable by the people who need it. Core SEO practices naturally align with good content creation practices.\n\n\n\nThe next time you’re tempted to chase the latest SEO trend, don\u2019t. Take a step back and consider whether you’re making things more complicated than they need to be. The best approach is to rediscover what has always worked: creating valuable, well-structured content that serves your audience’s needs.\n\n\n\nChoose The Future of WordPress Hosting!\n\n\n\nBy investing in WordPress hosting, you\u2019re equipping yourself with the tools and resources necessary to build a robust, secure, and high-performing online presence. Spend your time captivating and engaging with your audience. Let your hosting take care of the rest!", "date_published": "2024-10-16T13:35:47+00:00", "date_modified": "2024-10-16T13:35:49+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2024/10/rediscover-seo.png", "tags": [ "SEO" ] }, { "id": "https://rocket.net/?p=6402", "url": "https://rocket.net/blog/5-steps-to-starting-a-brand-new-wordpress-website/", "title": "Publisher Checklist \u2013 5 Steps to Starting a Brand New WordPress Website", "content_html": "\nIf you\u2019re a newcomer, the idea of creating a brand new WordPress website might feel overwhelming. Don\u2019t worry \u2013 we have a perfect checklist to help you along the journey.\u00a0
\n\n\n\nIt\u2019s 2024. AI can build websites. Is it still important to be able to make a website yourself? Absolutely! Twenty years after launching, WordPress now powers almost half of all live websites. That\u2019s over 835 million sites. WordPress is so good that we built a company around hosting it!
\n\n\n\nWhy should you use WordPress for your website instead of using another system – or having AI build it? There are a lot of reasons. Here are just six of them:
\n\n\n\nWith a library of 60,000 plugins, 11,000 themes, and a global community of open-source developers, WordPress can power anything you build.
\n\n\n\nWhether you need a blog or an eCommerce platform, WordPress is cheap, easy, and good. When was the last time you got all three?
\n\n\n\n\n\n\n\n\n\u201cWordPress is used by 43.4% of all the websites, which is a content management system market share of 62.7%.\u201d
\nW3Techs
The internet is a busy place, and a website is your prime storefront. If you\u2019re a newcomer, the idea of creating an online shop, or even a niche blog, might feel overwhelming. We get that! But, WordPress, the world’s most popular website builder, makes the process simple.
\n\n\n\nWe have five essential steps that will take you from concept to a functional website, ready to impress and engage your audience. So, get ready to establish your brand’s unique space in the world\u2019s busiest and most accessible marketplace!
\n\n\n\nWe don\u2019t like to blow our own horn, but we\u2019ve made a business around helping people launch professional websites. We have years of experience, a crew of trusted specialists, and 24/7 human WordPress support.
\n\n\n\nDid You Know? Rocket.net is the easiest way to host WordPress. We offer a user-friendly, yet performant WordPress hosting platform with fast and responsive customer support, seamless migrations, and a focus on simplicity and productivity.
\n\n\n\nSecurity is ultra-important: Here are ten ways to increase your WordPress website security. Implementing a handful of security measures for your WordPress site isn\u2019t sufficient. Security isn’t a one-time setup; it’s an ongoing process that requires constant attention and updates.We\u2019ve got you covered.
\n\n\n\nWe also explain why Rocket.net will never be commodity hosting. Good web hosting is at the heart of any good, successful website. You need reliable, secure web space to make your site accessible online. Hosting isn\u2019t where you should try and count pennies.
\n\n\n\nYou can set up WordPress easily enough. You can also have our team of experts move your WordPress sites from your existing host at no charge! Whether you have 1 or 1,000 websites, we provide unlimited free WordPress migrations with every package. With free migrations and WordPress set up already on our platform, you can skip steps 1-3.
\n\n\n\nReminder: The best time to set up your website\u2019s SEO is right after installing WordPress.
\n\n\n\nDid you know the role WordPress hosting plays in WooCommerce and SEO? Worried that AI-powered snippets are leaving you behind in their dust? From speed to performance to conversions, WordPress hosting impacts SEO \u2013 and your online shop. Find out more!
\n\n\n\nFocus: 16 common WordPress mistakes that can hinder your SEO. There are some common WordPress mistakes you may be making with your website that can hinder your SEO efforts if left unchecked. So, grab your spacesuit because we\u2019re about to blast off and explore them one by one!
\n\n\n\nDid you know? Rocket.net prohibits nulled WordPress themes and plugins. Nulled plugins and themes are exact copies of existing ones and present security and ethical issues just like any other pirated software. Because of this, they are not allowed to be listed on the official WordPress Directory.
\n\n\n\nCool New Thing! Introducing Site Templates. Rather than creating a new site every time and manually installing these plugins and/or themes you work with, you can now do it once with Site Templates and can reuse it over and over again on new installs going forward.
\n\n\n\nQuestion of the Day: How many WordPress plugins are too much? WordPress plugins make life easier for the user in both the front and the back end, but how many are a good thing, and when does plugin bloat start to show? The answer depends on your website\u2019s needs. But even here, like in many things, quality is more important than quantity.
\n\n\n\nFocus: WordPress optimization 101 \u2013 how Rocket eliminates the need for additional plugins. That\u2019s right \u2013 fewer plugins. Every technical dependency in the form of a WordPress plugin is a potential point of failure for your website. Every potential point of failure is your responsibility as the agency of record (you). The real cost of plugin bloat is human resources, not technical debt.
\n\n\n\nDid You Know? Rocket still recommends caching plugins \u2013 though it\u2019s really about optimization. Why? Rocket.net handles everything speed. Caching plugins handle the experience, how the browser is instructed to handle everything loading on your site as the page is fully rendered.
\n\n\n\nHot Tip: 8 effective SEO strategies for new websites. The most important SEO strategy for new websites is keyword research and content optimization. That\u2019s only two strategies \u2013 we\u2019re giving you six more. Read on!
\n\n\n\nHere are some common mistakes to avoid when launching a new WordPress website. Mistakes happen, don\u2019t worry \u2013 failure is the only way you learn – but some mistakes should be avoided.
\n\n\n\nDon\u2019t do these things! Instead, launch a professional, secure, and effective WordPress website together with a trusted hosting company. Remember to take your time with the setup process and double-check all critical elements before taking the site live.
\n\n\n\nBy following our checklist, you\u2019ll ensure a solid foundation for your WordPress site, and be ready to take off. It\u2019s not rocket science – and you can do it!
\n\n\n", "content_text": "If you\u2019re a newcomer, the idea of creating a brand new WordPress website might feel overwhelming. Don\u2019t worry \u2013 we have a perfect checklist to help you along the journey.\u00a0\n\n\n\nIs WordPress Still Relevant?\n\n\n\nIt\u2019s 2024. AI can build websites. Is it still important to be able to make a website yourself? Absolutely! Twenty years after launching, WordPress now powers almost half of all live websites. That\u2019s over 835 million sites. WordPress is so good that we built a company around hosting it!\n\n\n\nWhy should you use WordPress for your website instead of using another system – or having AI build it? There are a lot of reasons. Here are just six of them:\n\n\n\n\nUser-friendly interface\n\n\n\nExtensive customization options\n\n\n\nFlexibility for various website types\n\n\n\nStrong community support\n\n\n\nSEO-friendliness\n\n\n\nCost-effectiveness\n\n\n\n\nWith a library of 60,000 plugins, 11,000 themes, and a global community of open-source developers, WordPress can power anything you build.\n\n\n\nWhether you need a blog or an eCommerce platform, WordPress is cheap, easy, and good. When was the last time you got all three?\n\n\n\n\n\u201cWordPress is used by 43.4% of all the websites, which is a content management system market share of 62.7%.\u201d\nW3Techs\n\n\n\nThe internet is a busy place, and a website is your prime storefront. If you\u2019re a newcomer, the idea of creating an online shop, or even a niche blog, might feel overwhelming. We get that! But, WordPress, the world’s most popular website builder, makes the process simple.\n\n\n\n5 Important Steps When Building Your New WordPress Website\n\n\n\nWe have five essential steps that will take you from concept to a functional website, ready to impress and engage your audience. So, get ready to establish your brand’s unique space in the world\u2019s busiest and most accessible marketplace!\n\n\n\nStep 1. Choose the Right Hosting Provider\n\n\n\nWe don\u2019t like to blow our own horn, but we\u2019ve made a business around helping people launch professional websites. We have years of experience, a crew of trusted specialists, and 24/7 human WordPress support.\n\n\n\n\nSelect a hosting provider specializing in WordPress\n\n\n\nEnsure the host offers features such as:\n\nHigh-performance servers\n\n\n\n Built-in security measures\n\n\n\nAutomatic backups\n\n\n\n24/7 expert support\n\n\n\n\n\n\nDid You Know? Rocket.net is the easiest way to host WordPress. We offer a user-friendly, yet performant WordPress hosting platform with fast and responsive customer support, seamless migrations, and a focus on simplicity and productivity.\n\n\n\nSecurity is ultra-important: Here are ten ways to increase your WordPress website security. Implementing a handful of security measures for your WordPress site isn\u2019t sufficient. Security isn’t a one-time setup; it’s an ongoing process that requires constant attention and updates.We\u2019ve got you covered.\n\n\n\nWe also explain why Rocket.net will never be commodity hosting. Good web hosting is at the heart of any good, successful website. You need reliable, secure web space to make your site accessible online. Hosting isn\u2019t where you should try and count pennies.\n\n\n\nStep 2. Set Up Your WordPress Installation\n\n\n\nYou can set up WordPress easily enough. You can also have our team of experts move your WordPress sites from your existing host at no charge! Whether you have 1 or 1,000 websites, we provide unlimited free WordPress migrations with every package. With free migrations and WordPress set up already on our platform, you can skip steps 1-3.\n\n\n\nReminder: The best time to set up your website\u2019s SEO is right after installing WordPress.\n\n\n\n\nCopy all installation files into the public folder of your local/live server.\n\n\n\nCreate a new MySQL database.\n\n\n\nNavigate to the installation URL, enter your database details when prompted, and follow the on-screen instructions to complete the setup.\n\n\n\nConfigure basic settings:\n\nSite title and tagline\n\n\n\nTime zone and date format\n\n\n\nPermalink structure (SEO-friendly URLs)\n\n\n\n\n\n\nDid you know the role WordPress hosting plays in WooCommerce and SEO? Worried that AI-powered snippets are leaving you behind in their dust? From speed to performance to conversions, WordPress hosting impacts SEO \u2013 and your online shop. Find out more!\n\n\n\nFocus: 16 common WordPress mistakes that can hinder your SEO. There are some common WordPress mistakes you may be making with your website that can hinder your SEO efforts if left unchecked. So, grab your spacesuit because we\u2019re about to blast off and explore them one by one!\n\n\n\nStep 3. Select and Customize Your Theme\n\n\n\n\nChoose a responsive, mobile-friendly, and accessible theme\n\n\n\nCustomize the theme to match your brand:\n\nUpload your logo\n\n\n\nSet brand colours\n\n\n\nAdjust layout and typography\n\n\n\n\n\n\nDid you know? Rocket.net prohibits nulled WordPress themes and plugins. Nulled plugins and themes are exact copies of existing ones and present security and ethical issues just like any other pirated software. Because of this, they are not allowed to be listed on the official WordPress Directory.\n\n\n\nCool New Thing! Introducing Site Templates. Rather than creating a new site every time and manually installing these plugins and/or themes you work with, you can now do it once with Site Templates and can reuse it over and over again on new installs going forward.\n\n\n\nStep 4. Install Essential Plugins\n\n\n\n\nSecurity plugin (e.g., Wordfence or Sucuri)\n\n\n\nSEO plugin (e.g., Yoast SEO or Rank Math)\n\n\n\nCaching plugin for improved performance\n\n\n\nBackup plugin (if not provided by your host)\n\n\n\nContact form plugin\n\n\n\n\nQuestion of the Day: How many WordPress plugins are too much? WordPress plugins make life easier for the user in both the front and the back end, but how many are a good thing, and when does plugin bloat start to show? The answer depends on your website\u2019s needs. But even here, like in many things, quality is more important than quantity.\n\n\n\nFocus: WordPress optimization 101 \u2013 how Rocket eliminates the need for additional plugins. That\u2019s right \u2013 fewer plugins. Every technical dependency in the form of a WordPress plugin is a potential point of failure for your website. Every potential point of failure is your responsibility as the agency of record (you). The real cost of plugin bloat is human resources, not technical debt.\n\n\n\nStep 5. Create and Optimize Core Pages\n\n\n\n\nDesign your homepage\n\n\n\nAdd an “About Us” page\n\n\n\nCreate a “Contact” page\n\n\n\nSet up your main service or product pages\n\n\n\nImplement a blog or news section\n\n\n\nOptimize all pages for SEO:\n\nUse relevant keywords\n\n\n\nWrite compelling meta-descriptions\n\n\n\nAdd alt text to images\n\n\n\n\n\n\nDid You Know? Rocket still recommends caching plugins \u2013 though it\u2019s really about optimization. Why? Rocket.net handles everything speed. Caching plugins handle the experience, how the browser is instructed to handle everything loading on your site as the page is fully rendered.\n\n\n\nHot Tip: 8 effective SEO strategies for new websites. The most important SEO strategy for new websites is keyword research and content optimization. That\u2019s only two strategies \u2013 we\u2019re giving you six more. Read on!\n\n\n\nBonus: 5 Things Not to Do When Building a Brand-New WordPress Website\n\n\n\nHere are some common mistakes to avoid when launching a new WordPress website. Mistakes happen, don\u2019t worry \u2013 failure is the only way you learn – but some mistakes should be avoided.\n\n\n\nSecurity and Data Protection\n\n\n\n\nDon\u2019t implement an automated backup system from the start to protect your site’s data and content.\n\n\n\nDon\u2019t install a security plugin, use strong passwords, keep WordPress and plugins updated, or follow other security measures.\n\n\n\n\nSite Performance and Optimization\n\n\n\n\nDon\u2019t install well-maintained plugins and themes from reputable sources. Don\u2019t remove them from your site if they are inactive.\n\n\n\nDon\u2019t optimize images, enable caching, and minimize plugins to ensure fast page load times.\n\n\n\n\nSEO and Visibility\n\n\n\n\nDon\u2019t install an SEO plugin or implement basic on-page SEO practices like optimizing titles, meta descriptions, and content.\n\n\n\n\nUser Experience and Accessibility\n\n\n\n\nDon\u2019t ensure your theme and design are fully responsive for mobile devices or follow accessibility best practices.\n\n\n\nLeave default WordPress content like sample pages and posts before launch, \u201cto help SEO.\u201d\n\n\n\n\nQuality assurance\n\n\n\n\nDon\u2019t check all functionality, links, forms, or displays across devices and browsers before you launch.\n\n\n\n\nDon\u2019t do these things! Instead, launch a professional, secure, and effective WordPress website together with a trusted hosting company. Remember to take your time with the setup process and double-check all critical elements before taking the site live.\n\n\n\nChoose The Future of WordPress Hosting!\n\n\n\nBy following our checklist, you\u2019ll ensure a solid foundation for your WordPress site, and be ready to take off. It\u2019s not rocket science – and you can do it!", "date_published": "2024-08-23T13:59:12+00:00", "date_modified": "2024-08-23T13:59:13+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2024/08/starting-new-WordPress-website.png", "tags": [ "Digital Marketing" ] }, { "id": "https://rocket.net/?p=6323", "url": "https://rocket.net/blog/how-to-streamline-your-business-with-wordpress-templates/", "title": "How to Streamline Your Business With WordPress Templates", "content_html": "\nIn today\u2019s time-crunched, on-demand world of web development, online sales, and digital marketing, you need all the help you can get. Templates help.
\n\n\n\nSee related post on how to setup new Rocket.net Site Templates – Introducing: Site Templates
\n\n\n\nA template is a pre-designed model or pattern that serves as a starting point for creating something new. Possibly even, something amazing. A template provides a consistent structure and format; it allows you to save time and effort by avoiding the need to start from nothing. How great is that?
\n\n\n\nTemplates rock and many Rocket.net customers have already started using this new feature to build out new websites.
\n\n\n\nAbsolutely not! Templates are a smart and efficient way to work. In today\u2019s time-crunched, on-demand world of web development, online sales, and digital marketing, you need all the help you can get.
\n\n\n\nTemplates are there to help you.
\n\n\n\nThink about it. You use templates all the time. Every day, in various aspects of your life and in your business, you use templates without even realizing it.
\n\n\n\nThink of templates as simplified schedules.
\n\n\n\nTemplates list contexts (like “write a blog post”) to flow through, but not specific times.
\n\n\n\nYou may even have a template for a typical workday. Other days might use a different template \u2013 for planning, admin, or creative projects.
\n\n\n\nDoes this look familiar to you?
\n\n\n\nIn our business workflow, we use a variety of specific templates to help us save time, too.
\n\n\n\nFor example:
\n\n\n\nMost invoicing and writing software provides pre-designed templates you can customize with your company’s branding and specific details used in every communication.
\n\n\n\nWhen pitching a project to a client, you probably have a proposal template that outlines the scope of work, pricing, and terms and conditions. Simply exchanging the specifics of each client\u2019s project within the template makes this part of your work much easier than writing proposals from scratch.
\n\n\n\nYou only have to think of Canva or Figma, right?
\n\n\n\nWebsite templates are pre-designed layouts that help you quickly create a well-designed site. Templates could include boilerplate CSS, responsive menus \u2013 anything you extensively use for your site. They simplify web design so you can spend more time with your client \u2013 or working on specific issues elsewhere.
\n\n\n\nFrom contact forms to newsletters to gallery layouts to product layouts, most content-based plugins are templates. For example, WooCommerce contains template files. They are responsible for rendering the HTML markup that shapes the front end of your online store.
\n\n\n\nFrom the product listings and individual product pages to the shopping cart and checkout process, each content type uses a template. Templates dictate the layout, styling, and functionality of your storefront.
\n\n\n\nWordPress template files govern the visual representation and functionality of your website. They allow you to create various content types and use-case requirements.
\n\n\n\nHere are a few examples of the WordPress templates you probably use without thinking about them:
\n\n\n\nThemes establish the overall design parameters of your website. Templates play a crucial role in shaping the structure of individual pages or posts across your site.
\n\n\n\nYes. Essentially, WordPress themes are templates. They provide a pre-designed layout and styling for your website. Most WordPress users install a theme to reduce the need for extensive customization and coding.
\n\n\n\nThemes provide the foundational structure for your website, including the layout, typography, color scheme, and other design elements. Themes can be further customized and extended with plugins and custom code to meet your specific needs.
\n\n\n\nOh and if you\u2019re using patterns or blocks (Gutenberg), those are templates.
\n\n\n\nWithin WordPress themes, you will often find pre-designed patterns or blocks that serve as templates. Specific sections of your website, such as headers, footers, or content layouts depend on templates. Need a pricing chart? Use a pattern. You don\u2019t need to hand-code the CSS for this anymore.
\n\n\n\nBut patterns and blocks are templates and can be easily inserted and customized, saving you time and effort.
\n\n\n\nAbsolutely! Many WordPress plugins offer content templates. This allows you to create pre-designed pages, posts, or custom post types with a consistent structure and formatting.
\n\n\n\nTemplates are useful for creating landing pages, sales pages, or other types of content that follow a specific, reusable layout.
\n\n\n\nYes! You can create a Site Template that includes your preferred set of plugins. This helps agencies, developers, designers, and even bloggers, who work on multiple client projects with similar requirements.
\n\n\n\nBy creating a template with the necessary plugins pre-installed and configured, you streamline the setup process and ensure consistency across projects \u2013 and not just with the same six plugins either. You can use the same theme, page content, and more.
\n\n\n\nWant to save time in configuring themes and plugins? We have your back.
\n\n\n\nYou have a specific deployment strategy when it comes to the plugins and/or themes you use for your website projects, right? With our new Site Templates, you can reuse your setup repeatedly on any new installs.
\n\n\n\n![\"See](\"https://rocket.net/wp-content/uploads/2024/06/Template-4.png\" "\\"How")
The best part? Site Templates are free! This is even more powerful when you\u2019re building websites for a particular niche.\u00a0
Site Templates are immediately available to all Rocket.net customers. Create as many templates as you like and use them as many times as needed, all with no additional cost.
\n\n\n\nWant white glove service? No problem. Regardless of the plan you choose, we help you migrate your website and start building your own personal brand. Need to migrate several? We got you.
\n\n\n\nStreamline your workflow by choosing a reliable,\u00a0performant platform\u00a0for websites of all sizes. The only question is when you\u2019d like to get going.
\n\n\n", "content_text": "In today\u2019s time-crunched, on-demand world of web development, online sales, and digital marketing, you need all the help you can get. Templates help.\n\n\n\nSee related post on how to setup new Rocket.net Site Templates – Introducing: Site Templates\n\n\n\nWhat is a Template?\n\n\n\nA template is a pre-designed model or pattern that serves as a starting point for creating something new. Possibly even, something amazing. A template provides a consistent structure and format; it allows you to save time and effort by avoiding the need to start from nothing. How great is that? \n\n\n\nTemplates rock and many Rocket.net customers have already started using this new feature to build out new websites.\n\n\n\nIs Using a Template Cheating?\n\n\n\nAbsolutely not! Templates are a smart and efficient way to work. In today\u2019s time-crunched, on-demand world of web development, online sales, and digital marketing, you need all the help you can get. \n\n\n\nTemplates are there to help you.\n\n\n\nThe Truth is We All Use Templates\n\n\n\nThink about it. You use templates all the time. Every day, in various aspects of your life and in your business, you use templates without even realizing it.\n\n\n\nThink of templates as simplified schedules. \n\n\n\nTemplates list contexts (like “write a blog post”) to flow through, but not specific times. \n\n\n\nYou may even have a template for a typical workday. Other days might use a different template \u2013 for planning, admin, or creative projects.\n\n\n\nDoes this look familiar to you?\n\n\n\n\nFitness center.\n\n\n\nLearn new course material.\n\n\n\nWrite & publish a blog post.\n\n\n\nCheck emails.\n\n\n\nEat lunch.\n\n\n\nManage Twitter calendar.\n\n\n\nCheck on clients.\n\n\n\n\nIn our business workflow, we use a variety of specific templates to help us save time, too. \n\n\n\nFor example:\n\n\n\nInvoices and Letters\n\n\n\nMost invoicing and writing software provides pre-designed templates you can customize with your company’s branding and specific details used in every communication.\n\n\n\nProposals\n\n\n\nWhen pitching a project to a client, you probably have a proposal template that outlines the scope of work, pricing, and terms and conditions. Simply exchanging the specifics of each client\u2019s project within the template makes this part of your work much easier than writing proposals from scratch.\n\n\n\nDesigns\n\n\n\nYou only have to think of Canva or Figma, right?\n\n\n\nHTML, CSS, and Other Code\n\n\n\nWebsite templates are pre-designed layouts that help you quickly create a well-designed site. Templates could include boilerplate CSS, responsive menus \u2013 anything you extensively use for your site. They simplify web design so you can spend more time with your client \u2013 or working on specific issues elsewhere.\n\n\n\nWordPress Plugins\n\n\n\nFrom contact forms to newsletters to gallery layouts to product layouts, most content-based plugins are templates. For example, WooCommerce contains template files. They are responsible for rendering the HTML markup that shapes the front end of your online store.\n\n\n\nFrom the product listings and individual product pages to the shopping cart and checkout process, each content type uses a template. Templates dictate the layout, styling, and functionality of your storefront.\n\n\n\nEven WordPress Itself\n\n\n\nWordPress template files govern the visual representation and functionality of your website. They allow you to create various content types and use-case requirements.\n\n\n\nHere are a few examples of the WordPress templates you probably use without thinking about them:\n\n\n\n\nPost Template Files: display the “Post” post type, crafting the layout and styling for your blog posts.\n\n\n\nPage Template Files: manage the “Page” post type, including built-in specific page templates for static content like homepages and about pages.\n\n\n\nAttachment Template Files: ensure visually appealing and user-friendly presentation of media assets like images and videos.\n\n\n\nCustom Post Type Templates: integrate and display content created by third-party plugins or custom-built solutions.\n\n\n\nPartial and Miscellaneous Template Files: support the overall user experience by handling reusable components such as headers, footers, and sidebars.\n\n\n\n\nThemes establish the overall design parameters of your website. Templates play a crucial role in shaping the structure of individual pages or posts across your site.\n\n\n\nIs a WordPress Theme a Template?\n\n\n\nYes. Essentially, WordPress themes are templates. They provide a pre-designed layout and styling for your website. Most WordPress users install a theme to reduce the need for extensive customization and coding.\n\n\n\nThemes provide the foundational structure for your website, including the layout, typography, color scheme, and other design elements. Themes can be further customized and extended with plugins and custom code to meet your specific needs.\n\n\n\nOh and if you\u2019re using patterns or blocks (Gutenberg), those are templates.\n\n\n\nPatterns are Templates\n\n\n\nWithin WordPress themes, you will often find pre-designed patterns or blocks that serve as templates. Specific sections of your website, such as headers, footers, or content layouts depend on templates. Need a pricing chart? Use a pattern. You don\u2019t need to hand-code the CSS for this anymore.\n\n\n\nBut patterns and blocks are templates and can be easily inserted and customized, saving you time and effort.\n\n\n\nCan I Use Content Templates?\n\n\n\nAbsolutely! Many WordPress plugins offer content templates. This allows you to create pre-designed pages, posts, or custom post types with a consistent structure and formatting. \n\n\n\nTemplates are useful for creating landing pages, sales pages, or other types of content that follow a specific, reusable layout.\n\n\n\nIf I Use the Same 6 Plugins, Can I Make That a WordPress Template?\n\n\n\nYes! You can create a Site Template that includes your preferred set of plugins. This helps agencies, developers, designers, and even bloggers, who work on multiple client projects with similar requirements.\n\n\n\nBy creating a template with the necessary plugins pre-installed and configured, you streamline the setup process and ensure consistency across projects \u2013 and not just with the same six plugins either. You can use the same theme, page content, and more. \n\n\n\nNow You Can Use Site Templates with Your Rocket.net Hosting\n\n\n\nWant to save time in configuring themes and plugins? We have your back.\n\n\n\nYou have a specific deployment strategy when it comes to the plugins and/or themes you use for your website projects, right? With our new Site Templates, you can reuse your setup repeatedly on any new installs.\n\n\n\n\n\n\n\nThe best part? Site Templates are free! This is even more powerful when you\u2019re building websites for a particular niche.\u00a0\n\n\n\nSite Templates are immediately available to all Rocket.net customers. Create as many templates as you like and use them as many times as needed, all with no additional cost.\n\n\n\nWe\u2019d Love to Show You What the Fastest WordPress Hosting Means for Your Productivity!\n\n\n\nWant white glove service? No problem. Regardless of the plan you choose, we help you migrate your website and start building your own personal brand. Need to migrate several? We got you. \n\n\n\nStreamline your workflow by choosing a reliable,\u00a0performant platform\u00a0for websites of all sizes. The only question is when you\u2019d like to get going.", "date_published": "2024-07-31T13:51:19+00:00", "date_modified": "2024-07-31T13:52:44+00:00", "authors": [ { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" } ], "author": { "name": "Jeff Trumble", "url": "https://rocket.net/author/jeff-trumble/", "avatar": "https://secure.gravatar.com/avatar/8bd1daa25bd1ce58afd607da007b6210?s=512&d=mm&r=g" }, "image": "https://rocket.net/wp-content/uploads/2024/07/Wordpress-Templates-Business.png", "tags": [ "Digital Marketing" ] } ] }